10 posts and columns on motto

You've Got Arianna: AOL Buys Huffington Post for $315 Million in Cash and Stock, Appoints Huffington Editor in Chief

in News on February 6, 2011 at 9:01 pm PT

In a bold and definitive move, AOL is paying $315 million, mostly in cash, to buy the Huffington Post, one of the Web’s most prominent news and opinion sites. As part of the deal, Huffington Post co-founder Arianna Huffington–who was derided by some when she co-founded the left-leaning site in 2005 with investor and well-known communications exec Kenneth Lerer–will become editor in chief of a new unit that has purview over all of AOL content properties. The deal was signed just this afternoon.

Full D@CES Interview Video: Microsoft Internet Explorer’s Dean Hachamovitch

in D at CES on January 19, 2011 at 9:17 am PT

As promised, after posting highlights last week, here’s the full video from an interview Walt Mossberg did with Microsoft Internet Explorer head Dean Hachamovitch at our D@CES event at the Consumer Electronics Show in Las Vegas. The browser chieftain talked a lot about privacy, as you can see from Hachamovitch’s latest shirt motto.
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Liveblogging Yahoo’s 3Q Earnings: Busy, Busy, Busy (So Go Away, Tim Armstrong!)

in News on October 19, 2010 at 2:12 pm PT

Here we go with the Yahoo third-quarter earnings call starring CEO Carol Bartz, who has some–in the immortal words of Ricky Ricardo–‘splaining to do. Yahoo turned in a much-needed solid quarterly earnings report, with slightly better-than-expected earnings, although still weak revenues. CEO Carol Bartz sounded subdued and very much on script. Probably a good idea, considering!

Like BoomTown Said: Cisco Announces "Umi" Consumer Telepresence

in News on October 6, 2010 at 9:37 am PT

In a post last week, BoomTown wrote that Cisco would introduce a consumer telepresence product. It did today at San Francisco at a press event. It is called, inexplicably, ?mi telepresence. I’ll be honest, it sounds like sushi I refuse to eat. In any case, Cisco’s entry into the crowded consumer video-chat arena will be $599 with $24.99 monthly fee and can be used with a high-definition television.

What’s the Chinese Word for Bing? Google Threatens to Leave China.

in News on January 12, 2010 at 4:48 pm PT

Evidently, Google is taking its informal “don’t be evil motto” a bit more seriously these days. The search sovereign threatened late Tuesday to pull out of its operations in China after detecting a “highly sophisticated and targeted attack on [its] corporate infrastructure originating from China.” Targeted in the assault: The Gmail accounts of Chinese human rights activists.
google-china-bike

Yahoo Sticks With "It's Y!ou," Expanding Pricey Ad Campaign by Pushing "Hero Products" and Relevance

in News on December 15, 2009 at 5:40 am PT

When Yahoo launched its massive advertising campaign–featuring the tag line, “It’s Y!ou”–earlier this fall with splashy events in New York and slick marketing rollouts all over the U.S., not everyone at the Internet portal loved it. “It’s not M!e,” joked a longtime Yahoo exec to BoomTown in an email, one of many like it that I got from inside the company, all of which worried about whether the motto and ad effort had enough punch and point to get Yahoo back on track. Well, Yahoo is sticking to its guns as it moves into the next phase of efforts to revitalize its brand with more specifics about its products and “relevance.”
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"Come to Think of It, eBay"–Is That a Killer Ad Motto or a Desperate Plea for Attention? (Plus Old Commericals!)

in News on November 2, 2009 at 5:10 am PT

BoomTown is not quite sure what to think of another new advertising campaign from an Internet giant–this time by eBay. With the tagline, “Come to Think of It, eBay,” the print, television and online marketing campaign starts today to “boost its standing as a holiday shopping destination.” Interestingly, the ads have been crafted by San Francisco-based Goodby, Silverstein & Partners, which has also just nabbed the lead role in the $100 million advertising campaign by Yahoo.
ebay

The Yahoo Ad Campaign Creative We'd Like to See

in News on September 22, 2009 at 5:41 pm PT

Yahoo introduced its new $100 million marketing and branding campaign in New York today with “It’s Y!ou” as the new motto, making use of the Internet giant’s famous exclamation point and aimed at its customers. Sure, it’s clever and all, but All Things Digital has come up with a much better advertising idea focused on Yahoo CEO Carol Bartz, a sassy and ofttimes salty exec whose pugnacious utterances have become legend quickly.
fyoukara

A Battle of Good Vs. Don't Be Evil

in News on June 12, 2008 at 5:00 am PT

Now that Google’s demonstrated that you can, in fact, make money without doing evil, it’s apparently wiling to admit you can make even more without lending much credence to silly informal corporate mottos.
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A Battle of Good Vs. Don’t Be Evil

in News on June 12, 2008 at 5:00 am PT

Now that Google’s demonstrated that you can, in fact, make money without doing evil, it’s apparently wiling to admit you can make even more without lending much credence to silly informal corporate mottos.
evil_scale.jpg