The unexpected announcement is already playing hell with Apple’s share price, no doubt fueled by further morbid speculation about Jobs’s health. AAPL slipped more that five percent to $90.44 in after-hours trading.

Wow. End of an era. Is this the set-up for Schiller as new iCEO? After all, he’ll be delivering the keynote address at Apple’s marquee event. Or is it simply an acknowledgment that Apple prefers to handle its own events on its own schedule?

Either way it’s a nasty blow to IDG, the publishing company that runs Macworld. Right now they’ve got to be chugging Mylanta by the gallon at IDG corporate.

———-

Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

The unexpected announcement is already playing hell with Apple’s share price, no doubt fueled by further morbid speculation about Jobs’s health. AAPL slipped more that five percent to $90.44 in after-hours trading.

Wow. End of an era. Is this the set-up for Schiller as new iCEO? After all, he’ll be delivering the keynote address at Apple’s marquee event. Or is it simply an acknowledgment that Apple prefers to handle its own events on its own schedule?

Either way it’s a nasty blow to IDG, the publishing company that runs Macworld. Right now they’ve got to be chugging Mylanta by the gallon at IDG corporate.

———-

Apple Announces Its Last Year at Macworld

CUPERTINO, California—December 16, 2008—Apple® today announced that this year is the last year the company will exhibit at Macworld Expo. Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing, will deliver the opening keynote for this year’s Macworld Conference & Expo, and it will be Apple’s last keynote at the show. The keynote address will be held at Moscone West on Tuesday, January 6, 2009 at 9:00 a.m. Macworld will be held at San Francisco’s Moscone Center January 5-9, 2009.

Apple is reaching more people in more ways than ever before, so like many companies, trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.

Apple has been steadily scaling back on trade shows in recent years, including NAB, Macworld New York, Macworld Tokyo and Apple Expo in Paris.

Hey, BoomTown just heard that Apple (AAPL) is having some kind of conference for its developers today and there will be–what is the name they are calling it?–a “keynote” by some guy named Steve.

Blah, blah, blah on some new iPhone with three Gs. With GPS, video recording, more space, a better camera and an ability to beam you up to the Starship Enterprise.

OK, OK, for those not under a rock over the last several weeks, Apple leader Steve Jobs takes the stage for his much-expected keynote at Apple’s Worldwide Developers Conference at San Francisco’s Moscone West, starting at 10 a.m. PDT.

In other words, Twitter should be completely collapsing at 10:01 a.m., under the weight of 1,265,452,983 tweeting fanboys (and girls too) going into digital ecstasy at Jobs’s every utterance, all hanging on for the detailed details and, you guessed it, one more thing!

AllThingsD will also be there live too, in the form of Digital Daily’s John Paczkowski, who will be blogging right from the WWDC keynote.

And Walt Mossberg is also in town, so BoomTown will try to corner him and Paczkowski after the Jobs speech with our new Mino video camera from Pure Digital to find out about iPhone’s beam-me-up-Scotty feature.

Until then, please enjoy this less-than-impressed-with-the-iPhone piece by Dan Gillmor in Voices today. Apple fans fire away, as Dan likes a good debate!