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	<title>AllThingsD &#187; NBC Direct</title>
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		<title>Hulu's Super Bowl Pump Fake: Not Coming to an iPod Near You</title>
		<link>http://allthingsd.com/20090202/hulus-super-bowl-pump-fake-not-coming-to-an-ipod-near-you/</link>
		<comments>http://allthingsd.com/20090202/hulus-super-bowl-pump-fake-not-coming-to-an-ipod-near-you/#comments</comments>
		<pubDate>Mon, 02 Feb 2009 23:43:58 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=3769</guid>
		<description><![CDATA[Is Hulu coming to your iPhone? Or your iPod? That would be pretty sweet! But contrary to what some of us thought when we saw the video service's first-ever TV ad yesterday, it's not happening anytime soon. In retrospect, the tentacle should have tipped us off.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/02/hulusuperbowl.png"><img class="alignright size-full wp-image-3770" title="hulusuperbowl" src="http://mediamemo.allthingsd.com/files/2009/02/hulusuperbowl.png" alt="" width="250" height="145" /></a>Is Hulu coming to your iPhone? Or your iPod?</p>
<p>Maybe one day. But not anytime soon.</p>
<p>You could be forgiven for thinking otherwise, though, if you saw Hulu&#8217;s first-ever TV commercial, which aired during last night&#8217;s Super Bowl.</p>
<p>The spot features Alec Baldwin doing a <a href="http://www.nbc.com/30_Rock/bios/alec_baldwin.shtml">Jack Donaghy</a>-meets-&#8221;Men In Black&#8221; bit, and it&#8217;s quite good. But several literal-minded blognerds, like me, got caught up on one line&#8211;the one where Baldwin says Hulu lets you watch movies and TV shows on &#8220;portable computing devices.&#8221;</p>
<p>Because in blognerd world, that could mean Hulu intends to move the service beyond its current incarnation&#8211;which lets you stream clips for free to your PC&#8211;to something you could take with you&#8211;like Apple&#8217;s (AAPL) iPods or iPhones. Wouldn&#8217;t that be great?</p>
<p>You betcha. But it&#8217;s not happening in the near future.</p>
<p>Hulu, a joint venture between News Corp.&#8217;s (NWS) Fox and GE&#8217;s (GE) NBC, declined to comment on the ad. And I probably could have figured out that this was, you know, not that serious, since the tagline of the ad is &#8220;Hulu: an evil plot to destroy the world. Enjoy.”</p>
<p>But I was feeling pretty literal today. So I asked someone who ought to know and was told that the JV is concentrating on the core streaming service for some time to come.</p>
<p>What if Hulu did want to make its video truly portable? It would take some doing.</p>
<p>If the company wanted to get its stuff on the iPhone, it would either need to start transmitting its files using something other than Flash format, because Apple&#8217;s phones won&#8217;t play Flash files. Or it would require Flash maker Adobe (ADBE) and Apple to get Flash to work on the handsets, <a href="http://www.alleyinsider.com/2009/2/adobe-ceo-collaborating-with-apple-to-get-flash-on-the-iphone">something that is often talked about but has yet to materialize</a>.</p>
<p>Hulu on your iPod, served up as a downloadable file, is no technical challenge, obviously. Apple is already selling movies and TV shows via its iTunes store.</p>
<p>But serving up free, ad-supported downloadable video is another matter: NBC has played with this idea a little bit, via its <a href="http://www.nbc.com/Video/direct/">NBC Direct</a>. But it needs a lot of work before either advertisers or users are going to find it acceptable.</p>
<p>So: Fun to think about, unlikely to materialize. But more plausible than that tentacle that pops out of Baldwin&#8217;s suit at the end of the spot.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="350" height="202" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="src" value="http://www.hulu.com/embed/4c-DFkJtSYoldNENyrkDFw" /><embed type="application/x-shockwave-flash" width="350" height="202" src="http://www.hulu.com/embed/4c-DFkJtSYoldNENyrkDFw" allowfullscreen="true"></embed></object></p>
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		<title>NBC U to Apple: I&#039;ll Never Get Over You (Getting Over Me)</title>
		<link>http://allthingsd.com/20071211/nbcu-sandisk/</link>
		<comments>http://allthingsd.com/20071211/nbcu-sandisk/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 01:00:34 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon Unbox]]></category>
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		<category><![CDATA[digital]]></category>
		<category><![CDATA[Fanfare]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20071211/nbcu-sandisk/</guid>
		<description><![CDATA[Apparently, NBC Universal doesn&#8217;t know that jumping into rebound relationships after a particularly painful breakup is rarely a good idea. After Apple tossed its fall TV lineup off iTunes in August, saying the two companies couldn&#8217;t agree on pricing, the broadcast network has been spitefully seeking out distribution deals wherever it can find them: Hulu. [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/12/itunesbad1.jpg' class='centered' style="border: 1px solid #000;" alt='itunesbad1.jpg' />Apparently, NBC Universal doesn&#8217;t know that jumping into rebound relationships after a particularly painful breakup is rarely a good idea. After <a href="http://digitaldaily.allthingsd.com/20070831/nbc-itunes/">Apple tossed its fall TV lineup off iTunes</a> in August, saying the two companies couldn&#8217;t agree on pricing, the broadcast network has been spitefully seeking out distribution deals wherever it can find them: <a href="http://digitaldaily.allthingsd.com/20071029/hulu/">Hulu.</a> Then <a href="http://digitaldaily.allthingsd.com/20070905/nbcu-amazon/">Amazon Unbox.</a> The hilariously ill-conceived <a href="http://digitaldaily.allthingsd.com/20070920/nbc-direct/">NBC Direct.</a> And <a href="http://www.usatoday.com/money/media/2006-07-18-nbc-netflix-usat_x.htm">Netflix</a>.</p>
<p>Now <a href="http://www.hollywoodreporter.com/hr/content_display/television/news/e3iaff2c1d3a6f4bd092c5bdc6419820ec8">SanDisk.</a> Today, NBC U said it would make its shows available on SanDisk&#8217;s recently launched <a href="http://www.fanfare.com/">Fanfare PC-to-TV video player service.</a> Come January,  consumers will be able to download episodes of NBC series they can no longer purchase on iTunes, and <a href="http://www.informationweek.com/showArticle.jhtml?articleID=202600282">transfer them to their TVs via SanDisk’s TakeTV product</a>.</p>
<p>&#8220;Fanfare is going to be an iTunes-like store for us,&#8221; NBC U&#8217;s president of digital distribution, <a href="http://www.alleyinsider.com/2007/12/nbcu-sandisk-fanfareour-new-itunes-store.html#more">Jean-Briac Perrette, told Silicon Alley Insider.</a> But with one noteworthy difference: NBC U controls pricing. &#8220;The business model is one we like,&#8221; said Perrette. &#8220;It&#8217;s normal for content owners to control the wholesale price of their content. This is no different than any other wholesale relationship; it&#8217;s not different in the sense that Wal-Mart decides to price DVDs at a loss. Ultimately we still set the wholesale price.&#8221;</p>
]]></content:encoded>
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		<title>NBC U to Apple: I'll Never Get Over You (Getting Over Me)</title>
		<link>http://allthingsd.com/20071211/nbcu-sandisk-2/</link>
		<comments>http://allthingsd.com/20071211/nbcu-sandisk-2/#comments</comments>
		<pubDate>Wed, 12 Dec 2007 01:00:34 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20071211/nbcu-sandisk/</guid>
		<description><![CDATA[Apparently, NBC Universal doesn&#8217;t know that jumping into rebound relationships after a particularly painful breakup is rarely a good idea. After Apple tossed its fall TV lineup off iTunes in August, saying the two companies couldn&#8217;t agree on pricing, the broadcast network has been spitefully seeking out distribution deals wherever it can find them: Hulu. [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/12/itunesbad1.jpg' class='centered' style="border: 1px solid #000;" alt='itunesbad1.jpg' />Apparently, NBC Universal doesn&#8217;t know that jumping into rebound relationships after a particularly painful breakup is rarely a good idea. After <a href="http://digitaldaily.allthingsd.com/20070831/nbc-itunes/">Apple tossed its fall TV lineup off iTunes</a> in August, saying the two companies couldn&#8217;t agree on pricing, the broadcast network has been spitefully seeking out distribution deals wherever it can find them: <a href="http://digitaldaily.allthingsd.com/20071029/hulu/">Hulu.</a> Then <a href="http://digitaldaily.allthingsd.com/20070905/nbcu-amazon/">Amazon Unbox.</a> The hilariously ill-conceived <a href="http://digitaldaily.allthingsd.com/20070920/nbc-direct/">NBC Direct.</a> And <a href="http://www.usatoday.com/money/media/2006-07-18-nbc-netflix-usat_x.htm">Netflix</a>.</p>
<p>Now <a href="http://www.hollywoodreporter.com/hr/content_display/television/news/e3iaff2c1d3a6f4bd092c5bdc6419820ec8">SanDisk.</a> Today, NBC U said it would make its shows available on SanDisk&#8217;s recently launched <a href="http://www.fanfare.com/">Fanfare PC-to-TV video player service.</a> Come January,  consumers will be able to download episodes of NBC series they can no longer purchase on iTunes, and <a href="http://www.informationweek.com/showArticle.jhtml?articleID=202600282">transfer them to their TVs via SanDisk’s TakeTV product</a>.</p>
<p>&#8220;Fanfare is going to be an iTunes-like store for us,&#8221; NBC U&#8217;s president of digital distribution, <a href="http://www.alleyinsider.com/2007/12/nbcu-sandisk-fanfareour-new-itunes-store.html#more">Jean-Briac Perrette, told Silicon Alley Insider.</a> But with one noteworthy difference: NBC U controls pricing. &#8220;The business model is one we like,&#8221; said Perrette. &#8220;It&#8217;s normal for content owners to control the wholesale price of their content. This is no different than any other wholesale relationship; it&#8217;s not different in the sense that Wal-Mart decides to price DVDs at a loss. Ultimately we still set the wholesale price.&#8221;</p>
]]></content:encoded>
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		<title>Just Because We Acknowledge Viewers Want Control Doesn&#039;t Mean We&#039;re Going to Give Them Any</title>
		<link>http://allthingsd.com/20070920/nbc-direct/</link>
		<comments>http://allthingsd.com/20070920/nbc-direct/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 19:05:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20070920/nbc-direct/</guid>
		<description><![CDATA[Boy, NBC Universal really has those broadcast TV blinders bolted on tight, doesn&#8217;t it? Just weeks after yanking its programs from Apple&#8217;s iTunes store, the company announced plans for a download service of its own, one that combines the convenience of the Internet with that mainstay of pre-DVR broadcast television, the unskippable advertisement. The service [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/09/clockwork.jpg' class='centered' style="border: 1px solid #000;" alt='clockwork.jpg' />Boy, NBC Universal really has those broadcast TV blinders bolted on tight, doesn&#8217;t it? Just weeks after <a href="http://digitaldaily.allthingsd.com/20070831/nbc-itunes/">yanking its programs from Apple&#8217;s iTunes store</a>, the company <a href="http://www.nytimes.com/2007/09/20/business/media/20nbc.html?em&amp;ex=1190433600&amp;en=d6b6c1a881c3ccc1&amp;ei=5087%0A">announced plans for a download service of its own,</a> one that combines the convenience of the Internet with that mainstay of pre-DVR broadcast television, the unskippable advertisement. The service is called NBC Direct and it will offer free episodes from a selection of the network&#8217;s more popular shows for display with NBC&#8217;s proprietary Windows-only software.</p>
<p>“With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment,” said Vivi Zigler, executive vice president of NBC Digital Entertainment.</p>
<p>Ironic then, that commercials will be embedded in the programs and viewers will not be able to skip through them. Even more so that downloaded programs expire within a week of their original on-air date&#8211;not a week after they&#8217;re first downloaded. &#8220;Kind of like &#8216;Mission: Impossible,&#8217; &#8221; NBC Universal Television Group president Jeff Gaspin told the New York Times, &#8220;only I don&#8217;t think there would be any explosion and smoke.&#8221;</p>
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		<item>
		<title>Just Because We Acknowledge Viewers Want Control Doesn't Mean We're Going to Give Them Any</title>
		<link>http://allthingsd.com/20070920/nbc-direct-2/</link>
		<comments>http://allthingsd.com/20070920/nbc-direct-2/#comments</comments>
		<pubDate>Thu, 20 Sep 2007 19:05:15 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[NBC Direct]]></category>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/20070920/nbc-direct/</guid>
		<description><![CDATA[Boy, NBC Universal really has those broadcast TV blinders bolted on tight, doesn&#8217;t it? Just weeks after yanking its programs from Apple&#8217;s iTunes store, the company announced plans for a download service of its own, one that combines the convenience of the Internet with that mainstay of pre-DVR broadcast television, the unskippable advertisement. The service [...]]]></description>
			<content:encoded><![CDATA[<p><img src='http://digitaldaily.allthingsd.com/files/2007/09/clockwork.jpg' class='centered' style="border: 1px solid #000;" alt='clockwork.jpg' />Boy, NBC Universal really has those broadcast TV blinders bolted on tight, doesn&#8217;t it? Just weeks after <a href="http://digitaldaily.allthingsd.com/20070831/nbc-itunes/">yanking its programs from Apple&#8217;s iTunes store</a>, the company <a href="http://www.nytimes.com/2007/09/20/business/media/20nbc.html?em&amp;ex=1190433600&amp;en=d6b6c1a881c3ccc1&amp;ei=5087%0A">announced plans for a download service of its own,</a> one that combines the convenience of the Internet with that mainstay of pre-DVR broadcast television, the unskippable advertisement. The service is called NBC Direct and it will offer free episodes from a selection of the network&#8217;s more popular shows for display with NBC&#8217;s proprietary Windows-only software.</p>
<p>“With the creation of this new service, we are acknowledging that now, more than ever, viewers want to be in control of how, when and where they consume their favorite entertainment,” said Vivi Zigler, executive vice president of NBC Digital Entertainment.</p>
<p>Ironic then, that commercials will be embedded in the programs and viewers will not be able to skip through them. Even more so that downloaded programs expire within a week of their original on-air date&#8211;not a week after they&#8217;re first downloaded. &#8220;Kind of like &#8216;Mission: Impossible,&#8217; &#8221; NBC Universal Television Group president Jeff Gaspin told the New York Times, &#8220;only I don&#8217;t think there would be any explosion and smoke.&#8221;</p>
]]></content:encoded>
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