5 posts and columns on Nielsen Co.

"Scrapers" Dig Deep for Data on Web

in News on October 12, 2010 at 5:00 am PT

At 1 a.m. on May 7, the website PatientsLikeMe.com noticed suspicious activity on its “Mood” discussion board. There, people exchange highly personal stories about their emotional disorders, ranging from bipolar disease to a desire to cut themselves.

Nielsen Claims Microsoft's Bing Moves to No. 2 Search Slot Over Yahoo

in News on September 14, 2010 at 7:00 am PT

In what will surely cause a firestorm of controversy in the search arena today, the Nielsen Co. is reporting that–for the first time–Bing has pushed past Yahoo in August to become the No. 2 search engine in the United States. That contrasts with the July report from comScore, which shows that Bing had an 11 percent share and Yahoo had a 17.1 percent share.

Facebook Sets Deal to Provide Ad Data to Nielsen

in News on September 22, 2009 at 5:00 am PT

Facebook Inc. plans to announce a deal with online measurement company Nielsen Co., in a step to address advertisers’ frustration with measuring how ads perform on the social network. Under the partnership, Facebook will begin polling its users about some of the display ads it runs on its site, such as a banner promoting a movie release.

Friending Without Benefits? But Facebook Keeps On Forging Into the Mobile Market!

in News on February 12, 2009 at 5:00 am PT

Facebook, which has been very busy ferreting away to get a presence on all the big cellphone makers, is in talks with mobile handset giant Nokia about integrating the hot social-networking site on its phones. Its deals like this–as well as building its popular Facebook app for smartphones like the BlackBerry from Research in Motion and the iPhone from Apple–that are spurring huge market share growth in the arena by Facebook. And there are more deals to come, with cellphone makers like Palm and Motorola, as the smartphone market keeps heating up. Too bad for fast-growing Facebook and others that there’s no money to be made yet.