113 posts and columns on Nielsen

Voices

Is Internet Killing the Video Star?

in Voices on May 3 at 9:40 am PT

Applying lessons learned from the music industry to TV.
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Voices

Nielsen Gets Digital to Track Online TV Viewers

in Media on April 30 at 7:04 am PT

Broadcast and cable networks, including NBC, Fox, ABC, Univision, Discovery and A+E, have signed up for the pilot program for “Nielsen Digital Program Ratings,” which will happen over the next few months before a broader commercial rollout later this year.

Voices

Getting in the New EPG: Every Media Company Must Master the Science of Programming

in Voices on April 2 at 2:39 pm PT

The greatest opportunity of all in digital media is the chance to be relevant to your audience, minute by minute.
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A Mexican Wrestler Explains How “Native Ads” Work

in Media on March 21 at 6:16 am PT

Ads you want to see > ads you have to see.
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Blocked! March Madness Heads Farther Behind the Cable Pay Wall.

in Media on March 12 at 9:37 am PT

Yet another big-time sports event moves from free TV to pay TV: The NCAA championship game is set to switch from CBS to Turner next year.
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Voices

Authors Buy Way Onto Best-Seller Lists

in Voices on February 23 at 10:53 am PT

The mystery of the book sales spike.

Voices

It’s High Time We F**ked With the Magic

in Voices on January 22 at 2:43 pm PT

The nearly limitless variety of online content, devices and viewing habits has scrambled the measurement picture.
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Ad Tech Vet Ari Paparo Joins E-Commerce Platform Bazaarvoice

in Media on January 14 at 6:00 am PT

The reviews platform gets a guy best known for his work at DoubleClick and Google.
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Viggle Isn’t Buying GetGlue After All

in Media on January 13 at 5:46 pm PT

A new twist in the social TV story.
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Mayer’s 10X Challenge: Yahoo’s Homepage, Mail and Search Traffic Show Significant Year-Over-Year Declines

in Media on January 9 at 12:45 pm PT

The reality of traffic falloffs on key properties is a vexing issue.
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Nielsen: Most Mobile Phones Are Now Smartphones

Old Media, Big Dollars: Nielsen Adds Radio Measurement With $1.3 Billion Arbitron Buy

in Media, December 18, 2012 at 6:00 am PT

Attention, Ad Dudes: Nielsen Becomes the Official Twitter TV Ratings Guide

in Social, December 17, 2012 at 10:25 am PT

Turn On, Tune In, Tweet About It

Among U.S. Social Network Users, Smartphone Apps Trump the Mobile Web

in Social, December 2, 2012 at 9:01 pm PT

We’re Holiday Shopping Online With iPads for iPads

in Mobile, November 25, 2012 at 10:00 am PT

Nielsen Buys Social TV Tracker SocialGuide

Twitter Rolls Out Surveys — And Reminds Us Why It Cares About “Consistent User Experiences”

in Media, October 3, 2012 at 7:30 am PT

One Sign Fears About Google Moving Into Travel Were Overblown

in Commerce, August 29, 2012 at 3:05 pm PT

Forget CDs — Teens Tune In to YouTube

in Media, August 14, 2012 at 10:07 am PT

The Era of AppNation Has Arrived

in Numbers, May 16, 2012 at 4:59 pm PT

In U.S., Slightly More Women Than Men Are Using Smartphones

in Mobile, May 7, 2012 at 8:00 am PT

Couch Commerce Spans Researching, Reviewing and Buying

in Commerce, May 4, 2012 at 9:42 am PT

Bombs Away! Web Ads Miss Their Target, All the Time.

in Media, April 23, 2012 at 11:24 am PT

U.S. Mobile Phone Market Now Half-Smart

in Mobile, March 29, 2012 at 8:41 am PT