“We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25,” AT&T explained on its official Facebook page. “Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes.”

Assuming everything goes as planned. And sources inside AT&T (T) tell DSL Reports that the carrier is “very nervous” that it might not. “AT&T and its MMS partners are already seeing ‘record traffic during peak hours of the night’ with just the users selected for testing,” the publication says. “That early testing has been a little rocky, with AT&T seeing a fairly significant test outage yesterday that has them rushing to beef up their MMSC messaging servers. Estimates among those working on the project are that traffic on AT&T’s wireless network will be about 40 percent higher all day on Friday as iPhone users fire pictures and video at one another.”

“We know you’ve been eager for this service so we wanted to offer a quick update on the launch plans for MMS on Friday, Sept. 25,” AT&T explained on its official Facebook page. “Late morning, Pacific Time, on Friday, the new carrier settings update enabling MMS should be live and ready to download through iTunes.”

Assuming everything goes as planned. And sources inside AT&T (T) tell DSL Reports that the carrier is “very nervous” that it might not. “AT&T and its MMS partners are already seeing ‘record traffic during peak hours of the night’ with just the users selected for testing,” the publication says. “That early testing has been a little rocky, with AT&T seeing a fairly significant test outage yesterday that has them rushing to beef up their MMSC messaging servers. Estimates among those working on the project are that traffic on AT&T’s wireless network will be about 40 percent higher all day on Friday as iPhone users fire pictures and video at one another.”

The week that took us from August to September was one for the books over at BoomTown, especially if you’re 12.

Kara spent Monday morning at Activision Blizzard (ATVI), where they are pushing forward with the entire Guitar Hero line, even as the game industry faces a nearly 50 percent decline in U.S. sales this year. Kara got to play hero to several of the forthcoming releases, including previewing the much anticipated DJ Hero console.

The youth movement continued with the fancy bar graph from Forrester Research’s annual “State of Consumers and Technology,” which drove home an important fact of life for media outlets. All the money being spent on new media expansion is a fight for the young; older consumers are sticking to more reliable fare.

BoomTown wasn’t just about the kids though, as 23andMe co-founder Linda Avey announced her exit from the gene-juicing business to focus on a foundation related to Alzheimer’s research. Avey co-founded 23andMe with Anne Wojcicki in 2006 with early money from Genentech (DNA), Google (GOOG) and New Enterprise Associates, as well as Wojcicki’s husband, Google co-founder Sergey Brin.

While BoomTown was keepin’ it real with the kids, Digital Daily was abuzz with a spate of iPhone news. John started Monday off on the topic of the Sept. 9 iPod event with confirmation that music, indeed, will be center stage. In the Apple world, that means iPods and iTunes, though Beatles fans are keeping their fingers crossed.

Readers got a compare-and-contrast of Apple’s (AAPL) foreign and domestic policy when John covered a potential two-carrier system in China and the long-awaited stateside activation of MMS features in the iPhone OS3. Meaning that while China may get the iPhone carrier flexibility so far absent in the U.S. market, American consumers are just about to get a new feature that’s been standard on every smartphone for a year or more.

MediaMemo covered a fluid week in the world of media giants and Top Chefs. Disney (DIS) went off to the mines and instead of seven dwarfs, found Marvel and the rights to its 5,000-character portfolio. Disney CEO Bob Iger didn’t think $4 billion was too much to pay to bring Iron Man and friends to the happiest media empire on earth and is sure the company will benefit from such “rich intellectual property.”

If the Disney vault got 5,000 new friends this week, eBay said goodbye to one long-time partner. Peter reported that the long, difficult breakup between eBay and Skype was finalized when eBay sold a 65 percent stake in the VOIP juggernaut to the internationally mixed bag of Silver Lake, Index ventures, Andreessen Horowitz and a Canadian pension fund.

Peter rounded out the week of motion with lots of changes in Google’s ranks. The search giant shuffled the chairs with David Fischer moving out of the self-serve ad business with no sign yet of a replacement. Google China saw the big chair turn upside-down when Kai-Fu Lee announced that he’d leave the company this month to begin his own venture. Lee will be replaced by the tag team of Boon-Lock Yeo and John Liu, who will oversee engineering and business, respectively.

Not all Google’s shifts were outbound though. “Charlie’s Café” at the main campus got its Top Chef back after Preeti Mistry failed to make the cut on the Las Vegas iteration of the popular TV show. Regular fans of the show weren’t surprised by her dismissal, but at least Google can put one in the plus column this week.

Over at The Mossberg Solution, Katie took aim at a possible answer to a question plaguing all image-conscious technophiles: Yea or nay to the omnipresent Bluetooth earpiece. Plantronics (PLT) and Aliph, maker of the Jawbone, both say yea and are upping the ante on the recently reviled symbol of cellphone userdom. Katie reviewed the fashion-forward Discovery 975 and Jawbone Prime, each designed to separate its users from $130. In exchange, they’ll get redesigned outsides and some new features that might even put one back in Brad Pitt’s ear.

Evidently, AT&T has finished “finalizing” those very important “internal system upgrades” that prevented the company from supporting the feature at the outset like virtually every other carrier, a delay that made it the laughing stock of Macworld earlier this year.

AT&T (T) had repeatedly insisted that MMS capability would be available by the end of summer. By debuting the service on Sept. 25, it’s launching it three days into fall. But, whatever. At least, AT&T is launching it.

MMS will be available at no extra charge to iPhone users who already have a text-messaging subscription from AT&T and own a 3G or 3GS iPhone. It will be enabled by a software update on Sept. 25.

The official release, below:

An Update on iPhone MMS for our Mobility Customers
We know many of our iPhone customers are eager for an update on our rollout schedule for Multimedia Messaging Service (MMS). We’ve been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches–and that launch date is: September 25 for iPhone 3G and 3GS customers. MMS will be enabled through a software update on that day.
We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone’s multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.
We’re riding the leading edge of smartphone growth that’s resulted in an explosion of traffic over the AT&T network. Wireless use on our network has grown an average of 350 percent year-over-year for the past two years, and is projected to continue at a rapid pace in 2009 and beyond. The volume of smartphone data traffic the AT&T network is handling is unmatched in the wireless industry. We want you to know that we’re working relentlessly to innovate and invest in our network to anticipate this growth in usage and to stay ahead of the anticipated growth in data demand, new devices and applications for years to come.
We thank you for your business and look forward to keeping you updated on our initiatives.

Evidently, AT&T has finished “finalizing” those very important “internal system upgrades” that prevented the company from supporting the feature at the outset like virtually every other carrier, a delay that made it the laughing stock of Macworld earlier this year.

AT&T (T) had repeatedly insisted that MMS capability would be available by the end of summer. By debuting the service on Sept. 25, it’s launching it three days into fall. But, whatever. At least, AT&T is launching it.

MMS will be available at no extra charge to iPhone users who already have a text-messaging subscription from AT&T and own a 3G or 3GS iPhone. It will be enabled by a software update on Sept. 25.

The official release, below:

An Update on iPhone MMS for our Mobility Customers
We know many of our iPhone customers are eager for an update on our rollout schedule for Multimedia Messaging Service (MMS). We’ve been working for the past several months to prepare our systems and network to ensure the best possible experience with MMS when it launches–and that launch date is: September 25 for iPhone 3G and 3GS customers. MMS will be enabled through a software update on that day.
We know that iPhone users will embrace MMS. The unique capabilities and high usage of the iPhone’s multimedia capabilities required us to work on our network MMS architecture to carry the expected record volumes of MMS traffic and ensure an excellent experience from Day One. We appreciate your patience as we work toward that end.
We’re riding the leading edge of smartphone growth that’s resulted in an explosion of traffic over the AT&T network. Wireless use on our network has grown an average of 350 percent year-over-year for the past two years, and is projected to continue at a rapid pace in 2009 and beyond. The volume of smartphone data traffic the AT&T network is handling is unmatched in the wireless industry. We want you to know that we’re working relentlessly to innovate and invest in our network to anticipate this growth in usage and to stay ahead of the anticipated growth in data demand, new devices and applications for years to come.
We thank you for your business and look forward to keeping you updated on our initiatives.

But keeping those types of digital-photo frames up-to-date with new pictures demands more technical skill than many parents and grandparents are likely to have. It requires, for example, rudimentary knowledge of how to configure a home Wi-Fi network or shuttle storage cards between a frame and a digital camera. Still, digital frames are a great way to keep generations in touch with, say, a far-flung child’s latest ballet recital or a football game.

Just in time for the holidays, the wireless carrier T-Mobile is selling a digital-photo frame that makes it easy to set up and to keep fresh. While I found the Cameo excels in its simplicity, it comes with a number of annoying drawbacks and a pricing model that will limit its appeal. It sells for a reasonable $99.99 in T-Mobile stores, but carries a hefty $9.99 monthly fee.

Still, Cameo is an exciting first edition of a product.

First, its strengths. The picture frame is as easy to operate as a cellphone, containing some of the same technical innards of a wireless handset. And each Cameo has a unique phone number, just like a cellphone, that lets anyone who knows the number to “dial” it up — sending messages containing digital photographs instead of voice calls.

Setting up Cameo is as easy as taking it out of a box, screwing a stick into the back to prop up the frame and plugging it into an electrical outlet. The Cameo has a seven-inch color display and one of the more attractive borders I’ve seen on a digital photo frame: imitation black leather with white stitching.

Users themselves can manually load images onto the frame from a PC by connecting it through a USB cable or by inserting a miniature storage card from a digital camera.

Cameo can receive pictures wirelessly two ways. The owner of the frame hands out the Cameo’s phone number to friends and family members, who then send pictures to the frame that were taken with the cameras standard on most modern cellphones. This method uses MMS, or multimedia messaging service, a communications standard normally used to share pictures and other media between cellphones.

Cameo owners also can give out an email address for their picture frames that is based on their Cameo’s phone number, allowing people to email images that they’ve downloaded to their computers from digital cameras.

The first time the frame receives a picture from an email address or phone number, Cameo asks the frame owner to push a button on the back of the frame to place the sender on an approved list. After that, all images from the approved source appear automatically on the frame — a method that at least keeps random people’s photos from popping up in grandma’s living room.

There’s a wonderful unpredictability to how Cameo works. Imagine all of the kids and grandkids in a sprawling family room in different locations being able to send snapshots to each other. This is possible now with photo-sharing sites like Flickr, but those typically require going to a Web site. Images on a Cameo just show up without warning on your kitchen countertop, living room or office desk.

I handed out my Cameo number to some colleagues and was delighted when their cameraphone pictures began trickling into my frame, including a shot of the New York neighborhood in which one of them lives, and an image of another colleague ice skating.

The Cameo’s screen, featuring 720×480 pixels, isn’t the highest-resolution digital photo frame on the market, but the pictures looked fine to me. You can do a slide show for any number of images, chose a fade-out or other transition, change the order of the photos and alter the display speed — holding a single image for up to an hour.

Unfortunately, the frame has a skimpy 64 megabytes of memory, and storage capacity isn’t expandable. There is enough room for only about 200 photos at maximum size. Once it’s full, you have to make room by manually deleting photos.

Another problem is that the frame currently is available only to existing T-Mobile cellular subscribers.

By far, the biggest turnoff is the monthly fee for the cellular service that delivers the pictures to the frame. There’s no limit on how many pictures can be sent to a Cameo under T-Mobile’s cellular plan, but $120 a year is a steep price.

The carrier says it will consider other pricing options in the future. Until it does, it’s going to be tough for most people to buy the Cameo, even for a beloved family member.

Walt Mossberg is on vacation.

Write to Nick Wingfield at nick.wingfield@wsj.com