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	<title>AllThingsD &#187; NAD</title>
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		<title>Don&#039;t Worry, Dell, Your Laptops Are Still the World&#039;s Ugliest</title>
		<link>http://allthingsd.com/20080623/dont-worry-dell-your-laptops-are-still-the-worlds-ugliest/</link>
		<comments>http://allthingsd.com/20080623/dont-worry-dell-your-laptops-are-still-the-worlds-ugliest/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 22:47:07 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[Council of Better Business Bureaus]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Lenovo]]></category>
		<category><![CDATA[NAD]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[security]]></category>

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		<description><![CDATA[So apparently Dell’s laptops are “the world’s most secure” in the same way that SNL’s Tommy Flanagan is the world’s most eligible bachelor.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/06/dell-300x141.jpg" alt="" title="dell" width="300" height="141" class="aligncenter size-medium wp-image-2605" />So apparently Dell&#8217;s (DELL) laptops are &#8220;the world&#8217;s most secure&#8221; in the same way that <a href="http://snltranscripts.jt.org/85/85bliar.phtml">SNL&#8217;s Tommy Flanagan</a> is the world&#8217;s most eligible bachelor.</p>
<p>The National Advertising Division of the Council of Better Business Bureaus, which monitors truth in advertising, didn&#8217;t find enough of it in Dell’s claim that it makes the “<a href="http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_09_13_rr_000?c=us&amp;l=en&amp;s=corp">World’s Most Secure Commercial Laptops</a>.&#8221; Tipped off to Dell&#8217;s “world&#8217;s most secure” advertising campaign by rival Lenovo (LNVGY), NAD examined Dell&#8217;s claims and determined it to have a few too many  unnecessary superlatives.</p>
<p>NAD noted that while the PC maker&#8217;s machines were indeed secure,  &#8220;<a href="http://www.nadreview.org/DocView.asp?PageContext=1989961701463626198&amp;SessionID=1396809&amp;DocumentID=6853">claims suggesting Dell notebook computers are the &#8216;world’s most secure&#8217; were not supported by the evidence in the record.</a>&#8220;</p>
<p>The world&#8217;s most secure laptops &#8230; Yeah.. that&#8217;s the ticket! Yeah, you betcha &#8230;</p>
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		<title>Don't Worry, Dell, Your Laptops Are Still the World's Ugliest</title>
		<link>http://allthingsd.com/20080623/dont-worry-dell-your-laptops-are-still-the-worlds-ugliest-2/</link>
		<comments>http://allthingsd.com/20080623/dont-worry-dell-your-laptops-are-still-the-worlds-ugliest-2/#comments</comments>
		<pubDate>Mon, 23 Jun 2008 22:47:07 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[computer]]></category>
		<category><![CDATA[Council of Better Business Bureaus]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[John Paczkowski]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[Lenovo]]></category>
		<category><![CDATA[NAD]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[security]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=2604</guid>
		<description><![CDATA[So apparently Dell’s laptops are “the world’s most secure” in the same way that SNL’s Tommy Flanagan is the world’s most eligible bachelor.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/06/dell-300x141.jpg" alt="" title="dell" width="300" height="141" class="aligncenter size-medium wp-image-2605" />So apparently Dell&#8217;s (DELL) laptops are &#8220;the world&#8217;s most secure&#8221; in the same way that <a href="http://snltranscripts.jt.org/85/85bliar.phtml">SNL&#8217;s Tommy Flanagan</a> is the world&#8217;s most eligible bachelor.   </p>
<p>The National Advertising Division of the Council of Better Business Bureaus, which monitors truth in advertising, didn&#8217;t find enough of it in Dell’s claim that it makes the “<a href="http://www.dell.com/content/topics/global.aspx/corp/pressoffice/en/2007/2007_09_13_rr_000?c=us&amp;l=en&amp;s=corp">World’s Most Secure Commercial Laptops</a>.&#8221; Tipped off to Dell&#8217;s “world&#8217;s most secure” advertising campaign by rival Lenovo (LNVGY), NAD examined Dell&#8217;s claims and determined it to have a few too many  unnecessary superlatives.</p>
<p>NAD noted that while the PC maker&#8217;s machines were indeed secure,  &#8220;<a href="http://www.nadreview.org/DocView.asp?PageContext=1989961701463626198&amp;SessionID=1396809&amp;DocumentID=6853">claims suggesting Dell notebook computers are the &#8216;world’s most secure&#8217; were not supported by the evidence in the record.</a>&#8221;  </p>
<p>The world&#8217;s most secure laptops &#8230; Yeah.. that&#8217;s the ticket! Yeah, you betcha &#8230;</p>
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