2 posts and columns on Nomura Research Institute

DOWn

in News on September 15, 2008 at 11:00 am PT

iPhone: Not So Big in Japan

in News on September 15, 2008 at 8:17 am PT

Nomura Research Institute once estimated that Apple could sell two to three million iPhones annually in Japan–about five percent of the market. But that was back in June when iPhone mania was at its peak and the device seemed destined to be a success wherever it was sold. But Japan is one of the world’s largest and most demanding mobile phone markets. Perhaps even a bit too demanding for the iPhone.