As many readers noted, one big problem–potentially–with the plan is that Adobe (ADBE) and Apple (AAPL) generally don’t play well together. And in the case of Apple’s iPhone, they don’t play at all: Adobe’s flash platform doesn’t work in the iPhone, which is why many video sites, which depend on flash, don’t work well on the gadget.

So what if this happens again with Apple’s tablet, if and when the thing finally arrives?

I noted this yesterday, but didn’t get to talk to Adobe and Condé about it until later. Now I have their responses. The short version: They sure hope it works out.

The longer version is that both Condé and Adobe plan on running on all sorts of devices. And there’s not a lot they can do to satisfy Apple’s (AAPL) tablet requirements in advance, since Apple won’t discuss the tablet or even acknowledge that the tablet is in the works.

Here’s Adobe’s official line, provided by Senior Experience Design Manager Jeremy Clark:

Adobe has taken initial steps to prepare Adobe AIR to support mobile with performance improvements (reductions in memory usage, runtime size, JavaScript CPU consumption, and reduced CPU usage for background applications), and support multi-touch input used by mobile phones and presumably a new generation of slate devices. In fact we just announced a beta for AIR 2.0 that incorporates many of these features.

Our job at Adobe is to help create a great digital publishing platform. If publishers like Conde Nast and NY Times are delivering brand-name content via Adobe AIR, we believe that the devices that will win in the marketplace, will be the ones that support this open format. It should also be noted that Adobe recently announced plans to enable Flash applications to be brought to iPhone and indeed several are available on the iTunes store.

So we’ll continue to look for ways to enable publishers to deliver their content to the widest possible range of platforms, even on platforms that don’t yet support our runtimes.

It’s a reasonable enough response, given the alternative, which is to wait around for Apple to bring forth the wondergadget–or not. And in the meantime, the companies would miss an opportunity to help set standards for other guys’ gadgets.

On the other hand, there’s the less politic response, which you’re not going to hear from either company on the record: “Boy oh boy, are we screwed if our stuff doesn’t work with the market leader.”

But here’s one version of that take, from Time Inc.’s Josh Quittner, who is working on producing tablet-ready magazines for the Time Warner (TWX) publishing unit:

I am a hyperbolic guy, not to mention a purple writer, but I think it’s conservative to say that in the miserable publishing business, there is no greater hope for salvation that the iThing. With visions of giant iPhones dancing in our heads, all of us are working on prototypes of magazines and newspapers that will work on 9.7-inch, multi-touch screens linked wirelessly to stores. And, while there are at least a dozen manufacturers heatedly working on their own iterations, we all await the iThing because history has shown us that Steve Jobs leads the parade. Chaos will ensue, with many idiotic and competing platforms drawing precious resources from content makers who have to try just about everything until a frontrunner emerges.

Oh. One more quick item: As Quittner says, there are lots of publishers working on this stuff, and I look forward to seeing all of their efforts. And in case anyone gets the idea that I’m only paying attention to the biggest dogs, here’s what FastCompany.com’s Noah Robischon has to say about his company’s digital plans:

We’re working on delivering the magazine in several different digital formats right now, including to e-readers. Assuming the iTablet is a real product, and it uses any of these formats–and I’ve got no inside knowledge, it’s all based on rumor and guesswork–then we’ll be on the device too.

We’ve been approached by a few different companies working on e-reader formats for magazine publishers, as well as a couple that want to create digital versions of the magazine pages for online display. So we’re evaluating our options now. This space has become very active in the last 6 months, and it’s great to have so many options.

So there you go. Next?

[Image credit: clarity]

In an article in yesterday’s Wall Street Journal about an alliance being discussed between Facebook and Nokia, came news about the pair working on a deal to deeply integrate the hot social network with the handsets of the world’s largest maker of mobile phones.

Although BoomTown has seen this movie before–a similar mobile deal with a Nokia (NOK) investment in Facebook was being bandied about a year ago–expect more noise than ever when it comes to social-networking sites and mobile devices in 2009.

As you can see from the chart below, Facebook ran past MySpace in the number of unique visitors via mobile phone in the early fall of 2008 and kept climbing.

Said the Journal article: “In December, Facebook had seven million U.S. mobile users, compared with MySpace’s 5.7 million, according to Nielsen Co.” (Full disclosure: MySpace is owned by News Corp. (NWS), which also owns Dow Jones, the owner of this site.)

And, indeed, to get this kind of traction, Facebook has been very busy ferreting away to get a presence on all the big cellphone makers, so far mostly by building its popular Facebook application for smartphones like the BlackBerry from Research in Motion (RIMM) and iPhone from Apple (AAPL).

Facebook–the Journal piece said–has also been talking to Palm (PALM), which will launch its new Pre smartphone in the spring, and Motorola (MOT), about being integrated into their operating systems too.

The race to be present on mobile devices by everyone and their Internet mother has gotten all hopped up with the introduction of so many smartphones of late, since these devices make any Web app experience much better.

And consumer uptake of these kinds of phones, with big screens and multitouch capabilities, is widely expected to dramatically increase over the next five years,

But here is the dicey money–or nonmoney, actually–quote from the article:

“As with most of the cellphone-software industry, Facebook has yet to find a way to generate meaningful revenue from its mobile services, which include text-messaging features, a mobile Web site and downloadable software. But the number of users accessing its site from phones has grown.”

Oh dear–that roughly translates in Facebook-speak to friending without benefits, with costs rising without much (or any) revenue coming in, to speak of.

Of course, many would argue that both Facebook and MySpace, as well other big players, have to still play hard in the mobile market to gain users–given that consumers are on the move more than ever, digitally-speaking–even if it takes a while to see financial results.

So while efforts by mobile advertising services, such as AdMob, are trying to make that happen and are definitely promising, it’s still a game of growth and not revenue or, of course, profits.

[T-shirt image, courtesy of Zazzle.]

The biggest unknown is price, which went unmentioned during the demo. My assumption is that Palm would try to take market share by coming in significantly lower than the $200 or so Apple wants for its iPhone. But when I ran that theory by Palm CEO Ed Colligan, he looked at me liked I’d peed on his rug. ‘Why would we do that when we have a significantly better product,’ he asked, then walked away.”

– Peter Kafka, MediaMemo

CEOs and Palm evangelists convinced that Palm’s new Pre handset is anything more than table stakes at the handset poker game would do well to consider two bits of Apple (AAPL) news and rumor that suggest Cupertino may be hard at work on a next-generation handset capable of mercilessly beating all others into sobbing submission.

The first: A rumor that iPhone 3.0 will support quad-core processors destined for an upcoming iPhone hardware revision. If this proves true and Apple (AAPL) does release a multi-core GPU iPhone–which is not as much of a stretch as you might think–it would likely support features we’re more accustomed to seeing on the PC. And as The Apple Core’s Jason O’Grady notes, “It would slaughter pretty much every portable gaming platform on the market.”

The second: Apple has applied for a patent on a behind-screen camera that could capture images “while the display elements are in an inactive state (in which the display elements are darkened and at least partially transparent).” It doesn’t take much of a leap to see that technology brought to bear on a next-gen iPhone and the long rumored iChat AV Mobile.

Those are two potential killer features for a device that already has three things the Pre does not: a maturing platform, a thriving developer ecosystem and a market leading music player and store. Are they just rumor and speculation? For now, certainly. But given the pace of innovation in the mobile industry, and more specifically, at Apple–where the multi-touch phone that Palm (PALM) is now aping originated two years ago–they’re not beyond the realm of possibility, are they?

One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.”

– Apple Chief Operating Officer Tim Cook, July 21, 2008

The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:

• Apple will uncrate a new line of MacBooks whose cases are carved from a single brick of aircraft-grade aluminum.
• Apple’s refreshed MacBook line will include a machine priced at below $1000, perhaps even as low as $800.
• The new MacBooks will feature glass, multi-touch trackpads and LED-backlit displays.
• They’ll swap out Intel’s chipset–not the central processor–for Nvidia’s MCP7A, which reportedly blows the doors off Intel’s G45 in the graphics department.
• Blu-ray will be offered as an option on high-end models.
• Finally, Apple’s new line of portables will include the unmatchable “state-of-the-art new product” to which Apple CFO Peter Oppenheimer and COO Tim Cook referred earlier this year, and that product will be a tablet. Something along the lines of the “MacBook Touch” described by MacDailyNews back in July.
  

  Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion’s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. … App Store-compatible, able to run Mac apps, too.”

An interesting spread of rumors, some quite likely, others improbable … and yet entirely plausible because, after all, it’s Apple we’re talking about. We’ll find out which of these proves true tomorrow at 10 a.m. PDT. I’ll be covering the event live, so be sure pay us a visit tomorrow.

One of the investments we make is to introduce new products that initially cost more because they deliver an entirely new level of value to the customer. Then we ride the cost curves down with value engineering and volume manufacturing, leaving us far head of our competitors. We have some of these types of investments in front of us that I can’t discuss.”

– Apple Chief Operating Officer Tim Cook, July 21, 2008

The media will gather tomorrow at Apple’s Cupertino, Calif., headquarters for an invitation-only event–presumably about updates to its MacBook and MacBook Pro lines. And as with every Apple (AAPL) product launch, tomorrow’s has been preceded by feverish speculation about what form, exactly, those updates will take. Among the rumors currently making the rounds:

• Apple will uncrate a new line of MacBooks whose cases are carved from a single brick of aircraft-grade aluminum.
• Apple’s refreshed MacBook line will include a machine priced at below $1000, perhaps even as low as $800.
• The new MacBooks will feature glass, multi-touch trackpads and LED-backlit displays.
• They’ll swap out Intel’s chipset–not the central processor–for Nvidia’s MCP7A, which reportedly blows the doors off Intel’s G45 in the graphics department.
• Blu-ray will be offered as an option on high-end models.
• Finally, Apple’s new line of portables will include the unmatchable “state-of-the-art new product” to which Apple CFO Peter Oppenheimer and COO Tim Cook referred earlier this year, and that product will be a tablet. Something along the lines of the “MacBook Touch” described by MacDailyNews back in July.
  

  Think MacBook screen, possibly a bit smaller, in glass with iPhone-like but fuller-featured multi-touch. Gesture library. Full Mac OS X. This is why they bought P.A. Semi. Possibly with Immersion’s haptic tech. Slot-loading SuperDrive. Accelerometer. GPS. … App Store-compatible, able to run Mac apps, too.”

An interesting spread of rumors, some quite likely, others improbable … and yet entirely plausible because, after all, it’s Apple we’re talking about. We’ll find out which of these proves true tomorrow at 10 a.m. PDT. I’ll be covering the event live, so be sure pay us a visit tomorrow.

Owners of the $399 iPhone can get a free update, but those with the $299 (8 gigabyte) or $399 (16 gigabyte) iPod touch must pay $20 for their update because Apple tracks revenues differently for iPhones compared with its iPods.

Updates for the iPhone and iPod touch add Web bookmarks to the home screen and a redesigned Maps application that displays a user’s current location.

This week, I’ve been using an iPhone and iPod touch with these updates, and I must say that both devices are much more useful and fun with these improvements. Web clips, or browser bookmarks that take the form of icons on the home screen, give these gadgets a new sense of instant gratification because they direct users to specific Web pages seconds after the device turns on. These little icons can be labeled and moved around, letting you group favorite Web sites on one screen, games on another screen, saved Web research on a third screen and so on.

Getting Synched

Both devices can be updated by synching with iTunes; the iPhone does so automatically and the iPod touch updates only if the owner buys this upgrade through the iTunes Store. New iPod touches include the updated software free.

New to both devices is a redesigned Maps application that, at the touch of a button, displays a user’s current location in an on-screen map — without using Global Positioning Systems. Other non-GPS devices currently do this, but they depend solely on cellphone towers to determine your spot. The iPhone uses both cellphone towers and nearby Wi-Fi hot spots to find your location; the touch uses only the Wi-Fi method.

The iPod touch also now has the same stellar Mail program that is found in the iPhone, a real plus for owners who have been curious about mobile email but weren’t necessarily ready to plunge into a BlackBerry or iPhone, or don’t want to pay for a monthly data plan.

Both devices can store numerous Web clips on up to nine different home screens, each of which has room for 16 icons. A handful of permanent applications appear by default on the main home screen, but these can be shuffled around. Along with Maps and Mail, applications for Stocks, Weather and Notes were also added to the iPod touch.

Multi-touch technology only improves these new features. For example, home screens are easily navigated by flicking a finger horizontally to get from one to the next. Holding a finger on any Web clip causes all of them to jiggle like tiny pieces of digital Jell-O, waiting for you to either delete or drag them around wherever you would like them to stay. Pressing the Home key cements the icons in place.

Trouble Finding Home

But these updates left room for improvement. Maps had trouble on both my iPod touch and iPhone when I asked it to find me in my home in Washington, D.C., and in my office near the White House — the former test circled a 30-block radius while the latter marked me four blocks away. Tests in other locations worked well, and clever “Drop Pin” tools helped me mark and label specific places. But I wouldn’t rely on this feature if I was completely lost and hoping the iPhone or iPod would tell me where I was.

And though I was excited to have email on my iPod touch, this device lacks a speaker and vibrating capabilities, so it can’t chime or buzz to signal newly received email. Because of this, the touch wouldn’t work for me as a serious, everyday tool like the BlackBerry and iPhone.

The free update for the iPhone lets you text message multiple people simultaneously, something the most basic cellphones have been doing for years. But individual responses to these mass texts can’t be seen in the same thread of conversation as that which you started; instead, they generate new text message threads.

On the iPhone and iPod touch, the Maps application now shows hybrid views that combine satellite maps with labeled street names, which are helpful.

The iPod touch is a testament to what can be done on a mobile device without a cellphone carrier’s help. By tapping into Wi-Fi hot spots, which are almost everywhere, I easily checked email, stocks and weather. I had a little more trouble using the Maps application with Wi-Fi because I was more often checking my location while on-the-go in a car or walking.

Collecting Web Clips

I had fun populating the many screens of my iPod touch and iPhone with new Web clips. These are easily added by hitting a “+” symbol at the bottom of any Web page, naming the Web clip and watching it appear on a home screen, often with a colorful accompanying icon like that for AllThingsD.com.

Snapshots of a Web page can be captured and saved in a Web clip by zooming in on a certain section of a page and saving that specific view. This proved helpful when I needed to quickly glance at the Georgetown basketball schedule a few times in one day.

Web applications can be found at www.apple.com/webapps. A game called Ditto involves repeating a pattern on blue, yellow, red and green squares using the touch screen — a digital version of the Simon handheld game. Memory, the old card game, is updated with animated animals on cards. FlyTunes lets users listen to customizable channels from Internet radio, while an app called Floort presents an opinionated topic and asks people to vote on whether they agree or disagree. Even simple Web apps were useful, such as one that turns the screen into a virtual ruler with inches on one side and centimeters on the other.

But it’s good to keep in mind that these are Web applications, and are useless without the Web and/or an AT&T connection.

All in all, Apple’s software updates for the iPhone and iPod touch are exciting, especially because they make home screens much more useful and individualistic. These tiny devices continue to become truly mobile computers.

• Email mossbergsolution@wsj.com.

Digital Cameras

Megapixels: This term describes the highest resolution photo a camera can take. Often mistaken as the most important factor in a digital camera, a high megapixel count — such as 10MP or more — isn’t necessary for the average user unless he or she plans on heavily editing or enlarging photos. Most new digicams offer between five and eight megapixels, which is usually more than enough.

Optical or Digital Zoom: Optical zoom, determined by the physical movement of a lens, matters much more than digital zoom, which digitally alters an image using the camera’s internal computer. Camera companies still try to confuse potential buyers by listing a camera’s total zoom, or the optical and digital zooms multiplied together. Ignore total zoom numbers and instead focus on optical, which now averages around 5x for many new cameras.

Image Stabilization: When generously sized LCD viewing screens started replacing optical viewfinders, they also forced users to hold their cameras at arm’s length, making for plenty of blurry photographs. To remedy this, camera manufacturers have added image stabilization, tools once found only in high-end SLR models. Optical (also called “mechanical”) and digital image stabilization correct for unsteady hands and moving subjects, respectively. Cameras with both types advertise dual image stabilization, which corrects for both situations and costs more.

Mobile Devices

HSDPA and EVDO: HSDPA, or High Speed Downlink Packet Access, is the name for AT&T‘s 3G, or third generation, mobile network that operates at roughly the speed of a slower DSL in a home. HSDPA is available in most major metropolitan areas and is seen as the competitor to Verizon and Sprint’s EVDO (Evolution Data Only) networks, though the popular iPhone runs on AT&T’s network using Wi-Fi and EDGE technology rather than HSDPA.

Multi-Touch Technology: Most popularly found on Apple’s iPhone and iPod touch, multi-touch is starting to show up in other products, such as in Microsoft‘s Surface, a coffee-table-like computer. Rather than just responding to on-screen touches, this technology enables moving, resizing and zooming pictures and Web pages using one or more fingers simultaneously. Look for many more devices — mobile and otherwise — to incorporate multi-touch in the future.

GPS: Global Positioning Systems are most often found in cars — either built-in or on portable devices from companies like Garmin and TomTom. These gadgets use satellite technology to determine geographic location, and high-end models even display Web content like news and weather along with directions. GPS integration in mobile devices can be used to plot routes in cars, can help users find nearby businesses while on the go and can link friends by showing one where the other is located and what they’re doing.

Digital Music

DRM: Digital rights management is a set of standards that protect the intellectual property rights of online content like music and videos, preventing it from being illegally distributed across the Web. In the past year, Vivendi‘s Universal Music Group, Apple and (most recently) Sony BMG said they will start selling DRM-free versions of songs, often for a higher price. In Apple’s iTunes store, these files are called “iTunes Plus” and aren’t restricted like other iTunes content.

MP3: MP3 files are open, without any DRM restrictions. Files that you rip (copy) from your own CDs are usually converted into MP3s, though iTunes users can automatically rip tracks into that program’s special format, called AAC. MP3 files can be uploaded to social-networking sites for sharing with friends and online communities.

These file types are protected by rights that tie them to specific players. Generally, AAC files make up the majority of tracks sold on Apple’s iTunes store and play only on Apple’s iPods; WMA files are Microsoft’s version of proprietary files.

Wi-Fi

The popularity of Wireless Fidelity, or Wi-Fi, brings this technology to more and more portable devices like the iPod Touch and Microsoft Zune and gives companies good reason to incorporate Wi-Fi receivers in new computers — laptops and desktops alike. While available in many flavors, different letters like b, g, a and n stand behind Wi-Fi’s more technical name, 802.11, to help discern one version from another according to characteristics like speed and compatibility. The latest version, “n,” offers the greatest range and speed, and “n” devices are usually compatible with earlier versions.

Televisions

HDTV: High-definition television has now become the standard, capable of displaying vastly better pictures, provided the source is also HD. Today’s more popular flat panel HD televisions are LCDs, or liquid crystal displays, though plasmas still hold their own. Recording HD content can’t be done with a regular digital video recorder; instead, a special HD recorder is required to capture this higher quality content.

480p vs. 1080i vs. 720p vs. 1080p: These numbers refer to the resolution, or sharpness, of a digital display, while “p” stands for progressive and “i” stands for interlaced. A resolution of 480p, known as EDTV or Enhanced Definition TV, is found most often in low-end plasmas or LCD screens. A TV with a resolution of 1080p is currently considered the Holy Grail, and costs the most. But 1080p pictures usually can’t be distinguished from less expensive 1080i or 720p pictures by average viewers at the typical distances from which most folks watch TV.

Blu-ray vs. HD DVD: Blu-ray and HD DVD are incompatible high-definition disc formats that continue to fight a seemingly endless battle to replace the DVD. The Blu-ray camp is led by Sony and the HD DVD camp is led by Toshiba. The two formats aren’t so different, technically speaking, but their very existence is confusing to consumers. The recent decision made by Time Warner‘s Warner Bros. to use Blu-ray gives Sony’s side a boost, and now Viacom‘s Paramount is rumored to be switching to Blu-ray from HD DVD. Dual-format players from Samsung and LG offer some solace.

Email: mossbergsolution@wsj.com