13 posts and columns on Nat Ives

Viral Article: ATD Makes Ad Age's Digital A-List

in News on February 28, 2011 at 12:15 am PT

Today, All Things Digital made it onto Ad Age’s Digital A-List, which also includes Groupon, Buddy Media and Virgin America. BoomTown loves Virgin America’s digital stuff (plus the hip food). Actually, Ad Age’s Nat Ives was very nice to us too.

Time Inc.’s Magazines Get Less Bad, With Some Help From People

in Media on February 3, 2010 at 10:41 am PT

If you’re waiting for Apple’s iPad to rescue the magazine business, you may have to wait a very long time indeed. But the present-tense magazine industry–the ink-and-paper version everyone has left for dead–may be limping its way to a recovery.

Big Media Grousing About Google, Just Like Everybody Else

in Media on March 23, 2009 at 3:00 am PT

Anyone who makes money–or who is trying to make money–publishing on the Web is obsessed with getting more out of Google and its firehose of traffic. Here’s a novel approach from a coterie of big media brands, including the New York Times and Disney’s ESPN: Complain loudly that the search engine isn’t treating you fairly.
crying-baby

Cablevision: Newsday Deal Wasn’t (Quite) as Bad as We Feared

in Media on February 26, 2009 at 6:04 am PT

From the small victories department: Cablevision says that its purchase of Newsday last summer wasn’t quite the disaster it had feared. That is, instead of taking a $450 million write-down on the $650 million purchase, the cable company is only writing off $402 million on the Long Island newspaper. Even better: The paper didn’t do that poorly in the last three months of 2008.
newspaperless

Condé Makes Another Digital Move: Someone to Sell Ads

in Media on February 5, 2009 at 11:46 am PT

Another sign that magazine heavyweight Condé Nast would eventually like to start making money from the Web: It’s appointed someone to run the sales force of its digital properties. Condé has tapped former Wired publisher and current New Yorker publisher Drew Schutte to be Condé Nast Digital’s chief revenue officer, a newly created position.

Condé Nast Reshuffles Digital; No Layoffs Planned

in Media on January 25, 2009 at 3:44 pm PT

Condé Nast’s famously Byzantine digital strategy may be getting a little bit easier to understand: The company’s Web operations, which had been splintered into two groups, are getting melded into one, which will be run by Condé digital exec Sarah Chubb.