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Fox Releases an iPhone App for DVDs

in News on November 10, 2009 at 10:47 am PT

Twentieth Century Fox is hoping to lure viewers back to the cratering DVD market–by offering them an endless series of digital distractions during home releases of the studio’s movies. FoxPop, a technology that makes its debut next month, works like a specialized Twitter feed, offering up a string of trivia, photos and shopping suggestions during selected movies.