AllThingsD » niche

Former AOL Media Exec Marty Moe to Join Engadget Gang of Eight at SB Nation

Kara Swisher — Wed, 06 Apr 2011 15:49:49 +0000

Just what is SB Nation’s Jim Bankoff up to?

Earlier this week, he hired away eight staffers from AOL’s Engadget in order to create a competing tech news and gadget reviews site.

And now, according to sources close to the situation, the former AOL content head is close to hiring another former top AOL media exec, Marty Moe (pictured here), to manage it and also more niche sites the blog network is contemplating launching.

Sources said the hiring of Moe is not yet complete, but is close to being struck.

Tyler Bleszinski, SB Nation’s founder and sports editorial director, will continue to manage the start-up’s sports blog network, while Moe will focus on the company’s tech vertical and any other future categories.

Moe left AOL less than a year ago, after nine years working at the New York-based portal, including with Bankoff.

Both had been involved in the purchase of Weblogs Inc., which included the flagship Engadget site.

Now, it seems they will be trying to remake the concept of a content network, although in a more entrepreneurial and innovative setting.

The new tech site–which is still unnamed and will be helmed editorially by outgoing Engadget Editor in Chief Josh Topolsky–will debut some time in the fall. It is the first content expansion at the Washington, D.C., SB Nation, which has heretofore been exclusively focused on sports.

Topolsky will be joined by former Engadget managing editor Nilay Patel and also former staffers Paul Miller, Joanna Stern, Ross Miller, Chris Ziegler, Justin Glow and Dan Chilton.

All of the above had left Engadget in a series of departures of late, all due to increasing unhappiness with AOL’s management and content strategy.

Paul Miller and Ross Miller, who are not related, both stated publicly that they did not like the editorial direction AOL was going in, especially a controversial content strategy document titled “The AOL Way.”

New AOL content head Arianna Huffington has shifted toward a more journalistic path, but the talent bleed began before AOL’s $315 million purchase of the Huffington Post.

Many new upstart content sites such as SB Nation have begun to try to eat away at the big portal’s content strategy–pushed by its CEO Tim Armstrong–with perhaps more nimble efforts of their own.

And those smaller companies are also well funded.

SB Nation completed a $10.5 million Series C venture round, led by Khosla Ventures, in the fall.

It had already raised about $13 million in total funding from Accel Partners, Allen & Company and Comcast Interactive Capital, as well as from angel investors such as Ted Leonsis and others in Silicon Valley.

AsiaD Set for October in Hong Kong–Here's the Mossberg-Swisher Guided Video Tour

Kara Swisher — Mon, 07 Mar 2011 17:59:21 +0000

As BoomTown noted in January, the D: All Things Digital conference–after an initial foray into smaller, niche Dive events–has been mulling going global next.

So, my longtime partner in digital crimes, Walt Mossberg, and I–along with D biz honcho Lia Lorenzano–headed to China in January to visit some possible locations for our first AsiaD.

And now it’s official: We’ll be doing an event October 19 to 21 in Hong Kong.

While we are still working out all the location logistics, Walt and I are already hard at work with our Dow Jones partners there to bring the magical mystery tech tour that D has been here to the audience there.

It will be a pan-Asian event, bringing in speakers and demos from all over the region, as well as inviting some key U.S. digital players to be interviewed in what is clearly one of the most important markets going forward.

We’d welcome any feedback, of course, as well as suggestions.

And we’ll keep you updated to our progress too. As with big D, which is set to take place May 31 to June 2 (and has been long sold out), we’ll be posting reports and videos of AsiaD.

Until we can say more, here is a video of moments from the visit Walt and I had there, including a helicopter tour of the vertical city, delicious dumplings and, of course, a whole lot of tech:

[ See post to watch video ]

And here is a funny doctored image Hong Kong’s tech blog, NeonPunch.com did in our honor:

AOL-HuffPo Deal Officially Closes Today–More Big Media Hires Signal New Content Direction Under Arianna

Kara Swisher — Mon, 07 Mar 2011 12:01:55 +0000

AOL will officially close its $315 million acquisition of the Huffington Post today, according to several sources close to the situation.

The culmination of the deal–which has already been approved by regulators–is set to be announced by the New York-based company this morning, only one month after it was struck.

And–in a clear sign of the shift in its focus toward a more editorially driven direction under the now-official content head Arianna Huffington (pictured here)–sources said the closing will be accompanied by the announcement of the hiring of a half-dozen journalists to AOL’s new Huffington Post Media Group unit.

Among the new reporters are some more high-profile grabs from other media giants, including The Daily’s Jon Ward. He has been the Washington bureau chief for New Corp.’s high-profile online newspaper, which only recently launched.

Also set to join AOL is Yahoo’s senior media writer Michael Calderone.

Interestingly, along with more experienced editorial staff, sources said the announcement will also include new hires via the Huffington Post’s Jefferson Program for Young Journalists.

Sources said the new hires are only the beginning of a series of them, as the impact of the leadership of Huffington becomes clearer.

Along with the news and opinion site, the well-known media personality is now in charge of all of AOL’s varied content properties, including its locally aimed Patch.

Huffington, with obviously strong support from AOL CEO Tim Armstrong, has been talking a lot in a plethora of interviews since the deal was announced a few weeks ago about the importance of creating a new media organization focused on original reporting.

In a way, AOL is now competing with big news sites such as those on Yahoo, as well as smaller niche content and also mainstream entities.

Even before the deal was struck with AOL, the Huffington Post had been heading down that path of pulling in mainstream journalists. Last year, it hired former New York Times economics writer Peter Goodman and former Newsweek columnist Howard Fineman, among others.

The formula? Adding the strong journalism reputation of these reporters to the eclectic mix of socializing, blogging, celebritizing and aggressive aggregating that the site has used to garner huge amounts of traffic in recent years.

As I had previously written, the AOL Way–the same for a strategy document about content on the site–is now the Arianna Way.

Here are Huffington and Armstrong talking about such issues in in an exclusive video interview BoomTown did with them just before they announced the deal on Super Bowl Sunday about a month ago:

[ See post to watch video ]

Liveblogging Demand Media's (and Richard Rosenblatt's) First Earnings Call: The Avocado Difference!

Kara Swisher — Tue, 22 Feb 2011 22:08:13 +0000

BoomTown always enjoys the maiden voyage of a newly public company, so liveblogging Demand Media’s first quarterly earnings seems like a must-do.

It’s also the first public outing for CEO Richard Rosenblatt, who has sold off his previous entrepreneurial efforts.

And it seems like a good start, as the Santa Monica, Calif.-based online content company, which had its IPO in late January, finally out to rest some controversy about how much is actually earns by posting $1 million in net income in the last three months of 2010.

Okay, that is a weensy amount, to be sure, but it beat expectations, as well as for revenue, with sales of $73.6 million for the fourth quarter.

Of course, Demand wants Wall Street to look at “Adjusted OIBDA” results, which was up 88 percent, and which it is a much prettier $20.1 million in earnings.

Also on deck, as MediaMemo’s Peter Kakfa noted today:

“Expect to hear at least one riff on whether or not the company feels threatened by Google and changes the search engine is making to push “content farms” out of its results. CEO Richard Rosenblatt insists that his company is not a content farm, and that Google is just fine with his stuff, but I have a feeling the issue won’t go away just yet.”

We’ll see–here we go:

2:05 pm PT: It took me a bit to get into this conference call, since I could not get the live broadcast from the Web site at all and the teleconference operators were snoozing.

And I tuned in just as Rosenblatt (pictured here) was talking about how Demand was helping people get information about how to ripen avocados.

No, really.

(Memo to self: Curb the snotty journalist tone, especially since I love me a good, ripe avocado.)

Rosenblatt, who seems only a little nervous, pressed on by talking about its massive eHow site, as well as Cracked.com and other major branded sites Demand has.

The latest is TypeF women’s health and beauty site, which is guided by supermodel Tyra Banks.

Rosenblatt then linked it all to advertisers and how much they want to spend on sites like this.

“We are not limited to just a few key verticals,” he said, touting its sales staff, including Rosenblatt’s daring raid of Chief Revenue Officer Joanne Bradford from Yahoo.

“The company is well positioned to capture an increasing share of brand revenue,” said Rosenblatt.

2:18 pm: Rosenblatt then zeroed in on the juicy issues, which center around the quality of the content Demand churns out.

Or, as critics have argued, lack of quality.

“The level of specificity is arcane to some,” noted Rosenblatt, using the example of flying paper lanterns and how to make a roof rake as examples of the kind of niche content Demand produces.

Arcane is right, but it takes all kinds!

Plus, insisted Rosenblatt, it’s good! Accurate! Edited! Useful!

He took the gloves off here, which made me want a Demand piece about taking care of leather gloves (linseed oil?).

“We’re just getting started,” said Rosenblatt, about the company and not the glove care tips.

2:24 pm: The CEO turned it over to the CFO, Charles Hilliard, which meant I was off on my critical Web search about taking care of my gloves.

That’s because he immediately said: “Adjusted OIBDA.”

Which-let’s be honest–sounds like a communicable disease.

Essentially, said Hilliard, it’s up, up, up for Demand, in terms of revenue, earnings, page views and more.

You can read all these gory financial details in the press release here.

For some reason, Hilliard is using the retail term, “same store sales,” as a comparison. I covered retails for years, so it is a surprise for this to be the metaphor, but Demand obviously sees itself as a content store.

2:39 pm: Q&A time and the Google-fights-spam question came first!

Rosenblatt said he welcomed it and appeared unconcerned. His avocado-ripening, roof-rake-making, flying-lantern company needed to make no excuses!

The next question is about expansion, including internationally. Sure, Western Europe.

Then, a sneaky follow-up on content farms.

“We consider ourself very white hat,” declared Rosenblatt.

I wonder what the best way to clean a white hat is?

Voila! It’s right here on eHow:

“1. Wash your white hat in the washing machine if it is made of cotton or polyester. Just add laundry detergent and one cup of bleach. Wash the hat using the hot water setting. Do not put the hat in the dryer. The hat will shrink and then it won’t fit your head.”

Call the Pulitzer Prize committee!

(Wait, snotty again! I also love clean, white hats.)

I was so riveted by the white-hat thing, I completely missed the next question, but tuned in again to one about revenue momentum.

Essentially, Bradford–who looks great in a white hat, I might add–is on the case.

Then some internal technical questions and about guidance for Q1. CFO Hilliard said that the company was guiding for growth, despite more public company expenses.

(Needless to say, you can find out about how to run a public company here on eHow.)

The last question was about how much branded advertising will make up total revenue. Between five and 10 percent of 2010, said Hilliard, but it is the fastest category of growth.

And also one about curation of content and use of social networking sites like Facebook and Twitter for feedback.

Rosenblatt said that feedback can even become content, which will be part of new eHow redesign to come.

Want some tips on that? Of course, Demand Media has the answer, at least to this easy question.

Kabam Raises Serious Dough to Develop Serious Games for Social

Tricia Duryee — Thu, 20 Jan 2011 12:30:47 +0000

Social games developer Kabam has raised a hefty round of funding to bring games to Facebook that appeal to a more traditional demographic–and probably not your mother. The capital will be used to expand its studios, release new titles and make acquisitions.

In a third round of capital, Kabam raised $30 million, led by Redpoint Ventures, with Intel Capital and Canaan Partners participating.

The Redwood City, Calif.-based company, which has such titles on Facebook as Kingdoms of Camelot, Dragons of Atlantis and Glory of Rome, is focused on developing massively multiplayer games like Activision’s super successful Call of Duty: Black Ops on Xbox.

As social gaming has ramped up, titles so far have been more mellow, focusing on attracting the largest audience possible. Therefore, many titles by category leaders like Zynga have had a wholesome flavor, focusing on activities in daily life, like farming and cooking. Typically, the games take only a few minutes per session, and users interact with friends when asking for goods or helping each other out on tasks.

However, Kabam has integrated more traditional features into its games, such as battles and fights, that require more strategy. It also allows players to interact with one another via real-time chat.

Kabam, which has been flying fairly under the radar, has 200 employees, up from 20 in the beginning of the year, and has additional studios in San Francisco, China and Germany. In October, it acquired Wonderhill, and this year it plans to launch more games, continue hiring and make additional acquisitions.

A $30 million round by investors signals that the social gaming market is still far from mature, with growth opportunities and niches still remaining–despite Zynga’s dominance and major acquisitions by some of the top game producers, like Electronic Arts and Disney, already having taken place.

Multitouch Pioneer Jeff Han Starts to Think Small (Devices)

Ina Fried — Mon, 13 Dec 2010 14:00:35 +0000

For years now, Jeff Han has been working on large-screen multitouch displays.

Han and his company, Perceptive Pixel, are best known for creating the giant touch wall that John King and others at CNN use to break down elections.

While Apple, Microsoft and others have targeted consumers, Perceptive Pixel has focused on niche professional markets, especially the defense and government sector.

But, after years of watching the small touchscreen device market from the sidelines, Han said he thinks he is pretty close to creating his first products that will run on those devices.

“Mobile is interesting,” he said in an interview last month at his New York offices (in the Manhattan building that Google is buying, with the amazing roof view seen below). “How can you ignore a billion devices being sold every year?”

Han said there is a reason he has stayed focused on the high end of the market.

“I have a personal bias,” he told Mobilized. “I want computers to be functional, not just playful.”

The modern tablet, he said, is the first consumer device that has enough pixels and the precision sensors to potentially be of interest to Perceptive Pixel. In particular, Han said he is intrigued by the idea of using tablets to allow meeting participants to interact with a nearby larger touchscreen that might be in use by someone leading a meeting.

“We’re looking at mobile and slate devices as a way to tie into this family of collaboration [products],” he said, noting that’s where Perceptive Pixel is spending its energy when it comes to mobile, as opposed to coming up with some killer app that works only on smaller screens. “There are a lot of smart people creating mobile apps.”

Han said his first mobile efforts should come out early next year–in the first quarter or early in the second quarter, though he wouldn’t give more specifics.

Whatever Perceptive Pixel ends up doing in the tablet space, Han said his plan is to eventually have it support multiple operating systems, though Han said the company will probably only qualify certain devices. So far, he said, Apple’s iOS and the iPad seem best suited to the applications he has in mind, while the real-time touch performance on Android has certain issues.

“We’re not going to just let it run on anything out there,” he said. “Some of them just can’t guarantee a good user interface.”

Here is the video interview Mobilized did with Han:

[ See post to watch video ]

Fitbie: MSN and Rodale Launch Health and Fitness Site

Kara Swisher — Wed, 01 Dec 2010 09:00:02 +0000

MSN is launching a new health and fitness site called Fitbie today, in partnership with Rodale.

It’s yet another move into niche content sites by the Microsoft portal, similar to those being made by AOL, Yahoo and Demand Media in an effort to dominate key consumer categories.

In a press release, Microsoft said Fitbie was “similar to lifestyle sites Glo.com and Wonderwall.com,” which it created with Hollywood’s BermanBraun.

Fitbie will be powered by MSN, which will sell advertising for it. Rodale is providing both original content and also material from its magazines, such as Men’s Health.

“We think we can really bring our content to a much larger audience with this partnership,” said Steve Madden, VP of Creative Services & Digital Product Development at the New York-based publisher, in an interview yesterday.

Added MSN’s Scott Moore: “The premise is to bring best of breed content about fitness and content and our distribution together.”

Here is the official press release:

Rodale Introduces Fitbie With MSN on the MSN Network

New Health Channel to Provide Free Trials for Expert Fitness, Nutrition and Weight Loss Advice Within One Comprehensive Web Destination

NEW YORK, NY, December 1, 2010–Rodale Inc., the authoritative source for health, fitness and wellness content around the world, proudly launches Fitbie [fitbie.msn.com] on the MSN network today. The latest property from Rodale’s stable of award-winning brands, Fitbie is a new health channel that will deliver original groundbreaking fitness, nutrition and weight loss content via an interactive, multimedia experience. Available on MSN.com, Fitbie is the latest addition to the MSN Lifestyle portfolio and will fuse information, inspiration and innovation in one unique web destination.

“Working with MSN to launch Fitbie is a perfect fit for Rodale,” said Steve Madden, Vice President, Creative Services & Digital Product Development. “Our mission is to improve personal health, and teaming up with a digital pioneer as respected as MSN to introduce this new property puts us squarely at the forefront of the digital health revolution.”

Said Scott Moore, Regional Partner Executive Producer for MSN at Microsoft Corp., “MSN takes great pride in relationships with leading brands like Rodale to deliver expert lifestyle content to our vast audience in compelling and engaging ways. Rodale is the authority in the health space, and we’re excited to expand our lifestyle offerings with this unique online experience.”

The Fitbie collaboration is the most recent one for MSN with Rodale, who has served as a trusted content provider for the site since 2003. As the new online health powerhouse, Fitbie capitalizes on the massive MSN audience reach and the category expertise of Rodale to provide both exclusive premium content and content from the company’s expert brands, including Men’s Health, Women’s Health, Prevention, Runner’s World and Bicycling, for customers and advertisers.

Fitbie provides advertisers with the opportunity to engage with the diet and fitness-conscious MSN audience, offering prominent ad units and deep, rich content. Advertisers will be able to directly target their specific audience in addition to leveraging the larger opportunities on MSN Health.

Similar to lifestyle sites Glo.com and Wonderwall.com, Fitbie will be powered by MSN and is accessible at fitbie.msn.com, as well as on the MSN home page and editorial programs across the MSN network. Access to Fitbie can also be found across Rodale magazines and online properties.

Federated Media Makes Another Buy: Foodbuzz

Kara Swisher — Thu, 18 Nov 2010 02:00:48 +0000

Federated Media Publishing, which recently bought a community platform aimed at parents, announced tonight that it was making another acquisition.

This time, it’s a site called Foodbuzz.

According to the site, which calls itself a “food blog community,” it has exclusive deals to sell advertising for 4,400 independent food bloggers, making it a top food property.

Foodbuzz has raised $1.75 million in funding.
FM declined to give any financial details of what it paid for the San Francisco-based start-up.

FM bought community platform BigTent earlier this month, as it seeks to create large networks of niche content to better sell premium advertising.

In an interview with BoomTown after the BigTent acquisition, FM CEO John Battelle said the move was to further strengthen its tools for both the advertisers and publishers it serves, especially to create better “content conversations.”

Battelle also said that the additions to FM’s offerings are moving it toward helping content makers and advertisers create more relevancy, well beyond simply serving ads.

Here is the official press release from FM:

Federated Media Publishing Acquires Foodbuzz

Combination creates the largest and best collection of independent food bloggers

SAN FRANCISCO–Federated Media Publishing (FM), a media company that powers the best of the independent web, today announced the acquisition of Foodbuzz, the leading online food property.

Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering is the best way for marketers to engage with top-quality audiences discussing food.

“There’s a reason so many people share recipes, watch their favorite chefs on TV and talk about where they ate last night,” said Deanna Brown, President and Chief Operating Officer of FM. “Food is a universal topic that everyone loves to discuss. With Foodbuzz, FM can invite brands into the very best of those discussions at significant scale.”

“When you look at the innovative display-ad units, content marketing and blogger outreach programs created by both of our companies, this combination is a natural fit,” said Ben Dehan, the Founder and CEO of Foodbuzz, who is joining the senior management team at FM. “The sales teams, product mixes and great bloggers from both FM and FoodBuzz belong together, and we can’t wait to put this new offering in front of the best brands.”

FM’s purchase of Foodbuzz comes on the heels of three other significant transactions:

• The acquisition of BigTent, the leading community platform for local groups, especially groups of parents.

• The acquisition of semantic-search technology from TextDigger.

• A partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.

Saving Myspace: CEO Mike Jones Talks About Rethink, Relaunch and–Fingers Crossed–Resurgence

Kara Swisher — Wed, 27 Oct 2010 12:24:14 +0000

Mike Jones is perhaps one of the nicer Internet execs out there.

But, after much management turmoil at Myspace, it turns out the CEO is also the last man standing at the News Corp. unit, as it finally rolls out a new version aimed at reviving the troubled site.

That happened last night, as the yeoman’s work–under heavy pressure and intense scrutiny from inside and outside–done by Jones and his staff was finally launched.

The new beta version of Myspace moves dramatically away from its roots as a social networking site and distances itself from Facebook by becoming a “social entertainment” hub aimed directly at the Gen Y audience.

It’s a major niche play, in an arena Myspace was already well known for–with an emphasis on sharing and discovering music, television, movies, games, videos and photos from within and without.

As I wrote:

“It is a bold, if risky, move, which could result in a dramatic decline of users or–despite the grim reality of second acts on the Internet–reset Myspace to begin a new cycle of growth.”

Jones, a longtime digital entrepreneur, talks about all this and more in a video interview I did Monday at Myspace’s San Francisco office:

[ See post to watch video ]

Whiskey Media's (And Former CNET CEO) Shelby Bonnie Talks Content and More!

Kara Swisher — Thu, 20 May 2010 07:39:53 +0000

Yesterday, BoomTown caught up with Shelby Bonnie, the former CEO of CNET who is now running Whiskey Media, the social publishing start-up.

Sausalito, Calif.-based Whiskey is debuting its latest site today, called Screened, focused on video entertainment, which will combine both professional and user-generated content, much as its other four sites–Anime, Vice, Giant Bomb, Comic Vine and Tested–do.

Heaped on top of the niche content, aimed at passionate fans, is social networking, as well as gaming and wikis.

It’s yet another twist on the creation and distribution of content and another example of how quickly the publishing industry is changing and innovating sometimes too.

From pay walls at News Corp. (NWS) to the run on low-cost content outfits to the decline of traditional media outlets and the growth of others, it’s definitely a dynamic time.

Here’s the video of my interview with Bonnie, who has been through a lot of these shifts:

[ See post to watch video ]

And here is the press release from Whiskey on Screened:

Whiskey Media Debuts Screened for Passionate Fans of Film, TV and Online Video

Media company’s fifth web property delivers measureable brand engagement by combining original editorial content with social gaming mechanics

San Francisco CA, May 20, 2010–Social publisher Whiskey Media today announced the debut of its fifth property, Screened–a new online destination dedicated to video entertainment across all screened devices. Screened, created by former CNET executives, joins Whiskey’s four other category-leading properties–Anime Vice, Giant Bomb, Comic Vine and Tested–in combining original editorial content with social networking, game mechanics and wikis to create one of the most relevant and engaging film, TV and video destinations.

“We see our model as a new breed of media company, native to the Internet and not just an assimilation of content that many sites have done before. The Internet generation expects their media to be socialized and relevant to their lives,” says founder and CEO Shelby Bonnie. “Social publishing attracts highly loyal, knowledgeable and motivated audiences and provides brands the opportunity for even deeper integrated engagement than currently available elsewhere online.”

Screened is created by fans, for fans

Screened will simultaneously spark and settle debates, create and squash rumors, and stimulate engaging conversations. The site will also feature a comprehensive movie and TV database with detailed information about films, actors, directors and writers, as well as other content such as locations, characters, objects, clichés and more.

Screened is built for the savvy entertainment fan who will watch video content across multiple devices and different screens. For a generation who will consume video entertainment across phones, iPads and computers in addition to movie screens and TV screens, Screened will help people find the best in Hollywood blockbusters, independent and classic films, TV shows and online video entertainment that can be watched or streamed to screens both large and small.

“The beauty of Screened is that its content is governed by real people who are passionate about movies, TV and video, and want to share their enthusiasm and opinions with like-minded people,” said Alex Navarro, general editor, Screened. “We’re entertainment enthusiasts too, which is why we’re so excited to create a dynamic community that we believe will be worthy of a discriminating audience’s time.”

Screened entertains and rewards with Quests

Like Whiskey’s other properties, Screened will feature game mechanics, called Quests, incentivizing viewers to become active contributors and motivating communities to participate at the editorial-level of content creation. Quests incorporate features typical of online social games–badges, points and scavenger hunts–rewarding site users for creating new pages, starting a forum topic, cleaning up existing content or engaging with brand advertisers.

During a one-week preview of Screened for members of other Whiskey Media properties, the community completed more than 24,844 Quests that produced 20,000 movie entries, 200,000 actor and movie images and 1,500 genres. The average person who contributes content contributes 43 items to the community and spends more than 11 minutes on the Screened site.

Beyond Screened, the community across the other four Whiskey Media sites has started more than one million Quests that have produced more than 7,500 new product reviews and product description pages since launch. Quests have been shown to increase page views and time spent on the site by more than 53 percent, providing increased opportunities for brand marketers to interact with Whiskey’s loyal communities.

Quests work because they are a part of the community experience in each Whiskey Media brand. The ability to share and consume information about the topics people love creates a different type of online community where each member is rewarded more for their knowledge and contribution versus whom they know. Quests create a way to show their knowledge and passion to a like-minded community.

Because Quests are an integral part of the community experience and enjoyment, they also provide ways for brand marketers to reach an audience without disrupting the audience experience.

“Whiskey Media is in a unique position to deliver engagement for brands given its community-based approach and ability to integrate campaigns into its sites, enhancing the user experience, not disrupting it,” said Brian Monahan, SVP, global lead social media, Universal McCann.

Intel: Tablet Market Will Grow Between 73 Percent and 88 Percent by 2014

John Paczkowski — Tue, 11 May 2010 20:01:41 +0000

Intel CEO Paul Otellini says PCs are “still a growth industry,” which is a bit of an understatement considering some of the metrics he used to back up that claim at an investors meeting today. According to Otellini, the PC market should have a 15 to 16 percent compound annual growth rate (CAGR) over the next five years.

Impressive, to say the least, though what’s more striking is how that growth breaks down. In desktops, CAGR is expected to be just 2.4 percent through 2014. But in laptops and netbooks, it’s expected to hit 22 percent and 15 percent, respectively.

What about tablets? In tablets, CAGR should range between 73 percent and 88 percent between now and 2014.

That’s a pretty staggering metric, though I suppose it’s to be expected in a nascent category that’s been picking up quite a bit of traction recently. That said, the Intel (INTC) chief expects tablets to remain niche devices for the next few years, with sales hitting 50 to 60 million units a year by 2014.

“In terms of the scale of the PC industry, the tablet is relatively insignificant,” he said. “Tablets like netbooks are additive. They’re a new usage model for computing and they are probably good for Intel long-term, but I don’t believe they’ll take market share away from other devices.” (Click on charts below to enlarge.)

Almost Famous: Lance Podell of Next New Networks

Drake Martinet — Fri, 12 Mar 2010 10:30:31 +0000

A feature wherein All Things Digital looks at up-and-coming and innovative start-ups you should know about.

This week: We grabbed a Caltrain up to San Francisco to meet with Lance Podell, CEO of Next New Networks, the Web video network whose shows usually mix hi-fi production and lo-fi hosts for that ultra-Webby feel that the kids are raving about.

Or so Podell hopes.

Who: Lance Podell

What: Chief Executive Officer

Why: According to Lance, Next New Networks is aiming to transform its existing lineup of 12 Web TV “networks” into a content behemoth that competes with the big cable guys. Oh yeah, and they plan to monetize it too. Eye rolling aside, at the end of 2009, they were nearly profitable.

Where: nextnewnetworks.com (Web site); @NextNewNetworks (Twitter); New York, N.Y. (analog place)

Who else: You name it. Next New Networks competes for face time with an armada of YouTube stars (although they try to recruit some of them too). How does it stack up? Well, the camera work in the latest webisode from YouTube star Fred isn’t anything to write home about, but you don’t have to sit through video advertising either.

Five Stats You Won’t Find in His Facebook Profile

Worst Job Ever: I had a job for a very brief time at a start-up called Savatar; it’s hard to even think about it. [Ad giant] WPP (WPPGY) had invested in this company that was supposed to build Web sites for all the WPP companies. This is like back in 1994. Not only did it crash and burn, but they made me go into I don’t know how many meetings and promise things I just knew we could never deliver.

When He’s Not Busy CEOing: I’m a dad a lot. My son plays just about every sport, so I’m at a lot of games. I also enjoy chasing my little girls around the house.

Gadget of the Moment: I’d love to buy an Internet-enabled TV. I was in the early days of interactive television trials and I really want to see that come to fruition.

Wishes There Was an App For: I really want to be able to use my BlackBerry with my Mac.

Fails At: Ugh, it’s a long list. My son would say understanding that he’s always right.

Bio in 140 Characters

Lance went from Lafayette College to the HBS, and then into the ad game. Next New Networks brought him in to be the ad money rainmaker.

The Five Questions

You guys have been around for a while now. I don’t know if I’d call you “New,” but what’s “Next” for you ?

We don’t just believe in just creating shows and niche content. We believe that the hosts of our shows have to also be a member of the community the show is aimed at. On our indy mogul network for example, Eric Beck literally runs one of the shows, Backyard FX [Think McG meets MythBusters]. He creates Hollywood-style special effects in your backyard for under $100. He’s really doing it. That’s step one.

Step two is we are asking you to contribute. It’s very Web-like, in a very Web way, right? Not like TV. We want you to contribute your thoughts, videos, comments and posts, following the video. Again, not like TV. We don’t have six-month development cycles. Every week that host is coming up with the next episode and we are relating it back to the community and their experience in the prior week.

So, the model is: No more broadcast, just piece together enough niche content, plus some revenue model, to equal profitability?

That’s true, what you said is entirely true. But I don’t want to get too bogged down in that. And the end of the day though, we are an entertainment company, so niches can mean a variety of things. Early on, the company’s goal was to have 100 “networks.” I think that was just an audacious goal to set for the sake of goal-setting. What we’ve done over time is try lots of things, see what works and what doesn’t, see where the passion within our company is, and build on that. And, as the YouTube audience has grown and matured, we can start to look there for shows that are popular and communities of interest.

Also, advertisers are asking for a lot. They want to reach moms, for example. So we are looking for gaps in the Internet that are also things moms want to watch. We don’t create programming specifically to satisfy the advertisers.

A good example of how the relationship works is that Caress had hired Carson Kressley [the "Queer Eye" guy] as a spokesperson, and as part of the ad agreement, we had him on our women’s talk show. Now, Carson wasn’t scripted by Caress, he just came on the show. It was a women’s talk show and he acted as though he were on the “Ellen” show, for instance.

You guys put your content everywhere: YouTube, Hulu, Vimeo–all of them. Are you concerned about a platform like Hulu setting up a pay wall and potentially adding a level of complication to your viewers’ experience?

We’re not concerned yet. If Hulu were to change to paid content, I don’t know that it would start with the Web originals. Do I imagine that three years from now that Web original programming will have the same kind of brand impact as something that comes out of NBC? Yes. Because Internet TV is changing everything. Our programs can be viewed on TiVo. They can be viewed on FiOS. Once, we had the kind of loyalty that might warrant it, would I be interested in selling some content behind a wall? Yeah, I’d look at it.

So you are confident that you can turn a profit without making people pay?

You know, you are talking to an old ad guy here. We have always said we’d never be able to pay for the next thing with just advertising and yet we always have. I believe we will pay, not for everything. For some things.

So if advertising is what’s “Next,” then what will those “New” ads have to do differently?

The advertisers that do really well with us, the ones who really get it, are the ones who come to me and say they want to hear their products advertised in the voice of the show host. They want the ad to sound like the voice of that community. They don’t want me to use their eight words that are in every print ad. They don’t want me to say that they are 100 percent reliable, safe and colorfast. They want me to talk about their brand in the way that the community will connect with it.

Another area that I think is hugely compelling is in the area of interactivity. And I think fashion is just the first place it should go. The idea of watching something on TV and then being able to immediately buy what the actor is wearing is just incredible to me.

The In Living Color Interview

[ See post to watch video ]

Liveblogging the AOL Conference Call: To Everything, Turn, Turn, Turn?

Kara Swisher — Wed, 03 Feb 2010 14:21:39 +0000

BoomTown liveblogged the AOL conference call, the first since it spun off from Time Warner (TWX).

And essentially, it was all about turning the Internet icon around. Bottom line: Still turning, but the lid is super-duper tight, folks!

Earlier this morning, AOL (AOL) reported its fourth-quarter results, which beat very, very low Wall Street expectations.

As MediaMemo reported:

After factoring out one-time charges, AOL posted earnings of 71 cents per share on revenue of $810 million. Wall Street expected earnings of either 62 cents or 66 cents per share, depending on who you ask, on revenue of around $766 million.

And while advertising revenue was lousy, it wasn’t as bad as Wall Street had expected–it dropped eight percent, and analysts had assumed it would show a double-digit decline. Subscription revenue, which still drives the company, though, dropped more quickly than analysts assumed, down 28 percent.

5:39 am PT: I jumped on the call a few minutes late, since AOL’s fancy system for listening to the call using a Webcast would not play in Apple’s (AAPL) Safari browser. Or else I am an idiot.

In any case, Firefox worked and we pressed on!

When I finally got on the call, it was perfect timing, since CFO Arthur Minson was delivering the results in a deeply glum manner, but with a very nice New York accent. It could have also been a Boston accent.

It was definitely a glum accent! “To be clear,” said Minson, AOL’s model “was not working.”

Well, it was nice to hear the obvious!

Minson continued to smack AOL around for quite a bit, which is a good strategy–to drop expectations in order to raise the company’s prospects with Wall Street later.

But the team led by CEO Tim Armstrong was on it! It has cut employees and other costs! It has decided to dump businesses that aren’t working! It has even cutting coupons, metaphorically speaking! This was serious beeswax, people!

5:52 am: Armstrong came back to answer questions from the analysts gathered.

He’s all about the content and how it will bring in the audience to sell advertising to.

The next question: Others have tried this niche content strategy and failed. Why was Armstrong different? Also, can AOL control its search destiny?

Armstrong begged to differ on calling AOL’s content strategies “niche.” Engadget is HUGE!

“It’s a scale that…advertisers find very attractive,” he said. “It works for consumers, it works for advertisers.”

As to search engine ranking? Search is not the only game in town, said the man who made his fortune as an exec at search giant Google (GOOG).

There are other fish in the sea, said Armstrong, such as Facebook and Twitter. “Our strategy on distribution is not relying on search,” he added. “Fragmentation is our friend.”

The next question: How’s AOL on display advertising compared with others?

What else was he going to say? Great, natch! Lots of low-hanging fruit (whatever that means!).

“Advertisers tend to vote where momentum is,” said Armstrong. “AOL is the company people are used to kicking around.”

No longer! The 98-pound weakling is now 99 pounds!

6:08 am: Another question on how AOL is improving itself. No more obsession with page views! No more tricks, like too many slideshows.

“As a net takeaway, the company is getting healthier, although you may see bumps,” said Armstrong.

It sounds painful!

More questions about fixing what’s broke.

And then, finally, a different one on what AOL is going to do around products and what it is planning on acquiring to help it do so, as well as what’s up with its search deal, which is up for renewal soon.

“We’re bringing product mentality back into the company,” said Armstrong, continuing to bash the previous administration about its overspending and lack of innovation.

Apparently, AOL is also done with “Hail Mary” acquisitions.

As to the search deal, Armstrong said AOL likes Google, but it is not making any commitments!

Also: “If you’re looking at this deal to squeeze out extra pennies,” look elsewhere, said Armstrong, who uses the word “partner,” which could also translate to “Microsoft” (MSFT).

What about making capital expenditures? We’re comfortable, said Minson. And no more short-term thinking!

More bashing of the past, which was getting a little tiresome.

6:22 am: What about divestitures?

Minson noted that he could not comment, but took a long time doing so.

A question about brand advertising and whether it is in good shape.

Yes, said Armstrong, but what else was he going to say again, since AOL sells brand advertising?

Last question: What is the key driver of margins at AOL going forward? As in: What the heck is going to get this baby humming and not sputtering?

“I think it comes down to user engagement,” said Armstrong about brand advertising.

To wrap up, after a decade of quiet, concluded Armstrong, who also underscored that the management team is more interested in execution than pleasing investors: “We’re live.”

Apparently, reports of AOL’s death are greatly exaggerated.

UPDATE: I got to chat with Armstrong for a bit after the call and he reiterated his essential talking points, including the need for execution, the importance of running AOL for the long term, and how he thinks Wall Street has patience for the company.

“AOL had a premise of making decisions for next week,” he said. “We are now stringently focused on the user.”

Obviously, Armstrong added, there will be focus on expanding AOL’s ad business. “That expansion is strong and continuing,” he said.

But there were no in-place strictures he called “guardrails.” And anything not in the guardrails? Off the road!

As to investor patience? “My guess is that we have multiple years,” said Armstrong.

Massive AOL Layoffs? Not Imminent–But Top-to-Bottom Cost Exam Definitely in Process.

Kara Swisher — Fri, 14 Aug 2009 08:35:32 +0000

After a while–in a BoomTown mangling of the old cliché–if you are a nail, everything begins to look like a hammer.

So, it is probably inevitable that the next thing for much-beleaguered AOL staffers to start rumbling about is 2,000 people getting laid off next week, as was reported earlier this week by Silicon Alley Insider.

After all, the Time Warner (TWX) unit has a long history of whacking employees. So, it is easier to assume things will not be different under the regime of the latest CEO Tim Armstrong.

Except it’s not actually true that such massive cuts are in the offing, since–as many sources I spoke to said–Armstrong is only in the early part of figuring out what to do about the cost structure of AOL, after laying out a company strategy and rejiggering management recently.

While the end result of the cost-to-benefit analysis might, in all likelihood, mean layoffs of a chunk of its 7,000 employees–a larger number for its smaller operations.

And, after all, staff costs are one of the biggest line items in AOL’s budget–sources at the company said Armstrong will not rely on simply cutting jobs to craft a more attractive budget for its upcoming spinoff.

Still, there is obviously a lot of pressure on Armstrong to get the financials–which are still largely dependent on AOL’s declining, but money-generating, access business–looking pretty.

That access business did almost $2 billion in revenue last year–about half its sales–and it represented almost all its profits.

In contrast, AOL’s advertising business lagged, dropping hugely over the last several quarters.

Still, Armstrong has laid out a strategy that has included, in part:

Being a new kind of content giant, via a series of branded niche media sites, with about 500 full-time writers and editors and 1,500 freelancers; selling premium display advertising on these sites and strengthening its third-party self-service ad network business; finding a way to use its communications properties to redistribute traffic to other properties in a kind of virtuous circle.

There are also local, analytical and venture elements. But–for all intents and purposes–Armstrong’s plan is a content-and-advertising model, supported for now by the dwindling piles of cash from the access business.

That’s why, of course, costs are the next item on Armstrong’s to-do list.

“The cost structure is the last part of what was going to be dealt with, as Tim has told everyone,” said one person close to the situation about the former Google (GOOG) exec. “But, if it is slash-and-burn only, that would be pretty short-sighted.”

Perhaps, except that it is that exact tactic that has been business-as-usual at AOL for far too long.

Another Critic Tries Stomping on the Long Tail

Peter Kafka — Mon, 22 Dec 2008 14:09:35 +0000

Wired Editor’s Chris Anderson’s “Long Tail” theory–in a nutshell, that the Internet would allow a huge market of niche products to survive and thrive–is one of the more influential memes of the past few years. Which means it is also subject to backlash.

Earlier this year, the Harvard Business Review tried to refute Anderson in a well-argued piece. Now comes a set of British researchers trying to do the same thing. From the U.K. Times:

The idea that niche markets were the key to the future for internet sellers was described as one of the most important economic models of the 21st century when it was spelt out by Chris Anderson in his book, ‘The Long Tail,’ in 2006. He used data from an American online music retailer to predict that the internet economy would shift from a relatively small number of ‘hits’–mainstream products–at the head of the demand curve toward a ‘huge number of niches in the tail’.

A new study by Will Page, chief economist of the MCPS-PRS Alliance, the not-for-profit royalty collection society, suggests that the niche market is not an untapped goldmine and that online sales success still relies on big hits. They found that, for the online singles market, 80 per cent of all revenue came from around 52,000 tracks. For albums, the figures were even more stark. Of the 1.23 million available, only 173,000 were ever bought, meaning 85 per cent did not sell a single copy all year.”

Anderson, who has been a good sport about jousting with his critics on his blog, tells the Times that he needs to see more data before weighing in on this newest salvo. But I don’t have that compunction. My two cents–or at least, my two sort-of related points:

The Long Tail is a useful way to think about back catalogs. The Web means you can extend the reach of a product once it has had an initial run, and it allows aggregators like Amazon (AMZN) to make money by assembling lots of niche products at one storefront. It’s less useful for people who are creating albums, books, movies, etc., and need to get compensated for their work in the present tense.
One area where the Long Tail holds up just fine: Web publishing. The awesome power of Google (GOOG) means that stuff you publish once on the Internet will continue to find new audiences in the future, more or less without any additional effort on your part. Any Web publisher invariably finds that a large chunk of its audience tends to come to its site to consume stuff they produced weeks, months or years ago. Of course, consumers don’t want to pay anything in order to consume that stuff, which means it’s only useful if you can sell Web advertising against it. But that’s a different post.

Hip-Hopping the Web

Kara Swisher — Wed, 26 Sep 2007 16:12:42 +0000

An interesting new site debuts today called Global Grind–an aggregation and destination site aimed specifically at the hip-hop community–that combines what looks like the widgety NetVibes home-page approach with a hipper version of Digg plus a lot of curated content-pointing.

It’s not so different in its technology or even its look (see below)–you could swap out its hip-hop content with, say, parenting-oriented stuff and have Mommy Grind instead. It is free and ad-supported and hopes to grow via viral methods (blah, blah, blah).

But the move to ever more niche-oriented social-networking type offerings for users is definitely a development to watch. With giant sites like Facebook and MySpace becoming as generic as Yahoo and AOL of old, more and more sites will be looking for an edge by drilling down deeply to serve a highly targeted audience.

This is, of course, back to the future in concept. Many years ago, a plethora of sites were aimed a specific demographic groups–gay sites, Hispanic sites and also African-American sites–and boomed in popularity.

But most of those have seen a falloff lately, as the traditional portal approach has given way to the social-networking paradigm of hyper-community and interactivity.

Promising to deliver “your Web filtered fresh”–don’t ask me what that means, as I am what you might call anti-hip–Global Grind will aim at a wide-ranging audience that identifies with the hip-hop culture, well beyond simply music. The site’s creator, Navarrow Wright, said there are about 24 million people in the U.S.–across all demographics–who do.

“We want to become an aggregation epicenter,” said Wright (who used to run technology for BET.com) in an interview with me yesterday. “It is all about distributed content and getting audiences the information they value.”

I would agree.

Also interesting is Global Grind’s mix of investors–hip-hip impresario Russell Simmons and Accel Partners Jim Breyer (who trumps me in the anti-hip department, it must be said).

“My entire life has been about promoting the best talent and important causes, and I was amazed at how Global Grind was building an online destination to do just this and was using technology in a really innovative way,” said Simmons.

“The theme fits with our view that there is enormous investment opportunity in content and advertising networks that target specific audiences through the creation of an owned and operated hub combined with spokes or affiliates,” wrote Breyer to me in an email. The formation of grassroots micro-communities and Web 2.0 infrastructure is allowing these new media models to evolve.”

Now that’s some fresh geekspeak for you!