4 posts and columns on Northwestern University

Voices

Here, Tweeting Is a Class Requirement

in News on March 9, 2011 at 12:35 pm PT

Big consumer-products companies are going back to school. Businesses including Sprint Nextel Corp., Levi Strauss & Co. and Mattel Inc. are sponsoring college classes and graduate-level research to get help with their online marketing from the young and hyperconnected.

Will Groupon's Super Bowl Ad Be a Touchdown or a Fumble?

in Commerce on February 4, 2011 at 5:00 am PT

Paying $3 million for a Super Bowl ad is the easy part. But will Groupon be able to convert a one-day surge in traffic into long-term paying customers?

Now This Is a Content Mill: Narrative Science Raises $6 Million for Human-Free Stories

in Media on January 29, 2011 at 12:53 pm PT

Demand Media and its peers pay lots of writers small sums in order to generate lots and lots of content, with the help of computers. But you can do it for even less if you eliminate the writers altogether.