1 posts and columns on necklaces

Blue Nile Gets Makeover to Please Ladies

in News on September 1, 2009 at 10:06 am PT

Blue Nile Inc. is expected to unveil a major overhaul of its Web site Tuesday as the online jeweler tries to broaden its appeal, especially to women. But like other e-commerce sites retooling to combat slowing growth, it faces the tricky task of trying to make improvements without losing core customers.