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	<title>AllThingsD &#187; newsstand</title>
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		  <title>All Things Digital</title>
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		<title>Maybe Apple's Newsstand Really Was a Present for Publishers</title>
		<link>http://allthingsd.com/20111223/maybe-apples-newsstand-really-was-a-present-for-publishers/</link>
		<comments>http://allthingsd.com/20111223/maybe-apples-newsstand-really-was-a-present-for-publishers/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 11:30:43 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[Bonnier]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[Mag+]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[newsstand]]></category>
		<category><![CDATA[Popular Science]]></category>
		<category><![CDATA[Staffan Ekholm]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=156528</guid>
		<description><![CDATA[Real numbers from Popular Science show what dedicated space in iTunes can mean for a digital magazine.]]></description>
			<content:encoded><![CDATA[<p><a href="http://allthingsd.com/files/2011/12/pop-sci-mag-cover.png"><img class="alignright size-medium wp-image-156545" title="pop sci mag cover" src="http://allthingsd.com/files/2011/12/pop-sci-mag-cover-213x285.png" alt="" width="213" height="285" /></a>When Apple launched its <a href="http://www.apple.com/ipad/built-in-apps/newsstand.html">Newsstand</a> feature in iTunes this fall, the idea was that giving newspaper and magazine publishers their own dedicated shelf space &#8212; for those who signed on to <a href="http://allthingsd.com/20110609/steve-jobs-blinks-apple-backs-down-on-app-subscription-rules/">Apple&#8217;s subscription program</a> &#8211; would boost sales.</p>
<p>And perhaps it has. After the feature launched in October, there were a flurry of <a href="http://gigaom.com/apple/conde-nast-subscriptions-up-268-since-newsstand-launch/">press releases</a> and <a href="http://paidcontent.org/article/419-apples-newsstand-is-already-booming-for-magazine-publishers/">reports</a> about increases in downloads and activity, though every report I saw listed percentage increases, not actual numbers.</p>
<p>But here are some, from Bonnier&#8217;s <a href="http://itunes.apple.com/us/app/popular-science/id364049283?mt=8">Popular Science mag app</a>, in convenient chart form. The jump you see in the second week of October corresponds with the launch of Newsstand:</p>
<p><a href="http://allthingsd.com/files/2011/12/PopScimagplus.png"><img class="alignnone size-full wp-image-156534" title="PopScimagplus" src="http://allthingsd.com/files/2011/12/PopScimagplus.png" alt="" width="640" height="480" /></a></p>
<p>The chart comes to us courtesy of <a href="http://www.magplus.com/">Mag+</a>, Bonnier&#8217;s tablet-publishing software business. And as Mag+ CEO Staffan Ekholm points out, the really promising indicator for Pop Sci isn&#8217;t the one-week sales leap of 13 percent &#8212; it&#8217;s that the the magazine&#8217;s growth picked up after that week, with more velocity.</p>
<p>It&#8217;s very easy to caveat this report  &#8211; the most obvious thing to point out is that Pop Sci is a title that resonates particularly well with the iTunes market. But it&#8217;s still nice to see actual sales data, no matter how anecdotal.</p>
<p>The next thing I&#8217;d love to see, though I&#8217;m not sure how easy it will be to suss out, is how often readers return to Newsstand apps. In my personal experience, I find that I end up visiting the New York Times&#8217; app much less frequently now that it&#8217;s stored in the Newsstand. I wish I could pull it out on its own, so it could sit next to stuff I use all the time, like Instapaper and Twitter. If anyone wants to offer up usage stats, you&#8217;ve got an open platform here.</p>
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		<item>
		<title>Upcoming Zappos iPad App Mimics a Fashion Magazine</title>
		<link>http://allthingsd.com/20111104/zappos-upcoming-ipad-app-mimics-a-fashion-magazine/</link>
		<comments>http://allthingsd.com/20111104/zappos-upcoming-ipad-app-mimics-a-fashion-magazine/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 00:41:36 +0000</pubDate>
		<dc:creator>Tricia Duryee</dc:creator>
				<category><![CDATA[Commerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amazon.com]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[catalog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[editorial]]></category>
		<category><![CDATA[iOS 5]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[newsstand]]></category>
		<category><![CDATA[retail]]></category>
		<category><![CDATA[Will Young]]></category>
		<category><![CDATA[Zappos]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=140802</guid>
		<description><![CDATA[The new black this fall: Retailers will produce content alongside their products, like an online version of a glossy fashion magazine.]]></description>
			<content:encoded><![CDATA[<p>The new black this fall: Retailers producing content alongside their products, like an online version of a glossy fashion magazine.</p>
<p><img class="alignright size-medium wp-image-140850" title="Trend_winter_boots" src="http://allthingsd.com/files/2011/11/Trend_winter_boots-380x277.png" alt="" width="380" height="277" />Zappos expects to launch its first attempt at recreating the catalog experience on the iPad in early December, just in time for the holidays.</p>
<p>The app was developed by the Zappos office located in San Francisco, where a dozen or so employees are working on building new shopping experiences.</p>
<p>Zappos, which is owned by Amazon.com, is headquartered in Las Vegas.</p>
<p>The new app joins the regular <a href="http://allthingsd.com/20110128/zappos-meddles-in-mobile-as-opportunities-increase-for-apps/">Zappos iPad app</a>, which features most, if not all, of the products found on the company&#8217;s Web site.</p>
<p>Instead of being generally available in iTunes, the Zappos app will be found on Apple&#8217;s Newsstand, which organizes magazine and newspaper subscriptions for those who use iOS 5. It will be free; a new edition will appear monthly.</p>
<p>Articles will highlight things like fun and funky boots for winter or trends in color. All of the items will be for sale, making it more catalog than magazine.</p>
<p>Will Young, a director in Zappos&#8217; San Francisco office, said the catalog will highlight about 100 items a month, featuring shoes, clothes and handbags. &#8220;Most people still think of Zappos as shoes,&#8221; Young said. &#8220;The main goal isn&#8217;t sales. It&#8217;s about educating.&#8221;</p>
<p>The app was unveiled to all Zappos employees at an all-hands meeting yesterday.</p>
<p>&nbsp;</p>
<p><img class="aligncenter size-Medium380 wp-image-140851" title="Black" src="http://allthingsd.com/files/2011/11/Black-205x400.png" alt="" width="205" height="400" /></p>
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		<title>Apple Talks iPhone, but It's the 4S, Not the 5</title>
		<link>http://allthingsd.com/20111004/apple-lets-talk-iphone/</link>
		<comments>http://allthingsd.com/20111004/apple-lets-talk-iphone/#comments</comments>
		<pubDate>Tue, 04 Oct 2011 15:45:08 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[assistant]]></category>
		<category><![CDATA[Bob Mansfield]]></category>
		<category><![CDATA[Eddy Cue]]></category>
		<category><![CDATA[featured post]]></category>
		<category><![CDATA[iBooks]]></category>
		<category><![CDATA[iCloud]]></category>
		<category><![CDATA[iOS]]></category>
		<category><![CDATA[iOS 5]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[iPod]]></category>
		<category><![CDATA[iPod touc]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[newsstand]]></category>
		<category><![CDATA[Phil Schiller]]></category>
		<category><![CDATA[Scott Forstall]]></category>
		<category><![CDATA[Siri]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Tim Cook]]></category>

		<guid isPermaLink="false">http://allthingsd.com/?p=127793</guid>
		<description><![CDATA[New CEO Tim Cook and crew took the stage to reveal the latest developments in all things i -- the iPod, iPad, iOS 5, iCloud, iTunes and, of course, the new iPhone, which turned out to be the juiced-up 4S.]]></description>
			<content:encoded><![CDATA[<p><img src="http://allthingsd.com/files/2011/10/iPhone-5-Hands-640x480.png" alt="" title="iPhone-5-Hands" width="640" height="480" class="aligncenter size-large wp-image-127795" />More than 15 months after <a href="http://allthingsd.com/20100607/coming-up-apple-wwdc-2010-keynote-live/">it launched the iPhone 4</a> at WWDC 2010, Apple is finally ready to unveil its successor.</p>
<p>Later this morning, the company will debut its latest iPhone, the fifth in the handset&#8217;s history. Though it&#8217;s not precisely clear what form it will take, most observers expect the fifth-generation iPhone to boast a dual-core A5 processor, one gigabyte of RAM, an improved camera, a dual-band GSM/CDMA chip that will transform it into a so-called &#8220;world phone&#8221; that can support multiple wireless network standards, and a rumored virtual personal assistant that arose out of <a href="http://allthingsd.com/20100428/apple-snags-siri/">Apple&#8217;s 2010 acquisition of Siri</a>.</p>
<p>Beyond that, we&#8217;re likely to hear more about iCloud (which may steal the show) and <a href="http://allthingsd.com/20110606/apples-invisible-icloud-the-promise-of-simple-seamless-sync/">its promise of a simple, seamless sync</a>, <a href="http://allthingsd.com/20110606/apple-ios-5-to-offer-improved-notifications-199-other-features/">iOS 5 and its nearly 200 new features</a>, and perhaps an update or two to the company&#8217;s long-running iPod line. We&#8217;ll also get to watch <a href="http://allthingsd.com/20110921/apple-to-hold-special-event-on-october-4/">newly installed CEO Tim Cook make his first big product introduction</a>, an event that may well set the tone for his new role.</p>
<p>So join us here for what promises to be an exciting morning. Our live coverage begins at 10 am PT.</p>
<hr />
<h4 class="subhed">Live Blog</h4>
<p><strong>8:50 am</strong>: We have arrived on the scene at Apple&#8217;s campus in Cupertino, Calif.</p>
<p><img src="http://photos.allthingsd.com/photos/i-THrb4CW/0/M/i-THrb4CW-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>9:22 am</strong>: The <em>real</em> reason why they held the event in Cupertino: omelettes!</p>
<p><img src="http://photos.allthingsd.com/photos/i-qJVSMTV/0/M/i-qJVSMTV-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>9:44 am</strong>: The doors have opened and attendees are filing into the auditorium to the sound of Eric Clapton&#8217;s &#8220;Let It Rain.&#8221;</p>
<p><strong>9:48 am</strong>: Lots of tech luminaries in the audience here today. A quick scan of the room reveals Twitter CEO Dick Costolo, AT&#038;T Mobility President Ralph de la Vega, Verizon chief marketing officer Marni Walden, longtime Apple analyst Charlie Wolf and newly minted Qualcomm COO Steve Mollenkopf.</p>
<p><strong>9:54 am</strong>: Most of Apple&#8217;s executive team &#8212; Phil Schiller, Eddie Cue, Bob Mansfield, etc., are now seated down front. The auditorium&#8217;s pretty much filled to capacity. We should be starting any moment now.</p>
<p><strong>9:58 am</strong>: Five minute warning.</p>
<p><img src="http://photos.allthingsd.com/photos/i-fnJC2dj/0/M/i-fnJC2dj-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:00 am</strong>: The lights dim and here&#8217;s Tim Cook, ready to deliver his first big product announcement. Lots of applause.</p>
<p><strong>10:02 am</strong>: This is my first product launch as CEO &#8212; I&#8217;m sure you didn&#8217;t know that. I love Apple, and I consider it a privilege to work here. I am very excited by this new role.</p>
<p><img src="http://photos.allthingsd.com/photos/i-xDH4rc6/0/M/i-xDH4rc6-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:03 am</strong>: I want to welcome you to Apple and to this room, which has a particular significance for us. In this room we launched the MacBook Air and other products &#8230; this room reminds us of the innovations we&#8217;ve announced at Apple.</p>
<p><strong>10:04 am</strong>: This is an extraordinary time for Apple, says Cook, before running through some metrics. He talks briefly about Apple&#8217;s new store in Hong Kong, which recently launched.</p>
<p><strong>10:05 am</strong>: Tim Cook is using Steve Jobs&#8217;s playbook, beginning with a series of updates, starting with Apple retail. Apple just opened two stores in China &#8212; one in Hong Kong and one in Shanghai.</p>
<p>&#8220;There is amazing momentum here,&#8221; Cook said, showing the all-glass staircase. &#8220;Only Apple could do this.&#8221;</p>
<p>Also doing good business &#8212; it had the best Day One store performance of any store.</p>
<p><strong>10:06 am</strong>: We sold more Macs on opening day in Hong Kong than we sold at any other store opening in the world, says Cook. Now a video documenting the launch of the Hong Kong store.</p>
<p><strong>10:07 am</strong>: Cook steps back into the spotlight. &#8220;We now have six stores in China. We now have 357 stores in 11 countries.</p>
<p><img src="http://photos.allthingsd.com/photos/i-ZzVNvS7/0/M/i-ZzVNvS7-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:08 am</strong>: Moving on now to product updates. First up, some thoughts on Lion. Cook cites Walt&#8217;s review of Lion and his remark that it&#8217;s one of the best operating systems ever. &#8220;I don&#8217;t think I could have said it any better,&#8221; says Cook. He adds that, to date, six million copies of Lion have been downloaded.</p>
<p><img src="http://photos.allthingsd.com/photos/i-xRthg7v/0/M/i-xRthg7v-M.jpg" class="aligncenter" alt="" /></p>
<p><img src="http://photos.allthingsd.com/photos/i-pjT2KKc/0/M/i-pjT2KKc-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:10 am</strong>: At the same time we announced Lion, we announced the MacBook Air. It&#8217;s wicked fast. Our customers love it and our competitors are desperate to copy it, Cook says. The Mac and MacBook are the number one best-selling desktop and notebook in the United States.</p>
<p><strong>10:11 am</strong>: More metrics, the Mac&#8217;s installed base is approaching 60 million around the world.</p>
<p>In U.S. retail, says Cook, Macs are selling one out of four PCs.</p>
<p><img src="http://photos.allthingsd.com/photos/i-k4NNFF3/0/M/i-k4NNFF3-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:14 am</strong>: Next up: Music. &#8220;It was only 10 years ago that iPod launched and it not only revolutionized the way we listen to music, but it revolutionized the entire music industry. It reminded us why we love music so much. It made music part of our lives again. &#8230; The iPod quickly became the number one music player in the world.&#8221; To date, Apple has sold more than 300 million iPods.</p>
<p><img src="http://photos.allthingsd.com/photos/i-6PQkQvs/0/M/i-6PQkQvs-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:15 am</strong>: Cook notes that the iPod is still an important business for Apple and the halo effect still remains strong. &#8220;The iPod is still a lot of people&#8217;s first introduction to Apple.&#8221;</p>
<p>Sixteen billion songs downloaded on iTunes.</p>
<p><strong>10:15 am</strong>: Moving on to iPhone now. &#8220;This is probably why most of you are in the room today.&#8221; Cook notes the device&#8217;s extraordinary growth. Ninety-three percent of the Fortune 500 are testing or deploying the iPhone. </p>
<p>Customer satisfaction for the iPhone is very, very high, says Cook. &#8220;The iPhone is pummeling the competition.&#8221; He cites the recent ChangeWave and J.D. Power customer satisfaction surveys.</p>
<p><strong>10:18 am</strong>: Talking now about the iPad. &#8220;IPads are showing up everywhere. IPads in schools are helping kids learn in amazing new ways. &#8230; Every state in the U.S. now has an iPad pilot program or deployment. And almost 1,000 schools have a one-to-one program &#8230; About 1,000 universities across the U.S. have iPad programs.&#8221;</p>
<p><img src="http://photos.allthingsd.com/photos/i-KbHz8rp/0/M/i-KbHz8rp-M.jpg" class="aligncenter" alt="" /></p>
<p><img src="http://photos.allthingsd.com/photos/i-kb52vX6/0/M/i-kb52vX6-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:20 am</strong>: &#8220;IPads are also showing up in airplane cockpits and in hospitals. Over 80 percent of the top hospitals in the U.S. are either testing or deploying iPads. &#8230; 92 percent of the Fortune 500 are testing or deploying the iPad.&#8221;</p>
<p>A stunning metric considering the device has only been available for 18 months.</p>
<p>Three out of four tablets sold in the U.S. are iPads.</p>
<p><strong>10:22 am</strong>: Nice. Cook name-checks <strong>ATD</strong>. &#8220;Consumers don&#8217;t want tablets, they want iPads.&#8221;</p>
<p><img src="http://photos.allthingsd.com/photos/i-PZ9xPVt/0/M/i-PZ9xPVt-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:23 am</strong>: Cook welcomes Scott Forstall to the stage to talk about iOS.</p>
<p>&#8220;IOS is the number one mobile operating system with 43 percent of the market,&#8221; says Forstall. He also notes that the iTunes App Store is the number one store for mobile apps. Customers have downloaded more than 18 billion apps to date. There are one billion downloads per month. Apple has now paid out more than $3 billion to developers.</p>
<p><img src="http://photos.allthingsd.com/photos/i-4JkRX8D/0/M/i-4JkRX8D-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:25 am</strong>: Forstall talking about a new app called Cards. Allows you to create greeting cards on your iPhone or iPad. Apple will produce them and distribute them. &#8220;You make the card. We do the rest. &#8230; We&#8217;ll even send you a push notification the day your card is delivered.&#8221;</p>
<p><strong>10:26 am</strong>: Price: $2.99 in the States, $4.99 internationally.</p>
<p><img src="http://photos.allthingsd.com/photos/i-Vr48SDH/0/M/i-Vr48SDH-M.jpg" class="aligncenter" alt="" /></p>
<p><img src="http://photos.allthingsd.com/photos/i-Wxgk6Vj/0/M/i-Wxgk6Vj-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:28 am</strong>: Now, a broad overview of iOS 5. Developers love it, says Forstall. He notes the OS has more than 200 new features, though he&#8217;s only going to talk about 10. Notifications: iMessage, a new messaging service between iOS users. &#8220;IMessages are pushed to all your devices so you can start on one and pick up on another.&#8221;</p>
<p>Next up, a brand-new app called Reminders. Offers location-based reminders via geo-fence. &#8220;Remind me to pick up my laundry when I leave work.&#8221;</p>
<p><strong>10:31 am</strong>: More: Twitter integration. &#8220;We&#8217;ve deeply integrated Twitter into iOS. You can tweet photos, Web sites from Safari, videos from YouTube.&#8221;</p>
<p>Next up: Newsstand. &#8220;There are a lot of publications that are now building subscriptions for the iPad &#8212; the New Yorker, GQ, Vanity Fair. Newsstand organizes your subscriptions and downloads new issues in the background.&#8221;</p>
<p><img src="http://photos.allthingsd.com/photos/i-drQ3Z9T/0/M/i-drQ3Z9T-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:31 am</strong>: Moving on now to the camera, which Apple has also significantly updated. Better-quality photos and new ways to edit and improve them on your iPhone.</p>
<p>Next, Game Center: 67 million people are using Game Center. Apple has added friend discovery and game recommendations to the service, among other things.</p>
<p><img src="http://photos.allthingsd.com/photos/i-Dv3PkWX/0/M/i-Dv3PkWX-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:34 am</strong>: Next up, Safari: Forstall talks briefly about Reader, which makes Web pages easier to read. He moves on quickly to tabbed browsing before jumping ahead to Mail, which has been enhanced with better search functionality, etc.</p>
<p>Now, PC-free. &#8220;There&#8217;s no need for a computer. You take your iPhone out of the box and you can set it up.&#8221; Also: wireless updates.</p>
<p><strong>10:35 am</strong>: IOS 5 will be available as a free update on October 12.</p>
<p><strong>10:36 am</strong>: Eddie Cue takes the stage to talk about iCloud. Quick overview of how iCloud manages photo storage and distribution. &#8220;It just works.&#8221;</p>
<p>&#8220;Over a third of the music we sell in the iTunes store is purchased on iOS devices,&#8221; says Cue. He notes that once iCloud launches, &#8220;songs purchased via iPhone or iPad on iTunes will automatically be downloaded to a user&#8217;s Mac for no additional charge.&#8221;</p>
<p>Moving on now to PhotoStream. &#8220;With PhotoStream, photos taken on your iPhone are automatically sent to iCloud and then pushed to your other devices. They even download right to iPhoto on your Mac.&#8221;</p>
<p><img src="http://photos.allthingsd.com/photos/i-5LC6FnS/0/M/i-5LC6FnS-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:38 am</strong>: Now, Documents In The Cloud. Same scenario. Documents synced to iCloud are updated across devices. Start editing on your Mac, continue on your iPad and finish on your iPhone.</p>
<p><strong>10:39 am</strong>: More from Cue: &#8220;Buy a book on your iPad, start reading it, move to your iPhone and continue right where you left off.&#8221;</p>
<p>Contacts and Calendars work the same way. Update once, update everywhere.</p>
<p><strong>10:40 am</strong>: Find My iPhone has been updated to find Macs as well.</p>
<p>New app: Find My Friends. Locates family and friends via same sort of Find My iPhone mechanism. Timed location sharing. Easily locate friends and family, temporary sharing option, simple privacy controls and great parental restrictions.</p>
<p><img src="http://photos.allthingsd.com/photos/i-Hv89Bgt/0/M/i-Hv89Bgt-M.jpg" class="aligncenter" alt="" /></p>
<p><img src="http://photos.allthingsd.com/photos/i-ffpfpbQ/0/M/i-ffpfpbQ-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:42 am</strong>: Moving on now to iTunes Match. &#8220;With over 20 million songs, Apple has the largest music store in the world. We&#8217;ll scan your music library and match it, and if we find something we don&#8217;t have, we&#8217;ll upload it.&#8221; Again, the goal here is data ubiquity across devices.</p>
<p>ITunes Match is $24.99 per year.</p>
<p><img src="http://photos.allthingsd.com/photos/i-zJt9X25/0/M/i-zJt9X25-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:45 am</strong>: Cue wraps up with a broad overview of all the iCloud services he just mentioned. ICloud ships on October 12. ITunes Match goes live closer to the end of the month.</p>
<p>Now, a video break. Promo for iCloud that touts the same features Cue just described.</p>
<p><strong>10:46 am</strong>: Phil Schiller takes the stage to talk about iPod.</p>
<p><img src="http://photos.allthingsd.com/photos/i-Jzc2sZK/0/M/i-Jzc2sZK-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:47 am</strong>: &#8220;We&#8217;re still making great iPods. In fact, it&#8217;s the best lineup we&#8217;ve ever made.&#8221; </p>
<p>Apple&#8217;s rolling out a few updates to the line today. First, the iPod nano, which has been made easier to navigate and enhanced with some fitness-related improvements, plus UI additions (new clocks, etc.). Mickey Mouse watch! </p>
<p>New prices, $149 for 16GB, $129 for 8GB.</p>
<p><strong>10:50 am</strong>: Next up: the iPod touch. Schiller notes that the device is now the most popular portable game player in the world.</p>
<p><img src="http://photos.allthingsd.com/photos/i-bGSnwqF/0/M/i-bGSnwqF-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:51 am</strong>: Schiller says iOS 5 and iCloud will bring tremendous upgrades to the iPod touch. </p>
<p>Apple&#8217;s now offering a white version of the touch.</p>
<p>$399 for 64GB, $299 for 32GB, $199 for 8GB. They&#8217;ll be available on the 12th.</p>
<p><strong>10:53 am</strong>: Here we go. Moving on now to the iPhone.</p>
<p><strong>10:54 am</strong>: &#8220;Despite competitors trying really hard to copy the iPhone,&#8221; says Schiller, &#8220;they just haven&#8217;t been able to do it. &#8230; How do you follow up a hit product like the iPhone 4? &#8230; With the iPhone 4S.&#8221;</p>
<p>Retina display. Same design with metal band around exterior.</p>
<p><img src="http://photos.allthingsd.com/photos/i-CXmcV6Z/0/M/i-CXmcV6Z-M.jpg" class="aligncenter" alt="" /></p>
<p><strong>10:55 am</strong>: IPhone 4S will run on the same A5 chip that&#8217;s in the iPad. Also up to seven times faster graphics, which will do some amazing things for games.</p>
<p>Mike Capps from Epic Games takes the stage. Talks about Infinity Blade and its forthcoming successor Infinity Blade 2. Amazing graphics. Dynamic Light Rays, something the company used in Gears of War, has been brought to the iPhone. </p>
<p>This is really impressive. Very cinematic, but running in real time.</p>
<p><strong>10:58 am</strong>: Infinity Blade 2 will be available December 1.</p>
<p><strong>10:59 am</strong>: Schiller returns to talk about battery life. Eight hours of 3G talk time, 10 hours of video, etc.</p>
<p><strong>11:00 am</strong>: Moving on to the antenna, which now intelligently switches between two antennas to transmit and receive. Better call quality and faster data. Downlink speeds are double the iPhone 4: 5.8 up, 14.4 down.</p>
<p>Heard these numbers before? Schiller says these are the same numbers that rivals often claim are 4G.</p>
<p><strong>11:02 am</strong>: As expected, Apple has unified its CDMA and GSM devices into a single world phone.</p>
<p><strong>11:03 am</strong>: There&#8217;s a new camera system as well. </p>
<p>&#8220;For the iPhone 4S, we set our sights on competing not with other phones, but with point-and-shoot cameras. &#8230; So we&#8217;ve added an eight megapixel sensor that shoots 3264&#215;2448. &#8230; we&#8217;ve also added backside illumination with a sensor that gathers 72 percent more light. &#8230; On top of that we&#8217;ve placed a hybrid IR filter for better color accuracy &#8230; and we have a five-element lens that offers 30 percent more sharpness, f/2.4 aperture.&#8221;</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_05_40_4050-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:06 am</strong>: Built in to the camera: Face detection and better auto-white balance. The new camera is also significantly faster. Takes just 1.1 seconds to take a first picture and .5 seconds more to take a second.</p>
<p>&#8220;I don&#8217;t know what Droid Bionic users do between pictures,&#8221; says Schiller. &#8220;Get coffee, I guess.&#8221;</p>
<p><strong>11:08 am</strong>: Showing some photo examples now. Great sharp colors and detail.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_07_15_4054-640x426.jpg" alt="" class="aligncenter" /></p>
<p><strong>11:09 am</strong>: Moving on now to video. The 4S shoots 1080p HD video. Some applause for that. Also features video image stabilization, temporal noise reduction.</p>
<p>Quick video demo. Hot air balloon ride.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_10_04_4060-640x426.jpg" alt="" class="aligncenter" /></p>
<p><strong>11:11 am</strong>: Moving on now to AirPlay. Quick overview of the technology and then the news: Apple is bringing AirPlay mirroring to the iPhone.</p>
<p><strong>11:12 am</strong>: Schiller wraps up by rehashing the announcements he&#8217;s just made. He&#8217;s really stressing iOS 5 and iCloud.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_13_24_4070-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:13 am</strong>: &#8220;But we really haven&#8217;t discussed the best feature yet &#8230; it&#8217;s all about voice.&#8221;</p>
<p>New feature: Siri, an intelligent assistant that helps you get things done just by asking.</p>
<p>&#8220;What we really want to do is just talk to our device and we want to talk to it any way we&#8217;d like.&#8221;</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_14_11_4073-640x426.jpg" alt="" class="aligncenter" /></p>
<p><strong>11:14 am</strong>: Schiller invites Forstall back on stage to do a Siri demo, but cautions that it&#8217;s still in beta so things could go awry.</p>
<p>Forstall asks Siri, &#8220;What is the weather like today?&#8221; The phone replies with, &#8220;Here is the weather for today,&#8221; and a screen detailing the weather.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_15_26_4076-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:16 am</strong>: &#8220;Do I need a raincoat?&#8221;</p>
<p>Siri: &#8220;It sure looks like rain today.&#8221;</p>
<p>Siri actually understands the concept of &#8220;raincoat&#8221; and how it relates to weather. Pretty sweet.</p>
<p><strong>11:16 am</strong>: &#8220;What&#8217;s the time in Paris?&#8221;</p>
<p>Siri gives an accurate time and shows a clock.</p>
<p>&#8220;Wake me up tomorrow at 6 am.&#8221;</p>
<p>Siri sets an alarm and tells the user that it has done so.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_17_32_4079-640x426.jpg" class="aligncenter" /></p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_17_48_4080-640x426.jpg" alt="" class="aligncenter" /></p>
<p><strong>11:17 am</strong>: &#8220;How&#8217;s the Nasdaq doing today?&#8221;</p>
<p>Again, an accurate vocal reply and a screen showing a market chart.</p>
<p>Apple has partnered with Yelp to integrate restaurant reviews. It has also integrated maps. &#8220;Give me directions to Hoover Tower.&#8221; Siri provides them.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_19_37_4084-640x426.jpg" alt="" class="aligncenter" /></p>
<p><strong>11:19 am</strong>: You can also ask Siri to read your text messages. </p>
<p>Forstall demonstrates an exchange in which he receives a lunch invitation, checks his calendar, and sends a reply to the original sender with a suggested date for lunch. This is all done hands-free, simply by talking to the phone.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_20_38_4085-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:21 am</strong>: &#8220;Remind me to call my wife when I leave work.&#8221;</p>
<p>Siri creates a reminder with a geo-fence so that when he leaves work, it will remind him to call his wife.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_21_41_4087-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:22 am</strong>: &#8220;Search Wikipedia for Neil Armstrong.&#8221;</p>
<p>Siri heads right for Safari and pops the Armstrong page on Wikipedia.</p>
<p>Apple has also partnered with Wolfram Alpha to do dictionary searches, calculations. &#8220;Define mitosis.&#8221; &#8220;What&#8217;s the exchange rate on the Euro right now?&#8221;</p>
<p><strong>11:24 am</strong>: &#8220;How many days until Christmas?&#8221;</p>
<p>Eighty-two, in case you were wondering.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_25_08_4093-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:24 am</strong>: Forstall notes that you can&#8217;t use Siri to do everything, but you can use it to do a pretty broad spectrum of things &#8212; call people, create reminders, compose and dictate email, traffic and directions, weather, stocks, set timers, contacts, search Web, create notes, search &#8220;wolfram alpha.&#8221;</p>
<p>&#8220;Who are you, Siri?&#8221;</p>
<p>&#8220;I am a humble personal assistant.&#8221;</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_26_30_4096-640x426.jpg" class="aligncenter" /></p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_27_33_4101-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:27 am</strong>: Schiller returns to the stage. He adds that Siri takes dictation, before noting that the service is both contextual and conversational. </p>
<p>When iPhone 4S launches, Siri will be available in English, French and German, with more languages to follow.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_28_11_4103-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:28 am</strong>: Now, another video.</p>
<p>Typical Apple reel with the company&#8217;s executive bench talking about the design and development of the iPhone 4S.</p>
<p><strong>11:32 am</strong>: For more on Siri, check out <a href="http://allthingsd.com/20111004/apple-wants-you-to-meet-siri-your-new-personal-assistant-2/">this story</a>.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_35_07_4127-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:30 am</strong>: </p>
<p>iPhone 4S<br />
64GB for $399<br />
32GB for $299<br />
16GB for $199</p>
<p>iPhone 4 will now be available for $99, 8GB only.<br />
iPhone 3GS, 8GB for free.</p>
<p>Very aggressive pricing.</p>
<p>IPhone 4S preorders begin Friday. The phone will ship on October 14.</p>
<p><strong>11:35 am</strong>: IPhone 4S will be available on AT&#038;T, Verizon and, yes, Sprint.</p>
<p>When the rollout is done the iPhone will be in 70 countries, on 100 carriers.</p>
<p><img src="http://allthingsd.com/files/2011/10/20111004_11_37_18_4135-640x426.jpg" class="aligncenter" /></p>
<p><strong>11:36 am</strong>: Cook returns to wrap things up with another overview of the morning&#8217;s news. </p>
<p>&#8220;When you look at each of these things, they&#8217;re industry-leading in and of themselves, but what puts them out front is how they&#8217;re engineered to work together so well. Only Apple can make such powerful hardware and services like this and bring them together. I am so proud of Apple and all the people that worked so hard to make these things a reality.&#8221;</p>
<p>And with that, he leaves the stage.</p>
<p>And so ends a workmanlike job by Cook in his first big product introduction. But you can&#8217;t help but miss the showmanship that Jobs always brought to these events; he would have made the Siri technology explanation really sing.</p>
<p>The event&#8217;s over. Thanks for reading.</p>
<p><blockquote class="memo" style="background:#faf5e5;font-style:normal;"><p>
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		<title>More Subscriptions for Time Inc: Sports Illustrated/Google Deal Coming</title>
		<link>http://allthingsd.com/20110210/more-subscriptions-for-time-inc-sports-illustratedgoogle-deal-coming/</link>
		<comments>http://allthingsd.com/20110210/more-subscriptions-for-time-inc-sports-illustratedgoogle-deal-coming/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 18:06:37 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[News]]></category>
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		<category><![CDATA[announcement]]></category>
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		<category><![CDATA[apps]]></category>
		<category><![CDATA[concept]]></category>
		<category><![CDATA[deal]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=29580</guid>
		<description><![CDATA[Yesterday Time Inc. announced a deal to offer subscriptions for its magazines on Hewlett-Packard's new tablet. Tomorrow it will announce a Google deal.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2011/02/si-packer-cover.png"><img class="alignright size-medium wp-image-29586" title="si packer cover" src="http://mediamemo.allthingsd.com/files/2011/02/si-packer-cover-246x300.png" alt="" width="246" height="300" /></a>Yesterday Time Inc. announced a deal to offer <a href="http://mediamemo.allthingsd.com/20110209/time-inc-gets-the-tablet-magazine-subscriptions-it-wants-with-hp/">digital magazine subscriptions on Hewlett-Packard&#8217;s new tablet</a>. Tomorrow it will have a deal to announce with Google.</p>
<p>This one will be more limited than yesterday&#8217;s announcement: A source tells me Time Inc. is launching a subscription offering on Google&#8217;s Android platform for a single title&#8211;Sports Illustrated&#8211;but that the plan is to expand the program over time.</p>
<p>But in both cases, the subscriptions are to be powered by a platform Time Inc. has built and will operate itself.</p>
<p>Time Inc. has used Sports Illustrated as its Google guinea pig in the past: The magazine was the publisher&#8217;s first entry into <a href="http://mediamemo.allthingsd.com/20101027/how-to-find-the-google-chrome-app-store-wait-till-december/">Google&#8217;s Chrome App store</a> late last year.</p>
<p>I don&#8217;t have other details for now, except to note that this is separate from the newsstand concept that <a href="http://mediamemo.allthingsd.com/20101111/hulu-for-magazines-launching-early-2011-but-only-for-android/">Next Issue Media, the publishers&#8217; joint venture/consortium</a>, wants to launch this year.</p>
<p>Subscriptions for tablet magazines have been <a href="http://voices.allthingsd.com/20110210/have-we-forgotten-the-customer-in-the-customer-ownership-battle/">a sore spot for publishers</a> since last summer, when <a href="http://mediamemo.allthingsd.com/20100728/time-inc-s-ipad-problem-is-trouble-for-every-magazine-publisher/">Apple rejected Sports Illustrated&#8217;s plans</a> to sell subscriptions for its iPad magazine app. <a href="http://mediamemo.allthingsd.com/20101103/time-inc-cant-wait-for-googles-tablets/">Time Inc. and its parent company Time Warner</a> have been vocal about their disappointment with Apple, and <a href="http://mediamemo.allthingsd.com/20101118/sports-illustrated-lets-its-ipad-app-stand-up-again/">their desire to work with other platforms</a> that will give them the terms they want.</p>
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		<title>Yahoo&#039;s Got a Digital Newsstand</title>
		<link>http://allthingsd.com/20110210/yahoos-got-a-digital-newstand/</link>
		<comments>http://allthingsd.com/20110210/yahoos-got-a-digital-newstand/#comments</comments>
		<pubDate>Thu, 10 Feb 2011 17:23:57 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
				<category><![CDATA[Media]]></category>
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		<category><![CDATA[sports]]></category>
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		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=57572</guid>
		<description><![CDATA[Chief Product Officer Blake Irving defines Yahoo as "the premier digital media company in content and context." That's a far shorter answer to the "what is Yahoo" question than the one he provided last year. A bit more cogent too. And it sets the stage for the company's latest push into mobile content, Livestand, which it announced moments ago.]]></description>
			<content:encoded><![CDATA[<p><a href="http://digitaldaily.allthingsd.com/files/2011/02/yhoolivestand.jpg"><img src="http://digitaldaily.allthingsd.com/files/2011/02/yhoolivestand-150x150.jpg" alt="" title="yhoolivestand" width="150" height="150" class="alignright size-thumbnail wp-image-57578" /></a>Chief Product Officer Blake Irving defines Yahoo as &#8220;the premier digital media company in content and context.&#8221; That&#8217;s a far shorter answer than the <a href="http://digitaldaily.allthingsd.com/20100916/new-looks-for-aging-models-fashion-shots-from-yahoos-product-runway/">one he provided for the &#8220;what is Yahoo&#8221; question last year</a>. A bit more cogent too. And it sets the stage for the company&#8217;s latest push into mobile content,<a href="http://livestand.yahoo.com/"> Livestand</a>, which it announced moments ago.</p>
<p>Designed to offer consumers content based on their interests, Livestand is a sort of personalized digital newsstand for tablets. It will feature content from Yahoo! Sports, Yahoo! News, Flickr and celebrity gossip site OMG, and it will customize that content according to user preference as well as time of day. “Tablets are great for a laid-back experience, but most magazine content remains trapped online,” Irving said this morning . “But consumers don’t want a digitized magazine. They want rich media, they want connections beyond just commenting.”</p>
<p>Which is what Yahoo is trying to give them in Livestand. The platform will be integrated with Yahoo! Finance as well as Yahoo! Mail, and it will support content sharing and commenting. &#8220;We see this as the next generation of Yahoo and we&#8217;re putting the full force of Yahoo behind it,&#8221; Irving said.</p>
<p>The hope here, of course, is that this will play well with advertisers dissapointed by shallow digital experiences. &#8220;You don&#8217;t exactly curl up with your PC, the way you do with a magazine,&#8221; said Irving. &#8220;With Livestand, brands can finally match the intimacy that magazines once brought to their audiences.&#8221; That means offering them ads that adapt and respond to user interaction and the tools to create &#8220;a TV-like ad experience.”</p>
<p>Yahoo Livestand will debut on iOS and Android in the first half of 2011. No word yet on subscription pricing.</p>
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		<title>Hearst Makes Its iPad Debut With Esquire: Full Price, No Subscriptions</title>
		<link>http://allthingsd.com/20101008/hearst-makes-its-ipad-debut-with-esquire-full-price-no-subscriptions-pretty-good/</link>
		<comments>http://allthingsd.com/20101008/hearst-makes-its-ipad-debut-with-esquire-full-price-no-subscriptions-pretty-good/#comments</comments>
		<pubDate>Fri, 08 Oct 2010 11:00:23 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=24272</guid>
		<description><![CDATA[If you're the kind of person who refuses to pay paper-and-ink prices for digital goods, then this one isn't for you. But none of the iPad magazines are. Meantime, this one's pretty slick.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/10/esquire-ipad.jpg"><img class="alignright size-medium wp-image-24274" title="esquire ipad" src="http://mediamemo.allthingsd.com/files/2010/10/esquire-ipad-236x300.jpg" alt="" width="157" height="200" /></a></p>
<p>Hearst is the latest publisher to show up on the iPad, with a tabletized version of Esquire.* As always, you&#8217;re better off <a href="http://itunes.apple.com/us/app/esquire/id394914656?mt=8">checking it out yourself</a> then reading about it.</p>
<p>Still here? Okay:</p>
<ul>
<li><a href="http://mediamemo.allthingsd.com/20100715/is-there-an-ipad-premium-hearst-says-its-popular-mechanics-app-may-cost-more-than-the-print-version/">As promised</a>, Hearst is selling the app at the same price as the paper-and-ink version: $4.99. Squawk all you want, but &#8220;we have to reshape expectations&#8221; for digital pricing, says Esquire publisher Kevin O&#8217;Malley.</li>
<li><a href="http://mediamemo.allthingsd.com/20100715/is-there-an-ipad-premium-hearst-says-its-popular-mechanics-app-may-cost-more-than-the-print-version/">Hearst has talked about offering subscriptions to its iPad titles</a>, but you can&#8217;t get one right now. And O&#8217;Malley doesn&#8217;t sound hopeful that he&#8217;ll be offering one through Apple&#8217;s (AAPL) store anytime soon. <a href="http://mediamemo.allthingsd.com/20100728/time-inc-s-ipad-problem-is-trouble-for-every-magazine-publisher/">Join the club</a>.</li>
<li>Like every one of its peers, Esquire on the iPad looks like the print magazine, with some multimedia bells and whistles. Unlike many apps, Esquire doesn&#8217;t provide a literal translation of the print copy. So it can&#8217;t count app sales as newsstand sales, but O&#8217;Malley seems fine with that. The upside for the reader is that Esquire doesn&#8217;t need to include every ad from the print edition, and instead features just two ads from a single sponsor&#8211;Lexus.</li>
<li>Many of the multimedia features are low-key grace notes, but that&#8217;s okay: You buy Esquire on the iPad because you want to read Esquire on the iPad, right?</li>
<li>But there are plenty of clever touches, like animated illustrations and a clip of Javier Bardem reciting poetry in Spanish. And, pretty much for giggles, a copy of Ivan Turgenev&#8217;s &#8220;First Love,&#8221; a 76,000-word novella published in 1860 (<a href="http://en.wikipedia.org/wiki/First_Love_%28novella%29">I didn&#8217;t know, either</a>).</li>
<li>Some apps let you read their magazine in horizontal and vertical modes, while <a href="http://mediamemo.allthingsd.com/20100920/sports-illustrated-tells-ipad-readers-to-turn-around/">Time Warner&#8217;s (TWX) Sports Illustrated only works in horizontal mode</a> (for now). But Esquire only works in vertical mode, and that feels just fine.</li>
</ul>
<p>*This is Hearst&#8217;s first full-fledged iPad magazine, but if you want to be a stickler you can: The publisher has some of its titles available through Zinio&#8217;s PDF-reader service, and earlier this year it put out a partial version of a Popular Mechanics issue.</p>
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		<title>GQ's iPad App Does&#8230;Okay</title>
		<link>http://allthingsd.com/20100518/gqs-ipad-app-does-ok/</link>
		<comments>http://allthingsd.com/20100518/gqs-ipad-app-does-ok/#comments</comments>
		<pubDate>Tue, 18 May 2010 17:52:00 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=19612</guid>
		<description><![CDATA[So we're six weeks past the iPad launch. Has Apple's gadget saved the publishing business yet?

Nope. But it might be generating a few extra bucks.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/12/January-GQ.png"><img class="alignright size-medium wp-image-14256" title="January GQ" src="http://mediamemo.allthingsd.com/files/2009/12/January-GQ-200x300.png" alt="" width="200" height="300" /></a>So we&#8217;re six weeks past the iPad launch. Has Apple&#8217;s gadget saved the publishing business yet?</p>
<p>Nope. But it might be generating a few extra bucks.</p>
<p>Publishers are being tight-lipped and/or vague about their iPad sales, but here&#8217;s some directional news from Condé Nast, which launched one of the first magazine apps for the device: Condé says its iPhone/iPad version of GQ has sold 57,000 copies since its launch in December. (By comparison, Condé moves 900,000 print copies a month to subscribers and newsstand buyers.)</p>
<p>Fine. But what about iPad sales, which kicked off in April? Astonishingly, Condé doesn&#8217;t actually know, because it doesn&#8217;t sell an iPad-specific app. So it can&#8217;t tell if any particular app was bought with the iPhone, iPod touch or iPad in mind.</p>
<p>GQ spokeswoman Peri Dorset allows that the company did see a spike with the April 3 launch of the iPad. And then again with the launch of the 3G model. But that&#8217;s about as precise as she&#8217;ll get.</p>
<p>We do know, though, that three weeks into January, <a href="http://mediamemo.allthingsd.com/20100121/with-an-eye-on-the-ipad-conde-nast-declares-its-39000-iphone-magazine-a-success/">GQ had sold 12,000 copies</a> of that month&#8217;s app, and that was just iPhone/iPods. So I&#8217;m not convinced the iPad has provided GQ with a huge boost.</p>
<p>Best-case scenario, for now, is that the apps provide some ancillary income. How much? GQ sells its app for $2.99, but repeat buyers can get subsequent issues (or <a href="http://www.minonline.com/topstory.htm">back issues</a>) for $1.99. For argument&#8217;s sake, let&#8217;s guess that two-thirds of GQ&#8217;s app buyers are first-time buyers. By my math, that&#8217;s about $150,000 in gross sales revenue&#8211;$112,400 from $2.99 sales, and $37,400 from $1.99 sales. Knock off 30 percent for Apple&#8217;s (AAPL) take and you&#8217;re down to $105,000.</p>
<p>Needle mover? Nope. But Condé also gets the chance to sell some advertisers the right to be a premium app sponsor, so the dollars could pile up, eventually. Enough to cover development costs, at the very least. Call it a decent start.</p>
<p>Okay, Condé rivals: Ready to share your numbers?</p>
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		<title>Why Is Time Charging $5 for Its iPad App?</title>
		<link>http://allthingsd.com/20100405/why-is-time-charging-5-for-its-ipad-app/</link>
		<comments>http://allthingsd.com/20100405/why-is-time-charging-5-for-its-ipad-app/#comments</comments>
		<pubDate>Mon, 05 Apr 2010 22:16:13 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=18215</guid>
		<description><![CDATA[Everyone knows that digital media are supposed to cost less than their physical counterparts. So what is Time Inc.--and every other media company that's asking premium prices for iPad apps--thinking? The publisher explains.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/04/time-mag-ipad-app.png"><img class="alignright size-full wp-image-18221" title="time mag ipad app" src="http://mediamemo.allthingsd.com/files/2010/04/time-mag-ipad-app.png" alt="" width="250" height="333" /></a>One subplot amid the iPad hype: A lot of grumbling about the cost of the apps, particularly from established media companies.</p>
<p>Example A: <a href="http://itunes.apple.com/us/app/time-april-12-2010/id364384236?mt=8">Time Magazine</a>, which is asking $4.99 a week for its app&#8211;the same price you&#8217;d pay if you bought the paper edition at a newsstand.</p>
<p>The electronic version of the weekly does contain some bonus features, like extra photos and video clips. And some iPad users seem to be okay with it: As I type this, the app is ranked No. 16 on the iTunes &#8220;top paid&#8221; list.</p>
<p>But to hear the digerati tell it, Time Inc. is crazy to ask users to pony up full price for a digital good that&#8217;s available for free on the Web&#8211;even for Apple&#8217;s (AAPL) iPad browser. What are the people at Time Warner&#8217;s (TWX) magazine unit thinking?</p>
<p>I asked them and got this response:</p>
<blockquote class="memo"><p>We are offering a compelling, robust and beautiful product. The production of this high quality, fact-checked reporting takes resources. We believe there is a real value to this product and as consumers experience it, they will agree. We are currently only offering single copy sales, just like at your local newsstand&#8211;and, the price is the same as the physical newsstand. We will soon be offering subscriptions&#8211;both digital subscriptions and print/digital bundled subscriptions. We anticipate these subscriptions will be discounted off the newsstand price.</p></blockquote>
<p>Two notes:</p>
<ul>
<li>We&#8217;re less than a week into the great iPad experiment and none of this pricing is set in stone. So it&#8217;s entirely possible that Time Inc. will eventually lower the price for some of its iPad apps. But the company can&#8217;t do that if it starts low to begin with.</li>
<li>Note that the publisher says it will offer subscriptions at a discount from newsstand prices&#8211;not from paper prices. That&#8217;s because magazine publishers famously give away their subscriptions for a fraction of their cost. If you Google &#8220;Time magazine subscription,&#8221; for instance, the first thing you&#8217;ll see is a <a href="https://subs.timeinc.net/TD/tdhardoffer_5620.jhtml?experience_id=201365&amp;pkw=PSTMGLTX072809SNND1880&amp;partner=yes&amp;source_id=1&amp;_requestid=190568">$20-per-year offer</a>, (&#8220;Save 92% of the cover price!&#8221;). I wouldn&#8217;t be surprised at all to see a scenario whereby the publisher asks subscribers to pay <em>more</em> for a tablet subscription than for a paper-and-ink version, at least for some titles.</li>
</ul>
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		<title>Time Inc.'s Newest Product: A Magazine, Printed on Paper</title>
		<link>http://allthingsd.com/20100303/time-inc-s-newest-product-a-magazine-printed-on-paper/</link>
		<comments>http://allthingsd.com/20100303/time-inc-s-newest-product-a-magazine-printed-on-paper/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 16:01:45 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16918</guid>
		<description><![CDATA[Time Inc.'s newest product took nine months of meticulous work, carefully calibrated focus groups and a bunch of money. And it has absolutely nothing to do with the Internet, the Kindle or the iPad.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2010/03/fortune.jpg"><img class="alignright size-medium wp-image-16920" title="fortune" src="http://mediamemo.allthingsd.com/files/2010/03/fortune-228x300.jpg" alt="" width="228" height="300" /></a>Time Inc.&#8217;s newest product took nine months of meticulous work, carefully calibrated focus groups and a bunch of money. And it has absolutely nothing to do with the Internet, the Kindle or the iPad.</p>
<p>Time Warner&#8217;s (TWX) magazine unit is showing off a redesign of Fortune magazine, which should be in subscribers&#8217; hands shortly and on newsstands next week.</p>
<p>Like every other business magazine, Fortune took a pretty good beating from the one-two punch of the recession and traditional media collapse. And I don&#8217;t think overhauling the way its pages look and feel will do much to change that.</p>
<p>But it&#8217;s still interesting to hear editor Andy Serwer explain why he thinks it&#8217;s important, and he was kind enough to chat with me about that the other day.</p>
<p>Note how emphatic Serwer is about the standalone status of Fortune as a print product. The periodical is starting to <a href="http://mediamemo.allthingsd.com/20100121/fortune-takes-another-run-at-its-website-with-a-high-profile-hire/">overhaul its neglected Web site</a> as well, and Serwer pays obligatory lip service to the notion of Fortune on Apple&#8217;s (AAPL) iPad, Amazon&#8217;s (AMZN) Kindle and other digital platforms of the future.</p>
<p>But he&#8217;s clear that the magazine&#8217;s success or failure will depend on how readers and advertisers respond to the pen-and-ink product it is selling in the present tense.</p>
<p>Not revelatory, but a good reminder.</p>
<p><div class="video-wsj"><object width="640" height="360"><param name="movie" value="http://s.wsj.net/media/swf/microPlayer.swf"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><param name="flashvars" value="videoGUID=0FFBACBA-6E59-4E2E-8033-0C802089D829&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/"name="microflashPlayer"></param><embed src="http://s.wsj.net/media/swf/microPlayer.swf" bgcolor="#FFFFFF" flashVars="videoGUID={0FFBACBA-6E59-4E2E-8033-0C802089D829}&playerid=4001&plyMediaEnabled=1&configURL=http://m.wsj.net/video-players/&autoStart=false" base="http://s.wsj.net/media/swf/" name="microflashPlayer" width="640" height="360" seamlesstabbing="false" type="application/x-shockwave-flash" swLiveConnect="true" pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"></embed><br />[ See post to watch video ]</div></object></p>
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		<title>Ad Sales, Pay Walls, and Absolutely Nothing About iPads at the New York Times Earnings Call</title>
		<link>http://allthingsd.com/20100210/live-ad-sales-pay-walls-and-ipads-at-the-new-york-times-earnings-call/</link>
		<comments>http://allthingsd.com/20100210/live-ad-sales-pay-walls-and-ipads-at-the-new-york-times-earnings-call/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 16:01:05 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=16146</guid>
		<description><![CDATA[The New York Times said things got better--or, if you like, no worse--during the last quarter of 2009. But investors are disappointed that the publisher isn't more optimistic about 2010, and they're pushing shares down this morning. Let's see if the paper's executives can turn that around during their earnings call.]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://mediamemo.allthingsd.com/20100210/as-predicted-a-not-terrible-quarter-for-the-new-york-times-print-ads-shrink-less-and-the-web-actually-grows/">New York Times said things got better</a>&#8211;or, if you like, no worse&#8211;during the last quarter of 2009. But investors are disappointed that the publisher isn&#8217;t more optimistic about 2010, and they&#8217;re pushing shares down this morning.</p>
<p>Let&#8217;s see if the paper&#8217;s executives can turn that around during their earnings call. We&#8217;ll also be looking for any updates the Times can provide on its pay wall plans, and, of course, its role in the launch of the Apple iPad.</p>
<p>UPDATE: As I noted below, though the New York Times (NYT) was a featured partner at the launch of Apple&#8217;s (AAPL) iPad, even sending a small team to Cupertino to create an app a few weeks before the event, there was zero discussion about iPads today.</p>
<p>CEO Janet Robinson made a generalized comment about the growth of the Times&#8217;s mobile distribution, but that was it. And not a single analyst showed any interest in this stuff&#8211;a good reminder that neither the Times nor Wall Street expects the iPad to be material to the company&#8217;s business for quite some time.</p>
<h4 class="subhed">Liveblog</h4>
<p>On the call: CEO Janet Robinson, CFO Jim Follo, Times Media Group boss Scott Heekin-Canedy, and Digital boss Martin Nisenholtz</p>
<p>In a preamble, CEO Robinson highlights cost-cutting, balance sheet repair, and asset sales (radio station, but not the Boston Globe; the company is still looking at selling its stake in the Boston Red Sox&#8211;the process is &#8220;complicated&#8221; and is &#8220;taking longer than anticipated&#8221;).</p>
<p>Robinson recaps the pay wall plan, metered approach, etc. Nothing new here so far.</p>
<p>The paper is waiting until 2011 to deploy the pay wall, she explains, because it wants to make &#8220;subscribing as smooth and easy as possible&#8230;.It will take some time to build, deploy and test the best systems.&#8221;</p>
<p>Robinson offers a few revenue details, primarily a recap of the earnings release.</p>
<p>Ads by category: National ads down 12 percent, retail down 23 percent, classifieds down 27 percent.</p>
<p>News media online grew four percent, primarily from display advertising (the rest of online growth comes from About.com).</p>
<p>Print ad category decreases came from Hollywood, among others. Ad category increases: Print auto, health care, packaged goods.</p>
<p>Circulation revenue is up because of newsstand, price increases. The Times is benefiting from declines at other papers, because as local papers cut back, it is offering more info than ever. Robinson notes  expansion by the paper into local news in the Chicago and San Francisco markets, adding that there are plans on going local in &#8220;several&#8221; other key markets</p>
<p>Time to brag about new mobile products and applications. The paper counted 75 million page views from mobile and apps in December, and the iPhone app has been downloaded three million times since launch.</p>
<p>Back to digital: Display ads are up, classifieds down; they improved &#8220;significantly&#8221; as Q4 progressed.</p>
<p>About.com is still the Times&#8217;s digital cash machine: Revenue is up 22 percent, and operating profit grew from $10 million to $18 million.</p>
<p>Overall, Internet businesses are up 10 percent and accounted for 15 percent of revenue for the quarter. Online advertising revenue accounted for 23 percent of ad revenue of the quarter.</p>
<p>&#8220;Limited&#8221; visibility for 2010, which is what&#8217;s upsetting The Street, supposedly. But the paper is still &#8220;realigning&#8221; its cost base.</p>
<p>CFO Jim Follo&#8217;s comments may not interest all readers except for this part: The Times is continuing to reduce headcount, he notes, which dropped by 18 percent in 2009. The company is also looking at the benefit structure for both employees and retirees. It froze that awesome supplemental retirement plan that pays certain retirees a very lucrative pension.</p>
<p>We&#8217;ve been benefiting from a drop in newsprint prices last couple years, Follo notes, though suppliers are trying to raise prices again, but there&#8217;s a supply glut, so we think they&#8217;ll have a tough time doing that.</p>
<p>No big capital spending projects are planned. [Presumably, the pay wall is not that expensive to build.]</p>
<p>[Aside: Interesting that NYT.com GM Denise Warren, who's normally on these calls, isn't on today's.]</p>
<h4 class="subhed">Questions and Answers</h4>
<p><strong>Question:</strong> More color on advertising, please. </p>
<p><strong>Scott Heekin-Canedy:</strong> We have some optimism, but advertisers are &#8220;guarded,&#8221; and ads are still bought&#8211;or retracted&#8211;at the last minute, as they were last year.</p>
<p>Tech, media, health care, and auto ad categories all look promising. The mix is &#8220;definitely different&#8221; from last year &#8220;when it seemed like every single category was down.&#8221; Now, many categories are showing &#8220;flat to significant growth.&#8221;</p>
<p><strong>Question:</strong> Are you still optimistic that you can reach a deal on the Red Sox?</p>
<p><strong>Robinson:</strong> &#8220;Yes we are.&#8221; Lots of due diligence, lots of different properties (stake in team, stadium, network, etc.).</p>
<p><strong>Q:</strong>  What are incremental costs of setting up a pay wall?</p>
<p><strong>Robinson:</strong> &#8220;We feel this is an elegant solution,&#8221; but we want to wait the year and make sure we&#8217;re well prepared, etc. Again, integrating home delivery and digital is crucial. </p>
<p><strong>Nisenholtz:</strong> Regarding cost, there will be a &#8220;modest operating cost&#8221; to deploy the tech. We&#8217;re hiring a &#8220;handful&#8221; of people to do that and deploying &#8220;modest&#8221; capital, but it&#8217;s not material.</p>
<p>[Apology: I missed a question on ad categories, though it seems to reprise the earlier question.]</p>
<p><strong>Q:</strong> Can you give us a sense of additional cost-savings you can extract this year? </p>
<p><strong>Follo:</strong> Nope.</p>
<p><strong>Q:</strong> Will your headcount go down again in 2010? </p>
<p><strong>Follo:</strong> Yes.</p>
<p>[Missed another question here.]</p>
<p>Next a question about the tax rate, which I can&#8217;t imagine anyone reading this cares about.</p>
<p><strong>Q:</strong> Can you tell us more about January ad trends, i.e., how much is national vs. local? </p>
<p><strong>Robinson:</strong> We won&#8217;t break that out (anymore). </p>
<p><strong>Q:</strong> Was it materially better than Q4? </p>
<p><strong>Robinson:</strong> She repeats her earlier comments from the release. &#8220;Very good performance&#8221; on the digital side of business. December was particularly good, but we&#8217;re not going to be more specific about January. </p>
<p><strong>Heekin-Canedy:</strong> That said, we don&#8217;t think January is much of an indicator about the rest of the year, anyway. Different beast, not much connection between December [when people were dumping leftover dollars].</p>
<p>[There's a <em>giant</em> disconnect between analysts and the chattering classes here. If the latter ran the call, this would be about nothing but iPad, iPad, iPad. But we're 48 minutes in, and zilch so far. Which is a good reminder: No matter what launches with the tablet this year, this stuff isn't going to have a big impact on Big Media for quite some time.]</p>
<p><strong>Q:</strong> Where is growth coming from at About.com? </p>
<p><strong>Robinson:</strong> Both consumer packaged goods and display ads. We&#8217;ve upgraded the sales channel to go after display and that&#8217;s helped a lot. </p>
<p><strong>Nisenholtz:</strong> Strong categories include CPC, travel, education and financial services. There&#8217;s also retail strength. </p>
<p><strong>Q:</strong> Are CPGs new to About.com? </p>
<p><strong>Nisenholtz:</strong> Yeah. Well, not exactly. It&#8217;s a big site, lots of reach. But we&#8217;ve updgraded the sales team and the increase there is part of the payoff. We reach a lot of moms. The Web site skews female.</p>
<p><strong>Q:</strong> You may end up paying $60 million to $80 million back into the pension plan. When could that come? Q4? </p>
<p><strong>Follo:</strong> Could be sooner than that. We&#8217;re in a good position regarding liquidity.</p>
<p>[The final question is about joint ventures that you don't care about.]</p>
<p>And that&#8217;s it for the call.</p>
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		<title>Condé Nast's Offering for Apple's Mystery Tablet: Wired Magazine</title>
		<link>http://allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/</link>
		<comments>http://allthingsd.com/20091118/conde-nasts-offering-for-apples-mystery-tablet-wired-magazine/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 21:19:42 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=13025</guid>
		<description><![CDATA[Here's yet another content creator that's convinced Apple has a tablet device in the works: Cond&#233; Nast says it will have a digital version of Wired magazine ready for the purported gadget by the middle of next year and will eventually create similar versions for all of its 18 titles.

But Cond&#233;, like other publishers, says Apple won't actually talk to the company about its plans for the device--or even acknowledge that it has plans.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/11/cover_wired_190.jpg"><img class="alignright size-full wp-image-13028" title="cover_wired_190" src="http://mediamemo.allthingsd.com/files/2009/11/cover_wired_190.jpg" alt="cover_wired_190" width="190" height="259" /></a>Here&#8217;s yet another content creator convinced that Apple has a tablet device in the works: Condé Nast says it will have a digital version of Wired magazine ready for the rumored gadget by the middle of next year and will eventually create similar versions for all of its 18 titles.</p>
<p>But Condé, like other publishers, says Apple (AAPL) won&#8217;t actually talk to the company about its plans for the device, or even acknowledge that it <em>has</em> plans.*</p>
<p>Condé&#8217;s plan, meanwhile, is to create digital versions of its magazines that will work on all the upcoming tablets, using new software from Adobe (ADBE). Those tablets aren&#8217;t actually on the market yet, but the publisher says it&#8217;s confident that we&#8217;ll soon see multiple versions of machines featuring large color touchscreens and wireless connections.</p>
<p>So who&#8217;s going to make those gadgets? Condé Nast CEO Chuck Townsend says his company is working closely with Hewlett-Packard (HPQ) and that it has also been communicating its plans to Apple. But Townsend made a point of saying that Apple executives themselves refuse to acknowledge that they&#8217;re actually planning a tablet: &#8220;They&#8217;re not talking to anybody openly,&#8221; he says.</p>
<p>Adobe is creating a publishing tool for the new format, as well as magazine-reader software that may come pre-installed on the devices or may require a download. The software company says it is working exclusively with Condé now, but will offer its tools to other publishers next year.</p>
<p>[Important technical point several readers have brought up: Adobe says its new reader software will run using its <a href="http://get.adobe.com/air/">AIR platform</a>, which works on multiple operating systems, including Apple's desktop system. But neither AIR nor Adobe's flash software works on Apple's iPhone, so if the new mystery device runs on that operating system, there's a problem. I'm following up with Adobe to see what it has to say. UPDATE: <a href="http://mediamemo.allthingsd.com/20091119/can-adobe-and-apple-play-nicely-when-and-if-the-tablet-shows-up/">Here's Adobe's response</a>.]</p>
<p>Condé says its work with Adobe won&#8217;t preclude the company from joining the <a href="http://mediamemo.allthingsd.com/20091002/publishers-like-time-inc-s-hulu-for-magazines-proposal-what-will-apple-and-amazon-say/">&#8220;Hulu for magazines&#8221;</a> storefront/distribution joint venture it has been discussing with Time Warner&#8217;s (TWX) Time Inc. and <a href="http://mediamemo.allthingsd.com/20091111/strength-in-numbers-news-corp-may-join-time-inc-s-hulu-for-magazines/">other publishers</a>. &#8220;Those discussions are ongoing and important and imminent,&#8221; Townsend says.</p>
<p>Okay. So what will Condé&#8217;s magazines look like once the tablets appear? The publisher has been showing a demo video to advertisers, industry executives and employees, and I&#8217;m trying to convince the company to show it to the rest of the world. (UPDATE: <a href="http://mediamemo.allthingsd.com/20091121/another-loud-fuzzy-peek-at-wireds-tablet-edition/">Here&#8217;s a partial, low-quality version of the video</a>).</p>
<p>But until then, you can get a sense of it by checking out the publisher&#8217;s first attempt to port a magazine to the iPhone, which was released today at the <a href="http://bit.ly/2q32Nq">iTunes App Store</a>.</p>
<p>Like the <a href="http://mediamemo.allthingsd.com/20091020/conde-nast-tries-turning-the-app-store-into-a-newsstand-will-you-buy-gq-for-your-iphone/">iPhone version of GQ&#8217;s December issue</a>, Condé says its tablet magazines will feature the same content found in the print versions, including original advertising, with the ability to view pages in their original form or in formats designed specifically for the device. They will also import multimedia content, like videos, and offer the ability to synch up with social networks and other Web sites.</p>
<p>Condé also thinks the business model for its tablet mags will mirror that of its iPhone app. The company intends to charge readers for each title, and it plans to convince the Audit Bureau of Circulations, the magazine industry&#8217;s standards board, that its online sales are equivalent to newsstand sales. That will allow Condé to charge advertisers the same rate as for print ads.</p>
<p>If all of this works, it&#8217;s a dream scenario for Condé and other publishers. The magazine industry gets to keep the revenue streams its print publications generate without having to make the &#8220;analog dollars for digital pennies&#8221; discount that the Web requires. Meanwhile, Condé gets to bask in the benefits of digital&#8211;lower distribution costs, more engagement with readers.</p>
<p>Or put another way: Publishers hope the new devices will repair all the value destruction the Web has wrought.</p>
<p>But all of this assumes that consumers, who&#8217;ve shown no inclination to pay for this stuff on the Web, will be willing to pay for it once it appears on devices no one owns yet. We&#8217;ll find out soon enough.</p>
<p>*One possible exception is the <a href="http://mediamemo.allthingsd.com/20091027/what-does-the-new-york-times-really-know-about-apples-tablet-i-aint-sayin-says-editor-bill-keller/">New York Times</a> (NYT), where editor Bill Keller refuses to talk about possible talks with Steve Jobs and company.</p>
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		<title>All The News We'll Pay For: Why Newspapers' Shrinking Circulation Isn't All Bad</title>
		<link>http://allthingsd.com/20091027/all-the-news-well-pay-for-papers-circulation-shrink-helps-boost-revenue/</link>
		<comments>http://allthingsd.com/20091027/all-the-news-well-pay-for-papers-circulation-shrink-helps-boost-revenue/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 10:00:24 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=12392</guid>
		<description><![CDATA[No surprise that Americans are dropping their newspaper subscriptions, as a new batch of numbers from the Audit Bureau of Circulations showed yesterday. But before you file this under "death of newspapers," something to ponder for a second: This might not be the worst news in the world.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/05/newspaperless.jpg"><img class="alignright size-medium wp-image-7276" title="newspaperless" src="http://mediamemo.allthingsd.com/files/2009/05/newspaperless-250x174.jpg" alt="newspaperless" width="250" height="174" /></a>No surprise that Americans are dropping their newspaper subscriptions, as a new batch of numbers from the Audit Bureau of Circulations showed yesterday. But before you file this under &#8220;death of newspapers,&#8221; do ponder this for a second: Declining circulation might not be the worst news in the world.</p>
<p>Tough times have forced many papers to rethink their circulation strategies. An obvious conclusion: Much of the money publishers were spending to print and deliver dead trees has gone to waste. New strategy: Print fewer copies, and charge more for the ones you do sell.</p>
<p>That&#8217;s a tactic, not a strategy, but in the near-term it might work.</p>
<p>In its last quarter, for instance, the <a href="http://mediamemo.allthingsd.com/20091022/new-york-times-delivers-some-not-terrible-news-earnings-ad-sales-better-than-expected/">New York Times</a> (NYT),  saw its daily circulation drop by more than seven percent, but saw circulation revenue jump 6.7 percent, due to price increases. Last spring a single copy of the Times at a newsstand jumped from $1.50 to $2.00, and a Sunday Times now costs a staggering $6. But people are buying them.</p>
<p>Meanwhile, News Corp. (NWS), which owns The Wall Street Journal as well as this Web site, has been steadily increasing the WSJ price. And circulation revenue is up at the McClatchy (MNI) and Media General (MEG) chains.</p>
<p>Again, the industry can&#8217;t shrink its way to recovery. There are fewer people paying for news&#8211;on or offline&#8211;than there have been in <a href="http://newsosaur.blogspot.com/2009/10/record-plunge-newspaper-circ-at-pre_26.html">decades</a>, and there&#8217;s no way to paint this as a positive. But the people who still subscribe to papers value them, and it would be foolish not to capitalize on that. <a href="http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1004030291">Editor &amp; Publisher</a>:</p>
<blockquote class="memo"><p>There are several reasons as to why circulation keeps dropping, aside from former readers who have kicked the print edition to the curb. Publishers have been purposely pulling back on certain types of circulation, including hotel, employee and third-party sponsored copies. No longer are they distributing newspapers to the outer reaches of the core market. The cost of delivery and the cost of materials have forced publishers to scale back.</p>
<p>Another shift has occurred: volume has taken a back seat to dollars.</p>
<p>Several major newspapers across the country have aggressively hiked prices of single-copy and home-delivered papers in search of circulation revenue and a renewed focus on loyal readers. Circulation is guaranteed to go down as prices go up, but publishers have opted to wring more revenue from readers as advertisers keep their coffers closed.</p></blockquote>
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		<title>Condé Nast Tries Turning the App Store Into a Newsstand: Will You Buy GQ for Your iPhone?</title>
		<link>http://allthingsd.com/20091020/conde-nast-tries-turning-the-app-store-into-a-newsstand-will-you-buy-gq-for-your-iphone/</link>
		<comments>http://allthingsd.com/20091020/conde-nast-tries-turning-the-app-store-into-a-newsstand-will-you-buy-gq-for-your-iphone/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:26:56 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=12256</guid>
		<description><![CDATA[Cond&#233; Nast is still in layoff mode, but that hasn't stopped the publisher from putting together an app worth writing about. It's part of a digital magazine strategy that actually makes some sense.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/10/megan-fox-gq-october-2008-06-771162.jpg"><img class="alignright size-medium wp-image-12259" title="megan-fox-gq-october-2008-06-771162" src="http://mediamemo.allthingsd.com/files/2009/10/megan-fox-gq-october-2008-06-771162-231x300.jpg" alt="megan-fox-gq-october-2008-06-771162" width="231" height="300" /></a>I&#8217;ve all but declared a moratorium on &#8220;Company X has an iPhone app&#8221; stories&#8211;memo to PR folk: There are now <a href="http://seekingalpha.com/article/167404-apple-f4q09-qtr-end-9-26-09-earnings-call-transcript?page=-1"><em>85,000 apps</em></a>&#8211;but this one is actually interesting: Cond&eacute; Nast is turning the app into a digital magazine.</p>
<p>The publisher plans to start selling digital copies of its print titles via a yet-to-be-approved app. Cond&eacute; will start with the December issue of GQ, which it will sell for $2.99 (versus a newsstand price of $4.99), but the idea is that the publisher can use the same technology to sell other issues of other magazines down the road.</p>
<p>Cond&eacute; says the GQ digital issue will replicate the print one on a page-by-page basis, including the ads. Digital bonuses include related videos, as well as links to sites for products (clothing, music, etc.) featured in the issue.</p>
<p>I wasn&#8217;t able to attend Cond&eacute;&#8217;s presentation this morning, so I can&#8217;t tell you how its attempt to transfer a rich glossy magazine onto a phone (or iPod touch) actually works. But for now, I&#8217;ll take the company&#8217;s word for it and assume that it&#8217;s a nice alternative to carrying around some dead trees.</p>
<p>The interesting question is the business model, which I think has some real potential. This doesn&#8217;t solve Cond&eacute;&#8217;s core problem&#8211;its <a href="http://mediamemo.allthingsd.com/20091009/conde-cuts-continue-15-at-digital-more-to-come/">costs are too high</a> to <a href="http://mediamemo.allthingsd.com/20091014/condes-cuts-come-to-vogue/?mod=ATD_sphere">support</a> its <a href="http://mediamemo.allthingsd.com/20090721/heres-why-mckinseys-coming-to-conde-nast-the-coming-black-september/">shrinking ad revenue</a>&#8211;but it does have several things going for it.</p>
<p>For one, this approach reaches its potential readers where they are: I don&#8217;t want to read a magazine at my desk, and I&#8217;m far from sold on the idea of buying a specialized reader to consume it digitally. Getting it to me on my phone, which goes wherever I do, is the way to go.</p>
<p>It also generates some (potential) additional revenue for Cond&eacute; Nast right off the bat without creating a channel conflict with its analog product line: Cond&eacute; will be able to count any magazines sold via its app platform toward its audited circulation numbers, a trick that no publisher has been able to pull off with Web products so far. Meanwhile advertisers in the print publication who want to add digital links to the iPhone version will pay a premium, Cond&eacute; says. <em>And</em> the publisher has been able to extract additional dollars from Grey Goose and Gillette, which will be &#8220;premium sponsors&#8221; of the GQ issue.</p>
<p>Bonus upside: Cond&eacute; says the technology it has assembled for this effort should work well for future Apple (AAPL) products, like, say, its mythical tablet. &#8220;We think that the minute Apple is ready, if they ever are, to announce that they&#8217;re going forward with a tablet, that we&#8217;ll be ahead of everybody,&#8221; says Sarah Chubb, president of Cond&eacute; Nast Digital.</p>
<p>This doesn&#8217;t solve the distribution issue that Cond&eacute; and other publishers have with Apple, Amazon (AMZN) and other potential digital delivery outfits: Apple, not Cond&eacute;, will control the billing relationship for the app. But then again, Cond&eacute; doesn&#8217;t get to interact with you when you buy a magazine at a newsstand either, so at least it&#8217;s not getting disintermediated.</p>
<p>The question, as always, is whether customers are willing to pay anything at all for content they&#8217;ve been getting free on the Web. I still think we&#8217;re going to end up with a small segment of people willing to pay up for specialized stuff and a very large group that are going to end up with free things of <a href="http://mediamemo.allthingsd.com/20091020/rise-of-the-machines-why-demand-media-is-worth-more-than-the-new-york-times/">dubious value</a>. It would be great to be proved wrong, though.</p>
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		<title>The Web Helped Kill Gourmet? If So, Now I Hate the Internet!</title>
		<link>http://allthingsd.com/20091006/the-web-helped-kill-gourmet-if-so-now-i-hate-the-internet/</link>
		<comments>http://allthingsd.com/20091006/the-web-helped-kill-gourmet-if-so-now-i-hate-the-internet/#comments</comments>
		<pubDate>Tue, 06 Oct 2009 15:39:24 +0000</pubDate>
		<dc:creator>Kara Swisher</dc:creator>
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		<guid isPermaLink="false">http://kara.allthingsd.com/?p=19142</guid>
		<description><![CDATA[Let's all agree first to blame owner Condé Nast for deciding to shutter Gourmet--the elegant and iconic magazine, which has been around since 1941, after the November issue.

While circulation remained steady at Gourmet at just under one million monthly paying subscribers, Condé Nast Chief Executive Officer Chuck Townsend pointed to a fall-off in advertising spending by luxury brands that result in a money-losing mess.

But some are blaming a movement of readers to the Web. Is it true?]]></description>
			<content:encoded><![CDATA[<p><a href="http://kara.allthingsd.com/files/2009/10/SS_GourmetSept09001-326x448.jpg"><img src="http://kara.allthingsd.com/files/2009/10/SS_GourmetSept09001-326x448-218x300.jpg" alt="SS_GourmetSept09001-326x448" title="SS_GourmetSept09001-326x448" width="218" height="300" class="alignright size-medium wp-image-19145" /></a></p>
<p>Say it ain&#8217;t so.</p>
<p>Having fully embraced the Internet&#8211;sometimes to much disdain from old media colleagues back in the day&#8211;since the early 1990s as the way of the future in publishing, and even going to far as to abandon a career in print forever some years ago, BoomTown is bereft at the <a href="http://mediamemo.allthingsd.com/20091005/here-are-the-conde-cuts-modern-bride-elegant-bride-gourmet-cookie-closed/">news yesterday that Gourmet magazine was being shish-kababbed</a>.</p>
<p>Gourmet has been, since I started reading it as a young girl, one of the more perfect magazines&#8211;full of glamorous travel locales, stunning photos of food and sumptuous prose, all beautifully edited.</p>
<p>Let&#8217;s all agree first to blame owner Condé Nast, the famed magazine unit of privately held Advance Publications, for deciding to shutter the elegant and iconic Gourmet&#8211;which has been around since 1941&#8211;after the November issue.</p>
<p>While circulation remained steady at Gourmet at just under one million monthly paying subscribers, Condé Nast Chief Executive Officer Chuck Townsend pointed to a fall-off in advertising spending by luxury brands that resulted in a money-losing mess.</p>
<p>But, in a follow-up piece in The Wall Street Journal, titled <a href="http://online.wsj.com/article/SB125478578537966053.html">&#8220;Gourmet Magazine&#8217;s Demise Gives Readers Empty Feeling,&#8221;</a> plunging newsstand sales were also noted, apparently due in part to the impact of the Web.</p>
<p>&#8220;Gourmet has had to compete with food-related Web sites, which are often free and contain up-to-the-minute content,&#8221; said the Journal article.</p>
<p>In other words, the same thing that is occurring in <em>all arenas</em>&#8211;from food to tech to fashion to news&#8211;was left unsaid.</p>
<p>As in: The scourge of the Internet, laying waste to all those it comes in contact with.</p>
<p>But I dearly hope that this episode with Gourmet does not become another one of those death-by-digital cautionary tales, a case study that no one can sustain this kind of highbrow, expensive-to-make print media anymore, even the free-spending types at Condé Nast.</p>
<p>I am not sure that&#8217;s exactly true, though, since the analog experience Gourmet provided was not the same as what&#8217;s on the Web, which is what probably kept its circulation steady over the years.</p>
<p>It was clearly an issue of the econalypse&#8211;obviously helped along by the fact that people&#8217;s reading habits are shifting to online, thought that&#8217;s not the root issue.</p>
<p>That&#8217;s why Townsend added that Gourmet might live on in books, on television and, most likely of all, on the Internet.</p>
<p>That Gourmet already has a dullish Web site was not mentioned since it is free and not particularly different from the magazine&#8211;a decent repurposing, but a repurposing nonetheless.</p>
<p>Now that there is no magazine to fill that Web void, it will be interesting to see if more could be done online with the iconic foodie brand.</p>
<p>Or not.</p>
<p>(That September cover picture above is a quince, by the way, which most would never really know without&#8211;um, er&#8211;the help of Gourmet.)</p>
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		<title>Sarah Palin Is a Hit for Vanity Fair. But She's No Jessica Simpson&#8211;Or Miley Cyrus!</title>
		<link>http://allthingsd.com/20090706/sarah-palin-is-a-hit-for-vanity-fair-but-shes-no-jessica-simpson-or-miley-cyrus/</link>
		<comments>http://allthingsd.com/20090706/sarah-palin-is-a-hit-for-vanity-fair-but-shes-no-jessica-simpson-or-miley-cyrus/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 20:05:08 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=8987</guid>
		<description><![CDATA[Vanity Fair's prescient decision to put all of Todd Purdum's Sarah Palin profile on the Web last week paid off big on Friday. But it would have done even better had the story featured a slideshow with photographs of attractive young women.]]></description>
			<content:encoded><![CDATA[<p><a href="http://mediamemo.allthingsd.com/files/2009/07/sarah-palin-vf.jpg"><img class="alignright size-medium wp-image-8990" title="sarah-palin-vf" src="http://mediamemo.allthingsd.com/files/2009/07/sarah-palin-vf-243x300.jpg" alt="sarah-palin-vf" width="243" height="300" /></a>The punditocracy is still trying to figure out why Sarah Palin is bailing on her day job. But over at Cond&eacute; Nast&#8217;s Vanity Fair, they&#8217;ve got better things to do&#8211;like tallying page views for Todd Purdum&#8217;s <a href="http://www.vanityfair.com/politics/features/2009/08/sarah-palin200908">buzzy feature story</a> on the soon-to-be former governor of Alaska.</p>
<p>The story went up on <a href="http://www.vanityfair.com/">VF.com</a> six days ago and has generated just under two million page views since then, says executive online editor Michael Hogan. (Disclosure: I&#8217;ve been a free-lance contributor to Vanity Fair&#8217;s <a href="http://www.vanityfair.com/online/newestablishment">&#8220;New Establishment&#8221;</a> list in the past and will be again this year). Had Palin not made her blockbuster announcement on the Friday before the Fourth of July, the piece would be doing even better: Vanity Fair generated more traffic on the Tuesday the story was posted than the day after Palin made her news.</p>
<p>Still, it&#8217;s a big coup for the magazine&#8217;s site. The only way to generate more attention would be to run a slideshow featuring young attractive women.</p>
<p>Which the site can also do: Its story-and-photo package on <a href="http://www.vanityfair.com/culture/features/2009/06/jessica-simpson-slideshow200906">Jessica Simpson</a>, which ran in May, attracted 5.5 million page views to the site over a two-day period. Vanity Fair has generated 85 million page views so far this year, Hogan says.</p>
<p>And if you <em>really</em> want to generate traffic, run slideshows featuring very young attractive women. Last year the magazine&#8217;s 18-picture slideshow featuring a kind-of-topless <a href="http://www.vanityfair.com/culture/features/2008/06/miley_slideshow200806?slide=2#globalNav">Miley &#8220;Hannah Montana&#8221; Cyrus</a> attracted some <a href="http://www.businessinsider.com/2008/4/topless-miley-cyrus-record-traffic-for-vanity-fair">18 million page views</a> in a couple of days.</p>
<p>None of that will be terribly surprising to people who&#8217;ve wallowed in Web publishing for any amount of time. What surprised me a bit, though, was Vanity Fair&#8217;s decision to publish the piece in its entirety from the start. Doesn&#8217;t that cannibalize newsstand sales?</p>
<p>Maybe, says Hogan. But &#8220;it&#8217;s an open question as to what costs newsstand and what doesn&#8217;t.&#8221; And as the magazine tries to figure that out, he says, it has been experimenting. Some stuff goes up online before the magazine hits newsstands, while other pieces won&#8217;t appear on the site until a month later.</p>
<p>In the case of the Palin piece, the magazine had originally prepared to run an excerpt/summary of the story at first, then make the whole thing available by the end of the month after the news cycle was extinguished.</p>
<p>But on Friday, June 26, a few days before the excerpt was scheduled to run online, the magazine rethought its plan, assuming that the piece would be widely quoted and discussed before most people would ever see it. &#8220;The PR department started getting concerned that it was going to be controversial, and they wanted people to read the whole thing, and draw their own conclusions,&#8221; Hogan says. The final call went to Editor-in-Chief Graydon Carter, who, I gather, isn&#8217;t really much of a Web guy.</p>
<p>Meanwhile, I&#8217;m still waiting to read <a href="http://www.vanityfair.com/online/politics/2009/06/the-man-who-crashed-the-world.html">Michael Lewis&#8217;s latest piece for the magazine, on AIG&#8217;s (AIG) notorious &#8220;financial products&#8221; division</a>. That one&#8217;s only available, for now, in excerpt form online, which means I&#8217;m actually going to have pay cash to read it, or wait a few hours&#8211;Hogan says it should be available in full later today.</p>
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		<title>Kindle Hikes Book Prices and Adds to My Ambivalence</title>
		<link>http://allthingsd.com/20090511/kindle-hikes-book-prices-and-adds-to-my-ambivalence/</link>
		<comments>http://allthingsd.com/20090511/kindle-hikes-book-prices-and-adds-to-my-ambivalence/#comments</comments>
		<pubDate>Mon, 11 May 2009 15:49:46 +0000</pubDate>
		<dc:creator>Dan Gillmor</dc:creator>
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		<guid isPermaLink="false">http://voices.allthingsd.com/?p=11644</guid>
		<description><![CDATA[Just when I was coming to terms with my ambivalence toward my Kindle e-book reader, Amazon and the publishers have gotten greedy.

I've had a love-hate relationship with the device since I bought my first one about 9 months ago.
As a frequent traveler and voracious reader, I've found the Kindle to be nearly ideal. I never have fewer than a dozen books in its memory, and they're always things I want to read.]]></description>
			<content:encoded><![CDATA[<p>Just when I was coming to terms with my ambivalence toward my Kindle e-book reader, Amazon and the publishers have gotten greedy.</p>
<p>I&#8217;ve had a love-hate relationship with the device since I bought my first one about 9 months ago. As a frequent traveler and voracious reader, I&#8217;ve found the Kindle to be nearly ideal. I never have fewer than a dozen books in its memory, and they&#8217;re always things I want to read.</p>
<p>As someone who believes we should often interact with media instead of passively consuming it, however, I don&#8217;t think much of the Kindle for any purpose other than reading a narrative. And given what a disaster &#8220;digital rights management&#8221; (DRM) is becoming for scholarship, culture and ultimately freedom, the device&#8217;s restrictions on how I can use what I&#8217;ve purchased are deeply troubling.</p>
<p>Still, I&#8217;ve been using it with some degree of satisfaction (as have enough other people to have helped boost Amazon&#8217;s stock price, so as the holder of several hundred shares I&#8217;m slightly better off in that way, too). The second-generation model improved nicely on the first&#8211;among other things, fixing some user-interface quirks, letting me charge it via a USB cable, and boosting the battery life.</p>
<p>The books I load onto the device fall generally under the casual entertainment category. I buy a Kindle book the way I buy a movie ticket (or did before going to theaters became such a crappy experience).</p>
<p>These are books, like most movies, that I&#8217;ll read or watch once and forget about. A physical book is more like a DVD&#8211;something I want to own and enjoy again and again.</p>
<p>So the kinds of books I tend to buy for the Kindle are the sort I&#8217;d often pick up at an airport newsstand, namely mysteries, thrillers and semi-trashy novels that I&#8217;d sometimes leave in hotels or airplane seat-back pockets once I’d finished them. (I also subscribe to several magazines, and consider it a favor not to see the advertising.)</p>
<p>Once I got accustomed to reading e-books, I started doing something that had been out of character in the analog era: buying new books that, in print, were available in hardcover only. Why? The price, typically $10 (okay, one penny less), was right. In fact, my new-book purchases soared.</p>
<p>But not for long. In recent weeks, Amazon (AMZN) or the publishers (or both) have done their best to deter me from buying the latest releases. Prices have gone up, way up.</p>
<p>Now, I often find books for which I&#8217;d have gladly paid $10 listed at $14 or $15. I save these to a list I keep on the Amazon website, called &#8220;Too expensive for Kindle,&#8221; and periodically check to see if the price has dropped. So far, not yet on any of these.</p>
<p>Hiking prices this way creates a bad deal for the customer. Amazon&#8217;s price for a new hardcover is typically just a couple of dollars higher. This means I could buy the hardcover, read it and donate it to my local library, and&#8211;after the tax deduction&#8211;come out ahead. I&#8217;d do even better taking the book to my local used-book store and getting cash.</p>
<p>But I almost never buy new hardcovers of books I don&#8217;t expect to reread or use as a reference, because a) I&#8217;m kind of cheap; and b) I can stand waiting for the paperback. So if prices stay high, I stay away.</p>
<p>Now, sellers have every right to charge more for popular books, especially when they&#8217;re new. This is basic supply and demand. But when the price only makes sense for people who consider the ultra-portability of an e-book paramount, that&#8217;s a turnoff for other potential buyers.</p>
<p>As a customer I also understand supply and demand. My demand is extremely elastic, and in this case it&#8217;s snapped.</p>
<hr />
<p>Last week&#8217;s introduction of the Kindle DX was framed in many ways by different constituencies, but I was taken aback by the praise heaped on the device by several newspaper people, including the CEO of the New York Times Co. (NYT) (in which I also own a small amount of stock). Newspapers aren&#8217;t going to fix their considerable woes with Kindles, and anyone who thinks so lives in a fantasy world.</p>
<p>The DX, with its bigger screen, strikes me as potentially useful in several ways, possibly including the textbook function that Amazon hopes to jumpstart with the help of several universities (including the one that employs me). But if textbook publishers don&#8217;t radically cut prices on the outrageously expensive books they sell, they will find themselves creating a strong incentive for precisely what they don&#8217;t want: unauthorized copying.</p>
<p>I suspect the DX will prove most useful in more prosaic ways. For example, it could be a nearly ideal container and viewer for technical documentation&#8211;thick manuals that need periodic updating, where the cost of printing is prohibitive and the bulk of the books is daunting for the user.</p>
<hr />
<p>Will all of this be made moot by the widely anticipated Apple (AAPL) &#8220;NetPad&#8221; or whatever it&#8217;s going to be called? I refer to a device that looks like a larger version of the iPod Touch, which would be a wonderful mobile multimedia player, among other likely capabilities.</p>
<p>I doubt it. If you enjoy severe eye strain, reading books on a back-lit, glossy display is just the ticket. The passive displays on Kindles, the Sony (SNE) e-reader and other such devices are much better for this kind of reading.</p>
<p>One size does not fit all in the emerging world of devices. Then again, one carry-on bag doesn&#8217;t hold all devices. For now, however, the Kindle has a place in mine.</p>
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		<title>[UPDATE] Time Inc. Layoffs: Publishers, Top Execs at Southern Progress and Cooking Light Out</title>
		<link>http://allthingsd.com/20081119/time-inc-layoffs-cottage-living-yesterday-hundreds-today/</link>
		<comments>http://allthingsd.com/20081119/time-inc-layoffs-cottage-living-yesterday-hundreds-today/#comments</comments>
		<pubDate>Wed, 19 Nov 2008 16:38:27 +0000</pubDate>
		<dc:creator>Peter Kafka</dc:creator>
				<category><![CDATA[Media]]></category>
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		<guid isPermaLink="false">http://mediamemo.allthingsd.com/?p=1207</guid>
		<description><![CDATA[Time Inc. is cutting something like 600 employees, but for the past few weeks it has been doing so in small steps: 10 here, 30 there. That will change today when up to 250 people at Time Warner's magazine unit are expected to get pink-slipped. Leaving the company along with them, executives from Cooking Light and Southern Progress.]]></description>
			<content:encoded><![CDATA[<p>Time Inc. is cutting something like 600 employees, but for the past few weeks it has been doing so in small steps: <a href="http://mediamemo.allthingsd.com/20081114/more-time-inc-cuts-instyle-web-exec-plus-reader-mail/">10 here</a>, <a href="http://mediamemo.allthingsd.com/20081114/time-inc-layoff-update-30-from-essence-entertainment-weekly-many-more-to-come/">30 there</a>. That will change today, reports the <a href="http://www.nypost.com/seven/11192008/business/the_worst_of_time_s__for_250_139439.htm">New York Post&#8217;s Keith Kelly</a>, when up to 250 people at Time Warner&#8217;s (TWX) magazine unit are expected to get pink-slipped.</p>
<p>Kelly&#8217;s number for today &#8220;may be on the high side,&#8221; a person familiar with the matter counsels me. In any event, I expect to have more details later in the day. As always, I value your input, and I keep all correspondence anonymous: <a href="mailto:peter@allthingsd.com">peter@allthingsd.com</a>.</p>
<p>In the meantime, an update on this week&#8217;s cuts: I&#8217;m told Time Europe editor William Green and senior editor James Graff were laid off via phone yesterday, and that more cuts in the London office are expected today. And four-year-old Cottage Living magazine has been shut down, which means that 38 out of 47 people who worked on that title are out of work; the remainder will be placed elsewhere in the group. Announced along with the job cuts today were the departures of executives from Cooking Light and Southern Progress. Chris Allen, Senior Vice President and Publisher of Cooking Light is resigning his position, as are Southern Progress execs Bruce Akin, Karla Hardy and Dick Gardner. Here are the memos:</p>
<blockquote><p>November 18, 2008</p>
<p>To:Time Inc. Employees<br />
From:Sylvia Auton<br />
Re: Cottage Living Magazine</p>
<p>I regret to inform you that we will no longer be producing Cottage Living magazine. The November/December 2008 issue, on newsstands now, will be the magazine’s last. Cottageliving.com will also shutdown. However, the company will keep the brand alive in one of its other leading shelter titles and these plans will be finalized over the next few weeks.</p>
<p>Since its inception, Cottage Living attracted significant advertiser support and fostered a loyal following among readers. However, the economic downturn has particularly affected the shelter market and while the brand was genuinely loved by readers and advertisers alike, the economy inhibited its ability to grow and therefore, sadly, we had to make the decision to close it.</p>
<p>Cottage Living launched with a unique editorial mission. Its readership celebrated community and character over conformity, personality rather than perfection, and informality instead of pretension. The brand’s tagline: &#8216;life just right,&#8217; showed how one could ‘live large,’ even luxuriously, in a lighter footprint.</p>
<p>Launched in September 2004 with a circulation of 500,000, the brand quickly grew to 650,000 in January/February 2005. One year later, Cottage Living increased its rate base to 900,000, and then to one million in January/February 2007. Cottage Living also produced many one-time special-interest publications including Cottage Christmas and Cottage Makeovers.</p>
<p>Cottage Living also received many industry accolades including AdWeek’s &#8217;2005 Startup of the Year&#8217; and Advertising Age’s &#8217;2005 Launch Worth Watching.&#8217; It was also named to AdWeek’s &#8216;Hot List&#8217; 10 Under 50 list for two consecutive years: 2006 and 2007.</p>
<p>I want to thank the many dedicated and talented Cottage Living staffers. It was developed, edited and published by some of the best talent in the business and we can remain proud of its many achievements.</p>
<p>S.A.&#8221;</p></blockquote>
<hr />
<blockquote><p>
Subject: Staff Announcement<br />
To:       Lifestyle Business Unit Employees<br />
From:   Sylvia Auton and Steve Sachs<br />
Re:       Staff Announcement  </p>
<p>With the departure of Bruce Akin, we’re pleased to announce that Bruce Larson will assume the role of Senior Vice President and the lead executive in charge of SPC operations for Time Inc. He will be responsible for the general management of all operations in the Birmingham office, Oxmoor House and Southern Living at HOME. </p>
<p>Bruce joined the company in 1991 as a manager of corporate reporting. Over the last 17 years he has been promoted numerous times and has held jobs in a variety of areas, from corporate accounting to IT to consumer marketing and production.</p>
<p>During his tenure with Southern Progress, Bruce has shown outstanding decision-making and leadership skills and has been a key player responsible for the strong financial growth the company has enjoyed over the years. </p>
<p>Please join us in congratulating Bruce on his new assignment.&#8221;
</p></blockquote>
<hr />
<blockquote><p>
To:  Southern Progress Colleagues<br />
From:  Bruce Larson </p>
<p>I regret to announce that two longtime, trusted Southern Progress colleagues, Karla Hardy and Dick Gardner, have decided to retire at the end of the year. </p>
<p>Karla has been a steady presence in our advertising production circles ever since she joined the company in 1977 as advertising traffic manager for Progressive Farmer. In 1985, she accepted a position as assistant to the editor and advertising/production coordinator for Southern Living Classics, which merged later that year with the newly acquired Southern Accents, where she eventually moved up to advertising production manager. When we launched Coastal Living, Karla began working on both titles, and in 2007 she began helping manage advertising production for Cottage Living as well. And let’s not forget her work on Entrée. With her incredible depth of knowledge of advertising production and her keen eye for detail, it’s no wonder that Karla is so highly regarded. She knows how to best position each ad for space efficiency and visibility, and she knows how to work with our sales staff and advertisers to ensure that everyone is happy with the outcome. </p>
<p>Dick began his Southern Progress career just nine months after Karla, back in 1978. He spent the first 13 years of his SPC career on the corporate side, managing building operations, office services, and purchasing, before moving to the magazine side of the business as financial manager for Southern Living and Southern Accents. In 1995, he was named general manager of Southern Accents. One short year later, he added responsibility for the soon-to-be-launched Coastal Living. In 2004, he was named vice president and general manager for Coastal Living alone, and in 2007 he took on the GM role for Cottage Living as well. Dick is well respected for his wisdom, leadership. and kindness, not to mention his astute business sense. He knows his titles—and his staff—inside and out and never fails to find the right solution to any challenge. Plus, he has a great sense of humor. </p>
<p>There have been several times over the years when both Dick and Karla have been counted on to work on more than one title—a sure sign of how highly they’re valued around here—and each did so while managing to maintain a positive, calm outlook. Please join me in thanking them for all they’ve done for us and letting them know how much they’ll be missed.&#8221;
</p></blockquote>
<hr />
<blockquote><p>
Subject: Staff Announcement<br />
To: Lifestyle Business Unit Employees<br />
From:  Sylvia Auton<br />
Re:  Staff Announcement </p>
<p>After careful consideration, Chris Allen, Senior Vice President and Publisher of Cooking Light, has decided to leave the company.</p>
<p>A 26-year veteran, Chris first joined Cooking Light in 1991 as eastern advertising sales director and quickly rose through the ranks. Chris’ leadership and expertise resulted in enormous successes for the Cooking Light brand: Under his direction, Cooking Light has grown to become the world’s largest epicurean and healthy lifestyle magazine. </p>
<p>During his tenure, Cooking Light was named to AdWeek’s Hot List four times, Advertising Age’s &#8216;A List,&#8217; Capell’s Circulation Report’s prestigious &#8216;Triple Play Award&#8217; three times, and &#8216;Most Notable Launch of the Past 20 Years&#8217; awarded by Media Industry Newsletter and Samir Husni in 2005. Chris also presided over the launch of several groundbreaking marketing campaigns, including The Cooking Light Cruise, the Cooking Light Fit House, and Cooking Light Supper Clubs.</p>
<p>An avid cook and exercise enthusiast, Chris lived the Cooking Light brand. He’s also a rock star: The Cooking Light band, Way Past Close, has performed throughout New York City and Birmingham to clients and colleagues.</p>
<p>Earlier in his career, Chris spent eight years at PEOPLE rising from salesperson to New York divisional sales manager. </p>
<p>Please join me in thanking Chris for his many contributions to Southern Progress and Time Inc. and wishing him the very best.&#8221;
</p></blockquote>
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		<title>This Is Your Captain Speaking: Will the Gentleman in Seat 21A Please Stop Surfing Porn</title>
		<link>http://allthingsd.com/20080912/this-is-your-captain-speaking-will-the-gentleman-in-seat-21a-please-stop-surfing-porn/</link>
		<comments>http://allthingsd.com/20080912/this-is-your-captain-speaking-will-the-gentleman-in-seat-21a-please-stop-surfing-porn/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 18:33:03 +0000</pubDate>
		<dc:creator>John Paczkowski</dc:creator>
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		<guid isPermaLink="false">http://digitaldaily.allthingsd.com/?p=4947</guid>
		<description><![CDATA[Now that air-to-ground broadband has added Internet porn to American Airlines’ in-flight entertainment offerings, the company’s flight attendants are asking that it be taken off. The Association of Professional Flight Attendants, which represents 19,000 AA employees, is urging the airline to block access to Web content it feels is family-unfriendly.]]></description>
			<content:encoded><![CDATA[<p><img src="http://digitaldaily.allthingsd.com/files/2008/09/airplane.jpg" alt="" title="airplane" width="350" height="187" style="border: 1px solid #000;" class="aligncenter size-full wp-image-4948" />Now that <a href="http://digitaldaily.allthingsd.com/20080820/surf-the-skies-at-dsl-speeds-assuming-your-laptop-hasnt-been-confiscated-by-tsa/">air-to-ground broadband</a> has added Internet porn to American Airlines&#8217; in-flight entertainment offerings, the company&#8217;s flight attendants are asking that it be taken off. The Association of Professional Flight Attendants, which represents 19,000 AA employees, is <a href="http://www.bloomberg.com/apps/news?pid=20601010&amp;sid=aeAkdfULJJ1s&amp;refer=news">urging the airline to block access to Web content it feels is family-unfriendly</a>.</p>
<p>&#8220;We&#8217;ve heard a lot of complaints from flight attendants and passengers,&#8221; union spokesman David Roscow told Bloomberg, though he didn&#8217;t offer up any actual incidents as proof. Which isn&#8217;t all that surprising, really. After all, travelers have been able to bring pornography on flights for as long as there have been commercial airlines. For crying out loud, <i>airport gift shops and newsstands sell porn</i>. But it&#8217;s rarely a problem in-flight because &#8230; well, who wants to be the creepy porn guy in seat 21A? And if you don&#8217;t mind being that guy and your presence troubles other passengers, your airline obviously have ways of managing that. Said American Airlines (AMR) spokesperson Tim Smith:</p>
<blockquote><p>
Our policy is to provide Wi-Fi capabilities the way customers are most familiar using [them] at home, office, coffee shops and on the road&#8211;with unfiltered connections that allow customers to get what they need, when they need it. While it does provide a new access point for information and content, customers viewing inappropriate material on-board a flight is not a new scenario for our crews who have always managed this issue with great success.&#8221;
</p></blockquote>
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