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	<title>AllThingsD &#187; Mint.com</title>
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		<title>Goalkeeping Gets Easier at Mint.com</title>
		<link>http://allthingsd.com/20100629/goalkeeping-gets-easier-at-mint-com/</link>
		<comments>http://allthingsd.com/20100629/goalkeeping-gets-easier-at-mint-com/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 20:47:27 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<guid isPermaLink="false">http://solution.allthingsd.com/?p=1265</guid>
		<description><![CDATA[When most people hear the word "budget," they groan about all the numbers and spreadsheets involved. Mint.com's new feature looks to take the pain out planning for the future.]]></description>
			<content:encoded><![CDATA[<p>When most people hear the word &#8220;budget,&#8221; they groan about all the numbers and spreadsheets involved in setting financial goals. Instead they procrastinate and continue spending without any specific savings goals. Case in point: I recently postponed a meeting with my financial planner because I didn&#8217;t have the energy after a long business trip to work through my finances.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=5F426C7D-F021-4320-AC57-EC9676377F2B&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={5F426C7D-F021-4320-AC57-EC9676377F2B}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Now <a href="http://Mint.com">Mint.com</a>, a website that already offers user-friendly options for studying how one&#8217;s money is spent, has introduced an easy way to set budget objectives, link them to accounts and learn specific steps on how to reach those goals. The goals can even be personalized with digital photos, like an image of the car you&#8217;re saving up to buy. And this service, which launched Tuesday, doesn&#8217;t cost a cent. </p>
<p>I&#8217;ve been testing Intuit Inc.&#8217;s free, updated Mint.com service, specifically focusing on its new Mint Goals feature. The idea of adding goals that tie into real accounts has been a long time coming for the finance-management website. Mint previously offered a Planning section on its site, but it required too much manual input, including setting up personal budget categories, and guesswork about how much one should spend.</p>
<p>The Goals feature uses pop-up windows where users can quickly input data, like annual salary, to get estimates on how much they can afford to spend on things like a vacation, as well as how much they need to save for that vacation. Monthly savings estimates can be set to aggressive savings plans or conservative ones with just a mouse click. </p>
<h5 class="subhed">Finances in One Place</h5>
<p>Mint.com has been around for almost three years and is already used by millions of people. Its proprietary algorithms encrypt data so people will feel confident enough to input their usernames and passwords for their online financial accounts, allowing them to see all of their financial activity in one place. These accounts include those tied to credit cards, banks, retirement savings and others. Mint is known for displaying colorful visuals like pie charts and graphs, so it&#8217;s easy for people to see where they&#8217;re spending their money or how it&#8217;s being invested.</p>
<div class="media-CENTER" style="width:360px;"><a href="http://online.wsj.com/public/resources/images/PJ-AV682_moss3_G_20100629214859.jpg" rel="lightbox" title="moss3"><img src="http://online.wsj.com/public/resources/images/PJ-AV682_moss3_G_20100629214859.jpg" width="360" height="240" style="float: none;" alt="moss3" /></a><br />
<br />
Mint.com&#8217;s new Goals tab (top right) offers users a choice of eight popular goals and one to customize. Colorful thermometers (top left) show how much progress was made toward a goal. Details of a particular goal (above) and a &#8220;Next Steps&#8221; checklist of tasks to complete.</div>
<p>Mint Goals is a new tab on the Mint.com site, and clicking on it directs users to a group of eight popular goals and one that can be customized (more will be added over time). The preset list includes goals to get out of debt, buy a home, buy a car, save for college, take a trip or save for retirement. A digital checklist in each goal called &#8220;Next Steps&#8221; gives people serious, doable tasks to complete, so they can actually make progress toward a goal in ways other than just putting money aside. This instant gratification saved me from doing a lot of calculating.</p>
<h5 class="subhed">The Best Account</h5>
<p>When you set up a goal for the first time, Mint suggests what type of account would work best for saving toward it. Examples include a 529 savings plan for people who are saving to put their kids through college or a Roth IRA for retirement savings. Mint will also tell you the provider with the best interest rate.</p>
<p>Unlike some other websites that encourage saving, like <a href="http://SmartyPig.com">SmartyPig.com</a>, Mint isn&#8217;t a bank, so you&#8217;ll have to leave the Mint site to create accounts and manage money transfers rather than starting them right on the site. Aaron Patzer, the company&#8217;s founder and CEO, expects the site will enable setting up savings accounts and money transfers by the end of this year.</p>
<p>Each goal includes the overall amount of money intended to be saved, today&#8217;s balance, planned and projected dates for reaching the goal and how much has been saved this month (like $200 of $750). I liked looking at Mint&#8217;s colorful thermometers, which quickly showed me how I was progressing in a particular goal.</p>
<p>For example, the Buy a Home goal checklist includes steps like finding a Realtor, getting homeowner&#8217;s insurance and getting prequalified for a loan. A panel beside each of these items also offers an educational explanation of what these steps really mean. Many explanations include links to a blog called MintLife, where blog posts from Mint employees and some freelancers offer deep explanations about financial questions.</p>
<h5 class="subhed">Ads With Context</h5>
<p>The Goals feature comes with contextual ads, which help it remain free. One checklist item suggests opening a high-yield savings account and also offers links to the Discover and American Express websites, which offer the accounts. If you&#8217;ve started a Mint Goal to save for a trip to Iceland, travel insurance is suggested, along with Web links to sites that sell trip insurance.</p>
<p>While these links might allow people to get started right away on a particular task, they also beg the question of whether these are the best options for users—or just the biggest advertisers on Mint. Mr. Patzer explained that companies for these ads are chosen according to what&#8217;s best for the user and are selected from a list of savings options ranked by the site&#8217;s editors. </p>
<p>Goals can be linked to several of your accounts on Mint so they&#8217;re updated with real-time data. A long-term retirement goal can link to a 401(k), brokerage account and retirement account. If the stock market takes a dive and money is lost in an account, that loss is automatically reflected in the overall goal&#8217;s balance. If you tie a savings account to a goal to save for a house, every dollar added to that account (on the bank&#8217;s end) is automatically reflected in the goal.</p>
<p>Mint already gave people a visually engaging way to know more about what their money is doing, but Mint Goals give people a real reason to come back to the site more often.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<p>Write to                 Katherine Boehret at <a href="mailto:mossbergsolution@wsj.com">mossbergsolution@wsj.com</a></p>
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		<title>Tracking Your Money Without Paying a Mint</title>
		<link>http://allthingsd.com/20080430/tracking-your-money-without-paying-a-mint/</link>
		<comments>http://allthingsd.com/20080430/tracking-your-money-without-paying-a-mint/#comments</comments>
		<pubDate>Wed, 30 Apr 2008 00:01:00 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
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		<description><![CDATA[A free Web site called Mint.com hopes to help users get a better handle on where their money is going, how much is in each account, and what can be done to budget that money more efficiently.]]></description>
			<content:encoded><![CDATA[<p>My Dad will be proud to read that I&#8217;ve spent much of the past week studying my finances and figuring out my budget. But I&#8217;m willing to bet (figuratively since betting isn&#8217;t in my new budget) he&#8217;ll be surprised to learn that I did this in no time using a Web-based program that didn&#8217;t cost me a dime.</p>
<p>This week, I tested a free Web site called <a href="http://Mint.com" rel="external">Mint.com</a> that serves as a Web home base for account information from credit cards, credit unions and bank accounts. The site securely and automatically logs into those accounts, fetches the latest data and presents the information in easy-to-read and useful ways.</p>
<div class="media-LEFT" style="width: 245px;"><img src="http://online.wsj.com/public/resources/images/PJ-AM277_MOSSBE_20080429220306.jpg" alt="Mint.com lets users track their expenses via pie charts (above) and offers alternative savings options (right)." height="311" width="245" /><br />Mint.com lets users track their expenses via pie charts (top) and offers alternative savings options (bottom).</div>
<p>Mint hopes to help users get a better handle on where their money is going, how much is in each account, and what can be done to budget that money more efficiently. It sends automatic alerts about account data or when you exceed your budget. It can even translate a bank&#8217;s often odd rendering of merchants&#8217; names into plain-English versions of your financial transactions.</p>
<p>Starting May 6, the site will let users add investments, such as individual retirement accounts and 401(k) plans, to their accounts, though Mint isn&#8217;t designed for serious investors. Today, readers can get sneak peak access to this Investments feature via <a href="http://www.mint.com/wsj" rel="external">www.mint.com/wsj</a>. In June, Mint will add auto loans, student loans and mortgages.</p>
<p>Mint won&#8217;t work offline because it&#8217;s completely Web-based, and can&#8217;t be used to pay bills or move any money around, meaning people will still need to visit separate sites for bill payments and money transfers.</p>
<p>Talk of money-related software programs often brings to mind the old reliables: <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=intu'>Intuit</a> Inc.&#8217;s (INTU) Quicken and <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=msft'>Microsoft</a> (MSFT) Money. But some of these programs can cost close to $100 and require intense bookkeeping. Stripped-down versions of these products are available, but these still include fees. <a href="http://Geezeo.com" rel="external">Geezeo.com</a> is a Web service that&#8217;s more comparable to Mint.com, but it incorporates social-networking tools like introducing users with like interests.</p>
<p>Mint was created for 20-somethings like me who want to pay more attention to their finances but aren&#8217;t interested in taking hours each week to do so. This Web site worked ideally for me, and its clean interface integrates Web 2.0 features in a way that makes it a pleasure to use. I think it will appeal to a broad range of people who want to feel more in control of their money, but don&#8217;t want to spend a lot of time updating their information.</p>
<p>I set up my information on Mint in minutes, not hours, and used it to track five accounts. In seconds, Mint used data from my accounts to automatically generate colorful pie charts that illustrated where my money was spent &#8212; and most expenses were accurately labeled. I was pleased to find my local bank in a list of Mint-supported companies. And the site even encouraged me to look at my 401(k)&#8217;s progress online for the first time in a while because I didn&#8217;t need to dig into an out-of-the-way, unfamiliar Web site.</p>
<p>Security is important for a site like Mint.com, so it teamed up with online banking-service provider Yodlee to make secure connections to banks. This involves using encryption that the company claims is the same as what banks use. Mint also says that because it requires nothing more than an email address, password and ZIP Code from each person, registration is anonymous. And the company claims that it never sees or stores password information, nor does it ever see account numbers.</p>
<p>When setting up an account, Mint acknowledges nicknames for companies, like Amex for American Express (AXP), making it easy to find specific banks and credit-card companies. If you&#8217;d like to sign up on Mint, but don&#8217;t already have online accounts set up, Mint will give step-by-step directions on how to do this &#8212; whether via a company&#8217;s site or by phone.</p>
<p>The site suggests alternative companies that will save you more money than those you&#8217;re currently using. Some, but not all, of these companies are sponsors of the site. After entering my savings-account information, I learned about a high-yield savings account that would potentially allow me to earn hundreds more in interest each year. Some of these suggested alternatives were familiar, while others &#8212; like Bank of the Internet USA &#8212; weren&#8217;t.</p>
<p>I found Mint&#8217;s automatic alerts to be especially helpful. Each alert can be personalized to notify you via email or an SMS message on your mobile phone when something happens in an account. Account summaries, for example, can be sent via email and text message every Friday, the first of every month or never. Alerts can be adjusted to tell people that their credit-card bill is due within a certain number of days; if a pre-set budget is exceeded; or if a bank charges extra fees.</p>
<p>Mint&#8217;s new Investments section showed me details about two investments. A handy graph showed the status of my account earnings and compared them with the Dow Jones Industrial Average, Nasdaq and the S&amp;P 500. Individual stocks can be added into your account, though I could see only the balance of a trust holding one of my stocks.</p>
<p>In the Trends section, I learned what my most frequent expenditures were, as well as the total amount of money spent per month, which was interesting to see since I don&#8217;t usually add up all of my expenses. Trends can show you how your spending stacks up with everyone else &#8212; that is, people in the U.S. who use Mint. My account showed I ate at a Chipotle (CMG) chain restaurant once in February and once in April, spending the exact amount each time. (I like their barbacoa fajita burrito.) But I spent about $4 to $5 less than the average Chipotle customer.</p>
<p>If certain expenses are mislabeled, they can easily be renamed and reassigned to different categories. Pie charts and graphs can be altered with one mouse click to become more or less specific, and budgets can be set after looking at spending history on an easy-to-understand bar graph.</p>
<p>Digital conveniences like online bill payments and Web transactions can lead to people putting less thought into their finances. But the value of knowing specifically where money is and how it is spent is a tool that will likely encourage better financial planning and habits. I only wish Mint had a way to incorporate online bill payments so I could do all of my financial work in one place on this site. Otherwise, Mint is a real boon to people who want to tell their dads that they&#8217;re on top of their finances &#8212; and mean it.</p>
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<li>Email <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>.</li>
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