Adaptly Tries to Ride Facebook’s Ad Rise, With a $10.5 Million Round

Facebook has a $3 billion advertising business that’s supposed to get a lot bigger. Lots of start-ups want a piece of that.
nikhil sethi

Exclusive: Google Buys Invite Media

Google has indeed bought ad technology start-up Invite Media, I’ve confirmed with multiple sources. As I wrote last month, Invite is a three-year-old “demand-side platform” designed to help buyers navigate high-volume display-advertising exchanges–like the one Google launched last year.

With AdMob Out of the Way, Is Google Set to Buy Invite Media?

Now that Google has wrapped up its AdMob deal, what’s next on its shopping list? One good bet: Ad tech start-up Invite Media. Industry sources believe Google is close to a deal for Invite, a three-year-old “demand-side platform” designed to help buyers navigate ad exchanges–like the one Google launched last year.

Twittering Inferno: “Holy Crap. This Is an Actual Fire”

Nat Turner, the co-founder of Philadelphia-based advertising start-up Invite Media, was in a fire Thursday night. How do we know? Because he broadcast the experience via Twitter and documented it on Flickr.