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	<title>AllThingsD &#187; Music Lounge</title>
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		<title>Would You Pay $162 a Year for All the Music You Can Eat?</title>
		<link>http://allthingsd.com/20081031/would-you-pay-162-a-year-for-all-the-music-you-can-eat/</link>
		<comments>http://allthingsd.com/20081031/would-you-pay-162-a-year-for-all-the-music-you-can-eat/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 16:16:02 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=381</guid>
		<description><![CDATA[That's the offer, sort of, being made by something called Datz Music Lounge. Are there catches? You bet--this is the music business, after all. But it's a potentially intriguing idea that could work both for music fans and the industry.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2008/10/monty-python-hog.jpg"><img class="alignright size-full wp-image-405" title="monty-python-hog" src="http://mediamemo.allthingsd.com/files/2008/10/monty-python-hog.jpg" alt="" width="250" height="171" /></a>That&#8217;s the offer, sort of, being made by something called <a href="http://www.datz.com/musicloungepromo/">Datz Music Lounge</a>.</p>
<p>The details, from <a href="http://www.musicweek.com/story.asp?sectioncode=1&amp;storycode=1035996&amp;c=1">MusicWeek</a> (via <a href="http://www.coolfer.com/blog/archives/2008/10/the_9999_feedin.php">Coolfer</a>): You give the company 100 British pounds, and for the next year you can download all the music you want. And because you&#8217;re downloading the files in the unencrypted MP3 format, they are yours to keep, and yours to do whatever you want with: Play them on any Apple (AAPL) iPod or iPhone, make copies, burn them to CDs, etc.</p>
<p>Are there catches? Of course: The offer is only available to U.K. residents, who have to use a special USB dongle to make the Datz software work, and it only works on PCs running Microsoft&#8217;s (MSFT) Windows, for now. Most crucially, the company only has music from two of the big four music labels&#8211;EMI and Warner Music Group (WMG)&#8211;and it doesn&#8217;t even have all of those companies&#8217; new releases, but a <a href="http://weblogs.jupiterresearch.com/analysts/mulligan/archives/2008/10/datz_music_loun.html">&#8220;wide selection of new music released in 2009.&#8221;</a></p>
<p>But play along, for just a minute. Say Datz does end up striking deals with Sony (SNE) and Universal Music Group (and the other big indies), and does end up getting most of the majors&#8217; catalogs. And say Datz is still able to keep the price point about the same: Something in the $15 a month range for unlimited music to own. Could that work, from both a consumer and industry perspective?</p>
<p>Yes. It could.</p>
<p>That&#8217;s around the same price point as music subscription services offered by RealNetworks&#8217; (RNWK) Rhapsody and Napster&#8217;s (NAPS)/Best Buy&#8217;s (BBY) Napster.com. The big difference: Those services only give you access to music, not ownership. And while I&#8217;m not hung up on owning music as long as I can get what I want when I want, I&#8217;m in the minority on this one.</p>
<p>But if you could hang on to your music&#8211;and not have to worry about what format you&#8217;re using, since MP3s will work on all formats&#8211;then that seems like a compelling offer. The thought of shelling out $162 in advance will likely give people pause, but presumably Datz could figure out a way to extract the payments, &agrave; la the mobile carriers, over a one-year period.</p>
<p>Meanwhile, $162 a year is much, much more than most people were ever spending on CDs, even during the format&#8217;s boom years. And those, obviously, are long gone. Today the industry would be pleased if the average consumer spent $20 a year on music, no matter what format it&#8217;s in.</p>
<p>And yes, we know what many of you are going to say: <em>Why pay for music at all when I can steal whatever I want?</em> Or the faux-sophisticated alternate version: <em>Music should be free! Because it can be replicated for no marginal cost!</em></p>
<p>Well, can&#8217;t argue with that&#8211;unless you&#8217;re in favor of compensating people who create intellectual property for their work. And I&#8217;m one of those old-fashioned types who still thinks that&#8217;s a good idea. Hope Datz can pull this off.</p>
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