Mike Schroepfer

Facebook Not Sleepless in Seattle

Tricia Duryee in Social on April 12 at 6:00 pm PT

Now that the ribbon has been cut and the finger sandwiches have been devoured, Facebook’s new Seattle office is open for business.

The Furious Five of Facebook? Meet Its New Product Princes and Their Domains.

Liz Gannes and Kara Swisher in Social on December 9, 2011 at 12:38 pm PT

Product is power at the social networking giant — so here’s who has it and here’s what they rule over.

Facebook Confirms Reorg, Names Five Product Heads

Liz Gannes in Social on December 8, 2011 at 10:36 am PT

Facebook today confirmed our report from last night that it has shaken up its organization around major product areas.

Facebook Turns Newsfeed Into a Social Magazine to Highlight Big Pictures and Top Stories

Liz Gannes in Social on September 20, 2011 at 12:32 pm PT

Instead of the “top news” and “most recent” toggle options, Facebook users will now see a news feed with the most important items since they last visited Facebook.

BoomTown Talks Girl Geek at Facebook Hack Event

Kara Swisher in News on September 13, 2010 at 8:08 am PT

This Saturday, BoomTown gassed up the Mini and motored on down to Facebook’s newest building for a Developer Garage and Hackathon, which the social networking giant did in partnership with Girls in Tech. The goal was to focus on women developers, although there were plenty of dudes in attendance, as per usual at any all-night nerd-off. Facebook, feeling empowered, gave me the stage. Oops!

A "Mean" Video: BoomTown Annoys a Cavalcade of Facebook Execs at f8!

Kara Swisher in News on April 22, 2010 at 7:15 am PT

Here is a video BoomTown did yesterday at Facebook’s bustling f8 developers conference in San Francisco. At a press conference at the Silicon Valley social networking event, Facebook founder and CEO Mark Zuckerberg–trying mightily not to answer a question I proffered about the competitive landscape–said I wrote “mean” posts. Oh, Mark, man up or get a big dose of a sense of humor from your delightful sister, Randi. In any case, I hope Zuckerberg enjoys these interviews I did with many of his minions at f8.

Walt and Kara's Cavalcade of Gadgets on ZDNet

Kara Swisher in News on December 9, 2009 at 12:06 am PT

Last week, Walt Mossberg and I hosted the seventh annual gadgetfest, called “What’s Hot and What’s Not in Personal Technology,” at the Churchill Club in Silicon Valley. Every year, we show off a range of new tech toys to the crowd. And before the show, Walt and I displayed our wares for ZDNet, which posted these videos.

Freaky Geek Bear, Nooks, 3-D Cameras, Head Massages and a Facial for BoomTown: The Churchill Club GadgetFest Video!

Kara Swisher in News on December 4, 2009 at 8:05 am PT

Last night, Walt Mossberg and I hosted our seventh annual “What’s Hot and What’s Not in Personal Technology” program for the Churchill Club in Silicon Valley. Every year, we show off a range of new tech toys to the crowd, helped by our regular gadget freak, Greg Harper, and by guest “tech geek” celebs. This year they were Facebook COO Sheryl Sandberg and Mike Schroepfer, the social networking site’s VP of Engineering. Here’s a video from the event.

Don't Miss the Annual GadgetFest at Churchill Club Thursday, Featuring Facebook Celeb Geeks

Kara Swisher in News on November 30, 2009 at 9:32 am PT

This Thursday, my All Things Digital partner, Walt Mossberg, and I are hosting–for the seventh year running–the annual “What’s Hot and What’s Not in Personal Technology” program for the Churchill Club. This year, our guest “tech geek” celebs–drawn from the gadget-mad players of Silicon Valley–are Facebook COO Sheryl Sandberg and Mike Schroepfer, the social networking site’s VP of Engineering. Let the gadgeting begin!

Mozilla's CEO John Lilly Speaks!

Kara Swisher in News on July 30, 2008 at 11:01 am PT

I met John Lilly last October on a decidedly odd techie scavenger hunt in Hawaii– trapped in a van all day while searching for tikis and such, as if we were a geek Brady Bunch (yes, BoomTown works that hard for you)–and found him to be just the kind of quietly intelligent, thoughtful and self- effacing digital exec that Silicon Valley could use a lot more of in these often frivolous, look-at-me Web 2.0 days. Soon after, in January, Lilly was named CEO of Mozilla Corporation, after serving its its COO, taking over for Mitchell Baker, who remains its chairman. Mozilla just launched its Firefox 3 browser to much success. Here’s my video interview with him about where Mozilla is going next.