On a conference call with brokers after Tuesday’s close, Eric Noll, Nasdaq OMX Group Inc.’s head of transaction services, said the exchange “by no means would have gone forward” with the much-watched Facebook debut if it had known problems would disrupt a “normal trading day.”

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Some investors waited until Monday morning to hear whether their Facebook trades were ever completed, while others remained in the dark.

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Zynga and LinkedIn were also down on the news, opening off around 2 percent and 5 percent, respectively.

After what many called out as a lackluster performance on its opening day, all eyes are on the company’s ticker this week to see how the shares perform going forward. Scores of financial analysts and armchair investors and much of the technology press expected an initial first-day “pop,” a jump of 10 percent to 20 percent or more for fast-moving retail flippers to make a quick buck.

But as Friday’s trading day came and went, and the stock closed only slightly higher than it debuted, many expected that Facebook shares would open off come Monday morning, especially since underwriters were no longer able to prop up the stock by dipping into the greenshoe like they did on Friday.

A great many argued that Facebook shares were priced perfectly, leaving no money on the table for retail investors to come in and sweep up in the first-day pop that so many had expected. Exercising the allotment option was the underwriters’ job, Fortune’s Dan Primack argued vehemently; first and foremost, Facebook was priced to get the most money it could for going public.

Here’s the thing: Like Benchmark Capital’s Bill Gurley reminds, Amazon’s debut saw the stock break issue and stay below its IPO price for months.

It then went on — over the long haul — to rise 1000x.

FB data by YCharts

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Mr. Greifeld said in an interview with reporters that problems with order cancelations interfered with the IPO process. Tests Nasdaq had conducted ahead of the highly anticipated offering failed to detect the problems, he said.

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“Our mission isn’t to be a public company,” he said. “Our mission is to make the world more open and connected.”

The speech, which was shot by Bloomberg, took place at the company’s headquarters in Menlo Park, Calif., the day after it raised $16 billion in one of the biggest IPOs in recent history.

Zuckerberg added that it took eight years to turn Facebook into the largest community in the history of the world, and said, “I can’t wait to see what you’ll do, going forward.”

As a bonus, here’s Zuck accepting a hoodie from the Nasdaq.

The San Francisco game company, led by Mark Pincus, closed at an all-time low today of $7.12 a share, down 13.91 percent, on twice the amount of normal trading volume.

At least for now, we can expect the two companies to trade in lockstep, given their relationship status.

On one hand, Zynga is Facebook’s largest partner, and on the other, Facebook is where Zynga attracts most of its user base. Last year, Zynga accounted for 12 percent of Facebook’s revenue, consisting of both advertising and virtual goods sold from within social games.

At this point, Zynga couldn’t move fast enough in trying to limit its exposure to just one company, and is currently focused on increasing revenue from other sources, mainly mobile.

After Facebook opened only modestly this morning, Zynga’s stock fell 13 percent, tripping a standard circuit breaker rule that halts trading when a stock trades down more than 10 percent, according to sources familiar with Nasdaq procedures. When Zynga’s trading resumed minutes later, the company’s stock again was halted when shares shot up by 10 percent.

A Zynga spokeswoman declined to comment.

Zynga’s slide today can pretty much be explained by Facebook’s wild ride that started off at $38 a share, then shot up to $42 a share, before falling back down to close essentially flat at $38.23.

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Facebook shares began trading on the Nasdaq exchange this morning with an immediate jump of approximately 11 percent to a price of about $42 per share.

It’s a signal that Facebook and its bankers priced its IPO incredibly well; a large leap on the first day would have meant Facebook left money on the table. Instead, the company got the most value out of the shares it sold.

This comes after an initial delay in trading — which usually starts at 11 am ET — of nearly a half an hour, because Nasdaq continued to get last-minute orders, despite the exchange reassuring the public that it was “prepared” for today’s trading mania.

The company officially priced its shares at the high end of its target range last night, settling on $38 per share before the market opened this morning. At that price, Facebook was able to raise upward of $16 billion, a massive capital injection to the company coffers.

At the current stock price, the company is valued at $115.08 billion. That makes Zuckerberg’s stake worth $21.15 billion — for now, at least.

Compare Facebook’s debut to Internet company IPOs of the past year: Yelp traded up more than 65 percent on day one. LinkedIn popped huge on its debut, soaring with a 109 percent bump on its first day.

It’s anyone’s (and everyone’s) guess as to what the stock price will close at this afternoon, though we’ll check back in on it later in the day. Meanwhile, join the thousands of speculative posts on $FB’s closing price at this clever single-serving Web site.

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Mark Zuckerberg rings the Nasdaq’s opening bell from Facebook’s Palo Alto headquarters. Shares start trading around 11 am ET.

It’s here.

Facebook, the 900-million-strong social network that knows more about us than even our closest friends, will become a publicly traded company within the next hour.

Private equity dealmakers will celebrate alongside cadres of newly minted millionaire engineers in Menlo Park, Calif., while retail investors the world around will clamor amongst themselves, tooth and claw, for the chance to share in a mere fraction of the riches.

And yet, after a year of watching tech IPOs — Zynga, Groupon, LinkedIn, Yelp — let’s all admit that it kind of borders on anticlimactic.

We know we’ll most likely see a nice pop in the share price after Mark Zuckerberg rings in the Nasdaq bell remotely from Facebook’s spanking-new HQ in Silicon Valley.

From there, like a floating jump ball up for grabs, the social networking giant’s closing stock price is anyone’s guess — and by the looks of my Twitter feed, everyone’s guess. There’s already a site dedicated to tracking what price Facebook’s stock will settle at when the markets close, a page peppered with numbers posited by the digital elite.

Today is about the money. And yet it is also more than just sitting and watching the ticker tape roll by. For the first time, Zuckerberg’s vision of making the world a more open place will finally apply to his own company.

We got our first taste of it when the company filed its S-1. It’s where we saw that more than half of Facebook’s 900 million monthly visitors are visiting the site via mobile devices, a channel in which the company has yet to figure out a coherent or viable monetization strategy.

We saw that Zuckerberg retains a tight grip on the company’s future — tighter than most CEOs, akin to the likes of Google’s co-founders — holding voting rights on 57.1 percent of Facebook’s mighty class-B shares. He is so tied to his company that he is cited as a risk factor in Facebook’s S-1, of course.

And now we’re witnessing the first defectors from Facebook’s nacent advertising strategy, as with General Motors pulling its $10 million dollars in advertising on Facebook earlier this week, citing it as an ineffective use of the company’s massive marketing budget.

What we’ll soon see is Facebook’s less-pretty public profile, so to speak, with Zuckerberg holding court over earnings calls every quarter, taking heat from investors who expect returns. We’ll be given insight into how the company plans to monetize its different products, and how they actually fare.

Just as Facebook knows so very much about each of us, we, too, will begin to learn a lot more about Facebook.

And yet, through all of this, no matter what grim forecast Wall Street projects, no matter what executive decisions or company road maps the media decries, Zuckerberg’s message is clear — so much so that he made it the poster for the pre-IPO all-night hackathon:

“Stay focused and keep hacking.”

Good luck with that.

(Images: (top) Morin Uwole/Facebook; (bottom) Victor Luu/Facebook)

Facebook employees give their CEO a standing ovation at the start of the company’s pre-IPO hackathon, which will run through the night and finish up shortly before FB shares begin trading on the Nasdaq.

(Photo via Facebook Product Designer Francis Luu, who has a set of pictures documenting the event.)

Facebook shares will trade on the Nasdaq exchange for the first time at $38 per share on Friday morning, valuing the world’s largest social networking Web site at $ 104.12 billion.

At $38 a share, Facebook would raise $16 billion in the offering. The company could sell an additional 63 million in over-allotments if underwriters see the demand (which they probably will).

Facebook initially set its sights on a $28 to $35 price range, but the company steadily raised the target amid growing investor fervor for the largest technology compay IPO in history. Earlier this week, in an amended S-1 SEC filing, the company estimated its share price to be in the $34 to $38 range. The final share price will settle at the top of the estimated range, though not over.

Facebook’s offering debuts after a year replete with hot tech IPOs from Zynga, LinkedIn and Groupon. Facebook’s trumps every other. Google’s was the largest IPO in tech history when it raised $1.67 billion in August of 2004. Last year, Zynga raised $1 billion.

But many things about Facebook ramping up to its Nasdaq debut were far out of the norm for tech company IPOs. To kick off its traveling pitch to institutional investors last week, Facebook put together an extravagant, well-produced roadshow video complete with a full explanation of the company’s advertising business, the meat and potatoes of Facebook’s revenue engine. And in celebration of the IPO, the company will host an all-night hackathon at its Menlo Park headquarters on Thursday evening in order to ring in $FB’s debut “the hacker way.”

The mammoth IPO comes despite initial reports of investor reservations about said revenue engine, and General Motors’ ill-timed announcement earlier this week that it would pull its $10 million in ad spend that it reserves for Facebook, citing that the advertisements just weren’t working.

Shortly thereafter, Facebook increased the amount of shares offered to investors on Friday by nearly 25 percent.

CEO Mark Zuckerberg will be selling close to $1.2 billion in shares at the time of the IPO — for tax purposes, he says — though he still holds more than 580 million voting shares, maintaining a firm grip on complete control over the direction of his 8-year-old company.

It’s official: $FB has arrived.

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The social giant is doing things its own way: With a hackathon, of course.

Sources close to Facebook say that on Thursday night, Facebook will hold a company-wide hackathon at its Menlo Park campus, another one of many in the company’s long history of all-night coding parties.

Facebook knows that going public is a huge moment for the company. But just as its roadshow video was wildly different from any other pre-IPO company presentations, Facebook wants to celebrate in its own way — essentially, “the hacker way.”

“It’s because building things is what defines Facebook,” a source says. “It’s what matters most.”

It’ll be similar to most every other hackathon the company holds — engineers will spend the evening coding freely, encouraged to build anything that comes to them. But there will be a few huge differences: One, it’s the last hackathon as a private company. And two, everyone at the company is invited.

And yes, the boy genius CEO will most likely be there, our source says.

It makes sense: Some of the company’s most important features and functions have stemmed from company hackathons. Timeline, for instance, was the brainchild of engineer Sam Lessin, spawned from an all-night coding session and eventually growing into one of Facebook’s defining features.

“We hack, therefore we are,” one Facebook adage reads. Until the very end of being private, it seems.

Photo: Thomas Hawk/Flickr

That brings the company’s highest valuation to just above $100 billion.

In all, Facebook will offer upward of 388 million shares — which includes an additional 50.6 million shares added Tuesday — raising $14.7 billion in the IPO.

Facebook also notes that while the company expected its recent acquisition of Instagram to close by the end of the second quarter, it now hopes to close the deal by the end of 2012. As reported last week by the Financial Times, the FTC launched a routine investigation looking into the acquisition, which would most likely delay the deal until well after Facebook’s initial estimated time frame.

Expect the official pricing to occur this Thursday, according to our sources, with $FB to debut on the Nasdaq exchange this Friday.

According to several sources close to the situation, investors are being told that the IPO price range for Facebook will be from $34 to $38 a share.

That means the highest valuation will be just over $100 billion, fully diluted.

That is up from a much lower price of close to $31 a share last month, in filings related to its pending acquisition of photo-sharing start-up Instagram. Recent ranges have been pegged between $28 and $34.

Earlier today, reports surfaced about the possible rise in price, but it was slightly higher from $35 to $40.

The higher price is an indication that some reports last week saying there was weak investor interest were, well, wrong.

The official pricing for the blockbuster offering of the social networking site will take place Thursday, sources confirmed, with a public offering on Friday under the “FB” ticker symbol on the Nasdaq market.

Facebook filed an updated version of its S-1 public offering document today, which included somewhat disappointing first-quarter financials.

In the new filing with the Securities and Exchange Commission, its fourth update for its upcoming public offering, the social networking giant’s revenue was $1.058 billion, up 46 percent for the year, but down six percent from the previous quarter.

In the first quarter of 2012, Facebook’s net income was $205 million, which was down from $233 million a year ago. The company attributed the decline to rising costs, including in marketing and in research.

Facebook also said its current share price was $30.89 each, which values the entire company at about $77 billion.

Some investors might worry about the latest results, which show a slowing in Facebook’s torrid growth. But Facebook said the quarterly decline was due to seasonality — it was flat in the same period a year ago.

As it noted in the document:

“We believe that our rates of user and revenue growth will decline over time. For example, our revenue grew 154% from 2009 to 2010, 88% from 2010 to 2011, and 45% from the first quarter of 2011 to the same period in 2012. Historically, our user growth has been a primary driver of growth in our revenue. We expect that our user growth and revenue growth rates will decline as the size of our active user base increases and as we achieve higher market penetration rates.”

Its audience, though, was still growing strongly: Facebook also said it had 532 million daily active users, up from 372 million a year ago and 483 million in December. Its monthly active users were up from 680 million last year to just over 900 million and up from 845 million from December.

Facebook also added an explicit figure for average revenue per user, which was $1.21, up six percent year over year. It also said the number of full-time employees grew 46 percent from last year to 3,539 at the end of March.

The last update to Facebook’s regulatory filing for its mid-May IPO was in late March. That one gave investors more information about a patent infringement lawsuit waged by Yahoo — Facebook noted its counter claim in the newest filing — and also its motion to dismiss Paul Ceglia’s legal attempt to garner half of the company. It then included more information about growing engagement by users of the social networking site.

Along with some other minor changes in the new document, Facebook noted, in news that was already known, that it would trade its stock on the Nasdaq market under the ticker symbol “FB.” It also said it had bought photo-sharing start-up Instagram, another piece of old news, and noted its just-struck patent deal with Microsoft.

One new detail about Instagram: Facebook forked over “approximately 23 million shares of our common stock and $300 million in cash” to buy it.

Also, said Facebook, in an interesting new section on its global business:

“In the first quarter of 2012, 50% of our revenue was generated by users in the United States and Canada, a decrease from 54% of our revenue for the first quarter of 2011, and in 2011, 52% of our revenue was generated by users in the United States and Canada, as compared to 58% in 2010, as we experienced more rapid revenue growth in markets such as Germany, Brazil, Australia, and India.”

Here is the whole updated file, if you want to peruse yourself:

4thfbs1update

The San Mateo, Calif.-based company is looking to raise up to $80 million, for a market valuation of up to $305.6 million.

The company should price tonight at $16 to $18 apiece and start trading tomorrow on Nasdaq under the symbol PRSS.

UPDATE: This evening, CafePress announced that it priced above the range at $19 a share. It plans to sell 2.5 million shares, and shareholders are looking to unload another two million.

CafePress is the latest consumer-facing technology company to raise money in the public markets. Other recent IPOs falling into this category range from Groupon to Angie’s List and Yelp.

The two most recent, Angie’s List and Yelp, have both performed well.

Angie’s List, which aggregates consumer reviews of service providers, debuted in November at $13 a share and is now trading at $19.91 a share. Yelp, which also aggregates reviews of restaurants and other local businesses, has done even better. After pricing earlier this month at $15 a share, it now trades at $28.10 a share.

Before it pays underwriters, CafePress’s share of the proceeds will fall between $40 million and $45 million.

In 2011, the company recorded a profit of $3.6 million on revenues of $175 million. Last year, it had 2.7 million customers with an average order of $50 each. A year earlier, it had 2.1 million customers with an average order of $48.

Underwriters include J.P. Morgan, Cowen and Company, Raymond James, Janney Montgomery Scott, and Jefferies.

There certainly is ample reason for the sentiment. The tech-heavy Nasdaq Composite is off to its best start to any year since 2000, and last week briefly rose above 3000 for the first time since the dot-com stock bubble burst in late 2000. Tech stocks are this year’s best-performing sector in the Standard & Poor’s 500-stock index, up 15 percent, compared with an 8 percent gain in the broader market. The tech sector rose in line with the broader market Thursday. The Nasdaq and S&P were up 0.7% in recent trading.

Read the rest of this post on the original site »

In its roadshow presentation released online today, the Vegas-based company, which manages 42,000 hotel rooms, said one of the biggest opportunities it had going forward was on the Internet, including social games and real-money gaming.

Mitch Garber, the CEO of the company’s interactive division, said it recently launched Caesars Casino in beta on Facebook, making it the first time that a brand name was used to compete in the casino genre.

Garber believes that the game, which includes video slots, blackjack and roulette, will displace Double Down Casino as one of the category leaders. The developer of Double Down Casino, Double Down Interactive, was recently acquired by video poker giant International Game Technology for $500 million.

Garber said over the past 13 months, so much of the business has changed.

With the sale of Double Down, and the visibility into social games leader Zynga, which went public in December, and the release of more information this week by Facebook in its public filing, there are lots of verifiable signs that this is a big business.

For instance, on Wednesday, Facebook revealed that Zynga made up 12 percent of its overall revenues. Zynga’s Poker game is the leading casino-based game on Facebook, and more recently, it launched Bingo as part of a casino series.

Over the past two days, Zynga’s stock price has soared based on the Facebook news, rising 8.11 percent today alone to close at $13.39 a share.

Caesars said yesterday it was applying to be listed on the Nasdaq market under the symbol “CZR,” and that it was planning to sell 1.8 million shares between $8 and $10 apiece.

Caesars Chairman, CEO and President Gary Loveman was positive about a number of aspects of the business, as he should be in a presentation to potential investors, but one of the highlights was online gaming.

“This is a big deal for us,” he said, calling out the opportunity for gambling online, across both mobile and social networks and across multiple languages.

In addition to launching Caesars Casino on Facebook, the company has been building up its online gaming chops for some time.

Garber said this past year the company purchased Israel-based Playtika, which operates Slotomania, a very popular slots game on Facebook, iPhone and iPad. It also has two software partners that will enable it to expand into online gambling in the U.S. as soon as it becomes legal.

“We aren’t aware of any other bricks and mortar company that has the online experience that is preparing themselves as we are,” he said.

However, Zynga told All Things D it was currently seeking partnerships to pursue real-money gaming, and MGM Resorts also recently unveiled a plan to partner with online poker company Bwin.Party Digital Entertainment.

Of course, the big driver for everyone is that the laws are changing in the U.S., which makes it nearly a foregone conclusion that online gambling — at least some games — will become legal over the next year.

Late last year, the Department of Justice issued a new interpretation of the Wire Act of 1961. Under the new ruling, it interprets the act as only outlawing bets on sporting events — not all events and contests.

With that clarification in place, it will now be up to every state to pass legislation outlining operating procedures.

“We see the odds being close to 100 percent,” Garber said. “It’s just a matter of whether it will be federally regulated or state by state. The states are already doing it, but the federal government is getting their act together, too.”

In a letter dated June 29, the SEC asked Groupon to clarify its accounting and informal remarks in its S-1 filing from June 2. The filing was amended multiple times before Groupon went public in November.

Back in June, the SEC found fault with Groupon extracting marketing costs from its income, saying it was “potentially misleading.”

The regulators also asked for a lot of schoolmarm-y tweaks. For instance, the SEC quotes Groupon’s statement, “Our customers and merchants are all we care about,” and asks the company to “Please balance the statements regarding the premise that your customers and merchants are all you care about with a discussion of your fiduciary duty to shareholders.”

Also made public this week were further SEC memos from this summer and fall that haggle over specific points.

Additionally, there are a couple of Groupon memos to the SEC regarding a crucial rally-the-troops internal email that was published here on AllThingsD.

Groupon argued with the SEC that Mason’s leaked email should not have been viewed as an offer to sell Groupon stock to investors, but rather “inadvertent dissemination to the public of the internal communication.” The company agreed to add the letter to its prospectus.

Here’s the first SEC letter from June, which gets into the meat of the regulators’ critique:

GRPN-20110630-UPLOAD-0

The company, which was officially spun out of Expedia yesterday, is trading down $1.24, or 4 percent, to $29.01 a share, under the ticker symbol TRIP.

Since Dec. 6, when Expedia shareholders approved the spinoff, the company had been trading temporarily under the symbol TRIPV.

While TripAdvisor’s stock price is lower today, it’s trading higher than Expedia’s, which was up 76 cents, or 2.8 percent, to only $27.61 a share.

The two companies picked a challenging time to conduct a split, with other recent IPOs, like Zynga, also struggling to trade higher. Kayak, a close competitor, has also decided to put its IPO plans on hold, however, that could change if the stocks perform well.

The breakup of Expedia and TripAdvisor creates two distinct companies.

Expedia, based in Bellevue, Wash., will be a travel agency focused on selling airline tickets and hotel and car rentals. TripAdvisor, based in Newton, Mass., will now serve as a travel-reviews site, operating in 27 countries and 19 languages. Without ties to Expedia, it can now solicit the highest referral fees from a number of travel agencies.

Much of the thought process behind the split has to do with what Expedia thinks its business is worth, compared to Wall Street’s valuation, and how much it will be valued on its own.

While Expedia’s travel agency business garners the most attention, it is TripAdvisor that has the bigger growth story.

Now that it is solo, it will be important to watch how its independent valuations evolve.

To celebrate the day, Stephen Kaufer, co-founder and chief executive officer of TripAdvisor, rang Nasdaq’s opening bell this morning — noticeably all by himself, without Expedia executives by his side.

Zynga has opened its stock-market debut at $11 a share, a small increase over its initial pricing from last night.

Late last night, the San Francisco social games company officially priced its shares at $10 apiece. It was hoping to sell up to 100 million shares at $8.50 to $10 apiece. At $10, Zynga was able to raise $1 billion in capital.

But investors aren’t going nuts for the stock. At one point this morning ZNGA shares were trading below their initial price at $9.50 a share.

That’s certainly not the kind of pop companies look for. On the bright side, perhaps the small (or non-existent) bump will make the company less likely to suffer the double-digit declines that recent Web IPOS like LinkedIn, Pandora, and Demand Media have all experienced this year.

At this price, the company is valued at $7.6 billion. That makes CEO Mark Pincus’s stake worth $1.2 billion.