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	<title>AllThingsD &#187; Moore&#8217;s Law</title>
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		<title>Paul Otellini Busts Some Myths About Intel</title>
		<link>http://allthingsd.com/20111129/paul-otellini-busts-some-myths-about-intel/</link>
		<comments>http://allthingsd.com/20111129/paul-otellini-busts-some-myths-about-intel/#comments</comments>
		<pubDate>Wed, 30 Nov 2011 00:47:33 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=148306</guid>
		<description><![CDATA[Think Intel has no real future in the post-PC era? CEO Paul Otellini would like a word with you.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20111129/paul-otellini-busts-some-myths-about-intel/mythbusters-otellini/" rel="attachment wp-att-148308"><img src="http://allthingsd.com/files/2011/11/Mythbusters-Otellini-380x285.png" alt="" title="Mythbusters-Otellini" width="380" height="285" class="alignright size-Featured wp-image-148308" /></a>Chipmaker Intel has suffered from the notion that since it isn&#8217;t having much success in either the smartphone or tablet computing space, its growth prospects in the so-called post-PC era are limited.</p>
<p>That, said Intel CEO Paul Otellini, is one of three myths he aimed to bust today in a speech at a Credit Suisse technology conference in Phoenix.</p>
<p>First off, he pointed to the emerging markets. Intel is seeing significant growth in countries like Argentina, where the market for PCs grew 38 percent in 2011; Venezuela, where it grew 34 percent; and Russia, which grew 26 percent. &#8220;This emerging market trend is real,&#8221; Otellini said. And it&#8217;s not likely to end anytime soon: In 2010, the top five PC markets by country were the U.S., China, Germany, Japan and Brazil. In 2015, Intel forecasts suggest, the top five will be China, the U.S., Brazil, Russia and Germany.</p>
<p>With all the attention on phones and tablets, especially Apple&#8217;s iPad and various Android devices, the PC has gotten a little stale, Otellini conceded, so it&#8217;s time to make it exciting again. Intel&#8217;s answer is the <a href="http://allthingsd.com/20111118/ultrabook-conga-line-preps-for-ces-2012/">Ultrabook</a>. Thinner, sleeker notebooks that boot up fast and have touch-enabled screens and long battery lives will get consumers excited again, he said.</p>
<p>And don&#8217;t forget the part that Intel plays in the cloud: Most of the servers running cloud services have Intel chips inside them. And Intel&#8217;s data center business has doubled over five years and will double again in the next five. &#8220;This is where we see more and more of our customers buying from us direct. They&#8217;re building custom boards to run the data centers at Facebook, at Amazon, at Google, at Baidu and Alibaba,&#8221; he said. </p>
<p>Myth No. 2: Intel chips are too power-hungry for mobile devices.</p>
<p>Moore&#8217;s Law is still alive and well, Otellini said. In 1997, Intel built a supercomputer called ASCI Red that could compute one teraflop.  It required 2,500 square feet of space and 9,298 chips to get the number crunching done. Earlier this month, Intel announced a <a href="http://allthingsd.com/20111115/intels-plan-to-remain-the-supercomputing-king/">chip codenamed Knight&#8217;s Corner</a> that can do a teraflop by itself. In the mainstream marketplace, today&#8217;s notebooks are 300 times more powerful than notebooks built in 1995.</p>
<p>Intel, Otellini says, has built its own demonstration Android smartphone to show off the upcoming Medfield generation of its Atom processor, due in 2012. When its power consumption during basic phone functions like things like standby, audio and HD video playback is measured, Intel isn&#8217;t the best, but it&#8217;s not the worst, either. It usually comes in second or third place when compared against smartphones already in the market, but ahead of others, though Otellini didn&#8217;t say which phones it beat and which ones it didn&#8217;t.</p>
<p>And on three computing performance benchmarks it beats the others hands down: When using a browser on a phone, the Intel chip smokes the others. It also wins on GLBench, a graphics metric, and SunSpider, a Java test. </p>
<p>Myth No. 3: Intel can&#8217;t compete with ARM.</p>
<p>Yes, it&#8217;s true that <a href="http://allthingsd.com/20110701/look-whos-got-the-beefy-arms-now-a-chip-designers-shares-are-pumped/">ARM-based chips are everywhere</a> that Intel would like its Atom chips to be and are showing no signs of giving ground.</p>
<p>But, noted Otellini, despite the growth of newer platforms, Intel and its x86 instruction set still command the largest army of software developers &#8212; north of 14 million &#8212; and the largest body of software created so far &#8212; more than 6 million applications. &#8220;As we come into these markets we&#8217;re bringing an incredible legacy of people that know Intel and know the Intel architecture.&#8221;</p>
<p>Then there&#8217;s Windows 8. Otellini called it &#8220;one of the best things that has ever happened to our company.&#8221; It will allow tablets to gain mainstream acceptance, especially in the enterprise that they don&#8217;t have today. &#8220;A lot of IT managers are worried about security and about porting their legacy applications to an Android tablet or an iPad. What Microsoft is doing is making that seamless for them.&#8221;</p>
<p>Finally, he said, Intel has a history of entering markets dominated by someone else and dominating them over time. In the early 1980s as the first Intel chips went into PCs, the dominant machines on the market were the VIC-20 and the Apple II. In the early 1990s, when Intel first went after servers, the dominant chips came from Sun Microsystems and IBM. Now Intel rules both markets. And the same thing has happened in supercomputing. (See the slide from Otellini&#8217;s presentation below, though someone needs to check the first field at left because the VIC-20 appears twice.)</p>
<p>Did his mythbusting work? Intel shares rose a bit today, closing up 12 cents to $23.58, and the shares are up 12 percent so far this year. We&#8217;ll see how right he was in 2012.</p>
<p><strong>Update:</strong> Intel has corrected Otellini&#8217;s slide. No longer does it show the <a href="http://en.wikipedia.org/wiki/Commodore_VIC-20">VIC-20</a> occupying two market segments. Well, it was kinda popular.</p>
<p><a href="http://allthingsd.com/20111129/paul-otellini-busts-some-myths-about-intel/otellini-slide-correct/" rel="attachment wp-att-148498"><img src="http://allthingsd.com/files/2011/11/otellini-slide-correct-640x382.png" alt="" title="otellini-slide-correct" width="640" height="382" class="aligncenter size-large wp-image-148498" /></a></p>
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		<title>Intel&#039;s New Transistor Isn&#039;t Just Smaller, It&#039;s 3-D Too</title>
		<link>http://allthingsd.com/20110504/intels-new-transistor-isnt-just-smaller-its-3-d-too/</link>
		<comments>http://allthingsd.com/20110504/intels-new-transistor-isnt-just-smaller-its-3-d-too/#comments</comments>
		<pubDate>Wed, 04 May 2011 19:17:18 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Intel]]></category>
		<category><![CDATA[Moore's Law]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=5713</guid>
		<description><![CDATA[Intel demonstrates a new 3-D transistor technology that's coming to its next generation of chips, expected to start shipping at the end of this year.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/05/intelglasses-275x206.jpg" alt="" title="intelglasses" width="275" height="206" class="alignright size-medium wp-image-5714" />Intel says its next generation of chip-making technology will not only get smaller, like all the previous generations before it, but will also move into the third dimension.</p>
<p>At an event in San Francisco, Intel disclosed what it described as a &#8220;significant breakthrough&#8221; in the design of transistors, the basic elements of computer chips. Instead of being essentially flat, Intel&#8217;s transistors, starting later this year, will boast a new 3-D design that Intel is calling a Tri-Gate transistor. Intel first disclosed that it was working on the technology in 2002, and indeed the notion of using 3-D structures to improve transistor performance has been well understood to science for a long time. But the big news is that Intel has pushed the technology along to the point that it can now deploy it in factories on a wide scale. The first PC and server chips will ship late this year. The first computers and servers using the new chips&#8211;Intel has assigned the chips the code name Ivy Bridge&#8211;will appear on the market in early 2012.</p>
<p><a href="http://newenterprise.allthingsd.com/files/2011/05/3dtrans.png"><img src="http://newenterprise.allthingsd.com/files/2011/05/3dtrans-275x136.png" alt="" title="3dtrans" width="275" height="136" class="alignright size-medium wp-image-5716" /></a>Intel plans to add the 3-D design to its 22-nanometer manufacturing process, which is the latest in its semi-annual process of shrinking the size of the elements found on an individual chip, a trend observed by Intel co-founder Gordon Moore <a href="http://newenterprise.allthingsd.com/20110504/moores-law-is-alive-and-well-and-intel-will-prove-it-today/">46 years ago this month</a>. Its current manufacturing technology turns out chips with elements that are 32 nanometers in size. (A nanometer is a billionth of a meter.)</p>
<p>In the new design (old design versus new design in the picture above; click to enlarge) the traditional “flat” two-dimensional transistor is replaced with a thin &#8220;fin&#8221; that rises up from the silicon structure. Three gates&#8211;one on each side and one across the top&#8211;control the flow of electrical current. A conventional transistor has only the one gate on top. The added control, Intel says, gets more power flowing when the transistor is in its &#8220;on&#8221; state, and helps ensure that there&#8217;s almost no power flowing when it&#8217;s in its &#8220;off&#8221; state. Transistors are sometimes a little like light bulbs that never quite turn off entirely, and getting them to reach an &#8220;off&#8221; state that consumes no power has been a big engineering challenge over the years. (I wrote about it <a href="http://www.forbes.com/2003/10/15/cx_ah_1015tentech.html">way back in 2003</a>.) Cutting down the power they use when they&#8217;re &#8220;off&#8221; helps speed things up, but also conserves power, which is a big goal of chips going into notebooks, tablets and smart phones.</p>
<p>Stretching upward also helps boost the number of transistors that can be crammed into the available space. In the same way that skyscrapers help pack people into relatively small areas of land, the tri-gate structure allows transistors to be crowded even closer together than before. Down the road, they can get even higher. Intel says it expects the technology will go beyond its 22-nanometer manufacturing techniques and work with its next step to 14 nanometers, due sometime in 2013.</p>
<p>Intel produced a short video that tries to explain the shift, starring Intel Senior Fellow Mark Bohr. He&#8217;s the guy who gave <a href="http://newenterprise.allthingsd.com/20110218/video-obama-visit-intel-in-oregon-and-a-silicon-lovefest-ensues/">President Obama the tour of Intel&#8217;s fab in Oregon</a> in February. It&#8217;s below.</p>
<p><object width="380" height="246"><param name="movie" value="http://www.youtube.com/v/YIkMaQJSyP8?fs=1&#038;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YIkMaQJSyP8?fs=1&#038;hl=en_US" type="application/x-shockwave-flash" width="380" height="246" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
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		<title>Moore&#039;s Law Is Alive And Well, And Intel Will Prove It Today</title>
		<link>http://allthingsd.com/20110504/moores-law-is-alive-and-well-and-intel-will-prove-it-today/</link>
		<comments>http://allthingsd.com/20110504/moores-law-is-alive-and-well-and-intel-will-prove-it-today/#comments</comments>
		<pubDate>Wed, 04 May 2011 13:00:38 +0000</pubDate>
		<dc:creator>Arik Hesseldahl</dc:creator>
				<category><![CDATA[Enterprise]]></category>
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		<guid isPermaLink="false">http://newenterprise.allthingsd.com/?p=5697</guid>
		<description><![CDATA[The world's biggest chipmaker will take the wraps off its new chip-making process. Think it's boring? You're wrong. As advances in computing technology go, these bi-annual leaps forward are about as fundamental as you can get.]]></description>
			<content:encoded><![CDATA[<p><img src="http://newenterprise.allthingsd.com/files/2011/05/moores-law-195x300.jpg" alt="" title="moores-law" width="195" height="300" class="alignright size-medium wp-image-5698" />Intel, the world&#8217;s biggest manufacturer of computer chips, and by far the one with the most advanced manufacturing capabilities, is holding a big event in San Francisco which it described in an invitation to reporters as its &#8220;most significant technology announcement of the year.&#8221; It provided no further details.</p>
<p>This appears to be the announcement that CEO Paul Otellini alluded to during Intel&#8217;s <a href="http://newenterprise.allthingsd.com/20110419/liveblogging-intels-earnings-conference-call/">quarterly earnings conference call</a> last month. Intel has kept a pretty tight lid on the details, but I&#8217;ve talked to enough people who say this is one of those times when Intel will &#8220;open the kimono&#8221; on what will be going on inside its chip factories&#8211;or fabs&#8211;later this year. The big news will revolve around Intel&#8217;s disclosure of its 22-nanometer manufacturing process. It&#8217;s the sort of thing that gets people who know chips kind of excited and leaves others kind of cold. But in fact, everyone should be kind of excited about this.</p>
<p>Perhaps you&#8217;ve heard of Moore&#8217;s Law. This was the observation in 1965 by the Intel co-founder <a href="http://en.wikipedia.org/wiki/Gordon_Moore">Gordon Moore</a> (pictured at the Intel Museum in 2005) that the number of transistors that could be crammed onto a chip doubles&#8211;and the size of those chips tended to shrink&#8211;as manufacturing technology improved on a fairly regular basis: About every 18 to 24 months. That shrinking meant two things. Chipmakers could make a chip with the same computing power as the previous generation more cheaply, or they could make a more powerful one with more transistors for about the same cost.</p>
<p>It all comes down to how many transistors you can cram onto a chip, and how many useful chips you can get from a single <a href="http://en.wikipedia.org/wiki/Wafer_%28electronics%29">silicon wafer</a>. In both cases, more is better. Moore&#8217;s observation&#8211;which was first published 46 years ago this month&#8211;has held up remarkably well and has proven one of the most important engines of growth in the technology industry. All the computing oomph you take for granted in your notebook, your smart phone, in the cloud, and all around you happens in part because the chips inside the hardware have gotten smaller and yet ever more powerful every two years or so.</p>
<p>So back to today&#8217;s announcement. As I mentioned, it&#8217;s going to revolve around its 22-nanometer manufacturing process. A nanometer is a billionth of a meter, and its current factory processors turn out chips with transistors that are somewhat bigger&#8211;32 nanometers. Intel executives often refer to a process they call &#8220;tick-tock.&#8221; Today constitutes a tick, when in odd-numbered years, a new manufacturing process comes online and the previous generation chips are shifted to being built with the smaller transistors. A &#8220;tock&#8221; occurs in even-numbered years when Intel engineers come up with new chip designs that really show what the new factory processes are capable of. The implication is that it&#8217;s so regular you can almost set your watch by it. Intel&#8217;s long-term strategy can be summed up like so: Tick, tock, repeat.</p>
<p>On top of that there are likely to be disclosures about some of the advances in physics that Intel has had to make in order to get chips with transistors so small to work properly. When you&#8217;re dealing with things that small, the individual electrons flowing on the chip sometimes don&#8217;t behave as they should. For example, in 2007 Intel had to add the element <a href="http://en.wikipedia.org/wiki/Hafnium">Hafnium</a> to its chip-making process in order to stop individual transistors from wasting electricity. (It was more complicated than that, but that in a nutshell was the problem.) Billions upon billions of transistors in billions of computers around the world wasting electricity is a bad thing, both financially&#8211;power is expensive&#8211;and environmentally.</p>
<p>What&#8217;s funny is that for years people have been saying that Intel&#8211;and indeed the entire chip industry&#8211;can&#8217;t continue on the Moore&#8217;s Law trajectory. At some point things get so small that you&#8217;re dealing with individual atoms and you can&#8217;t get any smaller than that. However, every time people have predicted its end, something happens to keep it going. A lot of companies have come up with some important advances that have kept it going. In the 1990s and early 2000s, IBM came up with some important advances that kept Moore&#8217;s Law on track. But more often that not it has been Intel that has kicked down the door when the experts said it was locked. Today it will probably kick down another.</p>
<p>This older video was created around the time that Intel unveiled its 45-nanometer process with Hafnium&#8211;kicking down one of those earlier doors. Perhaps there will be another today. Check in later as I cover the announcement.</p>
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		<title>Intel&#039;s Itanium Again Marches to Different Drummer</title>
		<link>http://allthingsd.com/20100209/intels-itanium-again-marches-to-different-drummer/</link>
		<comments>http://allthingsd.com/20100209/intels-itanium-again-marches-to-different-drummer/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 12:55:45 +0000</pubDate>
		<dc:creator>Don Clark</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=21126</guid>
		<description><![CDATA[Intel loves to talk about Moore’s Law, its co-founder’s famed maxim about how rapidly miniaturization improves semiconductors. The company also prides itself on setting the pace, underscoring the strategy recently by deploying its most tiny circuitry in microprocessors for mainstream PCs.]]></description>
			<content:encoded><![CDATA[<p>Intel (INTC) loves to talk about Moore’s Law, its co-founder’s famed maxim about how rapidly miniaturization improves semiconductors. The company also prides itself on setting the pace, underscoring the strategy recently by deploying its most tiny circuitry in microprocessors for mainstream PCs.</p>
<p>Then there’s Itanium. The high-end microprocessor line, originally developed with help from Hewlett-Packard (HPQ), uses an entirely different technology than the x86 chips that Intel popularized in desktop and laptop PCs and low-end servers. Itanium models have tended to lag the production processes used to manufacture other Intel chips, but the disparity seems particularly stark with the latest version.</p>
<p>Tukwila, the code name for a long-delayed Itanium model introduced Monday, is being built using manufacturing technology that creates lines of circuitry with features rated at 65 nanometers, or billionths of meter. That’s two technology generations behind the 32-nanometer process used in Intel’s latest x86 chips; the company earlier this year announced a $7 billion plan to accelerate the conversion of its U.S. factories to 32-nanometer technology.</p>
<p><a href="http://blogs.wsj.com/digits/2010/02/08/intels-itanium-again-marches-to-different-drummer/?mod=rss_WSJBlog&#038;mod=">Read the rest of this post on the original site</a></p>
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		<title>Liveblogging the Google Search Event: Gutenberg, Goggles and Scrolling Real-Time Search!</title>
		<link>http://allthingsd.com/20091207/liveblogging-the-google-search-event-twitter-myspace-and-more/</link>
		<comments>http://allthingsd.com/20091207/liveblogging-the-google-search-event-twitter-myspace-and-more/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 18:08:53 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=21592</guid>
		<description><![CDATA[Right now, BoomTown is sitting right behind the very affable Jason Hirschhorn, chief product officer of MySpace, who is here to make one of the many partner announcements with Google at its "search event" in Silicon Valley today.

I also ran right into Twitter's Biz Stone at the coffee stand. He is also here to talk about the new features Google is adding to its search repertoire, although he is remaining mum until the program starts in five minutes.

Obviously, it is mostly about Google launching real-time search.

Here's what happened at the event via liveblogging.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/12/dancing-with-the-stars.jpg"><img src="http://kara.allthingsd.com/files/2009/12/dancing-with-the-stars-250x237.jpg" alt="dancing-with-the-stars" title="dancing-with-the-stars" width="250" height="237" class="alignright size-medium wp-image-21604" /></a></p>
<p><em>Please see <a href="http://allthingsd.com/about/kara-swisher/ethics/">this disclosure</a> related to me and Google.</em></p>
<p>Right now, BoomTown is sitting right behind the very affable Jason Hirschhorn, chief product officer of MySpace, who is here to make one of the many partner announcements with Google at its &#8220;search event&#8221; in Silicon Valley today.</p>
<p>I also ran right into Twitter&#8217;s Biz Stone at the coffee stand. He is also here to talk about the new features Google (GOOG) is adding to its search repertoire, although he is remaining mum until the program starts in five minutes.</p>
<p>It&#8217;s about real-time search, of course, given that the partners visiting today are all real-time search folks.</p>
<p>The confab&#8211;<a href="http://kara.allthingsd.com/20091207/liveblogging-the-google-confab-at-10-am-pt-searchtastic/">being held at the Computer History Museum</a> near the Googleplex HQ&#8211;is essentially Google&#8217;s rejoinder to last week&#8217;s event by Microsoft (MSFT), which announced a bunch of new features for its Bing search service, including mapping updates.</p>
<p>Of course, because it is Google, the sound system rocks, the food is better and it is more overproduced than &#8220;Dancing With the Stars.&#8221;</p>
<p><strong>10:13 am PT:</strong> The event is opened by Marissa Mayer, who runs search products and user experience for Google.</p>
<p>And it takes exactly 13 seconds for there to be a classic Silicon Valley buzzword. Modes! Translation: It is how we use the Web.</p>
<p>Mayer is outlining Google&#8217;s key components in the future of search. Along with modes, they are media, language and personalization.</p>
<p>&#8220;We are a company that likes to launch early and often,&#8221; she said, adding that Google has launched 33 search innovations in 67 days.</p>
<p>In other words, take that, Bing. Oh, dear, giant Google just boasted about its innovation cred and is apparently a little worried about weensie Bing.</p>
<p><strong>10:18 am:</strong> Mayer welcomes Vic Gundotra, VP of engineering, who will talk about mobile search.</p>
<p>He begins by noting that no one knows where all the new innovations in computing will lead, much as no one got the Gutenberg press way back in the olden days.</p>
<p>Professor Gundotra then launches into a computing history lesson, with stops at Moore&#8217;s Law (better, faster, cheaper) and how one understood all the zillions of computing connections that would occur.</p>
<p>The &#8220;missing ingredient,&#8221; noted Gundotra, is the cloud.</p>
<p>Next, he moves to a demo to show where Google is headed. Gundotra nails a voice query on an Android phone about President Obama at the G8 Summit with the French president. Everyone cheers.</p>
<p>Gundotra now tries to top himself with a Mandarin query for McDonald&#8217;s in Beijing. He sticks it.</p>
<p>He then announces support for the voice search on mobile devices for Japan, bringing up a Japanese speaker.</p>
<p>One voice query is a very long one for a favorite restaurant in Tokyo near the Google office there. Does Google find it? Of course Google does.</p>
<p>&#8220;Our dreams at Google go way beyond what you just saw,&#8221; says Gundotra, who opines on a real-time interpreter on the phone. Of course, he demos the interpreter, which he said will show up sometime in 2010.</p>
<p>It works, again. Natch! These are big-brained dudes here at Google, so don&#8217;t mess with them.</p>
<p><strong>10:30 am:</strong> Gundotra moves to locations, which he says will be a key element of future versions of Google search. You know, Red Sox comes up in Boston, data appear for nearby stores for digital cameras.</p>
<p>He shows off the &#8220;Near Me Now&#8221; feature, which is kind of like those many Apple (AAPL) iPhone apps, like Yelp. It explores stuff nearby. It will be available on Google mobile maps for Android right away.</p>
<p>Next, he announces a Google Labs project called Google Goggles, which takes pictures of something and then identifies it. I have seen this kind of thing in a lot of labs at various tech companies.</p>
<p>Gundotra, who is a slick dude at presentations, uses the example of being a wine expert without being one. He scans a wine bottle and then Google quickly shows info on it.</p>
<p><em>Oooooh, aaaaaah.</em></p>
<p>Gundotra uses the service to identify a Japanese landmark successfully.</p>
<p>Someday, he predicts, your phone will be a &#8220;mouse pointer&#8221; to the world.</p>
<p><strong>10:42 am:</strong> Back to Mayer, who talks about media relevancy in search. Google Fellow Amit Singhal is the man on deck.</p>
<p>&#8220;What we&#8217;re going to announce today is one of the most exciting things in my career,&#8221; said Singhal, who first launches into a short history of information flow.</p>
<p>Campfires, more Gutenberg! Also some pictures of old Google servers. I feel so educated; plus, Singhal is pretty funny for a supergeek.</p>
<p>Now, he gets to the news: &#8220;We are here today to announce Google real-time search.&#8221;</p>
<p>The demo is launched and it shows news scrolling as it is produced. &#8220;This is the first time ever,&#8221; enthuses Singhal.</p>
<p>It looks cool, but reminds me a lot of old tickers that used to be in the newsroom at the Washington Post. You know, the kind of newspaper that Google is often accused of killing off.</p>
<p>Irony alert! I wonder if that will scroll up soon.</p>
<p>The scrolling also includes Twitter updates. One tweet by Googler Matt Cutts about the Google real-time search launch showed up immediately.</p>
<p>The latest results will be available on the search options and in preferences and will also be hyperlocal and mobile on the iPhone and Android.</p>
<p>&#8220;Real-time search becomes incredibly powerful, since it shows you exactly what you need in your geography,&#8221; said Singhal.</p>
<p>Singhal is a font of news. He also announces that Google Trends is moving out of the labs and will also show real-time results.</p>
<p>He launches into the &#8220;how&#8221; of how Google did all this. Well, it was really, <em>really</em> hard, said Singhal, because there are a badillion real-time pieces of data out there to analyze and render.</p>
<p>And which company, with its massive computing power, can make this relevant and hand over the info quickly? Three guesses, and the first two don&#8217;t count.</p>
<p>Recap: Real-time search, latest search option, update option, mobile real-time search and Google Trends in the real-time world.</p>
<p>&#8220;At Google we will not be satisfied,&#8221; said Singhal, until Google can get you info at the speed of light.</p>
<p><strong>11:07 am:</strong> Just to stick a true fork into anything Microsoft could come up with, Mayer comes back up and announces Google&#8217;s Facebook, MySpace and Twitter partnerships as part of the launch of real-time search.</p>
<p>Facebook will be sending in public feeds and MySpace is providing all of them, as is Twitter.</p>
<p>Google now has eyes and ears, says Mayer. When it gets a whole body, get ready to run for your life.</p>
<p><strong>Q&#038;A time!</strong></p>
<p>The first question is about whether Goggles could have facial recognition. Gundotra says Google could do that, but will not until the privacy issues are worked out. Operative thought here: Google is capable of doing this. Eek!</p>
<p>The next question is about advertising opportunities in these new features. Singhal does not really answer, but says businesses will develop.</p>
<p>The next question is about how much content Google is crawling. Answer: About a billion pages a day.</p>
<p>Gundotra adds that the first launch is only available on English-speaking locales. But it will move into other languages next year.</p>
<p>What about spammers taking advantage of real-time search? Oh, says Singhal, they will get a beat-down from Matt Cutts, who is in charge of spam-killing at Google.</p>
<p>Wouldn&#8217;t that make a good reality show? &#8220;The Spam Hunters!&#8221;</p>
<p>About questions on real-time partnerships, Mayer said Google wanted to be comprehensive.</p>
<p>Mayer will not disclose the details of any financial payments for these real-time feeds. Of course, Google is paying up.</p>
<p>And now a question about whether Google will limit development on non-Android phones. &#8220;Absolutely not,&#8221; says Gundrotra.</p>
<p>At last, a zinger question: Do you feel that Google will be responsible for the death of journalism and doesn&#8217;t that make Google a scary black hole of, presumably, evil?</p>
<p><em>Awkward!</em></p>
<p>Singhal casts about for an answer, which is mostly about bringing info to users, which is not an answer.</p>
<p>&#8220;It&#8217;s really about user empowerment,&#8221; he says. Uh-oh, we&#8217;re doomed!</p>
<p>Mayer jumps in nervously to shoot this meme down and says Google is about facilitation and not decimation.</p>
<p>The PR dude onstage also throws in the boilerplate about Google sending gazillions of clicks all over.</p>
<p>But the point is made: Today Google&#8211;which owns universal search&#8211;just made its big move in real-time search.</p>
<p>The next question is about the difference between Google&#8217;s practice of wanting people off the page and onto the Web and Microsoft Bing&#8217;s focus on topic pages of rich information.</p>
<p>Mayer is sticking with quick on and off for Google.</p>
<p>And what about junk information on the silly side that comes with more real-time search, like dead celebs who are not dead, or really untrue information on important issues?</p>
<p>It&#8217;s a hard problem, says Singhal, who says Google is working on it.</p>
<p>What about disabling the real-time updates rather than just being able to turn them on and off. Nope, says Singhal. Mayer notes that this may change.</p>
<p>But the truth is: With the big search giant jumping in, real-time search is most definitely here to stay.</p>
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		<title>CES: Less Is Moore, Paul &#8230; Less Is Moore</title>
		<link>http://allthingsd.com/20080107/otellini-ces/</link>
		<comments>http://allthingsd.com/20080107/otellini-ces/#comments</comments>
		<pubDate>Tue, 08 Jan 2008 00:31:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20080107/otellini-ces/</guid>
		<description><![CDATA[So how many times do you think Intel CEO Paul Otellini is going mention Moore&#8217;s Law during his keynote at CES (which I&#8217;m live-blogging from the ballroom of the Venetian Hotel in Las Vegas)? I&#8217;m betting once every seven minutes for its duration. Any takers? Here&#8217;s what Otellini said and did, in reverse chronological order: [...]]]></description>
			<content:encoded><![CDATA[<p>So how many times do you think Intel CEO Paul Otellini is going mention Moore&#8217;s Law during his keynote at CES (which I&#8217;m live-blogging from the ballroom of the Venetian Hotel in Las Vegas)?</p>
<p>I&#8217;m betting once every seven minutes for its duration. Any takers?</p>
<p>Here&#8217;s what Otellini said and did, in reverse chronological order:</p>
<p><strong>5:34 p.m.:</strong> Otellini closes with a quote from Bob Noyce: &#8220;Don&#8217;t be encumbered by history. Go off and do something wonderful.&#8221;<br />
And that&#8217;s it. (<strong>Parting shot: All the demos were run on Windows XP, not Vista.</strong>)<br />
<strong>5:33 p.m.:</strong> &#8220;As the Internet becomes more powerful, more context-aware, more and more industries will be transformed. Why? Because consumers will demand a seamless experience.&#8221; Increasingly, the consumer will be the creator of content, Otellini concludes, with the Internet acting as a distribution outlet. (And Intel providing the silicon, of course.)<br />
<strong>5:32 p.m.:</strong> Otellini says what we just saw was the leading edge of personal Internet development, but just a glimpse of what reality will be. Otellini notes that there are other applications for this tech as well: medical, disaster and rescue, etc.<br />
<strong>5:30 p.m.:</strong> Otellini announces the first-ever virtual Smash Mouth: Steve Harwell performing live in motion-capture booth, band performing live over Internet. All members on screen represented as avatars. Very cool. Audience is clearly impressed.<br />
<strong>5:29 p.m.:</strong> Organic rep notes that the company relies heavily on Intel quad-core processors.<br />
<strong>5:27 p.m.:</strong> Otellini brings out a rep from Organic Motion, a motion-capture outfit. The company has developed a motion-capture system that requires no specialized suits, just an array of cameras. Steve Harwell strolls over to a motion-capture booth.<br />
<strong>5:25 p.m.:</strong> Bigstage.com will launch in Q2 of this year. &#8220;Put the &#8216;digital you&#8217; in all your entertainment experiences.&#8221; Otellini calls up a video representation of Steve Harwell&#8217;s neighborhood. Navigates to Harwell&#8217;s old house. Opens the garage, and there&#8217;s his band represented by avatars. Avatars are live representations of the band mates, they&#8217;re speaking and gesturing in real-time in response to questions.<br />
<strong>5:23 p.m.:</strong> Now imagine what happens when you take these avatars and extend them with video. Immersive video. (Ha. Video of avatar Otellini performing in Smash Mouth&#8217;s first video. Audio&#8217;s out, but the video is pretty funny.)<br />
<strong>5:20 p.m.:</strong> Presenter uses software to give Steve Harwell a mohawk, sunglasses and a bull-ring. That&#8217;s great, but what can you do with an avatar like this? Why, put it on a digital motorcycle, of course. Presenter gives digital Steve Hawell a new haircut and a new facial expression.<br />
<strong>5:18 p.m.:</strong> The presenter from Bigstage takes a few photos of Steve Harwell and begins building a &#8220;digital Steve.&#8221; Digital Steve will apparently be fully animated and can be shared across various social networks. Ah. Digital Steve is bald. He does look like his real-life counterpart, though.<br />
<strong>5:17 p.m.:</strong> Turns out that while Steve Harwell was quite impressed with eJamming, he would have been more impressed if it had offered him an avatar.<br />
<strong>5:15 p.m.:</strong> Steve Harwell from Smash Mouth is very impressed, notes that the other members of the band were all playing from different locations. Harwell adds that the service heralds an era in which new bands arise from online collaborations like the one we just witnessed.<br />
<strong>5:13 p.m.:</strong> Otellini brings up some live music currently on the service, then calls up Steve Harwell from Smash Mouth to demo the service. Turns out Harwell&#8217;s band mates are at this very moment jamming on eJamming. (What an incredible coincidence.) Wow. If this is truly live&#8211;as they say it is&#8211;it&#8217;s pretty damn impressive. (The service, not the performance &#8230;)<br />
<strong>5:11 p.m.:</strong> Otellini brings out Alan Glickman from eJamming, a social-networking portal for musicians. The service allows musicians to meet one another and also play music together&#8211;live&#8211;in near real time.<br />
<strong>5:10 p.m.:</strong> Now, Otellini&#8217;s talking about the evolution of social networks: &#8220;In the future, environments like Second Life will be much more immersive.&#8221;<br />
<strong>5:09 p.m.:</strong> To interact with the Internet&#8217;s vast resources, we need new natural interfaces. Otellini cites Nintendo&#8217;s Wii wand as an example of an evolved human interface.<br />
<strong>5:07 p.m.:</strong> Moving on to WiMax, which Otellini claims will enable the personal Internet. It&#8217;s the best solution for wireless media delivery. And it will create the ubiquitous, proactive Internet Intel envisions.<br />
<strong>5:05 p.m.:</strong> On to Menlow and mobile devices. He pulls out an unreleased Toshiba device running the ultra low-power Menlow chip. Device is running Vista and Adobe Air. Robust applications, nice graphics.<br />
<strong>5:04 p.m.:</strong> Describing a chip called Canmore&#8211;system on a chip optimized for hi-def video and Internet.<br />
<strong>5 p.m.:</strong> Moving on to Intel&#8217;s new 45 nanometer chips. &#8230; News flash: a nanometer is really, really, really small. &#8230; Uh-oh, he&#8217;s talking chip-fab processes &#8230; Reminds me of that old Steve Martin routine: &#8220;Those of you who aren&#8217;t plumbers probably won&#8217;t get this and won&#8217;t think it&#8217;s funny, but I think those of you who are plumbers will really enjoy this. … This lawn supervisor was out on a sprinkler maintenance job and he started working on a Findlay sprinkler head with a Langstrom 7-inch gangly wrench. Just then, this little apprentice leaned over and said, &#8216;You can&#8217;t work on a Findlay sprinkler head with a Langstrom 7-inch wrench.&#8217; Well, this infuriated the supervisor, so he went and got Volume 14 of the Kinsley Manual, and he reads to him and says, &#8216;The Langstrom 7-inch wrench can be used with the Findlay socket.&#8217; Just then, the little apprentice leaned over and says, &#8216;It says sprocket not socket!&#8217; &#8220;<br />
<strong>4:59 p.m.:</strong> If Intel had built that chip back when it first started it would be about 9 feet wide and consume enough energy to power two households.<br />
<strong>4:58 p.m.:</strong> Ahhh&#8230; here comes the first Moore&#8217;s Law reference. &#8230; And up pops Gordon Moore on the video screen. Intel&#8217;s first chip contained 2,250 transistors, Otellini informs the audience, and its latest quad-core chip has 820 million transistors.<br />
<strong>4:57 p.m.:</strong> But, Otellini says, there are obstacles to achieving the sort of context-aware computing we just saw, among them silicon and wireless infrastructure.<br />
<strong>4:55 p.m.:</strong> Otellini notes that processing-power heavy applications like the context-aware computing we just saw demonstrated will require more heavy-duty processors. And that&#8217;s of course where Intel comes in.<br />
<strong>4:54 p.m.:</strong> Now demoing a Web-based program called EveryScape. It looks like a video navigation service. Presenter uses it to take us to Intel&#8217;s China office and then to the Great Wall of China. Well, look at that: The device also discovers nearby restrooms.<br />
<strong>4:51 p.m.:</strong> Woman bikes onstage. Co-presenter asks her for directions and she responds in Chinese. He speaks into the device, asking the woman for directions. The device translates his question into Chinese and speaks it to her. She responds in Chinese and it translates her answer into English&#8211;does it pretty quickly, too.<br />
<strong>4:50 p.m.:</strong> He aims it at a restaurant awning. The device translates its name into English, calls up a menu (also translated into English) and some video reviews as well.<br />
<strong>4:49 p.m.:</strong> Another presenter joins Otellini onstage. He&#8217;s got some sort of mobile Internet device. He aims it at a photo of downtown Beijing behind him, focuses it on a sign written in Mandarin, and the device translates it to English. Very slick.<br />
<strong>4:48 p.m.:</strong> Push media? No, a more personal Internet. One that&#8217;s predictive and context aware.<br />
<strong>4:47 p.m.:</strong> &#8220;Just as MTV evolved beyond music videos, the Internet will continue to drive the evolution of the media industry. In the next evolution of the Internet, the Internet will come to us.&#8221;<br />
<strong>4:45 p.m.:</strong> &#8220;Our updated song lyrics highlight a disruptive force that&#8217;s going to change the content industry: the Internet.&#8221; (Really going out on a limb there, eh, Paul?)<br />
<strong>4:44 p.m.:</strong> And here comes Paul Otellini &#8230; Clearly, he found the video funny. He takes the stage with a giggle.<br />
<strong>4:43 p.m.:</strong> It&#8217;s a music video. &#8220;Internet Killed the Compact Disc Star/ Internet Made The Video Star&#8221;&#8211;sung to the tune of &#8220;Video Killed the Radio Star.&#8221;<br />
Not a single laugh. Audience looks like the emotionless pod people in &#8220;Invasion of the Body Snatchers.&#8221;<br />
<strong>4:42 p.m.:</strong> Oh dear. Keynote opens with a video presentation of &#8220;Intel&#8217;s Vision of the Future.&#8221;<br />
<strong>4:39 p.m.:</strong> And here comes Gary Shapiro again. Lousy opening act, if you ask me. He even stumbles on the &#8220;nanometer.&#8221;<br />
<strong>4:37 p.m.:</strong> Lights dim &#8230; and here comes that silly CES advertisement they ran prior to the Gates keynote last night. It&#8217;s almost as if the CES producers are purposely trying to put the audience to sleep before the keynote even starts.<br />
<strong>4:30 p.m.:</strong> <em>Interesting little sidenote before Otellini begins:</em> Intel has distributed questionnaires throughout the packed hall asking attendees to review Otellini&#8217;s keynote. A $500 random drawing is the incentive for completing it. Question No. 6: Rate your agreement with this statement on a scale of 1 to 5: Paul Otellini has a clear vision for the future when consumer electronics meets the Internet, he knows what he is talking about and I believe what he said is going happen. (Sadly there&#8217;s no &#8220;Intel has won its de facto monopoly over the chip market fair and square&#8221; question. I&#8217;m sure the folks from AMD here would have a field day with that one.)</p>
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