Whoops! Are Reports of the Ad Recovery Greatly Exaggerated?

Here’s the counterpoint to Publicis’s mildly optimistic take on the ad market yesterday: Rival ad-holding company Interpublic Group’s report, which is mildly pessimistic. But the takeaway is the same: If things get better, anyone who’s not Google won’t see much real sign of it until next year.
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Advertising Giant IPG: We’ll Admit It–The Ad Market Doesn’t Look That Great

The third-quarter results of ginormous advertising conglomerate Interpublic Group are out, and they’re really not that bad, considering that both the overall economy and the ad business have been sinking for most of the year. But, as has become all too common in the sector: There are warnings of rocky seas ahead.