Onavo Shines a Light on Mobile App Advertising

For us voyeurs and reporters, the announcement gives an opportunity to look into how effective a couple of sample ad campaigns were.
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Investors to Ad Tech Stocks: No Thanks

Investors hate Millennial Media’s deal to bulk up in mobile ads. They don’t like Tremor and YuMe’s video ad plays, either. Anyone else want to try?
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Voices

Mobile Ad Firm Millennial Buys Jumptap

Millennial Media Inc. struck a deal to buy rival mobile advertising service Jumptap Inc. in an deal valued at about $225 million, bulking up its market share against larger and more diversified rivals.

Google, Millennial Media Ad Execs Dish on Their Favorite “Native” Campaigns

It’s the ad unit everyone’s talking about.
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Google, Firefox and the Fastest-Growing Phone Company in China — What You Missed at Dive Into Mobile Yesterday

A quick catch-up guide to the first day of our global mobile conference.
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The Biggest Challenge for Mobile Ads? Showing That They Work.

Google’s Jason Spero and Millennial Media’s Mollie Spilman say that advertisers need to see the value in spending on mobile.
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Dive Into Mobile Gets Even More Global and Adds Ad Execs From Google and Millennial Media

Executives from Telefonica and a top Russian carrier join the lineup, alongside Google’s Jason Spero and Millennial Media’s Mollie Spilman, two key execs in mobile advertising.
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Loose Lips: Yahoo M&A Head Told Employees Company Looking at Two “Significant” and a Half-Dozen Small Buys

In most cases, they sink ships. Here, perhaps not.
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iPad Mini Ad Impressions Grew 28 Percent Every Day in November

That’s 9 percentage points more than the Kindle Fire during the same period last year.
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Mobile Ads Are Growing Fast, Still Pretty Small

Less than a couple Instagrams.
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RIM Consumes Cellmania

Android Army Gaining Ground

Millennial Media Acquires TapMetrics