Mission Viejo

You Can Lose Your Mind, When Tech Stores Are Two of a Kind: Welcome to the Appl…Oops, Microsoft Store (The Video Proof)

Kara Swisher in News on October 22, 2009 at 5:11 pm PT

A gauntlet of wildly cheering sales people dressed in brightly colored T-shirts, a sleek, white store, a simple but elegant design. You will be excused for thinking the video below is from an Apple store, but it is actually from the opening of a Microsoft Store in Scottsdale, Ariz., today. Imitation is the sincerest form of flattery, right?

From the Department of I Can Hardly Wait: A Sneak Peek of the New Microsoft Store

Kara Swisher in News on August 7, 2009 at 5:50 pm PT

Today, Microsoft tweeted a photo of the wall in front of one of its upcoming retail stores, either in Scottsdale, Ariz., or Mission Viejo, Calif. Although it is not clear which location it is–frankly, those mall potted plants could be just about anywhere–I am guessing some Foot Locker is right around the corner and an Outback Steakhouse is not far either. This does not bode well, especially if Microsoft is hoping to one-up the sleek and hip Apple store vibe. In fact, that’s where BoomTown is off to now, to get an early place in line for an iTablet.