6 posts and columns on mobile ads

Google CFO Patrick Pichette: I Don’t Get Why People Think Mobile Ads Are Worth Less

in Mobile on May 8 at 7:00 pm PT

Though the business of mobile advertising is often criticized, Google CFO Patrick Pichette said it could outpace desktop ads.
Patrick Pichette

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Riches in Mobile Ads, Just No Profits

in Media on April 17 at 11:45 am PT

Facebook Inc.’s deal for photo-sharing service Instagram and the IPO of advertising network Millennial Media Inc. prove that the smartphone boom can produce billion-dollar valuations for makers of mobile software and services.

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A Rare Apple Compromise

in News on December 13, 2011 at 3:04 am PT

Facing challenges winning over customers for its iAd mobile advertising service, Apple is softening its approach as it loses ground to Google Inc. in the fast-growing mobile-ad market.

Google Says There’s Not Always a Mobile Web Site for That

in Mobile on November 1, 2011 at 7:00 am PT

While there may be an app for that, there’s likely not a mobile Web site. Google kicks off an awareness campaign with an initiative to learn how mobilize your Web site.
google_gomo

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Mobile Makers Target Rivals on Phones

in News on December 27, 2010 at 5:15 am PT

Mobile-phone companies are experimenting with a new way to steal their rivals’ customers: the mobile insult to the device in hand. Their new tactic involves mobile ads that appear when a person using a competitor’s phone or network launches an application or browses the Web on their phone. The basic message: Oh, you could do better than that thing.

A Little Boost for Joost: Mobile Ads on the iPhone

in Media on April 7, 2009 at 12:25 pm PT

Web video publishers are still trying to get their heads around their existing sites, which attract plenty of eyeballs but not much in the way of ad dollars. But at some point they’re going to have to figure out what will happen as video moves from the PC to the phone. Here’s one small step in that evolution: Joost, the once-hyped video site, is going to start selling ads for stuff it shows via its iPhone app. Doing the heavy lifting will be FreeWheel, a well-regarded start-up that already handles ad-serving for some of the Web’s biggest video players.
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