5 posts and columns on newsletters

A Challenge for Mobile Ads: Clumsy Clicking

in Commerce on January 27, 2011 at 12:10 pm PT

With 10 billion applications downloaded to Apple’s mobile devices alone, there needs to be a reliable way to monetize that traffic. But there could be a problem: Fat fingers.

News Byte

Upscale Nerd Newsletter GeekChicDaily Raises $2 Million

in Media on January 25, 2011 at 5:00 am PT

Yep, you can still raise money for email newsletters in 2011. GeekChicDaily, aimed at the fanboy contingent that spends heavily on movies, action figures and the like, has raised $2 million in a round led by Hollywood producer Joe Roth and Microsoft veteran Mike Slade. Also on board: Clear Channel/Pilot Group’s Bob Pittman, a newsletter kingpin (Daily Candy, Thrillist, etc.) who helped the company raise $1.5 million last year.

Man Bites Dog! Web Publisher Pays Writers

in Media on January 16, 2011 at 6:00 am PT

Financial chatter site Seeking Alpha, which has relied on free stories from thousands of contributors for the past seven years, shifts strategies.

Wall Street Journal Promises New Pay Sites, Someday

in Media on April 8, 2009 at 9:52 am PT

My colleagues over at The Wall Street Journal have been able to convince more than a million people to pay for full access to the paper’s Web site. Can it find even more people who are willing to pay for even more online stuff? We may find out: WSJ.com is contemplating what sounds an awful lot like trade newsletters.
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