3 posts and columns on MIXX

Microsoft’s "Minority Report" Predictions

in News on September 21, 2009 at 1:30 pm PT

In the near future, consumers will be playing videogames without controllers, giving directions to lifelike avatars and waving files from screen to screen a la “Minority Report,” according to Microsoft.

Yahoo Adds Zimbra to the Garage Sale as It Tries to Shed What Isn't "You!"

in News on September 21, 2009 at 4:16 am PT

According to numerous sources, Yahoo has been shopping around Zimbra, the open-source email company it bought in late 2007 for $350 million. Zimbra is only one of the many assets of Yahoo that are now on the block, including its personals business, its HotJobs online classified unit and more to come. The effort to unload Zimbra is yet another sign that the company is trying to slim down its diverse portfolio, even as it strives to redefine itself this week with a new, pricey marketing campaign that seeks to position Yahoo primarily as a consumer company.
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Exclusive: Yahoo Set to Unveil Massive New Marketing Campaign at Advertising Week, Declaring Size Does Matter

in News on September 13, 2009 at 10:32 am PT

Yahoo is set to unveil a major marketing campaign to reset advertiser and consumer perception of the long-troubled company during Advertising Week in New York, which starts a week from tomorrow. According to numerous sources BoomTown has spoken to about the campaign, Yahoo is–at least with advertisers–going to focus on stressing the size and scale of the Internet giant. With consumers, the Internet giant will push the idea of being a key hub on the Web. The details of the plan will be made public Tuesday, Sept. 22, at a press conference with senior Yahoo execs, including CEO Carol Bartz.
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