Someone get a dose of Ritalin stat to the noisy but deeply misguided critics who took news of the huge number of downloads of apps for the Apple (AAPL) iPhone and immediately concluded it was just not good enough.

Thus, as reported today in The Wall Street Journal, 60 million downloads in 30 days–mostly for free apps, but with about $30 million in revenue, and a runway of three million more new iPhones out there too–is a chance to talk about how it all is just so unexciting and how the apps market is officially saturated?

Am I missing something here? One would assume that were these pundits pioneers, they would get to Ohio and declare that the going farther west held very little promise, thank you very much!

Wrote TechCrunch’s Erick Schonfeld:

The question is how many apps can one person really manage before becoming overwhelmed. While the initial impulse is to download as many apps as possible to try them out, there is a limit to how many apps you can juggle on your iPhone. It is not much different than a PC. You have tons of apps, but how many do you actually use on a regular basis? For most people, that number is probably no more than ten apps, and on a daily basis, maybe three or four, tops.”

Yes, that personal computer thing has been such a disappointment for us all and a real failure in spurring the creation of a plethora of multi-billion-dollar software makers, hasn’t it?

In actuality, while there is obviously going to be an initial period of frantic trying-out of apps and a fall-off of regular usage, the entire point is that a useful and important platform is being developed here.

Stlll, GigaOm’s Om Malik talked to new iPhone analytics company Pinch Media and managed to find lemons in the lemonade:

Using the caveat that only a few app makers were using the Pinch Analytics library, [Pinch's Founder Greg Yardley] pointed out that as per their data, the ratio of free downloads to paid downloads is at least 10 to 1. He also said that the pace of downloads is slowing, which is expected because the early rush is behind us. According to data collected by Pinch Media, on average, less than 20 percent of an application’s overall unique users return to an application each day. Yardley also pointed out that people are using the apps for just under five minutes at a time, on average. The majority only use the applications once per day; the average number of uses per day is around 1.2.

Looks like I am not the only one who is getting bored with some of the more blah apps. Phew!”

Of course, Malik and others will not like each and every app, but that is not exactly a surprise; nor should it be the focus.

As Apple CEO Steve Jobs correctly noted to The Journal:

“Phone differentiation used to be about radios and antennas and things like that. We think, going forward, the phone of the future will be differentiated by software.”

Exactly. This is less about the iPhone, than it is about all mobile phones, going forward.

But, because of the iPhone’s trailblazing, they will be easier to use, because of apps and multi-touch and a much richer multimedia experience.

That market will thus require a lot of apps, some of which will work and some of which will flop.

As I wrote about the popularity of the third-party apps and Apple’s iTunes App Store:

That’s because Apple has built a platform for adults.

Like many, I have downloaded dozens of iPhone third-party apps over the last several days.

And, unlike what one can discover on the other hot apps platform–namely Facebook–they are uniformly superb, lovely, useful and fun in a really nonjuvenile way. …

I think you would not say so after looking over a lot of what is available at the App Store on iTunes.

Lots and lots of the apps there are games, of course, which are the most popular.

But what amazingly clever games, like MotionX Poker with the delightful rolling dice, or the humming swish of PhoneSaber (totally silly, but in a profound manner that Vampire-biting on Facebook will never achieve).

And the list of useful stuff–Pandora Radio, Starmap, WeatherBug, Evernote and WHERE–is long and growing longer, and these seem to enjoy as much prominence and popularity as the sillier stuff.

In addition, the ability to truly use other Web services in a mobile setting–from Photobucket to Yelp to AIM to the New York Times–makes the iPhone an even more useful device to me.

And for each of the apps I can also imagine various monetization schemes that now make a lot more sense since the iPhone platform enhances them with mobility and simplicity.”

Or, as the cliché goes: “The Plains are covered with the bodies of pioneers.”

But some of them, of course, made it to California.

The rest, as they also say, is history.

Speaking of which, here is a video of AllThingsD.com‘s Co-Executive Editor Walt Mossberg discussing the iPhone’s significance at the Aspen Ideas Festival in July, in a short snippet from his talk there:

Scrabble is just one of the many ‘apps’ available for the iPhone and iPod Touch.

In just the first 10 days since the new iPhone and the App Store launched on July 11, more than 900 programs — applications, or “apps,” in tech jargon — have been introduced by numerous developers. Over 90% cost less than $10 or are free.

Even more noteworthy: iPhone and Touch users have downloaded 25 million copies of these programs, ranging from silly sound effects to challenging games; from news readers to restaurant locators; from social-networking programs to business applications.

We have been furiously downloading and trying out scores of these programs, using a new iPhone 3G, an original iPhone and an iPod Touch, and in general, we are very impressed. We found the process of choosing and downloading apps to be easy and quick, and most of the programs to be useful or entertaining. The vast majority are nicely designed, with great graphics and effective, simple user interfaces.

The easy availability of so many programs written by developers beyond Apple (AAPL) itself makes the iPhone a true computing platform, like a pocket-sized Windows or Macintosh PC. With so many programs already available, and many more in the pipeline, iPhone and Touch owners can have a device with fresh, different capabilities every day.

But the process isn’t perfect. For one thing, it is controlled by Apple, which can theoretically bar a program from distribution or take its time making one available.

There are also some glitches. If you download a lot of apps in a short period, it can slow the phone’s next synchronization with iTunes to a crawl, while iTunes tries to back up all the new programs, each of which can contain numerous hidden files. And there’s a bug in the new iPhone operating system that causes apps to crash, and can even force the iPhone or Touch to reboot, if you use a large number of the new apps in quick succession. Apple says it is working on fixing the latter problem.

Also, Apple’s claim of over 900 programs is somewhat misleading, because more than 100 of those are individual books you can read on the phone.

Apple’s baby isn’t the first smart phone that has attracted developers. Thousands of third-party programs already exist for Nokia (NOK) phones, BlackBerrys, and phones running the Palm (PALM) and Windows Mobile operating systems. But, compared with the graphically rich, snappy iPhone apps — many of which fetch data from the Internet at high speed — the typical program on these older platforms looks positively primitive.

AOL’s AIM program

The App Store can be accessed either from the device itself or from Apple’s iTunes software on a Windows or Mac computer, which then transfers the app to the iPhone or Touch. The programs cover a wide range.

Some fill in obvious holes in Apple’s original complement of iPhone software, things the iPhone has lacked that other phones have. These include AOL (TWX) Instant Messenger, a variety of task and to-do lists, sophisticated note takers and a voice dialer. There are numerous versions of popular board, card and word games, like solitaire, mahjong, Scrabble and Sudoku. There are also eye-popping iPhone versions of popular video games, some controlled by the phone’s motion detectors, which allow you to move cars and characters by just tilting the phone.

Numerous programs let you perform Internet functions without using the Web browser on the iPhone or iPod Touch. These include news readers, Internet radio players, sports-information apps, and programs that let you blog or use Google (GOOG) or Facebook or MySpace.

There are business programs from Oracle (ORCL), Salesforce.com and Bloomberg. And there’s a clutch of Bible programs.

Some are simply goofy, like a virtual Star Wars-like lightsaber, a rotary-phone dialer and a virtual “stapler.” And several programs turn the phone into a flashlight for emergencies.

There are way too many interesting apps to review here, but these are some we liked, in no particular order.

AOL Radio

AIM: free

This version of AOL’s popular instant-messaging program does a competent job with text chat, though it can’t yet do video or audio chats, or transfer files. Because Apple isn’t allowing third-party programs to run constantly in the background, you can’t receive new messages in AIM while doing other things. This will supposedly be fixed by new Apple technology due later this year.

AOL Radio: free

While the iPhone and Touch contain full, terrific iPod capabilities, they don’t come with Internet radio players like this one. It can stream music and talk from a wide variety of online sources, including the Internet versions of broadcast radio stations.

Evernote: free

This is an elegant note-taker that has been on computers for a while. You can jot down text notes, store photos or dictate audio memos. And it synchronizes with your Evernote account on Windows or Mac PCs or the Web.

Instapaper: free

A handy way to store Web pages on your iPhone or Touch for reading when you’re offline. While on your computer, an Instapaper button added to the Web browser can snag Web pages for your personal Instapaper database. Then, when your iPhone or iPod Touch is online, it synchronizes with the Web-based Instapaper database. Later, when you’re offline, the pages are still there on the device, ready to read.

Travelocity TravelTools: free

You can use this to check flight schedules, gate assignments and security waiting times. While you can’t book flights through this app, there’s a button that automatically calls Travelocity’s toll-free booking line.

More Cowbell!: free

This is inspired by the Christopher Walken/Will Ferrell Saturday Night Live skit, which made the lowly cowbell a cult musical instrument. Whenever you tap the on-screen cowbell, it makes the recognizable, hollow sound heard in songs like “Down on the Corner,” by Creedence Clearwater Revival. You can play along with any song you choose on the iPod Touch or iPhone.

Touch Tarot: $0.99

Touch Tarot

Touch Tarot is a digital tarot-card reading that takes place on your iPod Touch or iPhone, instead of at a table inside an incense-scented tent at the county fair. Phrasing above each card tells its general category, and below each card is a brief explanation of its meaning. For example, we turned over the Wheel of Fortune card in one card reading, and it said, “Advancement for good or ill. The unexpected may occur. Good fortune.”

iWant: free

The iWant app displays 12 black-and-white icons on your device’s screen, each representing a different category of something you might be looking for — including restaurants, bars, cafés, hotels, drugstores, banks, car rentals and movies, among others. The device identifies your location, and each category can be tweaked to search by distance or highest rankings from Yelp, a user-written rating service.

Urbanspoon: free

Urbanspoon resembles a slot machine: From left to right, columns show the location, cuisine and cost of nearby restaurants. Instead of pulling a lever to start the slot machine, you simply shake your iPhone or iPod Touch whenever you want to find a restaurant. When it stops, you see the name of a restaurant near you and its classification in each category. (You can also specify what location, cuisine or cost you’re looking for.)

Air Hockey: $0.99

Air hockey works like the game you used to play in your best friend’s basement. You play against the computer, using a fingertip to push red or blue mallets that move a puck around the screen-turned-table and trying to sneak the puck past your computer opponent to score a goal.

MotionX Poker: $4.99

MotionX Poker

This is an addictive poker game, played with realistic, beautifully rendered dice instead of cards. The cool thing is that you roll the dice by simply shaking the iPhone or iPod Touch; convincing sound effects accompany each roll of the dice.

MLB.com At Bat: $4.99

There are lots of cellphone apps and services that can give you live updates on baseball games. What’s special about this one is that it adds video clips of key plays that you can view while the games are still in progress, using the full power of the gorgeous screen and video player on the iPhone and the Touch.

Crash Bandicoot Nitro Kart 3D: $9.99

This is a rollicking, fun iPhone and iPod Touch rendition of the classic video racing game, where you control your car by tilting the phone. The graphics are good, and the game-play is responsive.

Truphone: free

This is the first app for the iPhone that allows you to make cheap phone calls over the Internet instead of using the built-in cellphone capability, which can be much costlier, especially for international calls. In our tests, we had some trouble at first, but after we removed and re-installed the program, it worked fine. Calls to 40 countries are six cents a minute to landlines and 30 cents a minute to cellphones. The iPod Touch lacks a microphone, so this app works only on the iPhone.

Write to Walt and Katie at mossbergsolution@wsj.com

It’s a lot of weight to put on the slim shoulders of Apple (AAPL), even though the company has shifted in recent years–largely due to the iPod and now iPhone phenomena–from a maker of devices for the elite to a mass consumer icon and a major influencer of key technology trends.

And, as has been much written about, Apple’s iPhone has brought the vision of a touchscreen minicomputer-on-the-go to the kind of reality that seemed impossible only a few years ago.

But more important to me is what is happening with the plethora of third-party apps now available from the iTunes App Store–both free and paid (picture below)–for use on the iPhone platform.

That’s because Apple has built a platform for adults.

Like many, I have downloaded dozens of iPhone third-party apps over the last several days.

And–unlike what one can discover on the other hot apps platform–namely Facebook–they are uniformly superb, lovely, useful and fun in a really nonjuvenile way.

The iPhone Facebook app is, by the way, stellar.

It’s more than a little ironic, then, that about a year ago it was the social-networking site that reinvigorated the idea of the importance of having a platform that a multitude of developers could thrive on.

It’s not exactly a new idea–Microsoft has nourished an ecosystem of developers for its powerful Windows software platform for, like, forever.

But Facebook surely made the idea bigger, looser, wilder and more exciting. Except that a lot of what has been created for Facebook has been profoundly stupid.

Last year, Boomtown set off a mini-tornado of debate when I suggested that I was less than impressed by the quality and endurance of most of the new Facebook apps–also called widgets–that began to take off.

In a post called: “The Children’s Hour: Facebook Apps Are for Toddlers (There, We Said It),” I wrote:

I get it, I get it. Millions upon millions of people are downloading and using these apps, part of a very clever ecosystem [Facebook CEO Mark] Zuckerberg unleashed in late May.

Under the scheme, widget-makers got to go wild on Facebook, and Facebook got to offload a chunk of its feature development onto others.

‘Until now, social networks have been closed platforms,’ said Zuckerberg at the [f8] event, calling on outside developers to integrate their applications into the service. ‘Today, we’re going to end that.’

But so far, as popular as those apps have become, what Zuckerberg and the widget-makers have wrought is mostly silly, useless and time-wasting, and the kazillion users of these widgets are pretty much just acting like little children.

I never thought I would call the often frivolous AOL back in the day–very simply, a Neanderthal version of Facebook–a mature offering in comparison.

While I will admit when I am not chewing nails that a lot of these apps are somewhat fun, I can’t help but ask myself that lyric from the old Peggy Lee classic: ‘Is that all there is?’

And if that is all there is, can Facebook really build a viable and long-lasting business on what is essentially a bunch of games that will ultimately become wearying for users? Doesn’t it need more robust apps that actually are useful and relevant and make Facebook the service that Zuckerberg has often told me was a ‘utility’?

While Facebook–with a cleaner and more strict look and a better navigation–is surely less goofy than rival MySpace for anyone over 12 years old, and its video, photo and email features are nice, the vast majority of its apps are still mostly as dumb as a box of hammers.”

Too harsh?

I think you would not say so after looking over a lot of what is available at the App Store on iTunes.

Lots and lots of the apps there are games, of course, which are the most popular.

But what amazingly clever games, like MotionX Poker with the delightful rolling dice, or the humming swish of PhoneSaber (totally silly, but in a profound manner that Vampire-biting on Facebook will never achieve).

And the list of useful stuff–Pandora Radio, Starmap, WeatherBug, Evernote and WHERE (pictured here)–is long and growing longer, and these seem to enjoy as much prominence and popularity as the sillier stuff.

In addition, the ability to truly use other Web services in a mobile setting–from Photobucket to Yelp to AIM to the New York Times–makes the iPhone an even more useful device to me.

And for each of the apps I can also imagine various monetization schemes that now make a lot more sense since the iPhone platform enhances them with mobility and simplicity (Carling’s branded iPint is very smart, for example).

I also get the feeling that, knowing they would otherwise not be granted entrance into the elegant kingdom of Steve Jobs, developers tried to design their apps just a little more perfectly.

I cannot say the same about adding widgets to Facebook, which only seem to put more burden on my experience there.

Some are great and some are truly awful, but you never know exactly what you are getting until you go through the typically onerous addition process.

That will soon change with the new Facebook redesign.

I do have great hopes for it, as it gets rolled out this week for users, because it looks like it will make the service much easier to manage and enjoy.

I hope so, because right now, Facebook feels too much like a garden in constant need of weeding.

Perhaps this is because these apps or widgets are more useful in a mobile setting, when you are truly looking for a wide range of discrete pieces of information, rather than on a large screen–which gets larger all the time–at home when the browsing experience lets you handle more information coming at you from all over.

I don’t know, but I do know that I have gotten more use out of my iPhone apps than any Facebook app so far, making me more productive and happy in the process.

Yes, the BubbleWrap app is pointless, but it did give me a few minutes to decompress and read the newspaper as my six-year-old son digitally popped away in glee this weekend.

You know what I mean–it’s called adult time.

These first applications range from serious programs for doctors and pilots to silly parlor tricks that take advantage of the iPhone’s motion sensors. One, called PhoneSaber, merely displays an image of a Star Wars-like light saber and makes varying light saber noises as you wave the phone in the air.

Here are ten apps I think you might enjoy checking out, in no particular order. These aren’t meant as full reviews, just pointers to interesting items. There may be ten others, or 200 others, you think worthier of attention. Feel free to add comments with your own suggestions.

1. AIM. Finally, a native iPhone program for accessing one of the world’s most widely used instant-messaging networks. It lacks some of the more rarified features of the PC or Mac versions, but does the basic text-chat thing quite well. One downside: because Apple isn’t allowing third-party programs to run constantly in the background, you can’t receive new messages in AIM while doing other things. This will supposedly be remedied by new Apple server technology due later this year.

   

2. MotionX-Poker. This is a simple poker game played with dice instead of cards. But it can be mesmerizing, because it makes full use of the iPhone’s graphics engine and motion sensors. You play each hand by shaking the phone to roll gorgeously rendered 3D dice, which even sound like dice. The $5 game comes from Fullpower, a company developing many motion-based programs that was founded by software industry pioneer Philippe Kahn.

   

3. TruPhone. This is an Internet phone-calling program that works over the iPhone’s Wi-Fi radio, potentially saving you big money over using the device’s regular cell phone capability, especially when calling internationally. Biggest downside in my initial tests: it sometimes worked and sometimes didn’t.

   

4. FileMagnet. One of the frustrating things about the iPhone is that it has no easy way for users to transfer files from their computers and store them on the phone, even though it is capable of viewing many types of files. FileMagnet, which costs $5, places a small program on your computer, and then wirelessly transfers any files you drag into it to the FileMagnet program on the phone. It works with Microsoft Word files, PDF files, images and more. Biggest downsides: it only works on Macs, but I’d bet a similar Windows program will come along soon.

   

5. SpeechCloud Voice Dialer. This free program allows you to dial anyone in your contact list by simply saying his or her name.

   

6. Movies. This is a free service that lets you find movies in your area, watch the trailers, buy tickets to them, and view a map to the theater.

   

7. Remote. This free program, written by Apple itself, allows you to control any copy of iTunes, on any Windows or Mac computer, over a local wireless network. It also works on Apple TV boxes.

   

8. Where. One of many new IPhone apps that attempt to provide information based on your location, Where, which is free, aggregates local content from services like Yelp and Eventful, which also have their own iPhone apps.

   

9. Pandora. The new iPhone version of the wildly popular Pandora music-streaming program, is also free. It creates personalized radio stations based on artists you like.

   

10. MLB.com At Bat. This $5 program lets you track games in progress, which is no big deal. The big deal is that you can actually watch video clips of key plays before the games are over.