Can This Broken Robot Help Save Cisco Systems?

A new advertising campaign aims to help Cisco Systems reintroduce itself to its customers, and remind them what it does best.
cisco-robot-tv

With Labor Issues Settled, NBA Strikes Deal With Sprint

Sprint is forking over millions to become the official wireless company of men’s professional basketball. In addition to bragging rights, Sprint will also offer up a host of hoops content to its subscribers.
Sprint CEO Dan Hesse

On Twitter, “The Real Housewives Of New Jersey” Trumps “Modern Family.” Why?

Twitter loves TV. And TV loves Twitter. But the relationship between the two is a funky one: Sometimes Twitter gets excited about TV shows that lots of people don’t care about. And sometimes TV’s most popular shows aren’t nearly as popular on the social messaging service.
real housewives

Start-Up Teams With NBA to Connect Fans on the Go

Start-up Cellfish Media is hoping to lob a variety of basketball-themed products into the hands of cell phone-toting NBA fans. Ringtones, wallpapers and photo-taking apps are among the products planned for this year.

LeBron James Gets a Jump on the Season, With an Assist From the Internet

In the old days, advertisers had to pay media companies to run their ads. Now you just put it out on YouTube, and let everyone else spread the word, gratis.

ATD Adds Tricia Duryee (Who Will Add It All Up for Our Readers)

And the hit reporters/bloggers keep on coming at All Things Digital. Today, we are honored to add Tricia Duryee to the staff of our site, where she will be covering commerce, online payments, gaming and more. In other words: She’ll show us the money. Or not, in some cases.

ATD Adds Tricia Duryee (Who Will Add It All Up for Our Readers)

And the hit reporters/bloggers keep on coming at All Things Digital. Today, we are honored to add Tricia Duryee to the staff of our site, where she will be covering commerce, online payments, gaming and more. In other words: She’ll show us the money. Or not, in some cases.

News Byte

As Long as He Doesn't Rename Them the Golden State Samurai

Oracle CEO Larry Ellison–already a swashbuckling billionaire tech mogul, America’s Cup winner and movie star–is reportedly on the verge of his most challenging takeover yet: The purchase of the woeful Golden State Warriors NBA franchise. Various sources report a deal is imminent, with Ellison to get 80 percent of the team for a price somewhere north of $315 million. Can’t quite imagine the dapper Ellison courtside in a T-shirt a la Mark Cuban, though.

Voices

Odd Couple: Alibaba Invites eBay for a Talk

Alibaba Group Chairman Jack Ma’s invitation to Kobe Bryant to be a guest speaker last year at the company’s annual summit of entrepreneurs surprised some people, the NBA star not being well known for his expertise on e-commerce. Ma asked Bryant to talk about his experience as a leader for the Los Angeles Lakers, which delighted the screaming fans at the event, but did little to clarify the parallels between playing professional basketball and running businesses in China.

Voices

Boxee, Roku Announcing Deals for Streaming Live Sports on TV

Watching live sports on television via the Web may have just gotten easier. Starting Monday, Web-to-TV software company Boxee will distribute the National Hockey League’s Game Center Live online video content. In addition, the National Basketball Association is set to announce a similar partnership with Roku, maker of a digital video player that streams Netflix and Amazon Video on Demand via the Web, for the distribution of NBA digital video content, beginning with some of this season’s playoff games.