The comedian has kicked off a press tour, starting with a weird and dizzying Q&A with Reddit yesterday, followed by a “Nightline” segment last night. This one lasts six minutes, has a minute-long pre-roll, and is the standard introduction-of-semifamous-person-to-TV-mass-audience that shows like “Nightline” specialize in. (Look! Here he is with a MacBook!) Nothing wrong with that.

A week ago, the fine folks at ABC’s “Nightline” news program were in Silicon Valley on a quest to find out whassup with this growing smartphone war going on between Google’s Android operating system and the iPhone from Apple.

After touching the Nexus S of a Google smartphone exec, the ABC correspondent also asked BoomTown to weigh in on the whole thing.

Short version: Location, location, location. Apple and Google have opposite strategies. And, in the impending doom prediction part, search giant Google–and all these smartphones, really–are like a Borg that likes to suck up tasty mobile data.

But why don’t you see for yourself in the video of the interviews:

Please see this disclosure related to me and Google.

Since you’re reading this site, it’s likely that there’s little news for you in this one. But it does let you see the inside YouTube HQ, a giant bunker in San Bruno, Calif., that used to be the home of The Gap. There’s minigolf and a tiki bar!

The segment also features a lot of YouTube viral clips, including Greyson Michael Chance, whom I’d never heard of before, but he’s apparently going to be the next Justin Bieber.

Oddly or not, I can’t find the ABC clip on Google’s video site itself. So you’ll have to watch it on ABC’s mugly proprietary player.

And here’s Chance, a 12-year-old, doing Lady Gaga’s “Paparazzi.”

OK. But remember that most of the world actually hasn’t heard of, let alone used, the service. So exposure like this “Nightline” episode, which aired last night and reached millions of people, means… something.

My favorite bit comes right at the beginning, when host Martin Bashir asks, “What is it? Well, I don’t really know, because I don’t do it.” (By the way, a note to ABC News: You guys gotta make your video embeddable).

And while we’re on the topic of Twitter hype, here’s my question for proponents of the “Twitter is the next Google/YouTube/whatever” meme. I certainly think that the service could be a big deal (maybe). But can you explain how it reaches the critical mass of a Google (GOOG) or YouTube?

Because everyone looks for something. And just about everyone wants to watch a video of something. But people who want to broadcast their thoughts or actions to the rest of the world–that’s always going to be a subset of the general population, right?