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Exclusive: Facebook Grabs Microsoft Global Ad Head Carolyn Everson

Kara Swisher in News on February 15, 2011 at 4:19 pm PT

Apparently, it’s not only in Google’s pond where Facebook fishes for talent–the social networking giant has recruited Microsoft’s global advertising head Carolyn Everson as one of its top sales execs. A Facebook spokesperson confirmed the hiring, after a query by BoomTown. The move will surely cause some tensions with the software giant, which is both a prominent partner of and investor in Facebook, especially since Everson was only hired at Microsoft last June after a long search.

Nokia's Stephen Elop Didn't Start the Fire–But His "Burning Platform" Certainly Lights One

Kara Swisher in News on February 9, 2011 at 6:15 am PT

Memo to tech CEOs everywhere: Now that’s how to write an internal memo. That would be the 1,300-word one that Nokia CEO Stephen Elop apparently penned for employees at the Finnish telecom giant, which inevitably leaked to the media. In it, he uses the harsh but cogent metaphor of a burning oil platform to take a bracing opening shot at turning around Nokia.

Survey: 58 Percent of iPad Owners With Kindles Say iPad Will Replace Amazon’s E-Reader

John Paczkowski in News on April 5, 2010 at 5:10 am PT

An interesting data point from the first of many Monday morning analyst notes on the iPad’s weekend launch. Piper Jaffray’s Gene Munster surveyed 448 iPad buyers Saturday, asking about the size of the device they were purchasing and their reasons for doing so, and found that 13 percent owned a Kindle. Of those, 58 percent said the iPad would replace Amazon’s device as their e-book reader.

Got Yahoo? Internet Giant Hires Goodby as Top Creative Agency for Its Ongoing Brand Revitalization.

Kara Swisher in News on October 19, 2009 at 5:55 pm PT

In a shift that is sure to be much commented on by the advertising industry, Yahoo has tapped Goodby, Silverstein & Partners to take the lead for its creative, advertising, digital marketing and strategic planning efforts. The San Francisco-based Goodby, which is owned by the Omnicom Group, is known for innovative ideas and has done such memorable campaigns as the terrific “Got Milk?” campaign. Perhaps a “Got Yahoo?” campaign is in the future? Until now, the top job of goosing Yahoo’s tarnished brand, as part of a recently launched $100 million marketing push, has been helmed by Ogilvy & Mather.