Nielsen

Numbers

The Era of AppNation Has Arrived

Beth Callaghan in Numbers on May 16 at 4:59 pm PT

It seems like a foregone conclusion that the era of the app has arrived.

In U.S., Slightly More Women Than Men Are Using Smartphones

Ina Fried in Mobile on May 7 at 8:00 am PT

Ethnic minorities that have a cellphone are also highly likely to have a smartphone, according to new Nielsen data.

Couch Commerce Spans Researching, Reviewing and Buying

Tricia Duryee in Commerce on May 4 at 9:42 am PT

In a survey, Nielsen shows that smartphones and tablets are not being used for the same kinds of shopping-related activities.

Bombs Away! Web Ads Miss Their Target, All the Time.

Peter Kafka in Media on April 23 at 11:24 am PT

The Internet is supposed to give advertisers pinpoint accuracy. But they’re still throwing away half their money.

U.S. Mobile Phone Market Now Half-Smart

John Paczkowski in Mobile on March 29 at 8:41 am PT

The smartphone market is about to reach a tipping point that you may have assumed it already hit: 50 percent of the U.S. mobile market.

Hey Ladies! Guess Who Loves Web Video?

Peter Kafka in Media on February 24 at 8:59 am PT

(Sort of) surprising statistics from Nielsen.

Most Smartphone Owners Are Between 25 and 34 Years Old (And Here’s How Much Money They Make)

Lauren Goode in Mobile on February 20 at 7:59 pm PT

This just in! Young people own smartphones — though their wealthy elders are catching up.

Don’t Tell Mom the Babysitter’s an iPad

Peter Kafka in Mobile on February 16 at 6:36 am PT

Tablets do all sorts of amazing things. Including keeping your kids occupied.

Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?

Lauren Goode in Commerce on January 17 at 3:12 pm PT

Women spend more than men on consumer electronics. And men spend more than women on consumer electronics. Confused yet? Here’s a different way of looking at it.