6 posts and columns on Mike Cassidy

For Now, Twitter Shares Count More Than +1′s in Google Search Ranking

in Social on March 30, 2011 at 1:00 pm PT

Google is keeping recommendations from its new +1 voting tool out of its ranking algorithm, for now, even though it does consider shares on services like Twitter as a signal in its core search results.

Google's Approach to Social: It Wants to Find the One True You

in Social on March 8, 2011 at 1:57 pm PT

For Google, social search hinges (somewhat ironically) on isolating people. The emphasis on identity aggregation is an interesting indicator of how Google approaches social as it rolls out further products on that front in the next few months.

Google Elevates Social From the Search Results Ghetto (But Only When Deemed Worthy)

in Social on February 17, 2011 at 7:00 am PT

Google is making some careful tweaks to weave social signals into search–most notably, bringing social search results up from the bottom of the page and parsing links shared by friends.