mom

CafeMom Launches Daily Deals and Plans Hispanic Moms Site

Kara Swisher in News on May 4, 2011 at 5:27 am PT

CafeMom, a social-networking and community site aimed at mothers, is expanding its offerings to daily deals, as well as announcing an anticipated launch of a site aimed at Hispanic moms. The deals site has just been launched under the killer URL of Mom.com.

Federated Media Snaps Up BigTent

Kara Swisher in News on November 2, 2010 at 9:00 pm PT

Federated Media, the San Francisco-based advertising and publishing network, has acquired BigTent, a platform hosting more than 15,000 communities, mostly made up of parenting groups, especially moms. Terms of the deal with BigTent, also located in San Francisco, were not disclosed. In an interview, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

"Saturday Night Live" Really, Really Likes Facebook

Peter Kafka in Media on October 10, 2010 at 5:46 am PT

Not one but two Facebook sketches in one show, starring your mom and Mark Zuckerberg.

Exclusive: Yahoo Eyes CafeMom for $100 Million Acquisition

Kara Swisher in News on August 17, 2010 at 10:14 am PT

According to numerous sources, Yahoo is eager to close a deal to acquire CafeMom, a social-networking and community site aimed at mothers, in a move aimed at turbocharging its often-meandering strategy in the important women’s space. The price being offered, said sources, is hovering at $100 million, about the same amount Yahoo recently forked over for Associated Content. The deal might not happen, of course, but several sources said the pair have been deep in negotiations in recent weeks.

Behind the Scenes at D@CES Event and Party (Including a Geek Chat With Punky Brewster!)

Kara Swisher in News on January 11, 2010 at 3:25 pm PT

Here’s a lovely video BoomTown did behind the scenes at our interview event and after-party at the Consumer Electronics Show in Las Vegas last Friday, including interviews with Cisco Flip unit head Jonathan Kaplan, Billshrink’s Peter Pham, Consumer Electronics Association head Gary Shapiro and–drum roll–former “Punky Brewster” star Soleil Moon Frye, who was there for Kodak. Yippie! Grossaroo! Holy Macanoli! Punky Power!

If Some Dad's Rants on Twitter Can Go Viral, My Mom Needs to Turbo-Tweet

Kara Swisher in News on September 4, 2009 at 6:43 am PT

Oh, dear; now my mom is going to be really pissed at me for not making her a Twitter sensation. Unlike Justin Halpern–who has been tweeting wacky quips uttered by his dad without him knowing much about it, under the handle: @s—mydadsays. And, lo and behold, with only 28 tweets, the cranky 73-year-old has attracted almost 250,000 followers. My brother and I did the same for my mom this summer, but obviously have to step up our game pronto.

Happy Virtual Mother's Day: Modern Mom Site Gets a Celebrity Relaunch

Kara Swisher in News on May 11, 2009 at 4:44 am PT

What’s one of the ways you might attract a lot of attention online? Here’s one possible equation: Celebrity + Mom + Tips Galore. That’s the formula behind a new site relaunching today called Modern Mom, which is backed by “Dancing With the Stars” winner Brooke Burke and partner Lisa Rosenblatt, wading into what the pair hopes will be a lucrative market. It’s an interesting effort to watch in online publishing, to see if the pair can attract both an audience and advertisers without a big brand name in the mother space and by leveraging Burke’s online and offline popularity.