3 posts and columns on Neutrogena

lonelygirl15 Is Dead–Long Live EQAL!?!

in News on August 4, 2008 at 12:56 am PT

Last Friday, what BoomTown would call the Web’s first bona fide hit ended, as the lonelygirl15 online series finale took place with 12 video segments uploaded over 12 hours. Now, apparently, it is time to meet EQAL, a “social entertainment company” that is still essentially the two guys–Greg Goodfried and Miles Beckett–who dreamed up LG15 and also the KateModern Web series. Except, rather than operating out of their homes on a wing and a prayer, they are now armed with $5 million in funding.

LonelyStealthMarketer15

in News on June 22, 2007 at 12:07 pm PT

Let Lonelygirl15 Go, Villain, or I’ll … Blind You With Neutrogena Rapid Clear™ Acne Eliminating Spot Gel

in News on June 22, 2007 at 11:20 am PT

When Lonelygirl15 first entered the pop-culture consciousness in June 2006, ostensibly as a video blog by a perky but innocent 16-year-old girl named Bree, some wondered if it wasn’t actually an elaborate ad campaign for Target. After all, everything in her room seemed to have been purchased from the retailer. Turned out, the video series [...]