46 posts and columns on mobile advertising
Sprint Buys Handmark to Boost its Advertising Services
Sprint will use the deal to boost its Pinsight Media unit, which offers services to mobile advertisers.News Byte
Facebook Shares Hit Record High
Shares of Facebook were trading at $45.05 on Wednesday morning, an all-time-high share price for the company’s stock since it debuted on the Nasdaq exchange nearly a year and a half ago. The stock is up nearly 70 percent over the past two months, rallying on the strength of the company’s last earnings report which included strong mobile advertising numbers.Pandora Says Things Are Awesome, and iTunes Radio Is No Big Deal. Wall Street Is Confused.
Mobile ads are booming. But investors still want more. Also: What about Apple’s iTunes Radio launch next month?If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All
Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.Google’s Jason Spero and Millennial’s Mollie Spilman Talk Dollars at Dive Into Mobile (Video)
Small screens equal big bucks, or so say two of the bigger names in the mobile ad business.Coming to Your Phone: Ads That Talk Back to You (Video)
Nuance is working with brands, agencies and publishers to create a new type of mobile advertising that incorporate Siri-style voice response.News Byte
PlayHaven Hires Ex-AdMob Employee Charles Yim as COO
PlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.News Byte
WildTangent Releases First Mobile Game After Reopening Game Studio
WildTangent has released its first videogame after taking a four-year hiatus from production. This time, rather than focus on PC game development, the Redmond, Wash.-based company is building games for mobile. The first title available now on iTunes is called Polar Bowler 1st Frame, a game originally developed for the PC. It’s free, subsidized by WildTangent’s own ad platform which offers players additional in-game credits for watching a 30-second video.eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.”
“We aren’t happy with the user experience and we don’t need the money,” said Devin Wenig, eBay’s president of global marketplaces.Voices