5 posts and columns on Nielsen/NetRatings

My Name Is Google! Look Upon My AdPlanner, Ye Mighty, and Despair!

in News on June 24, 2008 at 4:50 am PT

The days of measuring Internet usage with panels and surveys are finally coming to an end. Good thing too, because those media-measurement techniques–which were based on early 20th-century innovations in statistical sampling of barley yields–were getting, you know, a bit old.

John Channels Carly Fiorina and It Ain't Pretty

in News on July 10, 2007 at 4:27 pm PT

John Paczkowski reads a lovely selection from Carly Fiorina’s appalling memoir, “Tough Choices”, about her clearly hostile feelings for former Compaq head Michael Capellas. The screamingly unhappy merger partner of the former Hewlett Packard chief, Capellas was named today as transaction processor First Data’s new CEO, despite the fact that Fiorina tried to strike a [...]

From Now On, We’ll Be Known as Nlsn/NtRtings

in News on July 10, 2007 at 11:38 am PT

Looks like vowels won’t be the only accoutrements to be tossed aside in the rise of Web 2.0. The venerable page view is to be abandoned as well. This morning measurement firm Nielsen/NetRatings said it will no longer use page views as its primary metric for comparing sites, but will instead rank them by total [...]