6 posts and columns on Michael Rubenstein

Google Competitor AppNexus Grabs Another Googler (By Way of Nielsen)

in Media on March 28, 2011 at 3:00 am PT

The ad tech start-up grabs Ari Paparo, a DoubleClick/Google display ad veteran who made a brief detour to Nielsen. He’ll be working with some familiar faces.

An Item on Google’s Long Shopping List: “Demand-Side Platforms”

in Media on December 23, 2009 at 9:35 am PT

Google has bought six companies since August and has many more in its sights. Here’s one category the company is looking at: “Demand-side platforms,” which help ad buyers work with a new group of ad exchanges, like the one Google itself is operating.
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More Money for “Real Time” Ad Tech: AppNexus Raises $5 Million

in Media on November 10, 2009 at 5:11 am PT

AppNexus, an ad-buying “platform,” has raised $5 million in round led by Kodiak Venture Partners, along with Venrock and First Round Capital. The company is one of many trying to take advantage of “real-time” bidding for Web display ad inventory.
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Another Ad Exchange Boss Leaves: Jeff Green Out at Microsoft’s AdECN

in Media on October 6, 2009 at 2:58 pm PT

Ad exchanges–giant, automated markets for online advertising buyers and sellers–are supposed to be a huge deal. So why doesn’t anyone want to run them anymore? Last month, Google lost Michael Rubenstein, the head of its ad exchange, shortly before the ad giant formally rolled out the service to the public. Now Jeff Green, the top guy at Microsoft’s AdECN exchange, is out as well.
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Here Comes the Google Ad Exchange

in Media on September 15, 2009 at 3:00 am PT

Google is about to flip the switch on its long-awaited Ad Exchange. The search giant will reportedly open up its AdX service, which is supposed to bring together ad buyers and sellers the same way a stock market does, within the next two weeks. AdX isn’t a surprise, but it is a big deal.
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One More Googler Gone: DoubleClick Ad Exchange Boss Michael Rubenstein

in Media on September 9, 2009 at 3:00 am PT

Google employs about 20,000 people, and I don’t expect to write a story every time one leaves. That said, here’s another one: Michael Rubenstein, who ran DoubleClick’s Ad Exchange unit and who was overseeing the same project after Google bought his old employer, has left “to pursue another opportunity.”
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