5 posts and columns on middleman

Voices

Google to Help Broker Video Ads

in News on March 11, 2011 at 5:58 pm PT

Google Inc., trying to become a middleman for selling video ads on the Internet, will soon test a service that matches advertisers with website publishers, including Google’s own YouTube video site.

What Did Apple Want With AdMob?

in News on November 16, 2009 at 7:04 am PT

Before AdMob accepted Google’s $750 million takeover offer, it was approached by Apple. This according to “people familiar with the matter,” who tell Bloomberg that Cupertino was also interested in the mobile advertising company. Odd to learn that Apple was considering such a move. After all, advertising isn’t exactly one of its core businesses.
AdMob

Two Yahoo Music Veterans Resurface with DashBox, a Service You’ll Never Use (Unless You’re a Music Pro)

in Media on October 28, 2009 at 10:21 am PT

Digital music entrepreneurs Dave Goldberg and Bob Roback, who built up Launch Media in the 1990s and ran Yahoo’s music group for much of this decade, are trying their hands at tunes again. This time, though, they’re not trying to convince consumers to pay for music or asking advertisers to subsidize it. Instead, they’re trying to act as a middleman between labels and publishers who own music and advertisers, Hollywood and other folks who want to use the tunes for commercial purposes.
dashbox