Study: iPad Accounts for Nearly 95 Percent of Tablet Web Traffic

For every 100 iPad impressions it serves, Chitika is serving barely more than a single ad to the leading rival. In total, 19 out of 20 ads are going to Apple’s tablet.
apple-new-iPad with cook

Barnes & Noble Spins Off Nook, With Help From Microsoft (Updated)

Microsoft gets into the e-reader game with a $300 million investment. And Barnes & Noble creates a digital business that’s worth more than its brick-and-mortar ancestor.
New-Nook-Tablet

Barnes & Noble Wants to Be Amazing in Bed, With New GlowLight Nook

Following disappointing sales of the first Nook Touch, Barnes & Noble is launching a new Nook Touch that combines E-Ink with a glowing screen.
Barnes & Noble  Simple Touch with GlowLight

News Byte

20 Percent of Americans Say They’re Reading eBooks

One in five Americans say they’ve read an e-book in the last year, according to a new poll from the Pew Research Center’s Internet & American Life Project. Those numbers come from a late-January survey, they’re up sharply from a December 2011 survey. Pew says the jump coincides with a jump in e-reading devices: Ownership of dedicated e-reader devices like the Kindle and the Nook went from 10 percent in December to 19 percent in January, and ownership of tablets like iPads and Kindle Fires made the same leap.

Rumor Mill Ramps Up Production of Cheaper and Smaller iPads

An 8 gigabyte iPad 2, and a 7.85-inch iPad mini.
ipad_rumors

News Byte

Barnes & Noble Announces $199 Nook

Barnes & Noble is fighting fire with fire. The book retailer Tuesday morning debuted a new version of its Nook tablet that matches Amazon’s Kindle Fire in price and memory. The new device is identical in form to its predecessor, except with 8 gigabytes of storage and a $199 price tag. Barnes & Noble announced the new Nook the same day it reported better-than-expected third-quarter profit and improved sales.

Voices

IPO Mafias, BODM and Brands Born From the U.S. Election: Three Mobile Trends Starting to Unfold

Here are three trends that are starting to unfold and should define the year of mobile technology.

Pew: Nearly One-Fifth of U.S. Adults Own Tablets or E-Readers

Back-to-school season may not have spurred a ton of tablet and e-reader purchases, but the holidays were a different story, according to new data from the Pew Research Center.
KindleFire

Voices

Barnes & Noble Shops Publisher

Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books.

2012 iPad Roadmap: Don’t Expect a 7-Incher

iPad nano? Fuggedaboutit.
ipad_nano

Something New From Nook, Coming in a Week