If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All

Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.
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Google’s Jason Spero and Millennial’s Mollie Spilman Talk Dollars at Dive Into Mobile (Video)

Small screens equal big bucks, or so say two of the bigger names in the mobile ad business.
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Coming to Your Phone: Ads That Talk Back to You (Video)

Nuance is working with brands, agencies and publishers to create a new type of mobile advertising that incorporate Siri-style voice response.
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News Byte

PlayHaven Hires Ex-AdMob Employee Charles Yim as COO

PlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.

News Byte

WildTangent Releases First Mobile Game After Reopening Game Studio

WildTangent has released its first videogame after taking a four-year hiatus from production. This time, rather than focus on PC game development, the Redmond, Wash.-based company is building games for mobile. The first title available now on iTunes is called Polar Bowler 1st Frame, a game originally developed for the PC. It’s free, subsidized by WildTangent’s own ad platform which offers players additional in-game credits for watching a 30-second video.

eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.”

“We aren’t happy with the user experience and we don’t need the money,” said Devin Wenig, eBay’s president of global marketplaces.
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Voices

Does Mobile Display 2012 = Online Display 1999?

Mobile is the Next Big Thing, yet it looks like history is bound and determined to repeat itself.

Nokia Dangles Mobile Ad Exchange and Other Carrots to Lure More Developers

The Finnish phone maker is partnering with an Israeli start-up on an ad exchange that allows access to more than 100 ad networks around the world.
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Your Fingers Are Fatter in the Morning

And why mobile advertisers should care.
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Facebook: We Weren’t Moving Fast Enough in Mobile

Mobile advertising is still new for Facebook, but the company is seeing positive early results, including click-through rates that are 10 times those seen on desktop ads.
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That Ad Slowdown Hasn’t Hit Google