44 posts and columns on Michael Learmonth
Shane Steele, previously VP of global marketing for Yahoo, started at Twitter today as director of sales marketing.
Which happens to be a Red Bull ad. Not that you’d know it….
CBS says it will stop doing business with ad networks, which are ubiquitous on the Web, and will offer access to its audience of 60 million unique visitors solely via its own salesforce. The company is one of a handful of big publishers trying to force buyers to pay more for its stuff. Clever or quixotic?
Apple, Research In Motion and Google are duking it out for consumers’ smartphone dollars this fall. But here’s an early winner: Time Warner’s AOL, which has landed a $1 million contract to push Google’s G1 phone for the next two days. Wireless carrier T-Mobile, which is selling the phone in the U.S., is launching a big push on AOL’s Platform A ad network today. It has agreed to buy a billion impressions today and tomorrow.