NBA

Can This Broken Robot Help Save Cisco Systems?

Arik Hesseldahl in News on January 22 at 9:00 pm PT

A new advertising campaign aims to help Cisco Systems reintroduce itself to its customers, and remind them what it does best.

With Labor Issues Settled, NBA Strikes Deal With Sprint

Ina Fried in Mobile on December 14, 2011 at 11:38 am PT

Sprint is forking over millions to become the official wireless company of men’s professional basketball. In addition to bragging rights, Sprint will also offer up a host of hoops content to its subscribers.

On Twitter, “The Real Housewives Of New Jersey” Trumps “Modern Family.” Why?

Peter Kafka in Media on June 10, 2011 at 8:48 am PT

Twitter loves TV. And TV loves Twitter. But the relationship between the two is a funky one: Sometimes Twitter gets excited about TV shows that lots of people don’t care about. And sometimes TV’s most popular shows aren’t nearly as popular on the social messaging service.

Start-Up Teams With NBA to Connect Fans on the Go

Ina Fried in Mobile on March 29, 2011 at 3:30 am PT

Start-up Cellfish Media is hoping to lob a variety of basketball-themed products into the hands of cell phone-toting NBA fans. Ringtones, wallpapers and photo-taking apps are among the products planned for this year.

LeBron James Gets a Jump on the Season, With an Assist From the Internet

Peter Kafka in Media on October 25, 2010 at 3:18 pm PT

In the old days, advertisers had to pay media companies to run their ads. Now you just put it out on YouTube, and let everyone else spread the word, gratis.

ATD Adds Tricia Duryee (Who Will Add It All Up for Our Readers)

Kara Swisher in Commerce on October 25, 2010 at 5:42 am PT

And the hit reporters/bloggers keep on coming at All Things Digital. Today, we are honored to add Tricia Duryee to the staff of our site, where she will be covering commerce, online payments, gaming and more. In other words: She’ll show us the money. Or not, in some cases.

ATD Adds Tricia Duryee (Who Will Add It All Up for Our Readers)

Kara Swisher in News on October 25, 2010 at 5:42 am PT

And the hit reporters/bloggers keep on coming at All Things Digital. Today, we are honored to add Tricia Duryee to the staff of our site, where she will be covering commerce, online payments, gaming and more. In other words: She’ll show us the money. Or not, in some cases.

Voices

Odd Couple: Alibaba Invites eBay for a Talk

Loretta Chao, Reporter, The Wall Street Journal in News on July 13, 2010 at 5:00 am PT

Alibaba Group Chairman Jack Ma’s invitation to Kobe Bryant to be a guest speaker last year at the company’s annual summit of entrepreneurs surprised some people, the NBA star not being well known for his expertise on e-commerce. Ma asked Bryant to talk about his experience as a leader for the Los Angeles Lakers, which delighted the screaming fans at the event, but did little to clarify the parallels between playing professional basketball and running businesses in China.

Voices

Boxee, Roku Announcing Deals for Streaming Live Sports on TV

Lauren Goode, Reporter, The Wall Street Journal in News on April 19, 2010 at 9:58 am PT

Watching live sports on television via the Web may have just gotten easier. Starting Monday, Web-to-TV software company Boxee will distribute the National Hockey League’s Game Center Live online video content. In addition, the National Basketball Association is set to announce a similar partnership with Roku, maker of a digital video player that streams Netflix and Amazon Video on Demand via the Web, for the distribution of NBA digital video content, beginning with some of this season’s playoff games.