4 posts and columns on Michael Kassan

Facebook Pal Buddy Media Raises $54 Million

in Social on August 14, 2011 at 9:00 pm PT

Mike Lazerow’s company, which helps advertisers figure out the social network, is now worth about $500 million.
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MySpace Welcomes Media Link (and Wenda Millard!): The Complete Internal Memo

in Media on August 20, 2009 at 12:55 pm PT

As Kara Swisher just reported, News Corp.’s MySpace has hired media consulting firm Media Link, along with Media Link President Wenda Harris Millard, to overhaul the social network’s sales group. Here’s the complete internal memo from CEO Owen Van Natta, which describes Millard’s position as head of the ad sales group as an “interim” one, and announces that former sales boss Jeff Berman is out.

MySpace to Hire Media Link (and Millard) to Fix Ad Sales; Berman Out

in News on August 20, 2009 at 11:26 am PT

In a move that will surely have Madison Avenue talking, well-known online advertising sales executive Wenda Harris Millard–who is now president of New York- and Los Angeles-based media consultancy Media Link–is poised to take over all advertising sales at MySpace, sources said. But, in an unusual twist, the former Yahoo and Martha Stewart exec will remain in her job at Media Link, which has also been hired by MySpace to advise on restructuring the social networking company’s salesforce. Current President of Sales and Marketing Jeff Berman will be leaving the company, MySpace has told employees via an internal memo.
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