mobile advertising

If You Can’t Sell to Me on My iPhone, Best Buy, You Can’t Sell to Me at All

Jason Del Rey in Commerce on June 13 at 7:00 am PT

Yes, people are making purchases on mobile phones. But only when a brand makes it easy for them.

Google’s Jason Spero and Millennial’s Mollie Spilman Talk Dollars at Dive Into Mobile (Video)

Ina Fried in Dive Into Mobile on May 2 at 5:00 am PT

Small screens equal big bucks, or so say two of the bigger names in the mobile ad business.

Coming to Your Phone: Ads That Talk Back to You (Video)

Ina Fried in Mobile on April 1 at 5:00 am PT

Nuance is working with brands, agencies and publishers to create a new type of mobile advertising that incorporate Siri-style voice response.

News Byte

PlayHaven Hires Ex-AdMob Employee Charles Yim as COO

Tricia Duryee in Commerce on January 30 at 8:00 am PT

PlayHaven, a mobile ad platform designed specifically for games, has hired Charles Yim as its COO. Yim joined Google in 2010 through its acquisition of AdMob. At Google, he headed up mobile app partnerships, and at AdMob he worked on the business development team. At PlayHaven, Yim will be responsible for overseeing the company’s international expansion, advertiser relations, developer relations and business development.

News Byte

WildTangent Releases First Mobile Game After Reopening Game Studio

Tricia Duryee in Commerce on January 23 at 1:01 pm PT

WildTangent has released its first videogame after taking a four-year hiatus from production. This time, rather than focus on PC game development, the Redmond, Wash.-based company is building games for mobile. The first title available now on iTunes is called Polar Bowler 1st Frame, a game originally developed for the PC. It’s free, subsidized by WildTangent’s own ad platform which offers players additional in-game credits for watching a 30-second video.

eBay to Stop Advertising Inside Mobile Apps: “It’s Not Worth It.”

Tricia Duryee in Commerce on December 19, 2012 at 11:05 am PT

“We aren’t happy with the user experience and we don’t need the money,” said Devin Wenig, eBay’s president of global marketplaces.

Voices

Does Mobile Display 2012 = Online Display 1999?

Pete Christothoulou, Co-founder and President, Marchex in Voices on November 6, 2012 at 10:27 am PT

Mobile is the Next Big Thing, yet it looks like history is bound and determined to repeat itself.

Nokia Dangles Mobile Ad Exchange and Other Carrots to Lure More Developers

Ina Fried in Mobile on October 30, 2012 at 9:00 am PT

The Finnish phone maker is partnering with an Israeli start-up on an ad exchange that allows access to more than 100 ad networks around the world.

Your Fingers Are Fatter in the Morning

Peter Kafka in Media on October 25, 2012 at 10:04 am PT

And why mobile advertisers should care.

Facebook: We Weren’t Moving Fast Enough in Mobile

Ina Fried in Mobile on October 19, 2012 at 10:40 am PT

Mobile advertising is still new for Facebook, but the company is seeing positive early results, including click-through rates that are 10 times those seen on desktop ads.