Meet the Two Grad Students Who Freaked Out the NYT–The Pulse iPad App Creators Speak!

The first thing to strike you about the pair of Stanford University graduate students who made the banned and then unbanned news-reading iPad app, Pulse News Reader, is how they look like an advertisement for all that is good about entrepreneurship. Sweet-natured, slightly naive, energetic and very product focused, they are the last techies you’d choose to be the ones who got the New York Times in enough of a tizzy to force Apple to pull the news aggregator from its App Store. See for yourself in this video.

Pulse iPad App Gets Steve Jobs's Praise in Morning…Then Booted From App Store Hours Later After NYT Complains

Yesterday morning, the pair of Stanford University graduate students who made the hot news-reading iPad app, Pulse News Reader, were ecstatic to be mentioned first–for being among the most promising developers for the new tablet device–by Apple CEO Steve Jobs in his keynote address to the Worldwide Developers Conference in San Francisco. But by afternoon, that flush of entrepreneurial success had turned sour, when Apple informed the two that Pulse was being pulled from the App Store after it received a written notice from the New York Times Company declaring that “The New York Times Company believes your application named ‘Pulse News Reader’ infringes The New York Times Company’s rights.” Pulse was down completely by 6:30 pm PT last night.

The New York Times Plans a Blogger-Friendly Pay Wall. Link All You Like!

Will the pay wall the New York Times is building scare away the paper’s natural allies–bloggers who like to point to the site? Only if the paper goes out of its way to scare them off. Instead, it’s trying its best to keep the links coming next year.

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Times Publisher Won’t Attend Apple Tablet Unveiling

The New York Times may well be working with Apple Inc. on the launch of Apple’s tablet, but it appears Times publisher Arthur Sulzberger, Jr. won’t be in San Francisco for the unveiling.

The New York Times, Brought to You–Literally–by Twitter

It has been easy enough to be skeptical about Twitter’s influence and staying power–I do it all the time. But there’s no denying that Twitter has become a powerful driver of Web traffic. Just ask the New York Times, which says Twitter is about to become one of the top 10 referral sources to the paper’s site. Impressive. But what exactly does this mean?
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The New York Times Explains How It Got Hacked: It Sold an Ad to a Hacker

How did the New York Times end up serving a fake–and potentially dangerous–ad from its NYTimes.com site over the weekend? It got paid to do it by someone masquerading as a legitimate ad buyer.
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What Happened to the New York Times’s Web Ads?

The paper’s Internet operations used to be a bright spot. But last quarter Web advertising dropped more than 15 percent. What gives?
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The Economics of Media Blabbery

Speaking of Rafat Ali, here is a video of a panel I did at the Beverly Hilton in Beverly Hills. Calif., on April 26 at paidContent.org’s conference, “The Economics of Social Media.” Our session covered how mainstream media looks at the explosion of social media, but really was about the woes of the traditional news [...]