57 posts and columns on mobile commerce
Commerce transactions in the U.S. on smartphones and tablets totaled $10.6 billion in the first half of this year, according to a comScore estimate announced Tuesday. Commerce purchases made on mobile phones accounted for $6.7 billion, while those on tablets totaled $3.9 billion. It’s important to note, however, that there are about twice as many smartphone users in the U.S. as tablet users. Additionally, the $10.6 billion total still accounts for less than 10 percent of total digital commerce sales, though the first iPhone was released just six years ago. Mobile payments — or purchases made in brick-and-mortar stores using mobile devices — are not included in this estimate.
News Bytereports that on Cyber Monday, which falls on the Monday after Thanksgiving, spending was up 17 percent year over year, and that overall, e-commerce spending for the first 26 days of the holiday season has totaled $16.4 billion, a 16 percent increase over last year. ComScore does not include purchases made over mobile devices, which by one account is estimated to be contributing as much as 13 percent of sales this season.