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monetization 
88 posts and columns on monetization
Video Shopping Startup Joyus Raises $11.5M in Second Round, Focuses on ROI of Online Retail
Do online retailers need to make it count for merchants?
“Deletion as the Default” — Snapchat and Ephemerality in a Mobile Photo World
Sometimes you want to keep a record of your memories; sometimes you don’t.
Leaning In to No. 1: Sheryl Sandberg’s Book Tops Both NYT and Amazon Bestseller Lists
Bucket list check!
Yahoo Paid $30 Million in Cash for 18 Months of Young Summly Entrepreneur’s Time
For the PR boost alone, it might be worth it.
Mobile Gamers With Better Phone Screens Spend More on In-App Purchases
Mo’ money, mo’ better screens. And vice versa.
Loose Lips: Yahoo M&A Head Told Employees Company Looking at Two “Significant” and a Half-Dozen Small Buys
In most cases, they sink ships. Here, perhaps not.
News Byte
Social Network Path Launches Messaging, Paid Product Shop
Path, the “personal” social network app founded by ex-Facebook employee Dave Morin, launched a messaging feature for users on Wednesday evening, along with a shop for users to purchase virtual goods like photo filters and “stickers” to give to friends. The news comes on the heels of Path’s recent CFO hire, Kim Jabal, who will focus on the company’s monetization efforts.Foursquare Opens Up Check-In Deals to More Kinds of Plastic
Put it on the card.
News Byte
Microsoft Rejiggers Its Yahoo Search Alliance Leadership, Too
Yahoo — which I reported yesterday had named Laurie Mann as the new head of its key search unit — is not the only one making changes in leadership working with Microsoft on its limping search alliance. Longtime Microsoft veteran Greg Nelson is leaving his role as GM of strategic alliances, which includes the search partnership with Yahoo. Yahoo’s new interface at the software giant will be Bob Wyler, who has been with the alliance team since the deal was struck in 2010. Nelson will take on a new job as GM for a unit called “Display + Monetization,” working on digital advertising initiatives across the company in the advertising business group, under Online Services Division COO Rik van der Kooi.When Mayer Called Yahoo’s Mobile Revenue “Nascent,” She Wasn’t Kidding (And Here’s the Actual Number She Left Out)
The Silicon Valley Internet giant makes a paltry $125 million in annual mobile revenue. Can the new CEO turn that around?