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	<title>AllThingsD &#187; multi-player</title>
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		<title>Apple's Game Center Scores 67 Million Players</title>
		<link>http://allthingsd.com/20111004/apples-game-center-registering-67-million-players/</link>
		<comments>http://allthingsd.com/20111004/apples-game-center-registering-67-million-players/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 18:18:33 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<description><![CDATA[Apple's Game Center, which allows multiple people in different locations to play games together at the same time, has registered 67 million users since launching only a year ago.]]></description>
			<content:encoded><![CDATA[<p>Apple&#8217;s Game Center, which allows multiple people in different locations to play games together at the same time, has registered 67 million users since launching only a year ago.</p>
<p><img class="alignright size-medium wp-image-128251" title="Apple Game Center on iOS" src="http://allthingsd.com/files/2011/10/Apple-Game-Center-on-iOS-316x285.png" alt="" width="316" height="285" />The update was given by Apple&#8217;s Scott Forstall <a href="http://allthingsd.com/20111004/apple-lets-talk-iphone/">today on stage</a> at its event in Cupertino, Calif.</p>
<p>Forstall also outlined new features coming in iOS 5, which will include improvements for the Game Center.</p>
<p>Game Center competes against other social network providers, like OpenFeint, which has an advantage because OpenFeint runs across both iOS and Android devices.</p>
<p>In April, <a href="http://openfeint.com/company/press/33-GREE-Puts-Over-100-Million-into-OpenFeint-to-Drive-Global-Expansion-with-100M-users">OpenFeint said</a> its gaming platform was reaching 100 million users worldwide after being acquired by Japan-based Gree for $100 million.</p>
<p>For developers, Apple&#8217;s Game Center is key because it is the dedicated multi-player platform on Apple devices; however, it&#8217;s also limiting because it only allows players to play against friends who also own Apple products. At 67 million players, however, the audience is obviously competitive.</p>
<p>Apple also said today it was adding the ability to discover friends on the game service, among other things.</p>
<p>In the iOS 5 update coming free on Oct. 12, Game Center will be adding turned-based game support, allowing players to play when they want and Game Center will manage each turn for them. Game Center will automatically send the next player a push notification when it is his or her turn and will manage multiple game sessions.</p>
<p>Other developer additions to Game Center include adding players to existing multi-player games, displaying achievement notification banners and support for distinct icons for each leaderboard.</p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;"><p>
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</blockquote>
</p>
]]></content:encoded>
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		<title>As Silicon Valley Infighting Gets Ever Nastier, Let&#039;s Be Careful Out There</title>
		<link>http://allthingsd.com/20100507/as-silicon-valley-infighting-gets-ever-nastier-lets-be-careful-out-there-2/</link>
		<comments>http://allthingsd.com/20100507/as-silicon-valley-infighting-gets-ever-nastier-lets-be-careful-out-there-2/#comments</comments>
		<pubDate>Fri, 07 May 2010 15:50:11 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[D7]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=27901</guid>
		<description><![CDATA[Last week, BoomTown was in Washington, D.C., my old stomping grounds for 15 years.

I miss a lot of things about living there, but most definitely not the poisonous political partisanship that you get sucked into from the minute you arrive.

But it's almost a relief to be there rather than in Silicon Valley, given how increasingly hostile the atmosphere is getting as a range of companies wrestles over a range of issues, both key and trivial.]]></description>
			<content:encoded><![CDATA[<p><img src="http://kara.allthingsd.com/files/2010/05/hill_street.jpg" alt="" title="hill_street" width="190" height="237" class="alignright size-full wp-image-28101" /></p>
<p>Last week, BoomTown was in Washington, D.C., my old stomping grounds for 15 years, from attending Georgetown University as an undergraduate to covering the beginnings of the Internet at the Washington Post.</p>
<p>I miss a lot of things about living there, but most definitely not the poisonous political partisanship that you get sucked into from the minute you arrive.</p>
<p>Most recently, for example, it was ugly battles over financial reform, some tough remarks by President Barack Obama toward the GOP and&#8211;I swear&#8211;the &#8220;controversy&#8221; over some airbrushing of House Majority Leader Nancy Pelosi on a magazine cover.</p>
<p>In other words, it does not take much for the denizens there to descend into the mud-slinging swamp the city was built on.</p>
<p>But it&#8217;s almost a relief to be in D.C. rather than in California, given how increasingly hostile the atmosphere is getting as a range of companies wrestle over a range of issues both key and trivial.</p>
<p>The hostilities especially center on the three main powers of Silicon Valley today: Google (GOOG), Apple (AAPL) and Facebook.</p>
<p>And, specifically, the conflicts include Apple versus Google and Adobe (ADBE) and HTC and the First Amendment; Google versus Apple and Facebook and Microsoft (MSFT) and the Federal Trade Commission and&#8211;oh, yes&#8211;China; and Facebook versus Google and Twitter and anyone who gets in the way of its Manifest Destiny of Like-buttoning the Web.</p>
<p>Even Yahoo (YHOO) is entering the fray, with <a href="http://kara.allthingsd.com/20100430/yahoo-ceo-trash-talks-web-rivals-but-that-wont-stop-the-companys-troubling-brain-drain">CEO Carol Bartz taking please-don&#8217;t-forget-us shots</a> at Google and Facebook recently.</p>
<p>The Apple shooting match with Adobe over its Flash video technology is perhaps the most riveting, especially because it is the computer giant&#8217;s CEO, Steve Jobs, personally and relentlessly conducting the assault.</p>
<p>Jobs called <a href="http://www.apple.com/hotnews/thoughts-on-flash/">Adobe technology shoddy</a>, <a href="http://kara.allthingsd.com/20100411/exclusive-video-adobe-cto-lynch-smacks-back-at-apples-protectionist-strategy-calling-it-bad-for-consumers-but-hell-swing-chickens-if-forced">Adobe execs called Jobs controlling</a>, the blogosphere erupted.</p>
<p><img src="http://kara.allthingsd.com/files/2010/05/my_life_is_frequently_at_an_inflection_point_tshirt-p235769298348589392trlf_400-275x275.jpg" alt="" title="my_life_is_frequently_at_an_inflection_point_tshirt-p235769298348589392trlf_400" width="275" height="275" class="alignleft size-medium wp-image-28107" /></p>
<p>While issues around the use of Flash are a lot more complex, of course, they illustrate just how much the digital sector is at a critical inflection point.</p>
<p>That&#8217;s especially true as the game moves from the laptop/desktop, Web-centric world to one more social, mobile and focused on innovative new devices, such as smartphones and tablets.</p>
<p>This means the potential for a shift in power, obviously&#8211;which, in turn, means more wrangling among and between the digital powers-that-be.</p>
<p>It&#8217;s the top of mind as the next <strong>D: All Things Digital</strong> conference approaches in less than a month. In our eighth foray out, there have never been more overt power struggles among the various players who will be onstage.</p>
<p>Last year, in our opening essay for <strong>D7</strong>, titled <a href="http://d7.allthingsd.com/20090526/welcome-to-web-30">&#8220;Welcome to Web 3.0,&#8221;</a> we made a prediction.</p>
<p>&#8220;So what&#8217;s the seminal development that&#8217;s ushering in the era of Web 3.0? It’s the real arrival, after years of false predictions, of the thin client, running clean, simple software, against cloud-based data and services,&#8221; we wrote, specifically referencing the growing popularity of Apple’s iPod and iPhone as the harbingers of this important trend.</p>
<p>We continued: &#8220;But this is not just about one company, one platform or even one form factor. No, this new phenomenon is about handheld computers from many companies, with software platforms and distribution mechanisms tightly tied to cloud-based services, whether they are multi-player games, e-commerce offerings or corporate databases.&#8221;</p>
<p>Looking back over the last year, we think we got it pretty right, as companies of all kinds and in all arenas raced to be part of the social, mobile, cloud-centered action.</p>
<p>This fusion and, really, collision of key trends will be at the heart of what we’ll be focusing on at <strong>D8</strong> as the major companies in tech and media try to figure out how consumers want to conduct their digital lives going forward and with what devices.</p>
<p>And inevitably, that has begun to cause some major rifts among and between the powers that be throughout tech and media. It’s clear to us that a major realignment of consumer expectations and desires is taking place, along with a fundamental shift in how we all relate to computing.</p>
<p>Still, with all the changes, it&#8217;s important to keep a respectful tone, which seems to have gotten a bit lost of late, especially now when every tiny shift and disagreement enters the digital echo chamber and quickly moves from loud to strident.</p>
<p>Such noise inevitably makes the whole competitive necessity of Silicon Valley&#8211;which is one of its greatest assets, of course&#8211;seem tinny and small, much like what you hear out of Washington all the time.</p>
<p>One of the reasons I moved out West  was that it always seemed that&#8211;whatever the rivalry or wrangling&#8211;Silicon Valley was much better than that.</p>
<p>So even though healthy and robust competition is what makes it all work in tech, as Sergeant Esterhaus of &#8220;Hill Street Blues&#8221; used to say in the trademark phrase, which you can see in this video, &#8220;Let&#8217;s be careful out there&#8221;:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/T2QApwtE8zQ&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/T2QApwtE8zQ&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="380" height="313"></embed></object></p>
<p>[T-shirt photo courtesy of <a href="http://www.zazzle.com/my_life_is_frequently_at_an_inflection_point_tshirt-235769298348589392">Zazzle</a>]</p>
]]></content:encoded>
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		<title>As Silicon Valley Infighting Gets Ever Nastier, Let's Be Careful Out There</title>
		<link>http://allthingsd.com/20100507/as-silicon-valley-infighting-gets-ever-nastier-lets-be-careful-out-there/</link>
		<comments>http://allthingsd.com/20100507/as-silicon-valley-infighting-gets-ever-nastier-lets-be-careful-out-there/#comments</comments>
		<pubDate>Fri, 07 May 2010 15:50:10 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://d8.allthingsd.com/?p=298</guid>
		<description><![CDATA[Last week, BoomTown was in Washington, D.C., my old stomping grounds for 15 years.

I miss a lot of things about living there, but most definitely not the poisonous political partisanship that you get sucked into from the minute you arrive.

But it's almost a relief to be there rather than in Silicon Valley, given how increasingly hostile the atmosphere is getting as a range of companies wrestles over a range of issues, both key and trivial.]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-28101" title="hill_street" src="http://kara.allthingsd.com/files/2010/05/hill_street.jpg" alt="" width="190" height="237" /></p>
<p>Last week, BoomTown was in Washington, D.C., my old stomping grounds for 15 years, from attending Georgetown University as an undergraduate to covering the beginnings of the Internet at the Washington Post.</p>
<p>I miss a lot of things about living there, but most definitely not the poisonous political partisanship that you get sucked into from the minute you arrive.</p>
<p>Most recently, for example, it was ugly battles over financial reform, some tough remarks by President Barack Obama toward the GOP and&#8211;I swear&#8211;the &#8220;controversy&#8221; over some airbrushing of House Majority Leader Nancy Pelosi on a magazine cover.</p>
<p>In other words, it does not take much for the denizens there to descend into the mud-slinging swamp the city was built on.</p>
<p>But it&#8217;s almost a relief to be in D.C. rather than in California, given how increasingly hostile the atmosphere is getting as a range of companies wrestle over a range of issues both key and trivial.</p>
<p>The hostilities especially center on the three main powers of Silicon Valley today: Google (GOOG), Apple (AAPL) and Facebook.</p>
<p>And, specifically, the conflicts include Apple versus Google and Adobe (ADBE) and HTC and the First Amendment; Google versus Apple and Facebook and Microsoft (MSFT) and the Federal Trade Commission and&#8211;oh, yes&#8211;China; and Facebook versus Google and Twitter and anyone who gets in the way of its Manifest Destiny of Like-buttoning the Web.</p>
<p>Even Yahoo (YHOO) is entering the fray, with <a href="http://kara.allthingsd.com/20100430/yahoo-ceo-trash-talks-web-rivals-but-that-wont-stop-the-companys-troubling-brain-drain">CEO Carol Bartz taking please-don&#8217;t-forget-us shots</a> at Google and Facebook recently.</p>
<p>The Apple shooting match with Adobe over its Flash video technology is perhaps the most riveting, especially because it is the computer giant&#8217;s CEO, Steve Jobs, personally and relentlessly conducting the assault.</p>
<p>Jobs called <a href="http://www.apple.com/hotnews/thoughts-on-flash/">Adobe technology shoddy</a>, <a href="http://kara.allthingsd.com/20100411/exclusive-video-adobe-cto-lynch-smacks-back-at-apples-protectionist-strategy-calling-it-bad-for-consumers-but-hell-swing-chickens-if-forced">Adobe execs called Jobs controlling</a>, the blogosphere erupted.</p>
<p><img class="alignleft size-medium wp-image-28107" title="my_life_is_frequently_at_an_inflection_point_tshirt-p235769298348589392trlf_400" src="http://kara.allthingsd.com/files/2010/05/my_life_is_frequently_at_an_inflection_point_tshirt-p235769298348589392trlf_400-275x275.jpg" alt="" width="275" height="275" /></p>
<p>While issues around the use of Flash are a lot more complex, of course, they illustrate just how much the digital sector is at a critical inflection point.</p>
<p>That&#8217;s especially true as the game moves from the laptop/desktop, Web-centric world to one more social, mobile and focused on innovative new devices, such as smartphones and tablets.</p>
<p>This means the potential for a shift in power, obviously&#8211;which, in turn, means more wrangling among and between the digital powers-that-be.</p>
<p>It&#8217;s the top of mind as the next <strong>D: All Things Digital</strong> conference approaches in less than a month. In our eighth foray out, there have never been more overt power struggles among the various players who will be onstage.</p>
<p>Last year, in our opening essay for <strong>D7</strong>, titled <a href="http://d7.allthingsd.com/20090526/welcome-to-web-30">&#8220;Welcome to Web 3.0,&#8221;</a> we made a prediction.</p>
<p>&#8220;So what&#8217;s the seminal development that&#8217;s ushering in the era of Web 3.0? It’s the real arrival, after years of false predictions, of the thin client, running clean, simple software, against cloud-based data and services,&#8221; we wrote, specifically referencing the growing popularity of Apple’s iPod and iPhone as the harbingers of this important trend.</p>
<p>We continued: &#8220;But this is not just about one company, one platform or even one form factor. No, this new phenomenon is about handheld computers from many companies, with software platforms and distribution mechanisms tightly tied to cloud-based services, whether they are multi-player games, e-commerce offerings or corporate databases.&#8221;</p>
<p>Looking back over the last year, we think we got it pretty right, as companies of all kinds and in all arenas raced to be part of the social, mobile, cloud-centered action.</p>
<p>This fusion and, really, collision of key trends will be at the heart of what we’ll be focusing on at <strong>D8</strong> as the major companies in tech and media try to figure out how consumers want to conduct their digital lives going forward and with what devices.</p>
<p>And inevitably, that has begun to cause some major rifts among and between the powers that be throughout tech and media. It’s clear to us that a major realignment of consumer expectations and desires is taking place, along with a fundamental shift in how we all relate to computing.</p>
<p>Still, with all the changes, it&#8217;s important to keep a respectful tone, which seems to have gotten a bit lost of late, especially now when every tiny shift and disagreement enters the digital echo chamber and quickly moves from loud to strident.</p>
<p>Such noise inevitably makes the whole competitive necessity of Silicon Valley&#8211;which is one of its greatest assets, of course&#8211;seem tinny and small, much like what you hear out of Washington all the time.</p>
<p>One of the reasons I moved out West  was that it always seemed that&#8211;whatever the rivalry or wrangling&#8211;Silicon Valley was much better than that.</p>
<p>So even though healthy and robust competition is what makes it all work in tech, as Sergeant Esterhaus of &#8220;Hill Street Blues&#8221; used to say in the trademark phrase, which you can see in this video, &#8220;Let&#8217;s be careful out there&#8221;:</p>
<p><object width="380" height="313"><param name="movie" value="http://www.youtube.com/v/T2QApwtE8zQ&amp;hl=en_US&amp;fs=1&amp;" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="380" height="313" src="http://www.youtube.com/v/T2QApwtE8zQ&amp;hl=en_US&amp;fs=1&amp;" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>
<p>[T-shirt photo courtesy of <a href="http://www.zazzle.com/my_life_is_frequently_at_an_inflection_point_tshirt-235769298348589392">Zazzle</a>] </p>
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		<title>Exclusive: Dan Rosensweig Steps Up to Take His Licks as Guitar Hero Frontman</title>
		<link>http://allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/</link>
		<comments>http://allthingsd.com/20090322/exclusive-dan-rosensweig-steps-up-to-takes-his-licks-as-guitar-hero-frontman/#comments</comments>
		<pubDate>Mon, 23 Mar 2009 01:54:05 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=11112</guid>
		<description><![CDATA[Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig will take over as CEO and president of Activision Blizzard's powerful Guitar Hero franchise, according to sources close to the situation.

Rosensweig will run the hot gaming company's division, located in Silicon Valley, for Activision head Bobby Kotick.

The pair know each other well, since Kotick served on Yahoo's board for many years when Rosensweig was a key exec there. He's also just the kind of consumer Web exec that Kotick has been looking for to turbocharge the largely retail Guitar Hero business online.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/03/danr.jpg"><img src="http://kara.allthingsd.com/files/2009/03/danr-213x300.jpg" alt="danr" title="danr" width="175" height="250" class="alignright size-medium wp-image-11113" /></a></p>
<p>Former Yahoo COO and current Quadrangle Group partner Dan Rosensweig (pictured here) will take over as CEO and president of Activision Blizzard&#8217;s powerful Guitar Hero franchise, according to sources close to the situation.</p>
<p>Rosensweig will run the hot gaming company&#8217;s division, which is located in Silicon Valley, the result of its purchase of RedOctane in 2006, source said.</p>
<p>He is well known to Activision (ATVI) Chairman and CEO Bobby Kotick, who served on the Yahoo board for many years when Rosensweig was a key exec there. Both Rosensweig and Kotick have since left Yahoo.</p>
<p>It&#8217;s an interesting move for Rosensweig, who has been working in private equity since his departure from Yahoo (YHOO) in late 2006.</p>
<p>His name has been bandied about for several high-profile Web positions of late, and many thought he might take a political job, given that he was one of many digital execs involved in helping elect President Barack Obama.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/guitar-hero-logo.jpg"><img src="http://kara.allthingsd.com/files/2009/03/guitar-hero-logo-150x150.jpg" alt="guitar-hero-logo" title="guitar-hero-logo" width="150" height="150" class="alignleft size-thumbnail wp-image-11125" /></a></p>
<p>But the weak market for investments and Rosensweig&#8217;s longtime experience and interest in eventually returning to operations&#8211;along with his well-known passion for music&#8211;are the likeliest motivators for the move to Guitar Hero.</p>
<p>Sources said Rosensweig will start his new job at Guitar Hero&#8211;which Activision could announce as early as tomorrow&#8211;in several weeks.</p>
<p><span id="more-11112"></span></p>
<p>Running a major consumer brand like Guitar Hero seems tailor-made for Rosensweig, who worked at CNET Networks and Ziff-Davis before Yahoo. In addition, the jovial exec is well-respected in Silicon Valley, giving Activision a much more prominent presence here.</p>
<p>And the energetic Kotick (pictured below with me and, yes, Paula Abdul of &#8220;American Idol&#8221;&#8211;don&#8217;t ask) has long talked about turbocharging the largely retail Guitar Hero business online, as a way to further grow the music phenom.</p>
<p><a href="http://kara.allthingsd.com/files/2009/03/303035993_cypm2-s-0.jpg"><img src="http://kara.allthingsd.com/files/2009/03/303035993_cypm2-s-0-300x199.jpg" alt="303035993_cypm2-s-0" title="303035993_cypm2-s-0" width="250" height="150" class="alignright size-medium wp-image-11115" /></a></p>
<p>User-generated music, as well as a plethora of online transactions and social networking, have been promising new revenue opportunities, Kotick has said.</p>
<p>(See video highlights of my interview with Kotick below on that topic and more at last year&#8217;s <strong>D: All Things Digital</strong> conference.)</p>
<p>Overall, despite the weak economy and a cautious forecast going forward, the Santa Monica, Calif.-based Activision is growing, with revenues up in the last quarter, due in large part to the popularity of its Guitar Hero and Call of Duty videogames.</p>
<p>Its fast pace, in contrast to rival Electronic Arts (ERTS), has been helped by its merger with Vivendi SA&#8217;s Blizzard Entertainment last summer. Blizzard&#8217;s World of Warcraft online game is also one of the most popular multiplayer games in the world.</p>
<p>Here&#8217;s a <a href="http://d6.allthingsd.com/20080528/kotick/">highlights video from my interview with Kotick at <strong>D6</strong></a>:</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1576242589}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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		<title>The Entire D6 Interview With Activision&#039;s Bobby Kotick (1 of 3)</title>
		<link>http://allthingsd.com/20080915/the-entire-d6-interview-with-activisions-bobby-kotick/</link>
		<comments>http://allthingsd.com/20080915/the-entire-d6-interview-with-activisions-bobby-kotick/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 08:56:17 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[Commerce]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=3763</guid>
		<description><![CDATA[We're posting all the interviews from the sixth D: All Things Digital conference that took place in late May.

Here's an interview I did with Activision Chairman and CEO Bobby Kotick about the state of the gaming business.

It's a good week to focus on the gaming industry since Electronic Arts abandoned its hostile acquisition bid for Take-Two Interactive over the weekend.

The move was--in part--in answer to Activision's recent merger with Vivendi Games, which includes Blizzard Entertainment's World of Warcraft, one the most popular multi-player games. This has made Activision one of the gaming industry's largest companies, due to some of its well-known franchises, especially its hugely popular Guitar Hero, which debuted version IV at D6.]]></description>
			<content:encoded><![CDATA[<p><em>We&#8217;re posting all the interviews from the sixth <a href="http://d6.allthingsd.com"><strong>D: All Things Digital</strong></a> conference that took place in late May.</p>
<p>Unfortunately, due to issues too complicated to go into, we have to post all the <strong>D6</strong> interviews in several 15-minute parts (I know, I know).</p>
<p>But&#8211;as many readers have requested&#8211;they will all be available in their entirety in this column.</em></p>
<p><a href="http://kara.allthingsd.com/files/2008/09/302988592_5aref-s-1.jpg"><img src="http://kara.allthingsd.com/files/2008/09/302988592_5aref-s-1-300x199.jpg" alt="" title="302988592_5aref-s-1" width="250" height="150" class="alignright size-medium wp-image-3765" /></a></p>
<p>Here&#8217;s an interview I did with <a href="http://d6.allthingsd.com/20080528/kotick/">Activision Chairman and CEO Bobby Kotick</a> about the state of the gaming business.</p>
<p>The video of the interview is in three parts.</p>
<p>It&#8217;s a good week to focus on the gaming industry since Electronic Arts (ERTS) abandoned its hostile acquisition bid for Take-Two Interactive (TTWO) over the weekend.</p>
<p>EA&#8217;s effort was motivated, in part, by Activision&#8217;s recent merger with Vivendi Games, which includes Blizzard Entertainment&#8217;s &#8220;World of Warcraft,&#8221; one the most popular multi-player games.</p>
<p>The merger has made Activision (AVTI), with its own well-known franchises&#8211;especially the hugely popular &#8220;Guitar Hero,&#8221; which debuted version IV at <strong>D6</strong>&#8211;one of the gaming industry&#8217;s largest companies.</p>
<p>In this first video, Kotick talks about the merger with Vivendi&#8211;which aims to inject social gaming DNA into Activision&#8211;the popularity of Nintendo&#8217;s Wii and Microsoft&#8217;s Xbox; better graphical, storytelling and character development in games; gaming on social networks; business models in the industry; and the EA attempt to acquire Take-Two.</p>
<p><div class="video-wsj"><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={1789009334}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="320" height="240" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></p>
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