43 posts and columns on mobile advertising
News BytePlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.
News Byteafter taking a four-year hiatus from production. This time, rather than focus on PC game development, the Redmond, Wash.-based company is building games for mobile. The first title available now on iTunes is called Polar Bowler 1st Frame, a game originally developed for the PC. It’s free, subsidized by WildTangent’s own ad platform which offers players additional in-game credits for watching a 30-second video.