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	<title>AllThingsD &#187; National Geographic</title>
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		<title>Deep Diver James Cameron Talked Ocean Geekery Way Back at D8</title>
		<link>http://allthingsd.com/20120326/deep-diver-james-cameron-talked-ocean-geekery-way-back-at-d8/</link>
		<comments>http://allthingsd.com/20120326/deep-diver-james-cameron-talked-ocean-geekery-way-back-at-d8/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 17:43:48 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://allthingsd.com/?p=189967</guid>
		<description><![CDATA[His love of the sea goes on (and deep this time).]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/20120326/deep-diver-james-cameron-talked-ocean-geekery-way-back-at-d8/888172354_tdrbv-l/" rel="attachment wp-att-189969"><img src="http://allthingsd.com/files/2012/03/888172354_TDrbV-L-380x253.jpg" alt="" title="888172354_TDrbV-L" width="380" height="253" class="alignright size-medium wp-image-189969" /></a></p>
<p>Famed Hollywood movie director James Cameron has always been a geek, most especially an ocean geek, so it&#8217;s no surprise that he would be the one to dive seven miles down into the Mariana Trench&#8217;s Challenger Deep.</p>
<p>That would be into the Earth&#8217;s deepest place, in a tiny, vertical green tube. He&#8217;s the first person to do the treacherous dive alone &#8212; technically, it is 6.8 miles or 11 kilometers &#8212; an exploration he did with National Geographic.</p>
<p>It took about two hours to get down and a little over an hour to come back up. When he got back to the surface, Cameron was first spotted by the helicopter owned by his friend, Microsoft co-founder Paul Allen (more power-nerding!), who was also along for the adventure.</p>
<p>While down in the bottom of the sea, Cameron gathered samples and readings, but he also found time to tweet:</p>
<blockquote class="twitter-tweet tw-align-center"><p>Just arrived at the ocean&#8217;s deepest pt. Hitting bottom never felt so good. Can&#8217;t wait to share what I&#8217;m seeing w/ you @<a href="https://twitter.com/DeepChallenge">DeepChallenge</a></p>
<p>&mdash; James Cameron (@JimCameron) <a href="https://twitter.com/JimCameron/status/184036733959143425" data-datetime="2012-03-25T21:59:11+00:00">March 25, 2012</a></p></blockquote>
<p><script src="//platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The well-known filmmaker has done two big movies related to the ocean &#8212; &#8220;Titanic&#8221; and &#8220;The Abyss,&#8221; but it is less well known that the lush landscape of &#8220;Avatar&#8221; got its color and design concepts from the sea.</p>
<p>I know all this and more about Cameron&#8217;s watery interests from an interview he did at the eighth <strong>D: All Things Digital</strong> conference in 2010. In it, he talked a lot about diving, including wanting to use submersibles to make sure the BP oil company was telling the truth about its spill back then.</p>
<p>Here&#8217;s the <a href="http://allthingsd.com/20100614/james-cameron-at-d8-the-full-interview/">full video interview</a> from <strong>D8</strong>, which is well worth a watch:</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=EDD71035-1FAF-4180-A28D-ECB5C7D59B32&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={EDD71035-1FAF-4180-A28D-ECB5C7D59B32}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>And here is a fantastic animation video National Geographic did of the dive:</p>
<p><object type="application/x-shockwave-flash" data="http://images.nationalgeographic.com/wpf/sites/video/swf/ngplayer_v1.6.8.swf" width="640" height="394" seamlesstabbing="false" allowfullsecreen="true" id="ngplayer" name="flashObj"><param name="allowscriptaccess" value="always"><param name="allowfullscreen" value="true"><param name="scale" value="noscale"><param name="wmode" value="opaque"><param name="menu" value="false"><param name="quality" value="best"><param name="bgcolor" value="#000000"><param name="name" value="ngplayer"><param name="flashvars" value="adenabled=&amp;caption=%3Cp%3ESeven%20miles%20is%20a%20long%20way%20down...%20more%20than%20a%20mile%20deeper%20than%20Mt.%20Everest%20is%20up.%20To%20reach%20the%20deepest%20part%20of%20the%20Mariana%20Trench,%20James%20Cameron%20will%20descend%20past%20some%20pretty%20amazing%20milestones.%20Here's%20a%20glimpse.%3C/p%3E&amp;img=http://video.nationalgeographic.com/exposure/core_media/ngphoto/image/49733_1_610x343.jpg&amp;permalink=/video/environment/habitats-environment/habitats-oceans-env/cameron-how-deep/&amp;share=false&amp;restricted=false&amp;siteid=syndicatedplayer&amp;slug=http://video.nationalgeographic.com/video/player/data/xml/cameron-how-deep.smil&amp;vtitle=Cameron's%20Long%20Way%20Down:%20Mariana%20Trench&amp;cuepoints=&amp;vwidth=610&amp;vheight=375&amp;autoplay=false&amp;"></object></p>
]]></content:encoded>
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		</item>
		<item>
		<title>Insert Lame &quot;Mama Don’t Take My Kodachrome Away&quot; Reference Here</title>
		<link>http://allthingsd.com/20090622/insert-lame-mama-don%e2%80%99t-take-my-kodachrome-away-reference-here/</link>
		<comments>http://allthingsd.com/20090622/insert-lame-mama-don%e2%80%99t-take-my-kodachrome-away-reference-here/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 21:40:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[Afghan Girl]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=19973</guid>
		<description><![CDATA[With 70 percent of the its revenue now coming from digital sales and the unstoppable transition from analog to digital all but complete, Eastman Kodak is retiring Kodachrome. Seems “a fraction of one percent of Kodak’s film sales” just wasn’t enough to keep the venerable old color film around for a little while longer.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/06/sharbat_gula-150x150.png" alt="sharbat_gula" title="sharbat_gula" width="150" height="150" class="alignright size-thumbnail wp-image-19974" />With 70 percent of the its revenue now coming from digital sales and the unstoppable transition from analog to digital all but complete, <a href="http://homepage.1000words.kodak.com/default.asp?item=2388083">Eastman Kodak (EK) is retiring Kodachrome</a>.  Seems “a fraction of one percent of Kodak’s film sales” just wasn’t enough to keep the venerable old color film around for a little while longer.</p>
<p>Thankfully, <a href="http://features.csmonitor.com/economyrebuild/2009/06/22/kodak-takes-your-kodachrome-away/">we&#8217;ll always</a> <a href="http://news.digitaltrends.com/news-article/20248/kodak-takes-the-kodachrome-away">have that wonderful</a> <a href="http://blogs.ft.com/gapperblog/2009/06/mama-theyre-taking-my-kodachrome-away/">Paul Simon song</a> <a href="http://money.cnn.com/2009/06/22/news/companies/kodak_kodachrome_film/?postversion=2009062215">by which</a> <a href="http://www.google.com/hostednews/afp/article/ALeqM5h5P87vCRqXXPEAjbHHaWVKdDYvuw">to remember it</a>.</p>
<p>Kodachrome was on the market for 74 years&#8211;all those birthday parties and National Geographic covers. But you can’t stop progress, as Steve McCurry, who snapped what may well be the most famous Kodachrome photo ever (above), notes.</p>
<p>&#8220;The early part of my career was dominated by Kodachrome, and I reached for that film to shoot some of my most memorable images,&#8221; said McCurry. &#8220;While Kodachrome Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the &#8216;Afghan Girl&#8217; 17 years later, I used Kodak&#8217;s E100VS film to create that image, rather than Kodachrome Film as with the original.&#8221;</p>
<p>[Image credit: <a href="http://en.wikipedia.org/wiki/Steve_McCurry">Steve McCurry via Wikipedia</a>]</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Insert Lame "Mama Don’t Take My Kodachrome Away" Reference Here</title>
		<link>http://allthingsd.com/20090622/insert-lame-mama-don%e2%80%99t-take-my-kodachrome-away-reference-here-2/</link>
		<comments>http://allthingsd.com/20090622/insert-lame-mama-don%e2%80%99t-take-my-kodachrome-away-reference-here-2/#comments</comments>
		<pubDate>Mon, 22 Jun 2009 21:40:46 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=19973</guid>
		<description><![CDATA[With 70 percent of the its revenue now coming from digital sales and the unstoppable transition from analog to digital all but complete, Eastman Kodak is retiring Kodachrome. Seems “a fraction of one percent of Kodak’s film sales” just wasn’t enough to keep the venerable old color film around for a little while longer.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2009/06/sharbat_gula-150x150.png" alt="sharbat_gula" title="sharbat_gula" width="150" height="150" class="alignright size-thumbnail wp-image-19974" />With 70 percent of the its revenue now coming from digital sales and the unstoppable transition from analog to digital all but complete, <a href="http://homepage.1000words.kodak.com/default.asp?item=2388083">Eastman Kodak (EK) is retiring Kodachrome</a>.  Seems “a fraction of one percent of Kodak’s film sales” just wasn’t enough to keep the venerable old color film around for a little while longer.</p>
<p>Thankfully, <a href="http://features.csmonitor.com/economyrebuild/2009/06/22/kodak-takes-your-kodachrome-away/">we&#8217;ll always</a> <a href="http://news.digitaltrends.com/news-article/20248/kodak-takes-the-kodachrome-away">have that wonderful</a> <a href="http://blogs.ft.com/gapperblog/2009/06/mama-theyre-taking-my-kodachrome-away/">Paul Simon song</a> <a href="http://money.cnn.com/2009/06/22/news/companies/kodak_kodachrome_film/?postversion=2009062215">by which</a> <a href="http://www.google.com/hostednews/afp/article/ALeqM5h5P87vCRqXXPEAjbHHaWVKdDYvuw">to remember it</a>. </p>
<p>Kodachrome was on the market for 74 years&#8211;all those birthday parties and National Geographic covers. But you can’t stop progress, as Steve McCurry, who snapped what may well be the most famous Kodachrome photo ever (above), notes. </p>
<p>&#8220;The early part of my career was dominated by Kodachrome, and I reached for that film to shoot some of my most memorable images,&#8221; said McCurry. &#8220;While Kodachrome Film was very good to me, I have since moved on to other films and digital to create my images. In fact, when I returned to shoot the &#8216;Afghan Girl&#8217; 17 years later, I used Kodak&#8217;s E100VS film to create that image, rather than Kodachrome Film as with the original.&#8221;</p>
<p>[Image credit: <a href="http://en.wikipedia.org/wiki/Steve_McCurry">Steve McCurry via Wikipedia</a>] </p>
]]></content:encoded>
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		</item>
		<item>
		<title>Family Snapshots in the Splendor of HD</title>
		<link>http://allthingsd.com/20081125/family-snapshots-in-the-splendor-of-hd/</link>
		<comments>http://allthingsd.com/20081125/family-snapshots-in-the-splendor-of-hd/#comments</comments>
		<pubDate>Wed, 26 Nov 2008 01:28:02 +0000</pubDate>
		<dc:creator>Katherine Boehret</dc:creator>
				<category><![CDATA[Katherine Boehret]]></category>
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		<guid isPermaLink="false">http://solution.allthingsd.com/20081125/family-snapshots-in-the-splendor-of-hd/</guid>
		<description><![CDATA[This Thanksgiving, families across the country will gather around the television just as quickly as they gather around the turkey. And with good reason: Many people will be staring at beautiful high-definition TV sets.]]></description>
			<content:encoded><![CDATA[<p>This Thanksgiving, families across the country will gather around the television just as quickly as they gather around the turkey. And with good reason: Many people will be staring at beautiful high-definition TV sets. (According to the Consumer Electronics Association, 47% of U.S. households had HDTVs as of July, a percentage that&#8217;s likely to increase as the date for analog-to-digital conversion approaches.) But if <a href='http://online.wsj.com/quotes/main.html?type=djn&#038;symbol=ek'>Eastman Kodak</a> (EK) has its way, many people will be gathered round the TV this holiday season, gazing at family memories in full HD splendor.</p>
<div class="media-CENTER" style="width: 262px;"><img src="http://online.wsj.com/public/resources/images/PJ-AN732_MOSSBE_DV_20081125181301.jpg" alt="Family Snapshots in the Splendor of HD" height="394" width="262" /><br />The Kodak Theatre HD Player&#8217;s motion-sensing pointer remote works much like a mouse on a TV screen.</div>
<p>This week I tested the Kodak Theatre HD Player, the photo-centric company&#8217;s attempt to snag valuable real estate in the living room. This small, black box pulls photos and videos from computers around the house and displays them on an HDTV. It also enables the sending and receiving of photos via Kodak Gallery, and connects to Web-based photos stored on Flickr, Facebook, Picasa, .Mac and others. Podcasts, Internet Radio and updates from news feeds, weather forecasts and stock quotes are also accessible using the HD Player. And it has a terrifically simple motion-sensing remote that works like using a mouse on a TV screen.</p>
<p>But the HD Player isn&#8217;t all smiles. Its $299 price doesn&#8217;t include any built-in storage for keeping content directly on the device. It currently has no way of accessing HD movies or television shows, nor will it work with Macs. In comparison, Apple&#8217;s (AAPL) $229 Apple TV has 40 gigabytes of storage, can access HD television shows and movies via the iTunes Store, and works with Macs and Windows PCs. This is important because as budgets tighten in the current economy, gadgets have to prove their value and versatility more than ever.</p>
<p>After using the Kodak Theatre HD Player with Windows XP and Vista machines over the past week, I can conclude that this device&#8217;s interface shines in its simplicity and is a lot of fun to use. Kodak teamed with Hillcrest Labs to make the player&#8217;s motion-sensitive remote and corresponding software, which includes satisfying extra features like images that automatically magnify when the remote control&#8217;s cursor points at them and icons that make chirping sounds when selected. The remote itself is shaped to rest comfortably in a hand and has three simple buttons and a scroll wheel.</p>
<p>Quick-access memory-card slots for six types of memory cards appear on the box&#8217;s front, and two USB ports can connect to digital cameras or USB storage devices.</p>
<p>Currently, the player&#8217;s software works directly with Flickr, RadioTime (8,750 radio stations) and FrameChannel, which grants access to various &#8220;channels&#8221; like Facebook, .Mac, Picasa, People.com news and National Geographic. Kodak says it will incorporate YouTube access in January; I got a sneak peek at the interface for this and it looks well-organized.</p>
<p>Yet the HD Player&#8217;s smart combination of software and remote left me wishing it did a bit more. Photo sharing is enabled only via Kodak Gallery, so you can&#8217;t use another Web-based account to share photos directly from your TV. Likewise, a blue light on the box slowly blinks only when new Picture Mail (a message containing shared photos) is received on a Kodak Gallery account, not when new photos are added on other sources such as Flickr Photostreams or Facebook pages.</p>
<p>The Home screen of the HD Player shows four categories: Pictures &#038; Videos, Kodak Gallery, Music and Entertainment. Subcategories are where you might guess they would be, for example podcasts are listed under Entertainment. And a tiny Home icon appears in the top right corner of every screen so you can always get Home with one click. The Pictures &#038; Videos category holds photos and videos from a currently selected Windows PC.</p>
<p>An unlimited number of Windows PCs can wirelessly pair with the player as long as they have special Kodak software installed on them. But only one PC&#8217;s content can be accessed at a time. I toggled between two paired computers without a problem, but would&#8217;ve preferred accessing music and photos from both sources simultaneously.</p>
<p>The HD Player&#8217;s motion-sensing pointer remote works much like a Wii remote control. Wherever you move it, a tiny leaf-shaped cursor appears on-screen. A Hide button on the remote will hide the cursor while you watch slideshows. The remote&#8217;s Back button is helpful; when pressed, it backs you out of one screen using visual effects that make the screen shrink into the TV as if you were moving backward.</p>
<p>A play button appears on the first photo in a folder so users can select this icon to quickly start slideshows. Whenever the HD Player receives new Kodak Gallery Picture Mail, or a slideshow is created on a connected PC, yellow alert circles appear on the screen to notify users and a number in the middle of these yellow circles indicates how many new items are available for viewing.</p>
<p>Some content on my PCs took a little while to be recognized by the HD Player, including podcasts that I subscribe to on iTunes. When they did show up, both audio and video podcasts played without issue and on-screen playback buttons made them easy to control.</p>
<p>The HD Player uses your photos to create automatically generated slideshows, called Picture Chronicles, once a week. These Picture Chronicles use up to 50 photos from the same time of year in all of your folders, for instance grouping all Thanksgiving photos together from the past five years.</p>
<p>Kodak has plans to make its player Mac-compatible in the future and also hopes to add other partnerships with new types of content following its YouTube announcement early next year.</p>
<p>The Kodak Theatre HD Player does its job well, bringing photos and videos that might otherwise live only on your PC to your big screen HDTV. For the holidays, this device could be a real plus. But Kodak has some work to do to make this a more useful Web-connected tool.</p>
<p class="tagline">Edited by Walter S. Mossberg</p>
<ul>
<li>Email us at <a href="mailto:mossbergsolution@wsj.com" rel="external">mossbergsolution@wsj.com</a>. Find this and other columns and videos online free at the All Things Digital Web site: <a href="http://walt.allthingsd.com" rel="external">http://walt.allthingsd.com</a></li>
</ul>
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		<title>Will StumbleUpon&#039;s New Web Look and Feel Give It Web Wings?</title>
		<link>http://allthingsd.com/20080930/will-stumbleupons-new-web-look-and-feel-give-it-web-wings/</link>
		<comments>http://allthingsd.com/20080930/will-stumbleupons-new-web-look-and-feel-give-it-web-wings/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 04:01:16 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[BoomTown]]></category>
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		<category><![CDATA[Digg]]></category>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=4617</guid>
		<description><![CDATA[While rumors of its impending re-sale have apparently been greatly exaggerated, what's true about StumbleUpon is that its new Web-centric look and feel and a new partnering program represent a major shift for the online discovery service.

The San Francisco-based company, which was founded in 2001 and sold to eBay last year for $75 million, is announcing tonight that users will no longer have to register or download its toolbar to "stumble" the Web.

The move is being made because most Internet users are increasingly loath to install Web plug-ins, a requirement that naturally has slowed the growth of StumbleUpon's service.]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2008/09/stumbleupon_collage.jpg"><img src="http://kara.allthingsd.com/files/2008/09/stumbleupon_collage-300x300.jpg" alt="" title="stumbleupon_collage" width="250" height="250" class="alignright size-medium wp-image-4638" /></a></p>
<p>While rumors of its impending re-sale have apparently been greatly exaggerated, what&#8217;s true about <a href="http://www.stumbleupon.com">StumbleUpon</a> is that its new Web-centric look and feel and a new partnering program represent a major shift for the online discovery service.</p>
<p>The San Francisco-based company, which was founded in 2001 and sold to eBay last year for $75 million, is announcing tonight that users will no longer have to register or download its toolbar to &#8220;stumble&#8221; the Web.</p>
<p>Users can now simply start on StumbleUpon&#8217;s site, for example, and stumble all over the Web using their Web browser as guide rather than a toolbar.</p>
<p>The move is being made simply because most Internet users are increasingly loath to install Web plug-ins like toolbars, a requirement that naturally has slowed the growth of StumbleUpon&#8217;s service over time.</p>
<p>Currently, StumbleUpon has about six million registered users, although only a fraction of those are responsible for the approximately 12 million daily &#8220;stumbles,&#8221; all using a toolbar.</p>
<p>&#8220;We wanted to attract users who do not want to use a toolbar, making it easy so they could use the service right from the get-go,&#8221; said Garrett Camp, co-founder of StumbleUpon, in an interview with BoomTown earlier today.</p>
<p>Camp noted that that the toolbar&#8211;which has been downloaded between 11 and 12 million times&#8211;has seen that growth slow over time. Nonetheless, it is not being eliminated either.</p>
<p>&#8220;[Toolbar adoption] was still growing, but not accelerating,&#8221; said Camp. &#8220;Being able to stumble without one was the biggest feedback we got from users.&#8221;</p>
<p>Along with the Web-stumble change, StumbleUpon is also unveiling a redesigned homepage&#8211;see an example of it below; click on the image to make it larger&#8211;which is an attempt to make it more of a destination.</p>
<p>With the new look, visitors can find content by topic and more related to interests. Other changes include a new look for profile pages, as well as user reviews, rating and comments.</p>
<p>Along with its distribution shift and site renovation, StumbleUpon is unveiling a partner program called StumbleThru that will allow visitors to discover content within those sites without going to StumbleUpon.</p>
<p>Sites&#8211;starting with HowStuffWorks.com and the HuffingtonPost.com and followed within weeks by RollingStone.com and National Geographic&#8211;will display a StumbleUpon &#8220;badge&#8221; or custom widget.</p>
<p>It is not unlike similar buttons that now dot Web pages from news discovery services like Digg, which users can click to find related pages.</p>
<p>Essentially, much as Google (GOOG) delivers custom search within Web sites, StumbleUpon is offering custom surfing, giving publishers StumbleUpon technology to allow its users to surface content within their sites that is often deeply buried.</p>
<p>As to the blog reports that eBay (EBAY) had put StumbleUpon up for sale after owning it for a little more than a year, Camp essentially dismissed them, noting that the unit is still operating as an independent subsidiary of the auction giant.</p>
<p>&#8220;They have given us a lot of runway,&#8221; said Camp.</p>
<p>Here is the new front page of StumbleUpon:</p>
<p><a href="http://kara.allthingsd.com/files/2008/09/stumbleupon-screenshot.jpg"><img src="http://kara.allthingsd.com/files/2008/09/stumbleupon-screenshot.jpg" alt="" title="stumbleupon-screenshot" width="380" height="600" class="aligncenter size-full wp-image-4634" /></a></p>
<p>Also, here is a video I did last year at the exceptionally noisy (sorry!) party that StumbleUpon threw after it was sold to eBay a little more than a year ago:</p>
<p><embed src="http://services.brightcove.com/services/viewer/federated_f8/452319854" bgcolor="#FFFFFF" flashVars="videoId=1078745817&#038;playerId=452319854&#038;viewerSecureGatewayURL=https://console.brightcove.com/services/amfgateway&#038;servicesURL=http://services.brightcove.com/services&#038;cdnURL=http://admin.brightcove.com&#038;domain=embed&#038;autoStart=false&#038;" base="http://admin.brightcove.com" name="flashObj" width="380" height="313" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed></p>
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		<title>SnagFilms Finds  Virtual Theaters  for Documentaries</title>
		<link>http://allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/</link>
		<comments>http://allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 01:02:02 +0000</pubDate>
		<dc:creator>Walter S. Mossberg</dc:creator>
				<category><![CDATA[Personal Technology]]></category>
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		<category><![CDATA[college football]]></category>
		<category><![CDATA[documentary films]]></category>
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		<category><![CDATA[film festival]]></category>
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		<category><![CDATA[SnagFilms]]></category>
		<category><![CDATA[Super Size Me]]></category>
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		<category><![CDATA[virtual movie theater]]></category>
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		<category><![CDATA[widget]]></category>
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		<guid isPermaLink="false">http://ptech.allthingsd.com/20080716/snagfilms-finds-virtual-theaters-for-documentaries/</guid>
		<description><![CDATA[SnagFilms is a great idea for getting documentary films in front of more people, writes Walt Mossberg. It's a new service that allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free.]]></description>
			<content:encoded><![CDATA[<p>Thousands of feature-length documentary films are produced every year, but almost nobody gets a chance to see them. A few dozen are shown to small audiences at major film festivals, and a handful make it into theaters. For every blockbuster like &#8220;An Inconvenient Truth,&#8221; there are hundreds of documentaries that never find an audience.</p>
<p>Starting Thursday, however, there will be a new online service that aims to change all that. The service, called SnagFilms, allows anyone with a blog, a Web site, or even a page on a social-networking site, to open a virtual movie theater and show these documentaries, free. The virtual theater is a small widget that contains the film, and that can be embedded easily and quickly in a wide variety of popular social-networking services and blog platforms. No technical knowledge is needed.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=C1EEFF09-588E-4C75-A40E-F706AEF8AADC&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={C1EEFF09-588E-4C75-A40E-F706AEF8AADC}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
<p>Once a site or page owner &#8220;snags&#8221; a film in this way, visitors to the site can view it in a larger window that pops out from the widget. This window plays the film, displays some ads and provides links to charities or organizations related to the topic of the movie. The films can even be played in full-screen mode. Many also include links for buying a DVD of the film. All that&#8217;s missing is the popcorn.</p>
<p>These aren&#8217;t homemade, three-minute YouTube (GOOG) clips. Nearly all are feature-length, professionally produced documentaries, from both small independent filmmakers and well-known sources such as PBS and National Geographic.</p>
<p>The owner of the site or blog gets no direct revenue from posting the films. He or she is, in effect, donating space to support the film or the cause it highlights, a decision SnagFilms calls &#8220;filmanthropy.&#8221; But the filmmaker and SnagFilms do make money &#8212; splitting advertising revenue equally. And the charity or organization can make money, too, if viewers opt to donate. The filmmaker also can make money from DVD sales, paying SnagFilms an 8.5% commission.</p>
<p>I have been testing a prerelease version of the SnagFilms service and have posted SnagFilms widgets with no problems to Facebook, MySpace (News Corp), iGoogle, Netvibes, Blogger, Windows Live Spaces (MSFT) and Vox. Many more Web sites can house these widgets, including the vast number of blogs built on the popular WordPress and TypePad platforms.</p>
<p>Here&#8217;s how it works. You just go to the SnagFilms Web site at <a href="http://www.snagfilms.com" rel="external">www.snagfilms.com</a>, select one or more of the 250 or so films available at launch and click the snag button. A menu pops up that lists numerous popular networking services and platforms. Clicking one will automatically post the SnagFilms widget of your choice on your page or site at one of these services. You can also simply view the films at the SnagFilms site.</p>
<div class="center" style="margin-bottom: 5px;"><object type="application/x-shockwave-flash" data="http://widgets.clearspring.com/o/4837b4759c19ccae/487e188d90c3839b/487d71047a5fbc00/d5dacea8" id="W4837b4759c19ccae487e188d90c3839b" height="250" width="300"><param value="http://widgets.clearspring.com/o/4837b4759c19ccae/487e188d90c3839b/487d71047a5fbc00/d5dacea8" name="movie" /><param value="transparent" name="wmode"/><param value="all" name="allowNetworking" /><param value="always" name="allowScriptAccess" /></object></div>
<p>Each widget includes an &#8220;info&#8221; button that takes you to a page on the SnagFilms site giving the details and background on the film. You can also leave comments here, rate the film, order the DVD and see recommendations for related films.</p>
<p>The system is viral, so you don&#8217;t have to start at the SnagFilms site. A Web surfer who sees a SnagFilms movie anywhere on the Web can spread it around just by clicking the snag button on every widget. The snag button allows the viewer to either host the film or to email a link to the film that will bring friends to the SnagFilms site to view or snag it.</p>
<p>SnagFilms is the brainchild of Ted Leonsis, a former top executive at America Online (TWS), who in recent years has become a documentary-film producer. He became frustrated with the distribution bottleneck for such films and arranged to take over AOL&#8217;s documentary site, TrueStories, and turn it into SnagFilms. He also is chairman of the board of a company, Clearspring, which created the film widgets.</p>
<p>At launch, the SnagFilms catalog includes well-known documentaries like &#8220;Super Size Me,&#8221; but also lesser-known films on a wide variety of topics, including college football, AIDS in Africa, politics, profiles of average people and tales of the New York Fire Department. One of my favorites was &#8220;Paper Clips,&#8221; the story of how a school in Tennessee learned about the Holocaust.</p>
<p>Filmmakers can submit movies to the site by sending an email to: <a href="mailto:submissions@snagfilms.com" rel="external">submissions@snagfilms.com</a>. SnagFilms says it doesn&#8217;t censor or edit the films, but won&#8217;t accept pornography or films deemed to encourage hate. It does have a selection process, so not all films submitted will make it onto the site. The company hopes to add more films soon.</p>
<p>I had only two gripes about SnagFilms. First, the films should be able to play inside the widget itself, with an option inside to play at larger sizes. Having to open a separate browser window is a pain. The company says it&#8217;s working on this.</p>
<p>Second, the initial catalog is light on documentaries from a conservative or probusiness perspective. But the company says it is &#8220;actively seeking to offer differing viewpoints&#8221; and will soon add &#8220;a number of films that are quite conservative in philosophy.&#8221;</p>
<p>SnagFilms is a great idea for getting documentary films in front of more people. It&#8217;s another example of how the Web is changing media distribution for the better.</p>
<ul>
<li>Find all of Walt Mossberg&#8217;s columns and videos online, free, at the All Things Digital Web site, <a href="http://walt.allthingsd.com" rel="external">walt.allthingsd.com</a>. Email him at <a href="mailto:mossberg@wsj.com" rel="external">mossberg@wsj.com</a>.</li>
</ul>
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