1 posts and columns on moonroof

Voices

Prius Takes Over Dictionary.com's Home Page

in News on June 4, 2009 at 10:01 am PT

To advertise its third-generation Prius hybrid, Toyota is playing a bit of word association with potential customers. With help from advertising agency Saatchi & Saatchi, the car maker is working with Dictionary.com for ads targeted to the definitions of words such as “sustainability,” “green” and “moonroof.” Those keyword-based ads launched last week, but Prius also took over the online dictionary’s home page Wednesday and Thursday, with another two-day takeover planned for July. Dictionary.com has also included Prius ads in its word-of-the-day emails, which reach 1.3 million subscribers.