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	<title>AllThingsD &#187; micropayments</title>
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		<title>How Google+ Games Undercuts Both Facebook and Apple</title>
		<link>http://allthingsd.com/20110811/how-google-games-undercuts-both-facebook-and-apple/</link>
		<comments>http://allthingsd.com/20110811/how-google-games-undercuts-both-facebook-and-apple/#comments</comments>
		<pubDate>Fri, 12 Aug 2011 00:23:45 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bradley Horowitz]]></category>
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		<category><![CDATA[gaming]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google+ Games]]></category>
		<category><![CDATA[HTML5]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[microtransactions]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Punit Soni]]></category>
		<category><![CDATA[revenue cut]]></category>
		<category><![CDATA[revenue share]]></category>
		<category><![CDATA[social games]]></category>
		<category><![CDATA[videogames]]></category>
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		<guid isPermaLink="false">http://allthingsd.com/?p=109101</guid>
		<description><![CDATA[Google's move into videogames today should scare both Facebook and Apple, the two leading next-generation game platforms.]]></description>
			<content:encoded><![CDATA[<p>Google&#8217;s<a href="http://allthingsd.com/20110811/like-it-or-not-google-has-added-games-to-google/"> move into videogames today</a> should scare both Facebook and Apple, the two leading next-generation game platforms.</p>
<p>In particular, what should be frightening is that Google is attempting to break today&#8217;s 30 percent cut that has become standard across both Facebook and Apple.</p>
<p><a href="http://allthingsd.com/files/2012/08/Googleplus_zynga-poker.png"><img class="alignright size-medium wp-image-109134" title="Googleplus_zynga poker" src="http://allthingsd.com/files/2012/08/Googleplus_zynga-poker-345x285.png" alt="" width="345" height="285" /></a>In a video interview with reporters, Google+ Games Product Manager Punit Soni explained that initially Google will share 95 percent of the revenue from virtual goods sold with the developers and keep only five percent for itself.</p>
<p>That confirms <a href="http://allthingsd.com/20110721/soon-to-debut-google-games-will-hit-facebook-where-it-hurts-the-pocketbook/">what I originally reported hearing from sources</a> last month.</p>
<p>Soni said it could change in the future, but pricing today will be based on the company&#8217;s new in-app payments platform, which charges five percent for microtransactions on the Web (unlike the 30 percent Google charges on Android).</p>
<p>While it&#8217;s obvious how this might make Facebook uncomfortable, it should also worry Apple, if there&#8217;s enough pressure from developers to shift the standard to something less rich.</p>
<p>Soni also said today that Google is interested in allowing games to be played cross-platform, meaning a person could pause their game on the Web and then pick back up in the same place on their phone.</p>
<p>&#8220;There&#8217;s nothing to announce today, but it&#8217;s something we are looking at,&#8221; he added.</p>
<p>Of the 16 games that were released by 10 developers today, one of them was developed in HTML5. The rest were built in Flash. The industry has high hopes for HTML5 unifying both the Web and mobile, by making it possible for software to be written once and run across multiple devices.</p>
<p>If Google+ games could run through the browser on the iPhone or iPad, it could undercut Apple on its own device.</p>
<p>In that scenario, of course, consumers would have to find a compelling reason to switch from playing games that are downloaded through the App Store to playing games through a Google+ experience. Regardless, it should be comforting to developers who are uneasy with the control that either Apple or Facebook has from time to time.</p>
<p>Bradley Horowitz, VP of Product for Google+, also dropped in to the &#8220;hangout&#8221; session with reporters to give his thoughts on expanding into games.</p>
<p>&#8220;We don’t consider ourselves experts at making compelling games, but we can bring a lot to the party,&#8221; he said. &#8220;There were some internal debates about whether Google was well-suited to have games in our repertoire and what is the value of games to the users. There’s tremendous value for users. They provide a way for people to connect, discover and interact with each other &#8230; We don’t see games contrary to our mission, or a diversion. We see them as being core.&#8221;</p>
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		<title>Surprise! Facebook Credits and Apple's iTunes Play Nice With Each Other.</title>
		<link>http://allthingsd.com/20110606/surprise-facebook-credits-and-apples-itunes-play-nice-with-each-other/</link>
		<comments>http://allthingsd.com/20110606/surprise-facebook-credits-and-apples-itunes-play-nice-with-each-other/#comments</comments>
		<pubDate>Mon, 06 Jun 2011 15:12:53 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Chris Early]]></category>
		<category><![CDATA[console]]></category>
		<category><![CDATA[credits]]></category>
		<category><![CDATA[E3]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[PlayStation]]></category>
		<category><![CDATA[Tom Clancy's Ghost Recon]]></category>
		<category><![CDATA[Ubisoft]]></category>
		<category><![CDATA[virtual currency]]></category>
		<category><![CDATA[virtual goods]]></category>
		<category><![CDATA[XBox]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=82868</guid>
		<description><![CDATA[Facebook has Credits, Apple has iTunes, and then there's the plethora of points and coins found on the major consoles and online services. Here's how a common currency is beginning to take shape, which will benefit both the consumer and the game maker.]]></description>
			<content:encoded><![CDATA[<p>Facebook has Credits, Apple has iTunes, and then there&#8217;s the plethora of points and coins found on the major consoles and online services.</p>
<p><a rel="attachment wp-att-82872" href="http://allthingsd.com/20110606/surprise-facebook-credits-and-apples-itunes-play-nice-with-each-other/ubisoft_ghost-recon/"><img class="alignright size-medium wp-image-82872" title="ubisoft_ghost recon" src="http://allthingsd.com/files/2011/06/ubisoft_ghost-recon-285x285.jpg" alt="" width="285" height="285" /></a>For game players, it&#8217;s the equivalent of traveling in Europe before the Euro.</p>
<p>Even if you are playing the same game by the same company, players must buy a different set of currencies when moving between Facebook, iTunes and the consoles. The hurdle is significant given that the free-to-play model is considered a good chunk of the industry&#8217;s future.</p>
<p>But there are signs that a pact is forming, even if it&#8217;s at a very unofficial level.</p>
<p>Chris Early, Ubisoft&#8217;s VP of Digital Publishing, told me <a href="http://allthingsd.com/20110605/a-hint-at-whats-to-come-at-this-weeks-e3/">the night before E3 kicks off</a> that both Facebook and Apple have agreed to honor currency purchased on each other&#8217;s platforms for the same game. The one condition is that it costs the same for the consumer on every platform.</p>
<p>Early said we&#8217;ll likely see this first for Tom Clancy&#8217;s Ghost Recon, which he tells me is being released over the next years on multiple platforms, including Facebook, mobile, console and the Internet.</p>
<p>The new pact means that if a customer purchased $20 worth of Ghost Recon Credits on Facebook, Facebook would still earn its 30 percent cut of the revenue, but players would be able to access the points in the Ghost Recon game on Apple devices. The reverse is true as well. Ghost Recon does not yet support micropayments on the console, so it would not use credits purchased elsewhere.</p>
<p>Early said Ubisoft will be responsible for managing a player&#8217;s current balance across all the platforms.</p>
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		<title>PayPal Launching Micropayment Service; Facebook On Board</title>
		<link>http://allthingsd.com/20101026/paypal-launching-micropayment-service-facebook-on-board/</link>
		<comments>http://allthingsd.com/20101026/paypal-launching-micropayment-service-facebook-on-board/#comments</comments>
		<pubDate>Tue, 26 Oct 2010 18:51:24 +0000</pubDate>
		<dc:creator>Voices</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Voices]]></category>
		<category><![CDATA[consumers]]></category>
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		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[frontpage]]></category>
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		<category><![CDATA[GigaOm]]></category>
		<category><![CDATA[goods]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[merchants]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[newsbyte]]></category>
		<category><![CDATA[payment]]></category>
		<category><![CDATA[PayPal]]></category>
		<category><![CDATA[premium]]></category>
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		<category><![CDATA[social networking]]></category>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=31559</guid>
		<description><![CDATA[PayPal is taking a crack at one of the most desired features in e-commerce: A simple payment system for small purchases of digital goods and content. The eBay unit said today its much anticipated micropayment service will debut later this fall, featuring easy, two-click purchases for consumers and low fees and quick payment for merchants and publishers. Early adopters of the service include sites like FT.com and GigaOM, using the system for premium content and subscriptions, but the biggest boost will come from its integration with Facebook, putting it in front of millions of impulse buyers.]]></description>
			<content:encoded><![CDATA[<p>PayPal is taking a crack at one of the most desired features in e-commerce: A simple payment system for small purchases of digital goods and content. The eBay unit said today <a href="http://www.businesswire.com/news/home/20101026006381/en">its much anticipated micropayment service will debut later this fall</a>, featuring easy, two-click purchases for consumers and low fees and quick payment for merchants and publishers. Early adopters of the service include sites like FT.com and GigaOM, using the system for premium content and subscriptions, but the biggest boost will come from its integration with Facebook, putting it in front of millions of impulse buyers.</p>
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		<title>The Boku Founders Talk About Mobile Payments, Competitors and More!</title>
		<link>http://allthingsd.com/20100726/the-boku-founders-talk-about-mobile-payments-competitors-and-more/</link>
		<comments>http://allthingsd.com/20100726/the-boku-founders-talk-about-mobile-payments-competitors-and-more/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 13:30:40 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
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		<category><![CDATA[Kara Swisher]]></category>
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		<category><![CDATA[Mark Britto]]></category>
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		<category><![CDATA[transaction]]></category>
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		<category><![CDATA[Zong]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://kara.allthingsd.com/?p=31200</guid>
		<description><![CDATA[While hot start-ups like gaming giant Zynga suck up all the oxygen in the Web 2.0 room, it's always good to look at those who grease the wheels with the background transactions that make it all possible.

Case in point: Mobile payments start-up Boku, a heavily funded (upwards of $38 million) start-up with some high-profile investors, such as Index Ventures, DAG Ventures, Benchmark Capital, Khosla Ventures and Andreessen Horowitz.]]></description>
			<content:encoded><![CDATA[<p>While hot start-ups like gaming giant Zynga suck up all the oxygen in the Web 2.0 room, it&#8217;s always good to look at those who grease the wheels with the background transactions that make it all possible.</p>
<p>Case in point: Mobile payments start-up <a href="http://www.boku.com/">Boku</a>, a heavily funded (<a href="http://mediamemo.allthingsd.com/20100119/another-big-bet-on-mobile-payments-boku-raises-25-million/<br />
&#8220;>upwards of $38 million</a>) start-up with some high-profile investors, such as Index Ventures, DAG Ventures, Benchmark Capital, Khosla Ventures and Andreessen Horowitz.</p>
<p>Focused on social networks and operated via entering a cell phone number&#8211;no credit card required&#8211;users can make micropayments for games and other services.</p>
<p>It sounds simple, but the logistics are wrenchingly complex&#8211;especially when going global, with various currencies, phones and more&#8211;which is why Zynga and others contract out the messy job.</p>
<p>Boku&#8211;which got its start by buying up two other start-ups, Paymo and Mobillcash&#8211; is in many dozens of countries now, using hundreds of wireless carriers.</p>
<p>Essentially, <a href="http://mediamemo.allthingsd.com/20090616/virtual-goods-mobile-payments-small-market-worth-fighting-for/">Boku is trying to be PayPal for the mobile phone</a>, which is something, <em>well</em>, the eBay (EBAY) unit and many other competitors, such as Zong, want to do too.</p>
<p>Here is the video of an interview I did at Boku&#8217;s San Francisco HQ last week with CEO Mark Britto and Ron Hirson, SVP of product and marketing, both longtime digital execs, about all this and more:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=EB99DEAD-7A41-422C-AD66-32F5F4178B7E&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={EB99DEAD-7A41-422C-AD66-32F5F4178B7E}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>The Odd Tale of Facebook, TipJoy, the Deal that Didn't Happen and the Hire that Did</title>
		<link>http://allthingsd.com/20090822/the-odd-tale-of-facebook-tipjoy-the-deal-that-didnt-happen-and-the-hire-that-did/</link>
		<comments>http://allthingsd.com/20090822/the-odd-tale-of-facebook-tipjoy-the-deal-that-didnt-happen-and-the-hire-that-did/#comments</comments>
		<pubDate>Sat, 22 Aug 2009 16:50:34 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[Abby Kirigin]]></category>
		<category><![CDATA[Accelerator Group]]></category>
		<category><![CDATA[BetaWorks]]></category>
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		<category><![CDATA[Internet]]></category>
		<category><![CDATA[investors]]></category>
		<category><![CDATA[Ivan Kirigin]]></category>
		<category><![CDATA[Larry Yu]]></category>
		<category><![CDATA[M&A]]></category>
		<category><![CDATA[MediaMemo]]></category>
		<category><![CDATA[micropayments]]></category>
		<category><![CDATA[Peter Kafka]]></category>
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		<category><![CDATA[software]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=10174</guid>
		<description><![CDATA[Facebook offered to buy TipJoy, then changed its mind. Now the micropayment start-up has closed, and a co-founder is working for...Facebook.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/08/tipjoy.png"><img class="alignright size-medium wp-image-10184" title="tipjoy" src="http://mediamemo.allthingsd.com/files/2009/08/tipjoy-250x93.png" alt="tipjoy" width="250" height="93" /></a>What&#8217;s next for the team behind Tipjoy, a micropayments service that closed its doors this week? For one of the company&#8217;s founders, it&#8217;s a job at Facebook&#8211;the social network that offered to buy the start-up this summer, then walked away from the deal.</p>
<p>In fact, co-founder Ivan Kirigin&#8217;s first day at Facebook was last Monday&#8211;four days before he and his wife, Abby, announced that they are shuttering their start-up.</p>
<p>Confused? You should be: This is one of the odder M&amp;A stories I&#8217;ve seen in a while. Not surprisingly, the tale differs depending on who&#8217;s telling it.</p>
<p>Some basic, undisputed facts: Sometime this spring, TipJoy, a year old start-up that lets Web surfers &#8220;tip&#8221; bloggers and publishers, shopped the service to multiple parties, including Twitter and Facebook. By July, Facebook had offered, via a term sheet, to buy the company. Facebook then pulled its offer, and shortly after, offered Ivan a job. Now he and his wife are shutting TipJoy down and returning what&#8217;s left of the $1 million they had raised to their investors.</p>
<p>Also undisputed: No one has accused anyone of violating any laws, or contracts. Facebook&#8217;s offer was nonbinding and nonexclusive. And it&#8217;s not unheard of for companies to walk away from an M&amp;A deal late in the process. That&#8217;s what happened, for instance, when <a href="http://www.techcrunch.com/2008/07/26/google-walks-away-from-digg-deal/">Google (GOOG) bailed out after deep talks with Digg</a> a year ago.</p>
<p>You could see why some of TipJoy&#8217;s backers, which include BetaWorks, the Accelerator Group, ex-Googler Chris Sacca and the Y Combinator start-up factory, might cry  foul. The argument would be that Facebook&#8217;s actions effectively prevented the company from finding another buyer. But even if that was true, it doesn&#8217;t mean that Ivan Kirigin had to accept Facebook&#8217;s job offer and/or shutter his company.</p>
<p>Facebook spokesman Larry Yu declined to discuss the negotiations in detail, but offered this statement via email: &#8220;We take pride in operating in a transparent and ethical manner. We can&#8217;t offer any specifics here, but to suggest anything untoward occurred on our part simply ignores the facts.&#8221;</p>
<p>I&#8217;ve sent the Kirigins repeated requests for comment but haven&#8217;t heard back. Their <a href="http://tipjoys2cents.blogspot.com/">statement</a> announcing the decision to close their company doesn&#8217;t mention Ivan&#8217;s new job. But it does hint, obliquely, at their future plans:</p>
<blockquote class="memo"><p>When we evaluate why there&#8217;s been so much hype about payments on Twitter, and yet so little traction for us (and even far less for our competitors) it is clear to us that the reason is that a 3rd party payment service doesn&#8217;t add enough value. We strongly believe that social payments will work on a social network, provided that they&#8217;re done within the platform and not as a 3rd party&#8230;.the only way to get around this is for the platforms themselves to control payments&#8211;then all people wanting to operate on that platform would have to play along. We believe that a payments system directly and officially integrated into social networks such as Twitter and Facebook will be a huge success.</p></blockquote>
<p>UPDATE: Y Combinator founder Paul Graham, commenting on this story on his <a href="http://news.ycombinator.com/item?id=779693">Hacker News site</a>, says Facebook hired Ivan at his urging:</p>
<blockquote class="memo"><p>Facebook didn&#8217;t do anything wrong. Tipjoy was out of money. They&#8217;d been talking to several potential acquirers, including Facebook, but those deals all fell through. So the Tipjoys were going to have to get jobs somewhere. Since they were worried about money and Ivan admired the hackers at Facebook, I asked FB if they&#8217;d offer him a job, and they did.</p>
<p>It doesn&#8217;t portend anything for the future of startups, as this story seems to imply. If your startup tanks, you have to get a job somewhere, and lots of hackers get jobs at Facebook. There are several other YC alumni working there.</p></blockquote>
<p>Ivan Kirigin also weighs in within the same comments section, and says that my report &#8220;completely doesn&#8217;t tell the whole story.&#8221; Ivan, I&#8217;m all ears, so either drop me a line or leave a comment below.</p>
<p>Note: I&#8217;m assuming that the commenters identifying themselves as Paul Graham and Ivan Kirigin in the comments section are indeed Paul Graham and Ivan Kirigin. But I&#8217;ve sent emails to both men so I can verify that. Update: That is indeed Paul Graham.</p>
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		<title>Facebook's Zuckerberg: $10 Billion Is a "Fair" Valuation</title>
		<link>http://allthingsd.com/20090526/live-facebook-russian-investors-discuss-new-financing/</link>
		<comments>http://allthingsd.com/20090526/live-facebook-russian-investors-discuss-new-financing/#comments</comments>
		<pubDate>Tue, 26 May 2009 17:48:56 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=7748</guid>
		<description><![CDATA[Looking for lots of specifics about the $200 million at $10 billion valuation deal that Facebook and Digital Sky Technologies just announced? Then you have come to the wrong conference call, my friend. But for what it's worth, Facebook CEO Mark Zuckerberg did sound fairly upbeat and confident during his chat with reporters Tuesday morning--the way you'd expect someone who just cashed a check for a couple hundred million to sound.

The big picture: Even though Facebook's official valuation has slid from $15 billion (November 2007, when Microsoft invested) to $10 billion, Zuckerberg is OK with that, arguing that 1) that deal was done at the peak of the market, and 2) it was never really a financial deal, but a way for Microsoft to partner up with Facebook.]]></description>
			<content:encoded><![CDATA[<p>Looking for lots of specifics about the $200 million at $10 billion valuation deal that Facebook and Digital Sky Technologies just announced? Then you have come to the wrong conference call, my friend. But for what it&#8217;s worth, Facebook CEO Mark Zuckerberg did sound fairly upbeat and confident during his chat with reporters Tuesday morning&#8211;the way you&#8217;d expect someone who just cashed a check for a couple hundred million to sound.</p>
<p>The big picture: Even though Facebook&#8217;s official valuation has slid from $15 billion&#8211;November 2007, when Microsoft (MSFT) invested&#8211;to $10 billion, Zuckerberg is OK with that, arguing that 1) that deal was done at the peak of the market and 2) the pact was never really a financial deal, but a way for Microsoft to partner up with Facebook&#8211;and, though he didn&#8217;t say it, to box out Google (GOOG). That sounds pretty reasonable.</p>
<p>Zuckerberg&#8217;s main talking points were that his company didn&#8217;t need the money, but it sure was nice to have, both to fund growth and make any M&amp;A easier to pull off. And when it came to his new partners, he argued that DST&#8217;s existing portfolio, which includes several other social networks, would provide models/examples for his company as it continued to expand outside the U.S.</p>
<p>Earlier:</p>
<p>Facebook and its newest investors Digital Sky Technologies, are holding a teleconference to discuss the <a href="http://mediamemo.allthingsd.com/20090526/da-facebook-takes-200-million-from-russian-investors-at-10-billion-valuation/"> $200 million at 10 billion valuation deal</a> the two parties just announced. I&#8217;ll be covering the call live.</p>
<p>Call starting &#8220;momentarily.&#8221;</p>
<p>On the call: Facebook Mark Zuckerberg, DST CEO Yuri Milner. Also, via phone (from <strong>D7</strong>!): Facebook COO Sheryl Sandberg and DST&#8217;s Alexander Tamas.</p>
<p>Zuckerberg reading statement that more or less tracks press release: &#8220;Advertising product&#8221; improving, &#8220;our business is doing really well&#8221; and we&#8217;re on track to create a &#8220;nice&#8221; business, and that&#8217;s why investors want in. DST approached us, has interesting profile and experience and insight into social networks. &#8220;We found their thinking and their leadership to be really impressive.&#8221;</p>
<p>Money provides &#8220;cash buffer&#8221; to support our continued growth, also possible other moves. No specific plans to talk about &#8220;but nice to have flexibility.&#8221;</p>
<p>Milner: &#8220;I realize not all the participants on the call are familiar with us.&#8221; Goes over DST portfolio. &#8220;We have now started to actively expand abroad.&#8221; We&#8217;re a holding company, have raised and invested more than $1 billion since 2005. Rattling off portfolio companies now.</p>
<p>Q&amp;A:</p>
<p>What does this mean for possible IPO? Zuckerberg: &#8220;Our approach to financing has really been that we want to take money and work with partners&#8221;&#8230;&#8221;for a lot of start-ups, you get the feeling that the IPO is really the end goal&#8230;that&#8217;s not the case for us&#8230;we&#8217;re not rushing toward it&#8230;that&#8217;s really all I have to say about that today.&#8221;</p>
<p>What&#8217;s valuation for common stock? Zuckerberg: No comment. &#8220;There are different transactions that we&#8217;ve structured differently&#8230;we hope that there will be different things in the future&#8230;probably sometime in the next few months.&#8221;</p>
<p>What does this say about Microsoft&#8217;s $15 billion valuation? Zuckerberg: We did that deal at the peak of the market. That was part of a broader relationship. That investment was just one piece of it. This is also a relationship that we&#8217;re forming with DST&#8230;we hope we will work with other things over time.</p>
<p>&#8220;We feel really good about the progress we made&#8230;we feel this is  a good and fair valuation for us.&#8221; The Microsoft deal was at peak of market and was a strategic deal. &#8220;The world was in a pretty different place at that time.&#8221;</p>
<p>The international audience is 70 percent of our users. How do you monetize that? Zuckerberg: I have a few things to say, but want Yuri to talk, too. Milner: We have invested in five social networks in Europe. They have been able to monetize better than Facebook because they&#8217;re further along the curve than Facebook, which is a global company. But we think that Facebook will improve. Money will come from micropayments and advertising.</p>
<p>Zuckerberg: We can do advertising and have been experimenting with payments. Social networks in DST&#8217;s portfolio all monetize in different ways. Each is doing well, with a different model. We&#8217;re still growing. Online and direct advertising are growing the quickest, but over time, we expect to be able to build out a large number of these things.</p>
<p>What is your ad revenue going to be? Zuckerberg: A couple of months ago, we felt that everyone outside the company was underestimating our performance. We&#8217;ve been EBITDA-profitable for five straight quarters coming on six. Revenue growth has been 70 percent. Cash-flow positive sometime in 2010. That&#8217;s important because it means this investment is pure buffer. I realize those aren&#8217;t absolute numbers, but those are the ones we&#8217;re talking about.</p>
<p>Will DST be involved in management? Milner: We have our own businesses to run. We&#8217;ll keep in touch.</p>
<p>Questions about micropayments. Zuckerberg: We&#8217;ve tested a lot of things. It&#8217;s not a big part of our business, could be greater one day. They create a lot of value for users, and there are ways to monetize them. I&#8217;m looking forward to learning how these models are working.</p>
<p>Please talk about common stock/employee stock purchase plans. Zuckerberg: Going back to first question re. IPO. We want to make sure that we can continually make it so employees can be focused on the long term. We felt that if we let people have a little bit of liquidity, it can take some of the pressure off and let people focus on making company as good as it could be. We started to do this last year and had to hold off. Now we hope to be able to do it again.</p>
<p>Will that be the only way you are allowing employees or ex-employees to sell shares? Zuckerberg: Still talking about.</p>
<p>Is current Facebook ad business to be the main business going forward? Doesn&#8217;t mean it will be main business in the long term. You guys know everything that we&#8217;re talking about now.</p>
<p>Why aren&#8217;t you running big brand ad campaigns? We&#8217;re very interested in it. We have a big ad sales team. Building out offices internationally: U.K., France, a few more coming up. We think the best way to serve advertisers is to create ads that people interact with, that are &#8220;social and engaging.&#8221; I don&#8217;t want anyone to think that this isn&#8217;t a big part of our business, because it is.</p>
<p>Sandberg: Heavily engaged with brands. Ads specifically designed for Facebook, so they look different and behave differently than other ads on other sites, and that&#8217;s a good thing.</p>
<p>Preferred shares&#8211;are these are substantially similar to the ones Microsoft bought? Zuckberg: &#8220;I&#8217;m gonna duck that one.&#8221;</p>
<p>Does the company have any debt? Zuckerberg: [pause] There&#8217;s been some information that&#8217;s been public about debt we have for operating equipment. Beyond that, we do equity deals.</p>
<p>Will you do other investment deals? How many did you look at? Zuckerberg: He doesn&#8217;t really answer this question; instead he goes on to praise DST. Milner: We see things that other people don&#8217;t see, which is monetization that other social networks have been able to do. So we &#8220;kind of feel comfortable with that valuation.&#8221;</p>
<p>Is this largest foreign investment in Facebook? Zuckerberg: Um&#8230; [pause]. There&#8217;s been some public information about other folks we&#8217;ve worked with, but I think from reading some of the records you can get the answer to your question.</p>
<p>Other new deals? Zuckerberg: It was really at our option to find someone we were comfortable with. We didn&#8217;t feel like we needed to take an investment, and now we feel like we have the buffer we want.</p>
<p>Working on video chat product? More international products? Zuckerberg Yes. There are lots of things like that that we&#8217;re working on now. We want the site to be available in every country. We&#8217;re not translating the site. Users translate the site themselves. And a lot of the features are universally applicable.</p>
<p>Call finished.</p>
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		<title>YouTube May Be Solving Its Ad Problem&#8211;Slowly</title>
		<link>http://allthingsd.com/20090508/youtube-may-be-solving-its-ad-problem-slowly/</link>
		<comments>http://allthingsd.com/20090508/youtube-may-be-solving-its-ad-problem-slowly/#comments</comments>
		<pubDate>Fri, 08 May 2009 12:52:57 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=7174</guid>
		<description><![CDATA[YouTube generates billions of views but no profits. That's because Google's video site only sells advertising on a small portion of the clips it shows. That may be changing, argues Bernstein Research's Jeffrey Lindsay.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-medium wp-image-7176" title="barcelona" src="http://mediamemo.allthingsd.com/files/2009/05/barcelona-250x149.png" alt="barcelona" width="250" height="149" />YouTube is the world&#8217;s biggest video destination. But it has yet to generate a penny of profit for Google, which paid more than $1.6 billion for the site in 2006.</p>
<p>That&#8217;s because the site is very expensive to run&#8211;YouTube served up 5.5 <em>billion</em> videos to U.S. viewers alone in March&#8211;and a very hard sell to advertisers, who are scared off by its more-or-less-anything-goes collection of clips. The site doesn&#8217;t even bother to try sell ads on more then a small percentage of its videos.</p>
<p>But the latter part of that equation may be changing, argues Bernstein Research&#8217;s Jeffrey Lindsay. He thinks YouTube has the ability to sell ads against nine percent of its inventory. That alone represents progress&#8211;last year, that number was around <a href="http://www.businessinsider.com/2008/7/youtube-exec-we-re-selling-ads-against-less-than-3-of-our-videos">three</a> to <a href="http://www.businessinsider.com/2008/7/google-we-can-t-figure-out-how-to-make-money-on-web-video-either">four percent</a>.</p>
<p>But Lindsay thinks that Google (GOOG) is getting better at putting more advertiser-friendly stuff up on the site, via projects like the <a href="http://mediamemo.allthingsd.com/20090416/youtube-preps-its-hulu-answer-movies-tv-shows/">TV and movie hub</a> it rolled out last month.</p>
<p>That site doesn&#8217;t have anything like the breadth that Hulu boasts, but it&#8217;s a big improvement over what used to be there. Lindsay figures that it will get better and that next year YouTube will be able to sell ads on 15 percent of its inventory. His note:</p>
<blockquote class="memo"><p>We also note the large increase in advertising on YouTube, which we estimate currently has approximately 9% ad coverage and which we believe could rise to 15% within the next 12 months as more professionally-produced content and movies are added to the Web property. We understand that Google is currently exploring new payment mechanisms&#8211;micro-payments and subscriptions to expand YouTube&#8217;s business model. Although YouTube revenues are likely to be small through the end of 2009 (we estimate $123 million), we think the increased ad coverage will place YouTube in a favorable position when CPMs eventually start to recover in 2010 and beyond. Our 2010 forecast for YouTube revenues of $222 million represents 81% growth over 2009.</p></blockquote>
<p>Then again, YouTube still has a very long way to go. Look at the <a href="http://www.youtube.com/browse?s=mp">most popular clips</a> on the site today and you&#8217;ll find a whole lot of video from this week&#8217;s Barcelona-Chelsea Champions League match, all of which seem to be copyright violations, which makes them toxic to advertisers.</p>
<p>Here are four examples from the same game. Note that all of them seem to have been up on the site for at least a day:</p>
<p><object width="350" height="212" data="http://www.youtube.com/v/0pSsFsKhrD0&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/0pSsFsKhrD0&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><object width="350" height="283" data="http://www.youtube.com/v/iUziCx1mHxQ&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/iUziCx1mHxQ&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><object width="350" height="283" data="http://www.youtube.com/v/dkCMAn5b5oc&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/dkCMAn5b5oc&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
<p><object width="350" height="283" data="http://www.youtube.com/v/98FJCDv6uRA&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/98FJCDv6uRA&amp;hl=en&amp;fs=1" /><param name="allowfullscreen" value="true" /></object></p>
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		<title>Google's Revenue Slumps, but Cost-Cutting Pays Off</title>
		<link>http://allthingsd.com/20090416/googles-revenue-slumps-but-cost-cutting-pays-off/</link>
		<comments>http://allthingsd.com/20090416/googles-revenue-slumps-but-cost-cutting-pays-off/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 20:19:27 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=6386</guid>
		<description><![CDATA[As predicted, Google saw its revenue decline from the last quarter of 2008 to the first three months of this year. The search giant said it generated net revenue of $4.07 billion, which is down from the 4.22 billion Google notched in the previous quarter, and it's a tad shy of the $4.08 billion consensus. But investors are going to be pleased with the non-GAAP earnings number: $5.16 share, up from $5.10 per share in the previous quarter and way, way above the $4.90 per share consensus. Bottom line: Google has cut back on its expenditures and that's boosted profits.]]></description>
			<content:encoded><![CDATA[<p><img class="size-medium wp-image-836 alignright" title="google-logo" src="http://mediamemo.allthingsd.com/wp-content/blogs.dir/20/files//2008/11/google-logo-300x119.jpg" alt="google-logo" width="250" height="99" />As <a href="http://mediamemo.allthingsd.com/20090416/google-braces-for-its-first-quarterly-decline/">predicted</a>, Google saw its revenue decline from the last quarter of 2008 to the first three months of this year. <a href="http://finance.yahoo.com/news/Google-Announces-First-bw-14949372.html">The search giant said it generated net revenue of $4.07 billion</a>, which is down from the 4.22 billion Google notched in the previous quarter, and a it&#8217;s tad shy of the $4.08 billion consensus.</p>
<p>But investors are going to be pleased with the non-GAAP earnings number: $5.16 share, up from $5.10 per share in the previous quarter and way, way above the $4.90 per share consensus. Bottom line: Google (GOOG) has cut back on its expenditures, and that&#8217;s boosted profits.</p>
<p>Here&#8217;s how: &#8220;Operating expenses, other than cost of revenues, were $1.52 billion in the first quarter of 2009, or 28% of revenues, compared to $1.65 billion in the fourth quarter of 2008, or 29% of revenues. The operating expenses in the first quarter of 2009 included $774 million in payroll-related and facilities expenses, compared to $890 million in the fourth quarter of 2008.&#8221;</p>
<p>And here&#8217;s one way to keep &#8220;payroll-related expenses&#8221; down: Stop hiring people. &#8220;On a worldwide basis, Google employed 20,164        full-time employees as of March 31, 2009, down from 20,222 full-time employees as of December 31, 2008.&#8221;</p>
<p>Meanwhile, <a href="http://mediamemo.allthingsd.com/20090416/google-still-shaking-up-sales-force-nikesh-arora-replaces-omid-kordestani/">Google is still moving its sales team around following Tim Armstrong&#8217;s departure</a>.</p>
<p>Earnings call starting now. I&#8217;ll update as we go.</p>
<p>Google CEO Eric Schmidt: &#8220;We&#8217;re still basically in uncharted territory&#8230; users are still searching, but they&#8217;re buying less&#8230; advertisers are still spending, but they&#8217;re spending less.&#8221; That&#8217;s all appropriate, he says. Google&#8217;s auction model is working. Ad dollars are still moving from offline to online.</p>
<p>Apologies: I now have three Google stories breaking simultaneously, and I&#8217;m going to have to duck in and out of the live call.</p>
<p>Sorry for the gap. Here&#8217;s Schmidt talking about getting <a href="http://mediamemo.allthingsd.com/20090416/youtube-preps-its-hulu-answer-movies-tv-shows/">long-form content on YouTube</a>: Initial focus will be on advertising, but will add in micropayments and other schemes down the line. Will be announcing additional things in that area &#8220;literally very very soon.&#8221;</p>
<p>Schmidt asked about Twitter: &#8220;It proves that innovation is alive and well in Silicon Valley&#8230; it is an incredibly useful thing. The question here is how would you make some money on that&#8230; and the logical conclusion would be advertising, and we&#8217;d happy to work on that with them.&#8221;</p>
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