6 posts and columns on Mike Lazerow

Facebook Pal Buddy Media Raises $54 Million

in Social on August 14, 2011 at 9:00 pm PT

Mike Lazerow’s company, which helps advertisers figure out the social network, is now worth about $500 million.
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Facebook Pal Buddy Media Buys a Start-Up, Isn't Selling to Facebook

in Media on May 12, 2011 at 7:03 am PT

The rumor mill wants Facebook to swallow Buddy Media. But CEO Mike Lazerow says he’s a buyer, not a seller. Today he’s picked up Spinback, which helps retailers navigate Facebook.

Five Annoying Trends To Avoid During Advertising Week

in News on September 27, 2010 at 5:00 am PT

Press your suit. Shine your loafers. Charge your Twitter machines. Advertising Week is here. The annual rite of passage for newly funded ad tech startups is a great opportunity to learn, network and get fired up for an exciting year ahead.

Facebook Waves Off “Fan,” Gives “Like” a Thumbs Up

in Media on March 29, 2010 at 1:50 pm PT

Goodbye “fan.” Hello “like.” That’s the message Facebook is passing along to its advertisers today. The social network is replacing its “fan” buttons with “like” buttons on ads that direct users to big brands’ “fan pages.” It’s a move that’s both minor and telling.

What Facebook Privacy Problem? Advertisers Yawn.

in Media on December 24, 2009 at 7:39 am PT

Bloggers (ahem) have been bellowing about Facebook’s privacy changes. What about advertisers? Not a peep, says Mike Lazerow, whose Buddy Media helps big brands build and promote “fan pages” on the network.
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Optimism Meets Reality: On the Ground at ad:tech

in Media on November 4, 2008 at 9:02 am PT

Online advertising may be slowing, but that isn’t putting a damper on one of the industry’s biggest trade shows. An insider offers tips on how to navigate.