Sprint Buys Handmark to Boost its Advertising Services

Sprint will use the deal to boost its Pinsight Media unit, which offers services to mobile advertisers.
handmark

News Byte

Facebook Shares Hit Record High

Shares of Facebook were trading at $45.05 on Wednesday morning, an all-time-high share price for the company’s stock since it debuted on the Nasdaq exchange nearly a year and a half ago. The stock is up nearly 70 percent over the past two months, rallying on the strength of the company’s last earnings report which included strong mobile advertising numbers.

Pandora Says Things Are Awesome, and iTunes Radio Is No Big Deal. Wall Street Is Confused.

Mobile ads are booming. But investors still want more. Also: What about Apple’s iTunes Radio launch next month?
bruno mars pandora snl

If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All

Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.
best_buy_mobile_screens

Google’s Jason Spero and Millennial’s Mollie Spilman Talk Dollars at Dive Into Mobile (Video)

Small screens equal big bucks, or so say two of the bigger names in the mobile ad business.
EQ7G3664-L

Coming to Your Phone: Ads That Talk Back to You (Video)

Nuance is working with brands, agencies and publishers to create a new type of mobile advertising that incorporate Siri-style voice response.
8ball_voice_ad

News Byte

PlayHaven Hires Ex-AdMob Employee Charles Yim as COO

PlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.

News Byte

WildTangent Releases First Mobile Game After Reopening Game Studio

WildTangent has released its first videogame after taking a four-year hiatus from production. This time, rather than focus on PC game development, the Redmond, Wash.-based company is building games for mobile. The first title available now on iTunes is called Polar Bowler 1st Frame, a game originally developed for the PC. It’s free, subsidized by WildTangent’s own ad platform which offers players additional in-game credits for watching a 30-second video.

eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.”

“We aren’t happy with the user experience and we don’t need the money,” said Devin Wenig, eBay’s president of global marketplaces.
ebay_sign

Voices

Does Mobile Display 2012 = Online Display 1999?

Mobile is the Next Big Thing, yet it looks like history is bound and determined to repeat itself.

Your Fingers Are Fatter in the Morning

That Ad Slowdown Hasn’t Hit Google