5 posts and columns on My Yahoo

How Is Yahoo's Massive "Metro" Homepage Redesign Going? It Depends on Who You Ask.

in News on February 14, 2009 at 1:38 am PT

Late last night, Yahoo’s Tapan Bhat posted an update on the ongoing redesign of the Internet giant’s homepage, a massive undertaking given that 300 million people visit it each month. Bhat, who is SVP of Yahoo’s Front Doors, Communities and Network Services, said the company was completing the first phase of its “bucket testing” and collecting feedback, but that, “Bottom line is we’re getting closer to the final design, but we’re not quite there yet.” Indeed not, according to several sources at Yahoo, who said that the massive underhaul of the homepage has been a much more complex, much dicier effort and was taking a lot longer than expected to launch. And, more importantly, new CEO Carol Bartz is also giving it the once-over.

Yahoo Execs Tapan Bhat and Ash Patel Talk About Yahoo's Open and Social Launch

in News on December 16, 2008 at 2:05 pm PT

Here’s a video interview I did with top Yahoo execs Tapan Bhat and Ash Patel yesterday, after Yahoo finally launched a lot of the new open and social elements that it has long said it was injecting into its most popular products. The initiatives Yahoo finally released into the wild have been long in the making, first discussed as just vaporware by Yahoo CEO Jerry Yang at last year’s Consumer Electronics Show in Las Vegas. Now, after the longest of gestation periods, they arrived yesterday, in an impressive rollout.

Yahoo Opens Up

in Social on December 15, 2008 at 1:20 pm PT

Yahoo Opens Its Open Strategy With Mail, Toolbar, My Yahoo and Media

in News on December 15, 2008 at 12:19 pm PT

After a week of bleeding purple, a heavily bandaged Yahoo has regrouped to roll out its vaunted Open Strategy. At an event in San Francisco today, the company introduced “socialized” upgrades to Yahoo Mail, Toolbar, My Yahoo, Yahoo TV and Yahoo Music. Each service now features social enhancements that essentially transform the experience of using them into one more akin to social networking.

The First Look at the New Yahoo Homepage Redesign: Apps Rule!

in News on September 17, 2008 at 9:00 pm PT

Yahoo will begin testing out versions of its new main homepage to a minuscule number of users starting tomorrow, employing a design that more significantly allows users to customize the starting page in a way that essentially amounts to a kind of My Yahoo-lite for everyone. Making such a shift will also be a big perceptual deal for Yahoo, which needs to prove it has remained current and open, especially compared to faster-growing rivals like Facebook. Thus, making a success of its new design is critical, and Yahoo’s CEO Jerry Yang has been touting the idea that Yahoo must be the “starting point” to the Web for users.